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Tag: Cipla Health

  • Cipla Health and Dcell unfold a bold new look

    Cipla Health and Dcell unfold a bold new look

    MUMBAI: When it comes to intimate wellness, Cipla Health is ready to turn the page, or rather, Unfold it. The healthcare major has entered the sexual wellness space with Unfold, a brand that dares to redefine intimacy with trust, style, and self-assurance at its core.

    To bring this bold vision to life, c teamed up with Dcell, the specialist design arm of Mullenlowe Lintas Group, to craft a striking, stigma-free identity that feels as global as it is grounded in Indian sensibilities.

    “With Unfold, we’ve entered the sexual wellness category guided by strong consumer insights, where trust and packaging play a pivotal role,” said Cipla Health managing director and CEO Shivam Puri. “Dcell has translated these insights into a modern, fresh design that reframes intimacy while remaining stigma-free.”

    Unfold’s design breaks away from the conventional cues of the category. Its sleek, metallic holographic finish and layered visuals symbolise the idea of “unfolding” passion and connection, while vibrant colours bring modernity and warmth to the fore.

    “Unfold is more than just a product, it’s a step towards normalising conversations around intimacy in India,” said Dcell executive design director Bhumika Shah. “Its aspirational yet discreet design reflects a shift towards products that combine aesthetics with confidence and quality.”

    With an identity that’s as confident as its message, Unfold doesn’t just sell wellness, it invites India to open up to it.

  • Neena Gupta brings quick wit and quicker healing to Cipla Health’s new campaign

    Neena Gupta brings quick wit and quicker healing to Cipla Health’s new campaign

    MUMBAI: Cipla Health has rolled out a zippy new campaign for its flagship antiseptic brand ‘Cipladine’, casting veteran actress Neena Gupta as the face of its ‘Fast Aid Expert’ proposition. The campaign swaps predictable first-aid messaging for a punchy, pacey narrative built around speed, sass, and sharp relief.

    Conceptualised by Lowe Lintas and directed by national award-winner Vivek Dubey, the campaign features Gupta as a no-nonsense boss who always stays a step ahead—mirroring Cipladine’s fast-acting formula. With Shashie Verma playing her perpetually behind-the-curve assistant, the film delivers both healing and humour in equal measure.

    Gupta shared her excitement about the association, saying, “As someone who believes in tackling life head-on, I love the idea of being associated with a product that does the same. Cipladine is quick, reliable, and versatile, it reminds me of the kind of roles I enjoy doing. Being a part of this campaign was a delightful experience.”

    Sharing his thoughts, MullenLowe Global Group CEO – India & Chief Strategy Officer – APAC, Subramanyeswar S.  said, “Cipladine has long held the leadership position in its category, but true leadership lies not in maintaining the status quo, it lies in continuously raising the bar. We asked ourselves: how can a leader lead even more distinctively? The answer emerged in a powerful insight – speed – a critical need in first aid. That’s when we reimagined Cipladine not just as a product, but as a solution—a Fastaid expert in the world of FIRSTAID solutions.”

    Lowe Lintas president (Creative) Sarvesh Raikar added, “The category of first aid solutions has been quite predictable in its problem-solution communication approach. We needed to break the clutter with a fresh tone of voice. The idea of an ultra-efficient boss and her quests to set things right without wasting time served as a perfect backdrop to launch our refreshed brand idea – to move from ‘FIRST-AID to ‘Fast-Aid’ Expert. The chronicles of Neena Gupta and her secretary Sashi Verma, directed by the national-award winning director Vivek Dubey, effortlessly bring alive our new narrative of speed, while also bringing a smile on the viewers faces.”

    Launched across TV, digital, print, OOH and trade touchpoints, the campaign marks a bold shift in tone for the first-aid aisle—where speed now gets top billing.

  • Ad Standards take centre stage as India hosts Global Summit

    Ad Standards take centre stage as India hosts Global Summit

    MUMBAI: India is set to become the epicentre of global advertising conversations as the Advertising Standards Council of India (ASCI) gears up to host the ICAS Global Summit ICAS Global Dialogues 2025 from 17 to 19 March 2025, in Mumbai. This marks a historic first, with the prestigious event being held outside Europe and the US, signalling India’s increasing influence in shaping global advertising self-regulation.

    The by-invite-only summit will convene self-regulatory leaders from 16 countries, alongside global advertising associations, regulators, and top Indian industry players. With AI and emerging technologies rapidly reshaping the industry, the summit aims to foster discussions on ethical, progressive, and consumer-first advertising practices.

