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Tag: Cinepolis

  • Cinépolis completes ten glorious years of its India journey

    Cinépolis completes ten glorious years of its India journey

    MUMBAI: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit, is celebrating its 10-year anniversary in India. Bollywood’s favorite actor and Superstar Salman Khan celebrated this momentous occasion with team Cinepolis at Cinepolis ETA Mall Bengaluru, while promoting his upcoming movie, Dabanng 3.

    As part of the celebration, Cinépolis theatres across the country also opened their popcorn machines to fill tubs with unlimited popcorn for patrons who visit them and purchase a jumbo combo on 18th December 2019. This offer is valid across all Cinépolis theatres in India for all shows and movies.

    Cinépolis completes ten years of its India journey today, since the first multiplex of this popular Mexican cinema chain was opened in Amritsar in 2009. In 1999, it was also world’s first cinema exhibitor to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in Mexico City. The focus has remained the same, that is providing the audience with a new format of movie-watching- complemented with an international appeal.

    Speaking on the occasion, Javier Sotomayor, Managing Director, Cinépolis Middle East and Asia said, “We are excited to celebrate 10 strong and successful years of Cinépolis in India, a decade of celebrating cinema. It has been a fascinating journey for us with both challenges and opportunities. India continues to be an important market for us, and over the coming few years, we will increase our cinema count pan-India, providing the experience of world class cinemas to more Indian audiences.”

    Devang Sampat, Deputy CEO, Cinépolis India shared, "It is a moment of great pride for us as we complete the tenth year of kick-starting the culture of technological formats of movie-watching in India, from RealD 3D to 4DX. From the first screen in Amritsar in 2009 to 386 screens pan-India today, the journey has been a tough yet fulfilling one. We would like to express our heartiest gratitude to all the Cinepolites who have made it possible to turn this venture into a reality.”

    Celebrated actor Salman Khan, who was present at the celebration event said, “I am proud to be associated with the anniversary celebrations of this reputed cinema chain. Being an actor, I realize the role of a multiplex in the success story of our movies. My character, Chulbul Pandey co-incidentally is going to complete ten years next year; therefore, it’s an emotional moment for me as well. I would like to congratulate the entire Cinepolis team on achieving this glorious feat and inviting me to be part of this special occasion.”

  • Sony Pictures Sports Network partners with INOX, PVR Cinemas and Cinépolis to showcase the highly anticipated UEFA Super Cup 2019 match LIVE on the big screen

    Sony Pictures Sports Network partners with INOX, PVR Cinemas and Cinépolis to showcase the highly anticipated UEFA Super Cup 2019 match LIVE on the big screen

    MUMBAI: Sony Pictures Sports Network (SPSN), the official broadcaster of the UEFA events in the Indian Sub-Continent, announces special screenings for the upcoming UEFA Super Cup on 14th August 2019 in association with India’s leading multiplexes, INOX, PVR and Cinépolis. In a first of its kind collaboration with three leading multiplexes across India, Sony Pictures Sports Network, will provide fans with a larger than life experience by screening the UEFA Super Cup Finals at various multiplexes in 10 cities across the country – Mumbai, Delhi, Pune, Kolkata, Bangalore, Goa, Jaipur, Guwahati, Bhubaneshwar and Ahmedabad.

    UEFA Super Cup is set to captivate millions of fans across India in another action-packed match as Liverpool and Chelsea, battle it out for one of the most coveted trophies under the UEFA banner. This is the first time in the history of the UEFA Super Cup that two English heavyweights will face each other in the finals for the title at the BJK Vodafone Park in Istanbul. For the theatrical screening of the UEFA Super Cup, leading multiplexes will be using the LIVE feed of SONY TEN 2 channels of Sony Pictures Sports Network. 

    The 2019 UEFA Super Cup will be the 44th edition of the UEFA Super Cup, an annual football match organized by UEFA and contested by the reigning champions of the two premium European club tournaments, the UEFA Champions League and the UEFA Europa League. Both teams have participated in this tournament with Chelsea winning this title once and Liverpool winning the title three times. The last time Liverpool played a UEFA Champions League final in Istanbul, they beat AC Milan in a historic comeback back in 2005.

     

  • Cinépolis’ launches its fun and vibrant mascot: The CinéBoy

    Cinépolis’ launches its fun and vibrant mascot: The CinéBoy

    MUMBAI: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey.

