ITV

Tag: CID

  • Four Star India channels among top ten in across-genre list

    Four Star India channels among top ten in across-genre list

    BENGALURU: Four channels from the Star India Network made it to the Broadcast Audience Research Council’s (BARC) top 10 channels across genres list–all India: 2+ in week 14 of 2018: Saturday, 31 March 2018 to Friday, 6 April 2018. Sony Pictures Network India (SPN) had three channels, Zee Entertainment Enterprises Ltd (Zeel) had two channels and Sun TV Network had one channel in the list of top 10 channels. Six of the channels were Hindi GECs, two were Hindi movie channels and there was one channel each from the Tamil GEC and the Telugu GEC genres.

    The combined ratings of the top 10 channels across genres reduced by 2.3 per cent in week 14 to 6,476.274 million impressions from 6,629.826 million impressions. The first six ranks and order in week 14 were the same as in week 13 of 2018. One channel moved up the list while three channels re-entered the list during the week under review.

    Sun Networks’ flagship Tamil GEC occupied its numero uno position as usual in week 14 with 990.432 million weekly impressions as compared to 985.490 million weekly impressions in week 13 of 2018. Also, as is usual, Sun TV topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets. All the top 5 Tamil programmes during primetime in these markets were also aired on Sun TV.

    Star Bharat continued to hold its second place overall and first among the Hindi GECs in the across genres list in week 14 of 2018 with 739.935 million weekly impressions as compared to 756.655 million weekly impressions in the previous week. The channel also held the top rank in BARC’s list of top 10 Hindi GECs in the Hindi speaking urban and rural markets or HSM (U+R). Star Bharat was ranked second in HSM (U) and ranked fourth in HSM (R). The programme Kya Haal Mr Paanchal was among the top five Hindi GEC programmes during primetime in HSM (U+R).

    Also holding on to its third place was Zeel’s free-to-air (FTA) Hindi GEC Zee Anmol with 712.667 million weekly impressions in week 14 as compared to 739.830 million weekly impressions in week 13 of 2018. Zee Anmol was ranked second in HSM (U+R), first in HSM (R) and ninth in HSM (U). The Balaji Telefilms-produced Kumkum Bhagya topped BARC’s list of top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another soap Ganga that was aired on Zee Anmol was the third most watched programme during primetime in week 14 of 2018 in HSM (R).

    At fourth place was SPN’s women focused Hindi GEC Sony Pal with 679.1716 million weekly impressions in week 14 as compared to 712.094 million weekly impressions in week 13 of 2018. Sony Pal was ranked third in HSM (U+R) and second in HSM (R). CID aired on Sony Pal was in the list of top five Hindi GEC programmes in HSM (U+R) and HSM (R). Furthermore, the channel’s sitcom comedy Taarak Mehta ka Ooltah Chashmah and Balveer were in the list of top five Hindi GEC programmes in HSM (R).

    Continuing on at fifth rank was another Star India FTA Hindi GEC Star Utsav with 612.184 million weekly impressions in week 14 as compared to 641.729 million weekly impressions in week 13 of 2018. The channel was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), third in HSM (R) and was eighth in HSM (U).

    Also holding onto its sixth place was SPN’s Hindi movies channel Sony Max with 594.882 million weekly impressions in week 14 as compared to 587.930 million weekly impressions in week 13 of 2018. Sony Max also topped BARC’s list of top five Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). Hindi feature films (HFF) Tiger Zinda Hai and Sarrainudo were the five most watched Hindi movie programmes during primetime in HSM (U+R) and HSM (U).

    Catapulting from the previous week’s tenth rank in the list to the seventh place was Zeel’s flagship Hindi GEC Zee TV with 562.387 million weekly impressions in week 14 as compared to 539.770 million weekly impressions in week 13 0f 2018. Zee TV was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked eighth in HSM (R). Kundali Bhagya, a spinoff of Kumkum Bhagya, aired on Zee TV was the second most watched programme during primetime in HSM (U+R) and the most watched Hindi GEC programme during primetime in HSM (U).

