Tag: Citibank

  • eBay engages consumer with live game on FB

    eBay engages consumer with live game on FB

    MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable discounts that is default of the season.

    eBay India’s doing so by hosting the first ever Facebook live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola went live on October 25, from 4:00-5:00 pm on eBay India FB page, and was witnessed by over 7000 people live.

    The concept of Dhanbola was simple: over 5.6 million consumers on ebay.in had gotten codes that entitled them to participate in live Dhanbola event, witth prizes such as MacBook Pro, an Apple iPhone 7 or a Philips Bluetooth speaker up for grabs.

    “Our festive season in India, which started on 15 September and will continue till Diwali, is the most important time of the year for our business. These forty five days have been packed with multiple activities, be it exclusive launches, new products and attractive offers and discounts,” shared eBay India marketing director Shivani Suri.

    This year, eBay is especially looking forward to the festive given a huge jump in their over all product selection on the platform. Compared to last year’s three crore products, this year the e-commerce player boasts of 10 crore products on the site.

    Thus, unlike its usual presence on the digital platforms, this year eBay has launched a TVC campaign as well, with a shelf life of around six weeks.

    The e-commerce player’s latest TVC campaign titled #ThingsDontJudge highlights the variety of products that eBay has to offer while also turning materialism on its head. The caption for the ad sums up the idea behind the advert. It states that “Don’t let the voices hold you back. eBay has products that don’t judge you for who you are or what you believe in. They say just one thing – Live and let live.”

    Tying the TVC’s message with the latest FB initiative Suri had earlier said “Our recently launched TVC campaign #ThingsDontJudge struck a chord with consumers from different walks of life. Dhanbola is yet another industry first from eBay India to not only deepen our engagement with consumers on a platform which is preferred by them but also to celebrate the spirit of the upcoming festivities.”

    Apart from ‘Dhanbola’, eBay shoppers will be given a chance to engage with the stand-up comedian through several additional activities. Consumers can challenge the host for either a ‘Truth or Dare’, and/or a real time “Roast the Host.”

    eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

  • Disney’s theatrical production Beauty and the Beast makes an impressive debut

    Disney’s theatrical production Beauty and the Beast makes an impressive debut

    MUMBAI: When the history of Indian theatre is written sometime in the future, historians will make references to the pre- and the post Beauty and the Beast era. The date: 21 October 2015 will be enshrined as the day that changed the Indian musical theatre world.  That was the day that Disney India had an exclusive premier of its one-year in production international theatrical musical.

     

    It played to a packed house consisting of Bollywood stars, directors, producers, broadcasters, distributors and a select high net worth client list of Citibank credit cards (apparently it willingly shelled out Rs 5 crore plus to be associated with the musical) at the National Sports Club of India Dome  in Mumbai.

     

    Disney India MD Siddharth Roy Kapur  was cock-a-hoop with delight about the response to the first performance. “We have made an impression on an audience consisting of entertainers, I think the rest of the journey is going to go well,” he said. “Disney International chairman Andy Bird responded to my wanting to bring Disney’s Theatrical Production to India with Beauty and the Beast. I thank him for that.”

     

    Watching spell bound were film makers and artistes and industry barons like Subhash Ghai, Vishal Bhardwaj, Emraan Hashmi, Mini Mathur, Ashutosh Goawarikar, Kabir Khan, Vishal Bharadwaj, Rakeysh Omprakash Mehra, Vidya Balan, Soha Ali Khan, Imtiaz Ali, Anurag Basu, Nikhil Advani,Ayan Mukherji, Rajkumar Hirani, Shabhani Azmi, Aditya Roy Kapur, Madhur Bandarkar,  Anil Thadani and Raveena Tandon, Manyata Dutt, Ronnie and Zarina Screwvala, Amol Gupte, Ramesh Taurani, Nikhil Meswani, Sudanshu Vats, Tarun Katiyal, among scores of others.