    With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life into the communication around cinema etiquettes on the big screen. CinéBoy, the new face of Cinépolis will be seen introducing all the dos and don’ts of the cinema including the announcements around national anthem, exits available, online booking and phone etiquettes to name a few.

    Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “One of the key focus for Cinépolis as a brand is constantly innovating to enhance the movie watching experience for our patrons. Our new mascot, CinéBoy has been designed to innovatively engage with our patrons to ensure a seamless movie experience and share the mandatory cinema announcements on the silver screen. I look forward to see our patrons enjoy the addition of this exciting new element in the Cinépolis experience.”

    Brands today continually look out for new and different ways to connect with consumers. The newly created Cinépolis property, CinéBoy has been designed with the objective of creating an intimate connect with consumers through his vibrant and lovable personality. The mascot can also be leveraged by brands to innovatively communicate their announcements through cross promotions, associations etc.

    The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

    We hope that you like the new initiative and that it will find space in your publication.

  • Cinépolis launches first 7-screen multiplex in Bhubaneswar

    Cinépolis launches first 7-screen multiplex in Bhubaneswar

    MUMBAI: India’s first international theatre circuit, Cinépolis has launched its first multiplex equipped with seven screens in Esplanade One mall, Bhubaneswar, Odisha. The launch of the new cinema is in line with the company’s ambitious expansion plan and takes the total screen count of Cinépolis in India to 360.

    As revealed by Cinépolis, the newly launched multiplex is armed with the latest technology and digital projection systems, set to offer consumers the best in-cinema experience. Additionally, the cinema is equipped with state-of-the-art 3-D technology from Real-D systems – the world's most widely deployed and advanced 3-D technology. The large legroom, a standard in all Cinépolis cinemas is designed to offer utmost comfort to patrons while they enjoy their movie.

    Cinépolis Asia managing director Javier Sotomayor said, “We are delighted to launch our first multiplex in the beautiful city of Bhubaneswar. The demand for good-quality entertainment is only increasing, especially from tier II & III cities and we are building on this opportunity by bringing the unique Cinépolis experience to these markets. This launch is in line with our mission to expand our offerings and penetrate deeper into India.”

    The flagship F&B brand from Cinépolis, Coffee Tree will offer a wide selection of gourmet food at the multiplex. All the audis in the multiplex has last two rows of VIP seating for a more luxurious and upgraded experience. Moviegoers can also enjoy the benefits of Club Cinépolis, the company's loyalty programme.

    Cinépolis India director- strategic initiatives Devang Sampat said, “This multiplex is a first-of-its-kind in Bhubaneswar, equipped with enhanced sound system and VIP seats in all its auditoriums. With this launch, movie connoisseurs are sure to be enthralled with this unmatched experience along with enticing gourmet meals offered by the iconic ‘Coffee Tree’.” 

    Esplanade One Mall centre head Parth Pratim Nayak said, “Esplanade One is the biggest mall, not just in Bhubaneswar, but the entire state of Odisha. With Cinépolis now opening its door to our patrons, it will only add to our offerings and ensure a more complete experience. We are delighted to play host to Cinépolis and we are certain this will be a game changer for the Odisha market.”  

  • Cinema advertising begins to take centre stage

    Cinema advertising begins to take centre stage

    MUMBAI: No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get a chance to showcase their products and services as advertisers see movie theatres as a great venue because they have an immediate captive audience that is ready to view their message.

    Today, more brands are using in-cinema advertising in order to reach their targeted audience, which is usually undistracted by their smartphones and social media in the theatre.

    Around six years ago, China had approximately 9000 cinema screens but today they have 40,000 screens. Similarly, in India, major cinema chains like INOX, Miraj, PVR, Carnival, Cinepolis are growing their presence rapidly and are looking at setting up at least 1000 cinema screens in the fiscal year 2018-19. Today, high-end luxurious residential properties have also started putting up their own cinema theatre as a part of their complex offering.

    According to the latest report by GroupM’s cinema advertising arm Interactive TV, there is a clear upward trend of urban Indians who prefer to watch a movie in theatres. The study found out that 57 per cent of the audience prefers to watch a movie in the theatre at least once in six months. The report also highlights the fact that 71 per cent of these audiences are between the age group of 15 to 24. This means gala time for most brands.