    Entering BARC’s list of top 10 channels across genres was Star India’s flagship Hindi GEC Star Plus at eighth rank with 539.231 million weekly impressions in week 14. Star Plus was ranked eighth in BARC’s list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (U) and was placed ninth in HSM (R).

    Also, re-entering the list was Star India’s flagship Telugu GEC Star Maa with 528.125 million weekly impressions in week 14 of 2018. The channel topped BARC’s list of top five Telugu channels in the Andhra Pradesh and Telangana markets, while three of its programmes were amongst BARC’s list of top five programmes during primetime in the same markets.

    Another SPN Hindi movies channel, Sony Wah, also re-entered BARC’s list of top 10 channels across genres in week 14 of 2018 with 516.716 million weekly impressions. Sony Wah was ranked second in BARC’s list of top five Hindi movies channels for the week in HSM (U+R), first in HSM (R) and fourth in HSM (U). HFF Rowdy Rathore was the second most watched Hindi movie during primetime in HSM (U+R) and the most watched Hindi movie during primetime in HSM (R).

    Also Read :

    All Hindi channels with Sun TV in across genres list

    Zee Anmol regains top Hindi GEC spot across genres

  • All Hindi channels with Sun TV in across genres list

    All Hindi channels with Sun TV in across genres list

    BENGALURU: Broadcast Audience Research Council’s (BARC) list of top 10 channels across genre – All India (Urban + Rural): Age 2+ had the Sun TV Network’s flagship Tamil GEC Sun TV as the only non-Hindi channel. Sun TV had three Hindi movies and five Hindi GECs for company in week 13 of 2018 (Saturday, 24 March 2018 to Friday, 30 March 2018). Sun TV continued its leadership of the list while Zee Anmol had to give way to Star India’s free to air (FTA) Hindi GEC Star Bharat which occupied second place in the list.

    From the network’s perspective, three Sony Picture Network India (SPN) channels; two channels each from Star India, Viacom 18 and Zee Entertainment Enterprises Ltd (Zeel) and one channel from the Sun TV Network comprised BARC’s top 10 channels across genres for week 13 of 2018.

    Occupying its normal position, Sun TV topped the list with 985.490 million weekly impressions in week 13 as compared to 996.118 million weekly impressions in the previous week. As has been the norm, Sun TV also topped BARC’s list of top five Tamil channels in the Tamil Nadu/Puducherry markets, and all the five top Tamil programmes during primetime in the week in these markets featured on Sun TV.

    Moving up two ranks to second place was Star Bharat with 756.665 million weekly impressions in week 13 as compared to 739.606 million weekly impressions in week 12 of 2018. Star Bharat also led BARC’s list of top 10 Hindi GECs in the Hindi speaking urban and rural markets– HSM (U+R) and ranked second in BARC’s list of top 10 Hindi GECs in HSM (U), while it was ranked fourth in HSM (R).

    At third place was Zeel’s FTA Hindi GEC Zee Anmol with 739.830 million weekly impressions in week 13 as compared to 813.355 million weekly impressions in week 12 of 2018. Zee Anmol was ranked second in BARC’s top 10 Hindi GECs list in HSM (U+R) and topped the list in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya on Zee Anmol was the most watched programme during primetime in HSM (U+R) and HSM (R). Two other soaps from the channel – Jamai Raja and Ganga – were among the top five Hindi GEC programmes during primetime in HSM (R).

    At fourth place and down one rank from the previous week was SPN’s women-focused Hindi GEC Sony Pal with 712.094 million weekly impressions in week 13 as compared to 744.620 million weekly impressions in week 12 of 2018. Sony Pal was ranked third in the top 10 Hindi GEC list in HSM (U+R) and second in HSM (R). The crime show CID on Sony Pal was ranked fifth among the top five Hindi GEC programmes during primetime in HSM (U+R) and was ranked second in HSM (R). Another long running programme – Taarak Mehta ka Ooltah Chashmah on the channel was ranked third in HSM (R).

