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Tag: Chupa Chups

  • Wit & Chai stirs up a creative storm, ropes in Saurabh S as chief creative head

    Wit & Chai stirs up a creative storm, ropes in Saurabh S as chief creative head

    MUMBAI:  Wit & Chai Group, the funky creative agency known for culture-fuelled campaigns, has brewed a strong cuppa by appointing Saurabh S as its chief creative head. With a rollicking two-decade run across big-name agencies and brands, Saurabh steps in to lead the creative charge—and shake things up.

    Having done the rounds at FCB, Saatchi & Saatchi, DDB, Publicis and even Redder Vietnam, Saurabh  isn’t just another adland veteran. He’s the brain behind award-winning ideas for Volkswagen, MTV, Chupa Chups, Set Max and Virgin Mobile. Add stints at House of Anita Dongre and Nykaa, and you get a CV that blends sizzle with serious strategy.

    Saurabh’s remit at Wit & Chai? 
     

    To dream big, lead louder, and build a culture where risky ideas meet razor-sharp storytelling. He’ll work hand-in-hand with strategy and brand leads to ensure the creative spark translates into business firepower. From nurturing young guns to rolling out integrated campaigns, he’s set to steer the shop’s next big act.

    “As a chief creative head, I see Wit & Chai Group as more than just an agency—it’s a sandbox for fearless thinkers,” says Saurabh. “My vision is to turn up the volume on ideas that are disruptive yet deeply human. We’re building brands that resonate in the real world—work that gets people talking, sharing, and remembering.”

    The man isn’t afraid to take risks either—his creative playbook leans into experimentation, youth insights, and cultural resonance, all while keeping one eye on impact and scale. It’s a move that signals the agency’s intent to stay fresh, edgy, and unmistakably relevant.

    Wit & Chai group co-founder & partner Nihar Kolapkar  shared: “Saurabh’s track record of creative leadership and disruptive storytelling brings incredible value to our team. His ability to merge bold creativity with strategic clarity is exactly what we need to push the boundaries of what we deliver for our clients. We’re excited to see him shape a new era of work at Wit & Chai Group.”

    With Saurabh  now in the mix, Wit & Chai Group looks set to dial up the drama, crank the creativity, and cement its spot as a go-to name for bold, business-savvy storytelling.

  • Chupa Chups unveils an innovative ‘Shape of Fun’ campaign

    Chupa Chups unveils an innovative ‘Shape of Fun’ campaign

    Mumbai: Chupa Chups, one of the most iconic confectionery brands from the house of Perfetti Van Melle, has once again dialed up its quirk quotient with the introduction of three new whacky shapes- cat, feet, and crawlers, as an addition to its sour jelly portfolio. The brand known for its spontaneous and cheeky fun has also launched an exclusive campaign Shape of Fun to bring alive the new shapes. The campaign dials up further on the brand’s global philosophy of forever fun which manifests into a strong call to action and positioning in the form of Kabhi Ruke Na Fun for India.

    Known for its Sour sanded & playful offerings, Chupa Chups continues to redefine the confectionery experience, this time with the launch of distinctive flavours in playful shapes and eye-catching packaging. The dual-coloured jellies, infused with sour taste and prank-inspired shapes promise to elevate the consumption experience. The assortment includes three new bags – one for each shape Rockat, CrazyFeet & Crawlers, available in a wide range of flavors across the three packs Watermelon, Orange, Strawberry, Cola, Lime, Apple, and Blackcurrant flavors. It boasts of a vibrant combination promising a burst of creativity and fun in every bite, offering three shapes, seven flavors, and nine vibrant colors. Each pack is priced at Rs 10 for General Trade. Bigger packs for Organized Trade are also expected to hit the market soon.

    The launch is being supported with an exclusive TV and digital campaign hitting the screens nationwide in March.

    Conceptualized by Ogilvy, it opens in a karate class, in which the New Chupa Chups shapes are brought alive through a set of dramatic sequences. Packed with some unexpected twists and moves, the drama is around New Shapes that set the crescendo for Fun and trigger some delightful madness amongst kids and teens.

    Culminating with a twist where the puzzled Sensei also finds himself swept up in the frenzy, the vibrant ad promises to captivate everyone, nudging them to keep having fun.

    The campaign will air nationwide across channels on TV with a strong digital activation.