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    An increase in footfall resulted in a 20 per cent growth in cinema advertising in 2017 and the GroupM report suggests that 50 per cent of the movie goers were willing to consume advertisements before the start of the movie and during the interval. Furthermore, consumers usually tend to reach the movie hall 15 minutes prior to the showtime and that allows brands enough time with branding opportunities. Carnival Cinemas CMO Dina Mukherjee says, “Earlier the interval time was 10 mins which was a short popcorn break but now it is at an average of 30-35 (before the movie + interval time). Although it is an irritating factor for the viewer, the number of advertisers have increased and most of them have a 30 second spot.”

    FMCG, consumer durables, financial sector have been the major investors for longest time in cinema advertising. Advertisements of Life Insurance, Mutual funds, Chirag Din shirts, Forest Essentials and the much remembered Vicco products have been around for the longest time. But today, newer brands are willing to come on board for screen advertising. We now also see ads by Amazon Prime and Swiggy in the theatres which are fairly new category entrants in India. But a majority of brands are still reluctant to invest in the medium. Dina Mukherjee believes that brands need to be made aware of cinema advertising’s merit and what it brings to the table, primarily for newer industries that are coming up. “Cinema advertising is not an expensive medium as opposed to print on television. It falls within the category of radio and OOH.”

    Since the medium does not have an official measurement system, Carnival Cinemas has launched its own measurement tool in order to help the advertisers get the optimum result on their investment where they can choose to pay per seat, a concept similar to CPC (cost per client) that is watching the ad. In this case, the advertiser doesn’t have to worry whether the movie was a hit or a flop.

    The medium, which currently has only 1-2 per cent of total ad spends by brands, is projected to grow at 20-25 per cent in the next five years. Currently, riding at a Rs 600 crore market, in-cinema advertising is slated to grow at a double digit growth in the next few years. Today cinema advertising has various touch points that include screen advertising, kiosk, promoter activity, food and beverage counter, restrooms, exit walls and seat branding. Going forward, innovation and experiential marketing will be key drivers to enhance in-cinema advertising experience.

    On the flip side, the cost to advertise at a movie theatre is high, especially for a small business. Since small advertisers don’t have the budget to run a full fledged ad, they have to run a slide or kiosk in the cinema. Another major drawback of the medium is that alert people may arrive late to skip the initial ad playing round.

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    With blockbuster movies like Baahubali, Padmavat, Udta Punjab, Airlift among others that have crossed the Rs 100 crore mark, audience footfall for such movies enables brands to bet big on cinema advertising.

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  • Hindware & TicketNew.com associate with SRK’s co & movie

    MUMBAI: Two brands — Hindware & TicketNew.com — have associated with Shah Rukh Khan’s company Red Chillies and his upcoming movie ‘Jab Harry met Sejal’.

    India’s online movie ticketing site Ticketnew.com announced that the company has signed-up with Bollywood’s Red Chillies Entertainment as associate sponsor for its upcoming movies starting from Jab Harry Met Sejal, which opens nationwide on 4 August. Hindware recently launched a co-branded TVC in association with brand ambassador SRK’s anticipated movie.

    Ticketnew.com meantime is also offering a flat Rs. 100 discount on the purchase of every ticket for the current Jab Harry Met Sejal on its platform through website or mobile. Ticketnew.com has also partnered with PVR, Cinepolis, Inox, Carnival Cinemas, among others, offering consumers the best state-of-the-art theatre facilities.

    TicketNew founder CEO Ramkumar Nammalvar said: “Our platform is set to offer millions of SRK fans advance tickets for Jab Harry Met Sejal.”

    The TVC will be aired at 350 cinema halls across 203 cities in India for a duration of three weeks and will be also be available online on YouTube for more than 30 days. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan – as both are experts in their respective fields.

    The TVC is a seamless amalgamation of memorable scenes from the movie where Khan is seen as an expert guide and explains Hindware’s expertise in building dream bathrooms. 

    HSIL Limited president – building products division Manish Bhatia said, “Our brand ambassador Khan’s movie had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

  • With Ghaziabad multiplex, Cinepolis crosses 300 screens

    NEW DELHI: With the opening of the 10-screen multiplex in Ghaziabad, Cinépolis crossed the 300 milestone India, with the total screen count now standing at 303 screens.

    Caiming to be India’s first International and the world’s fourth largest movie theatre circuit, Cinépolis has opened the ten screen multiplex in R.E.D Mall at GT Road in Ghaziabad..