    Retaining its previous week’s rank of fifth was another Star India FTA channel – Star Utsav with 641.720 million weekly impressions as compared to 648.459 million weekly impressions of week 12 of 2018. Star Utsav was ranked fourth in the top 10 Hindi GEC list in HSM (U+R) and was ranked third in HSM (R).

    Climbing up one rank from its previous week’s rank to sixth place was SPN’s Hindi movies channel Sony Max with 587.930 million weekly impressions in week 13 as compared to 594.219 million weekly impressions. Sony Max was ranked second in BARC’s list of top five Hindi movies channels in HSM (U+R), was ranked first in HSM (U) and ranked fifth in HSM (R). Both the parts of SS Rajamouli’s magnum opus – Baahubali the Beginning; and Baahubali the Conclusion (or Bahubali 2) that featured on Sony Max were among the top five Hindi movie programmes during primetime in HSM (U+R) and HSM (U), while Baahubali 2 was ranked third in HSM (R). Another Hindi feature film (HFF) that was aired on the channel – Kanchana the Wonder Car was ranked fourth in HSM (R).

    Climbing down one rank from the previous week to seventh place was Viacom18’s Hindi movies channel Rishtey Cineplex with 565.752 million weekly impressions in week 13 as compared to 631.809 million weekly impressions in week 12 of 2018. Rishtey Cineplex topped the top five Hindi movies channels list in HSM (U+R), and was ranked second and fourth in HSM (R) and HSM (U) respectively. HFF Dangerous Khiladi which aired on the channel was the third most watched movie during primetime in HSM (U+R) and the fourth most watched HFF during primetime HSM (R). Another movie that featured on the channel – Ek Khiladi was the fifth most watched HFF in HSM (R).

    Viacom18’s flagship Hindi GEC channel Colors was ranked eighth (same as the previous week) with 551.565 million weekly impressions in week 13 as compared to 588.459 million weekly impressions in week 12 of 2018. Colors was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U).

    At ninth place was another SPN’s Hindi movies channel Sony Wah, which re-entered the top 10 channels across genres list with 549.020 million weekly impressions in week 13 of 2018. The channel was ranked third in BARC’s list of top five Hindi movies channels in HSM (U+R) and topped the list in HSM (R). HFF’s King Kong and Yevadu 2 were the third and fifth most watched Hindi movies during primetime respectively in HSM (U+R) while King Kong was the second most watched film during primetime in HSM (R).

    Climbing down one rank from the previous week to tenth place was Zeel’s flagship Hindi GEC Zee TV with 539.770 million weekly impressions in week 13 as compared to 581.721 million weekly impressions in week 12 of 2018. Kumkum Bhagya and its spinoff Kundali Bhagya that were also aired on Zee TV were the fourth and the second most watched Hindi GEC programmes during primetime respectively in HSM (U+R). Kundali Bhagya was the most watched Hindi GEC programme during primetime, while its older sibling Kundali Bhagya was the third most watched programme during primetime in HSM (U).

    Also Read:

    Zee Anmol continues to rule Hindi GECs

    Lone non-Hindi Sun TV rules across channels list

    Zee Anmol regains top Hindi GEC spot across genres

  • Lone non-Hindi Sun TV rules across channels list

    Lone non-Hindi Sun TV rules across channels list

    BENGALURU: Numero uno is the position that Sun TV holds in Broadcast Audience Research Council’s (BARC) weekly television ratings for the top 10 channels across genre across in India for age 2+ almost throughout the year. The only exception so far has been during the IPL weeks that the highly cricket hungry Indians consume the dominant channel that airs that mega event. Last year it was Sony Max. Now back to Sun TV – besides the across genre weekly lists, the channel has headed BARC’s weekly ratings for top 5 Tamil channels in the Tamil Nadu/Puducherry markets. This was also the case in week 9 of 2018 (Saturday, 24 February 2018 to Friday, 2 March 2018) – as usual, the Sun TV Network’s flagship Tamil GEC channel topped BARC’s list of top 10 channels across genre, as well as BARC’s list of top 5 Tamil channels. And also, as has been a norm, all the five top Tamil programmes during primetime in week 9 of 2018 were aired on Sun TV. But at the same time, the channel’s ratings have been dropping and the gap in ratings between it and the second-ranked channel in the top 10 across genre channels has been narrowing.