    The summit will feature a series of thought-provoking sessions addressing key industry shifts. It will kick off with the ICAS Global Self-Regulation Awards (March 17), celebrating the most innovative and impactful advertising self-regulation initiatives worldwide. This will be followed by the ICAS Think Tank & Panel Discussion, where ASCI, alongside Hindustan Unilever, Marico, Cipla Health, and Kenvue, will shape the future of global advertising standards. On March 18, the session ‘Tomorrow’s Regulation Today’ will explore emerging consumer vulnerabilities and the evolving role of advertising regulations in tackling them. The final day, March 19, will see ASCI Academy’s Global Adda, unveiling two major research studies, ‘Manifest: Masculinities Beyond the Mask’, a deep dive into male representation in media, and ‘AdNext: The AI Edition’, which explores AI’s transformative impact on advertising.  

    With over 250 attendees expected, including industry leaders, regulators, and marketing professionals, the event promises insightful discussions, knowledge-sharing, and future-focused advertising strategies.

    ASCI CEO & secretary general Manisha Kapoor said, “Hosting the ICAS Global Summit in India is a proud milestone for ASCI and the Indian advertising industry. We look forward to collaborating with global experts and gaining insights that will help us navigate new complexities while strengthening consumer trust.”

    ASCI chairman Partha Sinha added, “The timing of this summit is crucial as AI and other technologies rapidly reshape advertising. Bringing global perspectives together will help us collectively design forward-looking approaches that balance innovation with responsibility.”

    The summit will host a star-studded lineup of speakers, bringing together influential voices from across industries. Key speakers include Abhishek Singh, additional secretary, MeitY; Devdutt Pattanaik, renowned mythologist and author; Michael Todd, global director at Google, and Guy Parker, president of ICAS. Adding to the distinguished roster are Mary K Engle, EVP-policy at BBB National Programs, USA; Mohan Jayaraman, partner at Bain & Company; Ruchira Jaitly, CMO of Diageo India and Paromita Vohra, acclaimed filmmaker and writer. Their collective expertise promises to drive meaningful discussions on the future of advertising and self-regulation.  

    Supported by Diageo India, Hindustan Unilever, Google, United Breweries, Makemytrip, Games24x7, Khaitan & Co., and Lexplosion, the ICAS Global Summit 2025 is poised to drive progressive, ethical, and future-ready advertising practices with India leading the charge.

  • Taproot Dentsu & Cipla Health launch a new TVC

    Taproot Dentsu & Cipla Health launch a new TVC

    Mumbai: Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has recently launched a new television commercial, featuring its brand ambassador, Bollywood star – Ayushmann Khurrana. With the campaign, the brand aims to create awareness about the importance of the consumption of multivitamin supplements in one’s day-to-day life. For the record, Ayushmann is the face of Maxirich Gold, an advanced daily multivitamin supplement that provides max energy and max immunity.

    Taproot Dentsu, a dentsuMB company and the creative agency from dentsu India, conceptualised and executed the TVC showcases Ayushmann Khurrana saving the day through an act that not only reveals a noble heart but his incredible energy as well. In this energetic and heart-warming story, Ayushmann happens to be a passer-by who comes across a wedding in distress and saves it from an inevitable disaster. The film is adrenaline-packed with high impact energy shots that showcase the brand’s promise of max energy through engaging storytelling. The primary highlight of this TVC has been fitness, stamina, and energy portrayed by the actor, which perfectly encapsulates the key messaging of the brand. The ad has been launched across TV, digital, cinemas and social media platforms.

    Commenting on the new TVC, Cipla Health CEO Shivam Puri said, “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.”

    Speaking about the campaign, Taproot Dentsu executive creative director Abhishek Deshwal, said, “The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”

  • Cipla hands over media duties to OMD Mudramax

    Cipla hands over media duties to OMD Mudramax

    MUMBAI: Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health.

    OMD Mudramax will be partnering with the brands under Cipla Health in its consumer engagement initiatives across mass media / digital and below-the-line promotional efforts. The account will be managed out of the agency’s Mumbai office.

    Cipla Health is working towards fulfilling its vision of becoming the most preferred consumer healthcare company in India. In its quest to create innovative health solutions for consumers, it has launched many consumer-need-centric healthcare products.

    Cipla Health CMO Himava Nath says, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

    OMD MudraMax president Sathyamurthy Namakkal adds, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”