    Speaking about the campaign, Perfetti Van Melle India marketing director Gunjan Khetan said, “Chupa Chups has consistently excelled in its product portfolio, providing consumers with unique offerings infused with innovation and fun in every aspect. We offer a wide assortment of sour jellies in playable formats –Belts, Bites, and Tubes and in Lollipops segment, we pioneered the very popular Gum filled lollipop and dual coloured Mix-up pop.

    As we launch the ‘Shape of Fun’ campaign for our latest innovation, we take pride in introducing these jellies, adding a dash of creativity to each moment. Our commitment to ‘Kabhi Na Ruke Fun’ is reflected in these quirky shapes, adding an element of surprise to the everyday. With every bite, we invite consumers to experience a playful twist, embracing non-stop fun.”

    Commenting on conceptualizing the campaign, Ogilvy executive creative director Shahrukh Irani said, “Chupa Chups has always been about fun that never stops. And the launch of these three unique shapes, just added to it. The cat, feet and crawler shapes were so much fun that all we had to do was take a simple premise, and just let the shapes take over. Quite literally”

    The brand-new offerings will be accessible across all general and modern trade outlets in the coming months and will be supported by digital and modern trade activations to further engage consumers.

  • Perfetti Van Melle launches Chupa Chups Sour Tubes

    Perfetti Van Melle launches Chupa Chups Sour Tubes

    Mumbai: Chupa Chups, one of the most iconic confectionary brands from the house of Perfetti Van Melle, is ready to dial up the fun quotient with the launch of Chupa Chups Sour Tubes– India’s first ever jelly in a long tubular format.

    The sour tubes come in unique tubular format with a delectable chewy fondant filling and Chupa Chups’ trademark sweet-sour sanding. The product comes in strawberry and watermelon flavours with three tubes in a single pack at Rs 10, and also a bigger shareable modern trade pack with eight tubes at Rs 50. With their vibrant colours and flavour, these tubes promise to be a treat for both the eyes and taste buds!

    Chupa Chups has consistently disrupted the conventional norms in the category by introducing groundbreaking innovations that has been captivating consumers. From the fusion of lollipops and bubble gums with Chupa Chups Gum Filled Lollipop to the pioneering range of Chupa Chups jellies’ which have a unique sour sanded and playable formats of belts, bites and mini tubes, the brand has redefined the confectionery segment. With the launch of all-new Sour Tubes, the brand will further solidify its image as an innovative, young brand, especially for those who seek unique and differentiated confectionery products.

    Talking about the new launch in Chupa Chups, Perfetti Van Melle India managing director Rajesh Ramakrishnan emphasized the vital role of innovation in the confectionary segment, “Confectionery segment thrives on innovation. For Chupa Chups, we have always endeavoured to explore novel, never-tried-before formats to maintain the brand’s growth while up-aging and premiumizing the category. With the launch of Chupa Chups Sour Tubes, we are taking yet another step in that direction and cannot wait to see our consumer’s response.”

    The new launch will be accompanied by a digital campaign that will amplify the brand promise of ‘forever fun’ among target audience. The digital film unfolds with a group of friends in a café cleverly extending their moment of fun by playfully placing the sour tubes as straws in their empty glasses. They hilariously convince a skeptical waiter that they are enjoying an invisible drink while secretly enjoying the delectable flavour of the sour tubes. The sequence is complemented by a lively soundtrack that not only builds excitement but also skillfully holds the entire sequence. All of this is inspired by the fruity flavors of Chupa Chups Tubes, which always espouses the philosophy of Forever Fun. The product launch will be supported by digital and modern trade activations to further engage consumers.

    Speaking about the supporting campaign, Perfetti Van Melle India director marketing Gunjan Khetan said, “At Perfetti, we believe in refreshing consumer interest in our product categories with the introduction of contemporary offerings. Chupa Chups’ diversification in the unique format of Sour Tubes benefits the category, and the distinctive shape and texture offers great scope for playful consumption. Therefore, we have attempted to bring alive the same ‘spontaneous fun’ philosophy in our launch campaign as well. The campaign will be supported with digital, product sampling and POSM, providing a comprehensive and engaging experience for consumers.”

    Commenting on conceptualizing the campaign, Ogilvy West creative partner Anurag Agnihotri said, “Every Chupa product is fun to play with. Sour Tubes is probably the most playable yet. The long tube shape sparked our imagination. So all we did was, had fun showing how you can have fun with it”.