    Overall, the combined ratings of the top 10 channels across genre declined by about 2 per cent in week 9 as compared to week 8 of 2018. One Tamil channel, two Hindi movies channel and seven Hindi GEC channels made up BARC’s list of top 10 channels across genre. Week 9 of 2018 has seen a bit of a shakeup of sorts for BARC’s list of top 10 channels across genre. Three channels each from Sony Pictures Network India (SPN) and Star India, two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel each from the Sun TV Network and Network 18 made up the list of the top 10 channels across genre during the week under review.

    As mentioned above, Sun TV topped the across genre list, though with lower ratings of 895.453 million weekly impressions in week 9 of 2018 as compared to the previous week’s 958.551 million weekly impressions. Sun TV was followed by SPN’s women-focused FTA Hindi GEC Sony Pal which climbed up two ranks with 757.432 million weekly impressions.  The channel had scored 682.137 million weekly impressions in the previous week. Sony Pal was also ranked one in BARC’s list of top 10 Hindi GEC channels list for week 9 of 2018 in the all India urban (U) and rural (R) Hindi speaking markets (HSM). The long-running crime show CID on Sony Pal was among the top 5 Hindi programmes and Balveer and Taarak Mehta Ka Ooltah Chashmah were also among the top 5 Hindi GEC programmes during primetime in HSM (R).

    Trailing very close behind Sony Pal at third rank with a difference of just 4000 weekly impressions in week 9 of 2018 was Star India’s FTA Hindi GEC Star Bharat with 757.428 million weekly impressions. Star Bharat was ranked second in the top 10 Hindi GEC channels in HSM (U+R) and HSM (U) and was ranked third in HSM (R) in the week under review. Star Bharat was ranked second in the top 10 channels across genre in the previous week with 762.407 million weekly impressions.

    At fourth rank in week 9 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol with 686.766 million weekly impressions as compared to the previous week’s third rank and 715.586 million weekly impressions. The Balaji Telefilms produced family soap Kumkum Bhagya on Zee Anmol was among the top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another soap Ganga that had been aired on the channel was among the top 5 Hindi GEC programmes in HSM (R).

    SPN’s Hindi Movies channel Sony Max climbed up to fifth place in week 9 of 2018 with 562.587 million weekly impressions. The channel had been ranked tenth in the list with 507.975 million weekly impressions in week 8 of 2018. The channel also topped BARC’s lists of top 5 Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). The magnum opus Bahubali – The Beginning was among the top five Hindi movies programmes during primetime in HSM (U+R) and HSM (U) in week 9 of 2018. Other movies that were aired on Sony Max – Sultan and Kanchana 2 were among the top 5 Hindi movies programmes HSM (U) during the week under review.

    Zeel’s Hindi GEC Zee TV was ranked 6 in week 9 of 2018 with 551.884 million weekly impressions as compared to the previous week’s rank 5 and viewership of 600.766 million weekly impressions. Kundali Bhagya, a spinoff of Kumkum Bhagya, which also aired on the channel, topped the list of top 5 Hindi GEC programmes in HSM (U+R) and HSM (U). Kundali Bhagya, which also aired in Zee TV, was among the top 5 Hindi GEC programmes in HSM (U+R) and HSM (U).

    Another Star India FTA Hindi GEC channel Star Utsav climbed up a rank to seventh place in week 9 of 2018 with 536.603 million weekly impressions as compared to the previous week’s 543.582 million weekly impressions. Network 18’s flagship Hindi GEC Colors was ranked eighth with 508.570 million weekly impressions as compared to the previous week’s rank six and 574.408 million weekly impressions.