     

    It’s not as if attempts at upping the ante for musical theatre have not been made in India before. We had the showman Alyque Padamsee period in the eighties during which shows like Evita (probably the longest running musical in India), Jesus Christ Superstar, Joseph and his Amazing Technicolor Dreamcoat, Greased Lightning,  The Wiz, sold out  in venues like the NCPA, Sophia, Homi Bhabha Auditorium in Mumbai. Then in recent times his daughter Rael Padamsee has been behind the production of  The Sound of Music and Grease. But while their efforts are praiseworthy, they pale in comparison to the scale that Beauty and the Beast was mounted upon.

     

    Estimates are that Disney India may have signed a cheque of Rs 22 crore for the production which will continue in Mumbai for 10 more shows till end this month. Delhi is slated to follow later. Most of the other Indian efforts at adaptations have budgets which are a fraction of that.

     

    The “different international” experience commenced at the venue itself with clear signage directing the traffic to the red carpet. And there was Siddharth Roy Kapur to greet his guests along with international Disney executives. Once you got past the gates with your bar coded ticket giving you entry you walked into a spacious dome theatre constructed for the Beauty and the Beast.  Rows upon rows of seats gave it a seating capacity of about 2,000-2,500.

     

    A half moon shaped lavish and large set (160 ft x 70 ft – normally used only for big budgeted televised awards shows) with ramps bisecting the front audience vertically and horizontally (giving it an H-shape) from those in the middle greeted the fans. Constructed by art director Varsha Jain at a cost of around Rs 1.80 crore, it is the centre-piece of Beauty and the Beast’s Indian production. It probably is the biggest stage ever constructed by Disney for the show anywhere in the world.  Then there is the attention to detail and quality that Varsha has put into the set. You are almost lulled into believing that you are in the village with its marketplace, its main street, the roadside café, the bakery, the vendors, where Belle lives in her small home with her father.

     

    A few minutes later the stage transforms itself into the dark castle wherein resides the young prince who was cursed to be a beast on account of his arrogance with a beggar. From the dark exterior to a well lit dining room to the dungeon to the balcony to the porch the shifts happen quickly.

     

    3D Projection mapping, LEDs and large curtains, focused lighting – every trick in the book has been used to make the transitions easy and seamless. Additionally the props too have a sense of realism about them as compared to the shoddy fare that we often see in use in Indian theatrical productions.

     

    It obviously is director Vikranth Pawar ‘s (he of Jhumroo and Zangaroo fame) vision. And choreographer Terence Lewis has ridden with him and made use of every inch of the stage and beyond for the sequences during the play. And he has adapted the choreography including styles such as ballet, jazz, breakdance and even classical ballroom dance depending on the scene’s requirement.  One of the most memorable ones is the opening act  with the song “Belle” wherein there are more than 60 actors and dancers on stage and you can’t seem to get enough of any of them.  Overall the production has more than 250 dancers back stage through its 130 minute duration.

     

    The musical  score  – like the original by Alan Menken  – by Leslie Lewis for the Indian edition is flawless. Recorded in Prague with a Philharmonic Orchestra and mastered in Los Angeles, it is  Lewis at his best, something that even Menken has acknowledged.

     

     

    The costumes by Gavin Miguel – around 400 of them – for both the lead and support cast  again are a class apart and make the show probably the biggest costumed theatrical show in India so far. The impeccable make up and hair design by Pallavi Devika take us back to the time and the place of the fairy tale. Vocal trainer Suzanne D’Mello  is reported to have put her heart and soul into lifting the singing performances of the cast, and it shows for almost the entire duration of the show.

     

    The technical production and direction are another highlight of the show and credit for that should go to Vikas and Vevek Menon (from Production Crew). Apparently, the lighting is being technically directed and programmed by foreign crew while it is being manned by Beckett.

