MUMBAI: An online advertising consultancy firm Urja has successfully created and implemented the “Net Your Dreams Online Bonanza” – an online migration, acquisition and usage programme for Citibank NA India.
The objectives of the programme were:-
* Increase trial of Citibank Online by first time users and increase subsequent frequency of repeat usage;
* Increase the number of customers transacting on Citibank Online
* Increase transactions on Citibank Online, particularly Online Bill Payment, Online Card Bill Payments and Online Demand Draft booking
Urja interactive strategist MVS Murthy says: “This was the first ever 1-1 marketing initiative which targeted customers based on their declared and behavioral profiles. Urja has also worked on various aspects of the project – conceptualised whole programmes; developed the one on one marketing strategy; undertaken designing and deploying of the creatives; measuring responses; and remarketing.”
A release adds adds that the “Net Your Dreams Online Bonanza has had a solid impact on usage of the Citibank channel, online bill payments, online demand drafts ordered and bringing back lost customers