    This is Cinépolis’ foremost property in Ghaziabad and also marks the opening of the largest cinema outlet in Ghaziabad. Cinépolis now has 39 Screens across nine cinemas in the National Capital Region.

    The newly inaugurated multiplex has a total seating capacity of 1619 seats and is scheduled to run more than 50 shows per day. The theatre is equipped with an exceptional RealD 3D technology and 100% digital projections and offers gourmet food at its trademark outlet Coffee Tree.

    Cinépolis India MD Javier Sotomayor said, “We have crossed an important landmark of reaching 300 screens in India in accordance with our expansion strategy and will be opening more multiplexes around the country.”

    Cinépolis India director – expansion Ashish Shukla added: “This new property further validates our commitment to open more screens & offer the best cinema experience to movie goers, across India”

    Cinépolis India director – strategic initiatives Devang Sampat added: “We have also introduced point based programmes like Club Cinépolis for patrons that offer exclusive services and promotions to members. We are positive that with such services, we will be able to engage with more & more patrons”

    According to Rakesh Babbar from R.E.D Mall, “The Mall will definitely emerge as an ideal cinema destination for the consumers after this launch.”

    The specially designed multiplex theatre will also offer freshly prepared gourmet food and beverages from the exquisite menu of Coffee Tree – the in-house signature coffee shop by Cinépolis. The brand also has unique flavored popcorns which include Butter salt, Cheese and Caramel Popcorns.

  • Cinépolis to accept UPI payments through HSBC

    NEW DELHI: Cinépolis, which claims to be India’s first international and the world’s fourth largest Cineplex chain, has launched a Unified Payment Interface (UPI) across all its multiplexes in the country as part of the current government’s ‘go-cashless’ and digital economy drive.

    Patrons and cinema lovers can have the convenience of transaction through UPI which operates on the concept of a Virtual Payment Address (VPA).

    Cinépolis is India’s first movie theatre chain where customers can pay through UPI at the offline stores. This payment solution is implemented by HSBC bank across all Cinépolis outlets.

    Cinépolis India CFO Rodrigo Perez Morales said: “This will prove to be a game changer for the multiplex industry as it will lessen the cost of transactions along with a quicker checkout experience. Our patrons can now watch movies without worrying about the cash payment as UPI will smoothly allow the transition to a cashless economy by providing a unique identity (VPA) for any consumer holding a smart phone and a bank account. We are hopeful that we will have a phenomenal response and all our customers will gradually adapt to Unified Payment Interface.”

    Cinépolis India director – India strategic initiatives Devang Sampat added, “With a strong drive of encouraging digital transactions, we are delighted to partner with HSBC India and launch Unified Payments Interface across all our properties. UPI allows users to send and receive money through their smartphones with the help of VPA (Virtual Payment Address). Patrons will just have to share their VPA at the booking counter and they will receive one notification on their mobile app to approve the transaction. In future, we will keep on adding new digital mode of payments at Cinépolis to give our patrons options to transact digitally.”

    HSBC India managing director and head global liquidity and cash management. Divyesh Dalal said, “The UPI solution will now allow movie lovers to pay seamlessly for tickets and food and beverage across various Cinépolis locations in India thus providing a superior customer experience. It will also help to reduce the average waiting time”.

    “Given the enhanced coverage, interoperability and cost dynamics of the UPI solution, we expect the acceptance of UPI-based payments to increase over time. Our UPI offering aims at providing a channel agnostic collection solution to corporates, which will enable Cinépolis to drive sales through increased digitization of flows,” he added.

    The partnership between Cinépolis and HSBC India is aimed at encouraging movie patrons to increasingly transact using digital and cashless options.

    UPI was launched by National Payments Corporation of India along with Reserve Bank of India to enable the consumers to make payments through their smartphones. It is basically an interface through which account holder of one bank can transfer/receive money to someone having account in same/different bank through a smartphone. There is no need for sharing each other’s bank account details. There is also no need for swiping debit/credit card, keying in your confidential PIN.

    Cinépolis India started its operations in India in 2009 at Amritsar and currently operates 291 screens under the brand names of Cinépolis, Cinépolis VIP and Fun Cinemas.