     

    Onto the cast. The deep, grain rich voice of Amitabh Bachchan as he introduces the long-loved fairy taile sets the tone for its quality. Meher Mistry as Belle fits  and plays her part to the T, effortlessly becoming self-assured, vulnerable, loving, distraught and then joyous as she progresses from her ennui with the boor Gaston to meeting up with the Beast and her disgust with him transforming into love. And her singing is near perfect throughout as she easily croons the demanding tracks with lyrics from famed writers such as Howard Ashman and Tim Rice.

     

    Edwin Joseph essays the role of the Beast with finesse and a gentle touch. His agony at being trapped in an ugly body, his realization of his love for Belle, his heroic battle while saving Belle from the wolves, and then his joy at his transformation into a handsome young prince are emotion-filled scenes. The young 21 year older is someone we will hear a lot more of both for his acting and singing prowess. Veteran actor Bugs Bhargava as Cogsworth and Nichols Brown as Lumiere, Sanjiv Desai as Maurice, and the actors who play Lefou, Gaston, Mrs Potts, Ayudh Jatin Parikh (as Chip) deserve a mention for fabulous performances.

     

    In summation,  Disney India’s Beauty and the Beast was made in India but better than world class. And that was echoed by almost all those who watched it to the end. Something that should warm the cockles of Narendra Modi’s heart.

  • Maria Elena Lagomasino elected to Walt Disney’s board of directors

    Maria Elena Lagomasino elected to Walt Disney’s board of directors

    MUMBAI: The Walt Disney Company Board of Directors has elected financial advisory firm WE Family Offices’ CEO and managing partner Maria Elena Lagomasino as an independent director, effective 1 December, 2015.

     

    “Ms. Lagomasino is a respected leader in the finance and investment field and also has a wealth of experience with, and keen understanding of, global consumer brands. I know the Company and its shareholders will benefit greatly from her Board service,” said Disney chairman and CEO Robert A. Iger.

     

    “Disney is a brand that embodies the values I believe in, with its unwavering commitment to creating high-quality entertainment, exceeding consumer expectations, and delivering outstanding financial performance for its shareholders. I am honored to have the opportunity to serve on the Board of such an iconic and beloved company,” added Lagomasino.

     

    Lagomasino will stand for election along with the company’s other directors at Disney’s next annual meeting.

     

    Before founding WE Family Offices, Lagomasino served as GenSpring Family Offices CEO. Prior to that she was with JP Morgan Private Bank as chairman and CEO. Her career began in 1977 at Citibank. She joined Chase Manhattan Private Bank in 1983 and was named head of Chase’s worldwide private banking business in 1997. Following the Chase-JP Morgan merger, she became chairman and CEO of JP Morgan Private Bank.

  • Foreseegame targets 500 brand tie-ups by FY16 end

    Foreseegame targets 500 brand tie-ups by FY16 end

    KOLKATA:Kolkata-headquartered Foreseegame.com, a digital media company for consumer engagement, which has tie ups with more than 70 brands like Emami, Rupa, Spencer’s, Airtel, and Citibank among others, is aiming to partner approximately with 500 brands by the end of next fiscal (2015-16).

     

    The engagement media company, which is a wholly owned subsidiary of Microsec Enterprises, allows brands to integrate with advertisements on TV, radio, newspapers, on-ground promotional activities, direct communication and most importantly, social media and mobile platforms.

     

    Foreseegame.com chairman BL Mittal said, “Through our platform and engagement games like opinions and surveys question and answer sessions, the brand can engage with people in the age group of 18 – 45 years. By registering the brands in the minds of people, companies can see tremendous growth in online sales. Some of the major brands have already partnered with us and we are eyeing 500 brands by the end of next fiscal.”

     

    “It is the media, which covers the full cycle of engagement by providing solution of rich engagement, testing the product and ultimately making the consumers emotionally connected persons with the brand. Our platform provides a focused consumer engagement. Brands stand to gain undiluted consumer attention towards its products and offerings by the way of fun-filled interaction,” Mittal added.

