ITV

Tag: Cinema Screens

  • Inox brings Asia Cup 2022 matches live on cinema screens

    Inox brings Asia Cup 2022 matches live on cinema screens

    Mumbai: Inox Leisure is geared up to give Indian cricket fans an exceptional stadium-like experience by broadcasting Asia Cup 2022 matches live on cinema screens.

    The 15th edition of the Asia Cup 2022, which will be played in the UAE, will begin on 27 August with the finals scheduled on 11 September. Inox will broadcast all Team India matches live at multiplexes in over 30 cities across India.

    Inox’s initiative to screen live matches will be a boon for fans who want to experience stadium energy in a carnival-like setting in a safe and hygienic environment.

    The air-conditioned comfort of the cinema hall will enhance their overall cricket viewing experience. While watching the matches, fans will be able to enjoy INOX’s extravagant food combinations and delectable gourmet options served at the multiplexes.

    Inox Leisure chief operating officer Anand Vishal said, “This Asia Cup 2022, Inox is all set to welcome the cricket fans to this unparalleled and stadium-like experience across the country. With this unique initiative, our aim is to provide our patrons with the feeling of pulsating energy as if they were in the stadium itself.”

    He added, “We are waiting to welcome cricket fans to our cinemas to come and watch the Asia Cup matches together on our giant screens, with fantastic surround sound, which will create an atmosphere like no other. Cricket is a religion in India, and the Asia Cup is one big festival, and we are delighted to bring the cricket action to the big screens at the Inox cinemas.”

  • Close Big Magic launches multi-media marketing campaign across HSM

    Close Big Magic launches multi-media marketing campaign across HSM

    MUMBAI: Big Magic, the flagship GEC from Reliance Broadcast Network, which recently expanded its reach across Hindi speaking markets and announced a slew of new shows and now kicked off with a multi-media marketing campaign.

     

    The two-month comprehensive and integrated campaign sees a mix of traditional and non-traditional media across television, cinema screens, radio and digital. With a marketing mix that connects with consumers across touch points through the day, will be spread across external media platforms, while also optimising the company’s internal media muscle to ensure mileage. The campaign kick-started last week will run until the end of November.

     

    Commenting on the campaign, Big Magic business head Sunil Kumaran said, “We are rolling out the marketing campaign now that we have our distribution and content in place.  This will give a strong impetus to the good growth we are witnessing on the channel.  We have created an integrated multi-media campaign ensuring we connect with our audiences through multiple touch points.  We are using TV extensively along with Radio, Cinema and Digital to ensure that we reach out to a large base of audience in a short time.”

     

    With a communication built to convey the availability of the channel in more geographies and fresh and newer content, the campaign is aimed at garnering greater eyeballs for its differentiated content. The creative idea is to make Big Magic the destination for the best Hindi television entertainment with a mix of drama, comedy and more.

     

    An exhaustive plan including using television channels ranging music, movie and news, cinema screens across the cities, effective promos on radio, and an engaging digital plan, the campaign has been designed to attract newer audiences and encourage sampling. Ensuring the company’s internal media strengths are part of the plan, 92.7 BIG FM, Spark Punjabi, Big RTL Thrill and Big Magic Bihar & Jharkhand will also be effectively used as part of the plan.

     

    The media mix is designed to deliver maximum impact. Given the audience profile of BIG MAGIC, media selection has been made keeping in the mind the lifestyle and habits of the female television viewer.