  • Cinepolis expands to G. Noida; to invest Rs 800 crore

    Cinepolis expands to G. Noida; to invest Rs 800 crore

    NEW DELHI: India’s first international and world’s fourth largest movie theatre chain Cinépolis has opened its five-screen multiplex at The Grand Venice Mall in Greater Noida (Delhi NCR). The tally of Cinépolis multiplexes in the city now stands at 29 screens across eight properties in the National Capital Region.

    This five-screen Cinépolis property can accommodate up to 851 movie goers, at a time. The theatre will run 22 daily shows, which will comprise a mix of the best of Bollywood, Hollywood and regional content.

    Cinépolis is one of the first properties to start operations at The Grand Venice Mall located off the Yamuna Expressway. This, first of its kind mall, is inspired and themed after the picturesque city of Venice, situated 15 minutes from Noida. The Noida and Greater Noida belt is an affluent one, with a huge demand for luxury entertainment.

    The seventh organic opening of the year, this brand is steadily adding screens across various cities. With the launch of this latest multiplex in NCR, Cinépolis stands strong at 274 screens across 41 cities in India. Cinépolis has now become the fastest growing multiplex chain across India.

    Cinépolis India MD Javier Sotomayor, said, “We have aggressive expansion plans which include investment of up to Rs 800 crore over the next six years. The aim is to become one of the top three players in the Indian exhibition space in the next 3-4 years.”

    Cinépolis India director-expansion Ashish Shukla said, “This new cinema will expand our current NCR circuit from 24 to 29 screens. We have 70-plus screens planned to be opened in the Delhi NCR Region in the next couple of years.”

    Cinépolis India director–India strategic initiatives Devang Sampat said, “Our theatres are equipped with the best sound and projection systems to provide the most intimate atmosphere for the movie-goers, coupled with RealD 3D technology for best 3D experience.”

    Mall owner Satinder Singh Bhasin said, “Cinépolis team has a very clear vision of consolidating its presence in India.”

    In future, the exhibition market would consolidate and only three to four big players would remain in the business, according to Sotomayor, quoted in Mint earlier. Cinepolis would continue to add screen in metro markets as well as tier II and III cities. As to whether it would adopt a different strategy for the price sensitive non-metro markets, Sotomayor replied in the negative.

  • Cinepolis expands to G. Noida; to invest Rs 800 crore

    Cinepolis expands to G. Noida; to invest Rs 800 crore

    NEW DELHI: India’s first international and world’s fourth largest movie theatre chain Cinépolis has opened its five-screen multiplex at The Grand Venice Mall in Greater Noida (Delhi NCR). The tally of Cinépolis multiplexes in the city now stands at 29 screens across eight properties in the National Capital Region.

    This five-screen Cinépolis property can accommodate up to 851 movie goers, at a time. The theatre will run 22 daily shows, which will comprise a mix of the best of Bollywood, Hollywood and regional content.

    Cinépolis is one of the first properties to start operations at The Grand Venice Mall located off the Yamuna Expressway. This, first of its kind mall, is inspired and themed after the picturesque city of Venice, situated 15 minutes from Noida. The Noida and Greater Noida belt is an affluent one, with a huge demand for luxury entertainment.

    The seventh organic opening of the year, this brand is steadily adding screens across various cities. With the launch of this latest multiplex in NCR, Cinépolis stands strong at 274 screens across 41 cities in India. Cinépolis has now become the fastest growing multiplex chain across India.

    Cinépolis India MD Javier Sotomayor, said, “We have aggressive expansion plans which include investment of up to Rs 800 crore over the next six years. The aim is to become one of the top three players in the Indian exhibition space in the next 3-4 years.”

    Cinépolis India director-expansion Ashish Shukla said, “This new cinema will expand our current NCR circuit from 24 to 29 screens. We have 70-plus screens planned to be opened in the Delhi NCR Region in the next couple of years.”

    Cinépolis India director–India strategic initiatives Devang Sampat said, “Our theatres are equipped with the best sound and projection systems to provide the most intimate atmosphere for the movie-goers, coupled with RealD 3D technology for best 3D experience.”

    Mall owner Satinder Singh Bhasin said, “Cinépolis team has a very clear vision of consolidating its presence in India.”

    In future, the exhibition market would consolidate and only three to four big players would remain in the business, according to Sotomayor, quoted in Mint earlier. Cinepolis would continue to add screen in metro markets as well as tier II and III cities. As to whether it would adopt a different strategy for the price sensitive non-metro markets, Sotomayor replied in the negative.