  • How brands are celebrating Christmas 2020

    How brands are celebrating Christmas 2020

    NEW DELHI: Wrapping up a rather tiring and complicated year that 2020 was, the season of joy and love is finally here with Christmas. While the celebrations are going to be muted with lockdown restrictions still in place across the country, it is nevertheless a good time to enjoy and enliven our spirits. Therefore, brands are also indulging in a number of fun activities, announcing special offers, and running cheerful campaigns to celebrate the holiday season. 

    Coca Cola

    Coca Cola was trending on Twitter on Christmas eve with its heartfelt X-mas creative that encouraged consumers to gift their loved ones joy with some food and Coca-Cola. #XMasWithCocaCola is a global campaign running in 90+ countries, including India, and is created by Wieden+Kennedy London. 

    Wiggles

    Fast-growing pet care brand Wiggles launched a first-of-its-kind Christmas carol  #WiggleBells asking pet parents to make their fur babies a part of the festivities. 
    Prior to the #WiggleBells campaign, Wiggles also rolled out a social media initiative as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2,500+ pet parents across India within its first three days of going live.

    Bennet and Bernard Group

    In the true spirit of bringing cheer, Bennet and Bernard, a diversified group with majority business interest in eco-luxury real estate, hospitality, gastronomy and consumer goods, launched a ‘Joy of Giving’ Christmas campaign to spread positivity and kindness among the people and showcase solidarity. The month-long drive will focus on highlighting the importance of ‘togetherness.’

    Under this campaign, each week, the company will be carrying an act of kindness to help the vulnerable people in its community. Starting with the initiative to feed  street animals, the company will undertake several other initiatives throughout December such as providing essential kits to the workers at construction sites, supplying food to the old age homes, feeding the needy people and supporting the orphanages.

    Shorts TV

    Shorts TV has come up with special segments of selected shorts from around the globe to remind you of the Christmas and New Year of old. It will be running an interesting mix of Christmas films including The Elf Who Saved Christmas, The Christmas Hot Dog, ‘Tis the Season, etc. The movies can be watched on Tata Sky ShortsTV, ShortsTV Active on Dish TV & D2H and Airtel ShortsTV. 

    Chupa Chups

    One of the most iconic confectionery brands from the house of Perfetti Van Melle – Chupa Chups rolled out its new digital campaign #FunKaBooster, which is rooted in its philosophy of ‘Fun is for life, and not just for kids,’ to mark the Christmas fervour. The two digital-0nly films have been conceptualised by Ogilvy. 

    Winkies

    Cake specialist Winkies has also baked a fresh campaign with Enormous Brands to ‘Sweeten The Season.’ The ad film focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.

  • Chupa Chups takes ‘Fun Ka Booster’ online

    Chupa Chups takes ‘Fun Ka Booster’ online

    NEW DELHI: In the run-up to Christmas and the New Year, Chupa Chups has rolled out its new digital campaign #FunKaBooster which is rooted in its philosophy of ‘Fun is for life, and not just for kids.’ 

    Chupa Chups aims to liberate the ‘inner kid’ in teens as they go through the stress of ‘adulting’ in their daily lives. Teens live in a pressure cooker world of academic and social expectations. Added to this is the desire to fit in and be liked by others, online and offline. Chupa Chups believes that we can all do with a little spontaneous childlike fun in the midst of all this adulting. 

    As part of the #FunKaBooster campaign, two digital-only films, produced by Bang Bang Pictures,  highlight fun and spontaneity but in the most un-boring fashion. The films are based on little stress points that our protagonists face in everyday life, but are able to handle with cool composure, inspired by Chupa Chups.

    Perfetti Van Melle India (PVMI) director – marketing Rohiy Kapoor said, “Chupa Chups has always stood for keeping the inner kid and childlike fun alive in our protagonists. Tapping into insights relevant to today’s teens, Chupa Chups #FunKaBooster campaign urges teens to let go of the pressure of adulting by instilling some irreverent fun into their lives.  We believe that this campaign will increase the brand relevance of Chupa Chups and help take the brand to greater heights.”

    Ogilvy- north, CCO Ritu Sharda said, “The age of social media has put pressure on teens today. On top of their grades, extracurriculars, schoolwork… they also have to think about how popular they are, how many followers they have, how many stories they’re putting on their channels. Here is where we found space as a brand to tell these teens to just have fun and take the load off. The brand of fun we endorse is irreverent – not taking away from the great impact teens today will have on the world of tomorrow but asking them to fully enjoy whatever they are doing with a ‘Chupa Chups’ twist.”