    Another SPN Hindi movies channel Sony Wah, which entered the top 10 channels across genre list was ranked ninth in week 9 of 2018 with 592.512 million weekly impressions. Sony Wah was ranked first in HSM (R), ranked second in HSM (U+R) and ranked fifth in HSM (U) lists for top 5 Hindi movies channels in week 9 of 2018. Hindi feature film Yevadu 2 was among the top five Hindi movies programmes during primetime in HSM (U+R) and HSM (U) and HSM (R). Another HFF – Shivaji the Boss, which was aired on the channel, was also among the top 5 Hindi movies programmes during primetime in week 9 of 2018 in HSM (R).

    Star India’s flagship Hindi GEC Star Plus was ranked tenth in week 9 of 2018 with 497.433 million weekly impressions as compared to the previous week’s rank 7 and 573.432 million weekly impressions. Another Balaji Telefilms produced soap – Yeh Hai Mohabbatein, which aired on Star Plus, was among the top 5 Hindi GEC’s in HSM (U) during the week. Star Plus was also ranked third in HSM (U) during the week.

    Also Read :

    ETV Telugu re-enters across genre list

    Star Bharat continues to top Hindi GECs across genres

    Sony Max returns to top-10 channels in across genre list

  • ETV Telugu re-enters across genre list

    ETV Telugu re-enters across genre list

    BENGALURU: After a hiatus of one week, the Network18-associated Telugu general entertainment channel (GEC) ETV Telugu returned to Broadcast Audience Research Council‘s (BARC) list of top ten channels across genre list [All India (U+R) : 2+ Individuals]. ETV Telugu replaced the Sun Networks’ Telugu GEC Gemini TV at tenth rank in the list in week 5 of 2018 (Saturday, 27 January 2018 to Friday, 2 February 2018). ETV Telugu was also ranked first in BARC’s list of top 5 Telugu channels (Andhra Pradesh/ Telangana (U+R) : NCCS All : 2+ Individuals) during the week under review. Swati Chinukulu which featured on the channel was among the top five Telugu programmes in the AP/Telangana markets during primetime in week 5 of 2018.

    Six Hindi GEC channels, two Telugu GEC channels and one channel each from the Hindi Movies and the Tamil GEC genres made to the list of the top 10 channels across genre for week 5 of 2018. From the networks’ perspective, three Star India channels, two channels each from Network18, Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network comprised the top 10 channels across genres list. Four (Hindi GEC) of the ten channels were free to air (FTA).

    Occupying its normal pedestal at rank 1 was the Sun Network’s flagship Tamil GEC Sun TV with a slightly lowered viewership of 998.106 million weekly impressions – the channel had garnered 1,047.704 million weekly impressions in week 4. Sun TV also topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets in week 5 of 2017.  Also, as has become a norm all the 5 top Tamil programmes in these markets were from Sun TV.

    Occupying an ‘almost regular’ second rank in week 5 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol, which also topped BARC’s Top 10 Hindi GEC channels in the Hindi speaking urban and rural markets – HSM (U+R) and BARC’s top 10 Hindi channels in HSM (R). The Balaji Telefilms-produced family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another family soap, Jamai Raja which was aired on the channel was also among the top five Hindi GEC programmes during primetime in HSM (R). Zee Anmol scored 763.210 million weekly impressions in week 5 of 2018.

    At third rank was Star India’s renamed FTA Hindi GEC Star Bharat with 683.428 million weekly impressions. The channel was also ranked second in BARC’s top five Hindi GEC list in HSM (U+R) and HSM (U). The soaps Nimki Mukhiya and Kya Haal Mr Panchal, which were aired on Star Bharat, were among the top five Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC Sony Pal moved up a rank to fourth place in week 5 of 2018 with 617.140 million weekly impressions. Sony Pal was also ranked third in BARC’s lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Three programmes aired on the channel – Balveer, CID and Taarak Mehta ka Ooltah Chashmah were among the top five programmes during primetime in HSM (R) during week 5 of 2018.