     

    At Foreseegame.com people can play games of prediction and get rewarded. Through such engagement programmes, the brands can see these people converting into customers sooner. “The constant engagement with brands excites consumers to test the product and ultimately become the customer of the brand,” Mittal said.
     
    “Brand engagement is required, but that shouldn’t just be interacting with the customers. It should be more like a long-term affair with the consumers, wherein key consumer insights should also be taken into account,” opines Abhishek Sengupta, a city-based advertising expert.
     
    When asked if the company takes consumer insights into account, Mittal said, “Brand ideas are often the culmination of consumer insight and the brand offer.”

  • MTV, Citibank launch co-branded credit card

    MTV, Citibank launch co-branded credit card

    MTV, in its continuing efforts at targeting the youth in all possible ways, yesterday launched CO-branded credit cards in association with Citibank India and Mastercard in a typically MTV style fun-packed function in south Mumbai.

     

    Alex Kuruvilla, MD, MTV India, while unveiling the card, said: “The launch of the credit card in association with Citibank is one step ahead in the ‘MTV 360 degree brand juggernaut’ which we initiated this time last year when we were known only as music channel. After one year, I am happy to say that successful initiatives like the MTV Style clothes range, MTV Youth website as well our tie-up with Planet M have prompted us to take the next step.”

     

    When asked what the tie-up with Citibank for providing the credit card service involved, he said: “We will basically be providing all kinds of marketing expertise like making promos and all the creative work will be done by us. All our events will be used to promote the card. We will be using the channel to promote sales.” About how MTV would add value to the card he said it would add tremendous value as “we will be bringing lots of relations like the cardholder will get special discounts on the MTV Style clothing range and special events organised by us like the MTV concerts. So apart from the general discounts and facilities provided he will be getting much more value addition.”

     

    About the expected response to the cards he said: “Our target customer is the youth and that is the single largest growing segment in the market. We have established ourselves strongly in this segments, so we will definitely help in promoting the new venture. MTV will not invest separate funds for the project. We will not add to our workforce or set up a new team but make use of the present set-up only.”

     

    Actual ground marketing and all other backend services like processing, service, billing etc will be done by Citibank. Talking on the new venture Atul Malik, director marketing (cards), Citibank India said: “We have looked at it as a product for the ‘Young at Heart.’ Even the appearance of the card is very colourful and different from the regular cards. We have tied up with 100 outlets in Mumbai covering book stalls, pubs, gyms, etc. which are like regular hangout points for the youth where they will get discounts which is an added attraction for the customer.”

     

    Initially, the service will be started in Mumbai and then will be taken to Delhi, Bangalore and Pune in a phased manner. The yearly fees is Rs 750 and the features are the same as the Citibank Silver International card.

     

    “We have set ourselves a target of selling 50,000 cards for the year,” Malik said. MTV has plans to take it to other cities in future. Both parties were tightlipped about the revenue sharing arrangement between MTV and Citibank.

     

    The first card was handed over to Bollywood actor Ajay Devgan by Nanoo Pamnani, CEO and global consumer bank head, Citibank India.

  • MEC India wins GoDaddy media account

    MEC India wins GoDaddy media account

    MUMBAI: WPP’s MEC India has won the media mandate for GoDaddy, the technology provider dedicated to small businesses.

     

    With over 12 million customers, GoDaddy manages more than 57 million domains globally. The company’s stated ambition is to help people easily start, confidently grow and successfully run their own ventures.

     

    GoDaddy has identified India as a priority market for their global expansion. The company recently signed on Mithun Chakraborty with a view to democratise internet-enabled businesses in India.  

     

    MEC North head Roopam Garg added, “We are delighted to have the opportunity to partner GoDaddy on their exciting journey. GoDaddy is all about empowering people in their quest for success and we are happy to play a small role in this great endeavour.”

     

    The clientele list of the agency includes Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group, CavinKare, to name a few.