  • Perfetti, Chupa Chups Racing on Moto GP Tracks with Jorge Lorenzo

    Perfetti, Chupa Chups Racing on Moto GP Tracks with Jorge Lorenzo

    MUMBAI: The iconic logo, originally designed by Salvador Dali, returns to the tracks of the World Motorcycle Championship embellishing the helmet of one of the greatest champions of all times, Jorge Lorenzo, holder of five titles in the world championship, and who recently joined the Honda team.

    "I could not resist the temptation to show off my new Shark helmet, showcasing the legendary Chupa Chups daisy logo, right from the start of the pre-season tests", commented Jorge Lorenzo. "Motorcycling isn’t just sacrifice, passion and commitment, it’s also having fun and Chupa Chups is a fun brand! My passion for motorcycling dates back to childhood and Chupa Chups like motorbiking, is part of my childhood fun, a memory that has been part of many adventures and achievements and that it’s still present nowadays”.

    Jorge will wear his new helmet with the Chupa Chups logo in the 2019 and 2020 World Championships, first-off the upcoming Qatar Grand Prix on March 10th.

    Jorge’s fondness for the iconic lollipop brand has lasted for over twenty years since, way back in 1999, his helmet was "signed" Chupa Chups, accompanying him through the early years of his career in both the 125cc and 250cc class, when he won the championship both in 2006 and 2007, up until 2008 when he raced his first championship in the 500cc class.

    Chupa Chups will also accompany Jorge Lorenzo every time he climbs on to the podium. A fun and irreverent way to celebrate his successes, showing his many fans how he enjoys the brand for which he has been a true ambassador for many years.

    All the Best from Chupa Chups, Jorge! Forever Fun!

    Chupa Chups is a brand of Perfetti Van Melle, a leading global confectionary Group producing and distributing candies and chewing gums in more than 150 countries worldwide, under world famous and renowned brands like Mentos, Fruittella, Alpenliebe, Frisk, Smint, Vivident, etc.

  • ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    MUMBAI: It’s a Fun campaign. Perfetti Van Melle will surprise consumers with its tongue tickling sweet and sour taste in delicious Strawberry, Raw Mango and Mixed Fruit flavors. The distinctive shapes and textures of both the products naturally lend themselves to playful consumption.

    The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The campaign will air across all major national and regional channels and digital media as well.

    In a statement, Perfetti Van Melle India MD Ramesh Jayaraman said, “Our recent launch, Chupa Chups Bubble Gum Filled Lollipops, has received a very positive response. With this launch now of Sour Bites and Belts, we are raising the innovation bar. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.’’

    Marketing director Rohit Kapoor said, “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. The launch will be supported by a communication campaign on ‘take fun seriously’ platform, that includes a new TVC, point of purchase material in general trade, visibility drive in Modern trade and digital campaign targeting the brand’s core teenage audience.”

    Ogilvy ECD Anurag Agnihotri said, “It’s a delight to create a fun piece of communication for a product that’s so true to its brand philosophy. The new Chupa Chups Sour Belt and Sour Bites commercial brings alive the positioning of ‘Fun ko seriously lo!’ in a cheeky and humorous manner.”

  • ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    ‘Fun ko seriously lo!’; two Chupa Chups flavours launched

    MUMBAI: It’s a Fun campaign. Perfetti Van Melle will surprise consumers with its tongue tickling sweet and sour taste in delicious Strawberry, Raw Mango and Mixed Fruit flavors. The distinctive shapes and textures of both the products naturally lend themselves to playful consumption.

    The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The campaign will air across all major national and regional channels and digital media as well.

    In a statement, Perfetti Van Melle India MD Ramesh Jayaraman said, “Our recent launch, Chupa Chups Bubble Gum Filled Lollipops, has received a very positive response. With this launch now of Sour Bites and Belts, we are raising the innovation bar. The Chupa Chups fun personality is inherent in these offerings and their distinctive shape and textures offer great scope for playful consumption.’’

    Marketing director Rohit Kapoor said, “These are extremely successful formats in some international markets and it was indeed a challenge to bring these delightful offerings at mainstream price points in India. The launch will be supported by a communication campaign on ‘take fun seriously’ platform, that includes a new TVC, point of purchase material in general trade, visibility drive in Modern trade and digital campaign targeting the brand’s core teenage audience.”

    Ogilvy ECD Anurag Agnihotri said, “It’s a delight to create a fun piece of communication for a product that’s so true to its brand philosophy. The new Chupa Chups Sour Belt and Sour Bites commercial brings alive the positioning of ‘Fun ko seriously lo!’ in a cheeky and humorous manner.”