    Network18’s (aka Viacom18) flagship Hindi GEC Colors moved up two places in week five of 2018 to fifth rank with 613.090 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U) during the week. Two soaps that were aired on Colors – Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan were among the top five Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s sixth rank with slightly higher viewership of 599.2017 million weekly impressions (previous week 595.585 million weekly impressions). Kumkum Bhagya and its spin-off Kundali Bhagya aired on the channel were among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    At seventh rank in the top 10 channels across genre list was another Star India FTA Hindi GEC channel – Star Utsav with 575.871 million weekly impressions. Star Utsav was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (R) in week 5 of 2018.

    At eighth place in week five of 2018 was SPN’s Hindi Movies channel Sony Max with 507.698 million weekly impressions. Sony Max topped the list of top five Hindi movies channels in HSM (U+R) and was among the top five in HSM (R) and HSM (U).

    At ninth rank was Star India’s Telugu GEC Star Maa with 503.891 million weekly impressions. Star Maa was ranked second in BARC’s list of top five Telugu channels in AP and Telangana markets. Four programmes on the channel – Koyilamma, Karthika Deepam, Kumkuma Puvvu and Telugu feature film –Jaya Janaki Nayaka were amongst the top five Telugu programmes in week 5 of 2018.

    As mentioned above, completing the ten was ETV Telugu with 499.513 million weekly impressions.

    Also Read :

    No change in channels in across genres list in first week of 2018

    BARC ratings: 3 Telugu channels among top 10 across genres

    Sony Max returns to top-10 channels in across genre list

  • ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    MUMBAI: Sony Pictures (SPN)’s general entertainment channel Sony Entertainment (SET), celebrating 21st anniversary, has carved a new brand identity and is undertaking a fresh look at programming to bolster its viewership base and build continuous viewing.

    Now taking on new colours of purple, gold and orange, the new on-air display of SET is a plan to build a striking visual appeal for the Indian audience. The channel had a few years ago modified its packaging to convey content innovation and creative vision.Since 2015, however, SET has been trying hard to connect with viewers as it kept slipping on BARC reviews owing to the poor performance of its shows. SET was then highly dependent on Crime Patrol and CID, the Financial Express reported.

    Sony Entertainment Television recently peaked to number three in the Hindi GEC urban ratings chart on BARC India with Mahabali Hanuman, The Kapil Sharma Show, Super Dancer and Kuch Rang Pyar ke Aise Bhi doing quite well.

    The positioning SET plans to adopt is ‘When a relationship turns into partnership, life looks up and leaps forward’, and this is what it will reflect through its programming going ahead.

    Its primary focus area will be to bolster the weekday line-u. The new strategy is to expand the programming hours from the existing 8-11pm to 7pm-12 midnight by bringing in new shows such as Moh Moh ke Dhaage and Peshwa Bajirao, among other.

    In a bid to offer localised and differentiated content, ESPN, which operates in India as Sony ESPN, meantime is planning to customise its international shows such as SportsCenter’ and ‘Pardon the Interruption’ for the Indian market. ESPN at present offers the international version of ‘Pardon the Interruption’, a sports show compered by commentators Michael Wilbon and Tony Kornheiser on Sony ESPN.

    ESPN is also aiming to bring X Games to India, an annual sports event which focuses on action sports such as snowboarding and skateboarding. The US-based ESPN re-entered India in January 2016 and jointly launched new sports channels, a multi-sports website and a mobile app in partnership with Sony Pictures Networks.

    The Indian sports sector is undergoing a sea change with a hike in viewership, sponsorship and participation in sports other than cricket as per a a report titled ‘The Business of Sports’, from consulting firm KPMG and the Confederation of Indian Industry (CII). Sports sponsorship market in 2015 grew approximately 12% from a year ago to reach Rs 5,190 crore, the report stated.

  • ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    ‘Vibrant’ Sony Entertainment refreshes with new shows; ESPN to localise global shows

    MUMBAI: Sony Pictures (SPN)’s general entertainment channel Sony Entertainment (SET), celebrating 21st anniversary, has carved a new brand identity and is undertaking a fresh look at programming to bolster its viewership base and build continuous viewing.

    Now taking on new colours of purple, gold and orange, the new on-air display of SET is a plan to build a striking visual appeal for the Indian audience. The channel had a few years ago modified its packaging to convey content innovation and creative vision.Since 2015, however, SET has been trying hard to connect with viewers as it kept slipping on BARC reviews owing to the poor performance of its shows. SET was then highly dependent on Crime Patrol and CID, the Financial Express reported.

    Sony Entertainment Television recently peaked to number three in the Hindi GEC urban ratings chart on BARC India with Mahabali Hanuman, The Kapil Sharma Show, Super Dancer and Kuch Rang Pyar ke Aise Bhi doing quite well.

    The positioning SET plans to adopt is ‘When a relationship turns into partnership, life looks up and leaps forward’, and this is what it will reflect through its programming going ahead.

    Its primary focus area will be to bolster the weekday line-u. The new strategy is to expand the programming hours from the existing 8-11pm to 7pm-12 midnight by bringing in new shows such as Moh Moh ke Dhaage and Peshwa Bajirao, among other.

    In a bid to offer localised and differentiated content, ESPN, which operates in India as Sony ESPN, meantime is planning to customise its international shows such as SportsCenter’ and ‘Pardon the Interruption’ for the Indian market. ESPN at present offers the international version of ‘Pardon the Interruption’, a sports show compered by commentators Michael Wilbon and Tony Kornheiser on Sony ESPN.

    ESPN is also aiming to bring X Games to India, an annual sports event which focuses on action sports such as snowboarding and skateboarding. The US-based ESPN re-entered India in January 2016 and jointly launched new sports channels, a multi-sports website and a mobile app in partnership with Sony Pictures Networks.

    The Indian sports sector is undergoing a sea change with a hike in viewership, sponsorship and participation in sports other than cricket as per a a report titled ‘The Business of Sports’, from consulting firm KPMG and the Confederation of Indian Industry (CII). Sports sponsorship market in 2015 grew approximately 12% from a year ago to reach Rs 5,190 crore, the report stated.

  • SPN to use Nice analytics for OTT, On-Demand videos

    SPN to use Nice analytics for OTT, On-Demand videos

    BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

    By utilizing NPAW’s YOUBORA solution, SPN will be able to deliver quality television content via the internet.

    Launched in 1995, SPN is one of India’s largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

    YOUBORA, NPAW’s award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA’s real time data collection capabilities, the most granular in the industry including the platform’s SmartModules.

    “Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience.” said NPAW’s CEO, Ferran Gutiérrez, of the agreement.

    “Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming”, said Ajay Kumar Meher, Sr. VP – IT & Post Production of Sony Pictures Networks India (SPN). “The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource.”

    NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

  • SPN to use Nice analytics for OTT, On-Demand videos

    SPN to use Nice analytics for OTT, On-Demand videos

    BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

    By utilizing NPAW’s YOUBORA solution, SPN will be able to deliver quality television content via the internet.

    Launched in 1995, SPN is one of India’s largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

    YOUBORA, NPAW’s award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA’s real time data collection capabilities, the most granular in the industry including the platform’s SmartModules.

    “Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience.” said NPAW’s CEO, Ferran Gutiérrez, of the agreement.

    “Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming”, said Ajay Kumar Meher, Sr. VP – IT & Post Production of Sony Pictures Networks India (SPN). “The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource.”

    NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

  • Set Asia HD now available to Flow subscribers in Trinidad

    Set Asia HD now available to Flow subscribers in Trinidad

    MUMBAI: Sony Pictures Networks, North America is pleased to announce that on 1 March 2016- Set Asia HD, its flagship general entertainment channel, will be available to all subscribers of Flow in Trinidad in the basic digital package -channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Until the launch of Set Asia HD on 1 April 2016, Flow subscribers can watch Set Asia SD on Basic Digital Package-Channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Viewers can enjoy their favorite Set Asia programming such as Mahabali Hanuman, Pyaar Ko Ho Jaane Do, Power Couple, CID, Crime Patrol, Ek Duje Ke Vaaste, Suryaputra Karn, the biggest World Television Premiere blockbuster movies and more.

    Set Max, India’s premier Hindi Movies channel- will launch on Basic Digital and Advance Video Service (AVS) packages of Flow Trinidad on 1 March 2016.

    Max is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programs.

    SVP International business head of North America Jaideep Janakiram said “Sony Pictures Networks (SPN) always strives to provide high quality and varied content that the entire family can enjoy. Launching Set Asia HD & Sony Max on Basic Digital and AVS packages is a big step in providing premium content to all Flow-Trinidad subscribers. SPN will continue to keep its’ viewers in the entertainment forefront.”

    Flow Trinidad director of marketing Cindy Ann Gatt expressed her delight in being able to launch the two channels and stated, “We are very pleased that we can offer even more Indian programming to our customers who continue to demand more and better quality content. This agreement with Sony Pictures Network helps us to expand our offerings as we continue to work to provide the best in entertainment to our customers”.

    Flow customers have access to more than 300 video and audio channels‚ by far the most comprehensive television service in Trinidad. Flow offers a robust digital TV product that includes video on demand, the largest offering of HD channels, Cloudvideo recorders and digital music services in addition to economical digital landline telephony service. In addition, Flow offers residential broadband internet packages ranging from an entry-level service of 3 Mbps up to a blazing 240 Mbps.

     

  • Set Asia HD now available to Flow subscribers in Trinidad

    Set Asia HD now available to Flow subscribers in Trinidad

    MUMBAI: Sony Pictures Networks, North America is pleased to announce that on 1 March 2016- Set Asia HD, its flagship general entertainment channel, will be available to all subscribers of Flow in Trinidad in the basic digital package -channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Until the launch of Set Asia HD on 1 April 2016, Flow subscribers can watch Set Asia SD on Basic Digital Package-Channel# 87 and Advance Video Service package (AVS)-Channel# 209.

    Viewers can enjoy their favorite Set Asia programming such as Mahabali Hanuman, Pyaar Ko Ho Jaane Do, Power Couple, CID, Crime Patrol, Ek Duje Ke Vaaste, Suryaputra Karn, the biggest World Television Premiere blockbuster movies and more.

    Set Max, India’s premier Hindi Movies channel- will launch on Basic Digital and Advance Video Service (AVS) packages of Flow Trinidad on 1 March 2016.

    Max is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programs.

    SVP International business head of North America Jaideep Janakiram said “Sony Pictures Networks (SPN) always strives to provide high quality and varied content that the entire family can enjoy. Launching Set Asia HD & Sony Max on Basic Digital and AVS packages is a big step in providing premium content to all Flow-Trinidad subscribers. SPN will continue to keep its’ viewers in the entertainment forefront.”

    Flow Trinidad director of marketing Cindy Ann Gatt expressed her delight in being able to launch the two channels and stated, “We are very pleased that we can offer even more Indian programming to our customers who continue to demand more and better quality content. This agreement with Sony Pictures Network helps us to expand our offerings as we continue to work to provide the best in entertainment to our customers”.

    Flow customers have access to more than 300 video and audio channels‚ by far the most comprehensive television service in Trinidad. Flow offers a robust digital TV product that includes video on demand, the largest offering of HD channels, Cloudvideo recorders and digital music services in addition to economical digital landline telephony service. In addition, Flow offers residential broadband internet packages ranging from an entry-level service of 3 Mbps up to a blazing 240 Mbps.