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Tag: Chumbak

  • Chumbak launches Luggage in association with Assembly Luggage

    Chumbak launches Luggage in association with Assembly Luggage

    Mumbai: Here’s a reminder for your next holiday. Keeping up with travel & experiences becoming an integral part of Chumbak consumer’s lifestyle, the brand launches its all-new limited-edition luggage range in collaboration with Assembly Luggage.

    With a state-of-the-art build quality, the luggage range from Chumbak is a perfect blend of function with form. In classic Chumbak style the eclectic designs on the luggage feature playful paisleys, tuskers and tropical motifs. The range includes trolley luggage in travel friendly sizes, with organisers and a stress free 5-year warranty to set you free while you’re on the go.

    Speaking of Chumbak, co-founder & director of product & design Shubhra Chadda, said, “Travel has always had a special place in my heart and we’re extremely excited about the category. Our consumers today are travelling more than ever, they’re taking keen interest in the quality and look of their luggage and we’re thrilled to be able to cater to them with this new launch. It feels great to be associated with a homegrown brand and a category leader like Assembly luggage for this launch, and we’re looking forward to a good innings together”.

  • Chumbak unveils ‘A Life of Joy’ campaign

    Chumbak unveils ‘A Life of Joy’ campaign

    Mumbai: Chumbak, India’s leading home and lifestyle retail major, has unveiled the ‘A Life of Joy’ campaign on the occasion of celebrating the New Year. This strategic development highlights Chumbak’s commitment to uplifting the overall consumer experience and strengthening its position in the competitive retail sector.

    ‘A Life of Joy’ serves as the brand’s manifesto, presenting its core values that have consistently defined Chumbak for its consumers and internal team. Focused on celebrating the small joys in life, the campaign looks forward to establishing Chumbak more than a retail destination but a companion of joy in everyday living.

    Speaking about the announcement, Chumbak co-founder and director, of product & design Shubhra Chadda mentioned, “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

    Adding to that, Chumbak co-founder and director of the brand Vivek Prabhakar said,  “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

    As Chumbak continues its trajectory, the ‘A Life of Joy’ campaign aligns with the brand’s strategic objectives to strengthen consumer loyalty, enhance brand recognition, and create a positive impact on the bottom line.

  • Chumbak launches new homeware collection “Pixel Paisley Home”

    Chumbak launches new homeware collection “Pixel Paisley Home”

    Mumbai: Chumbak, India’s leading home & lifestyle brand, has recently launched its latest collection, “Pixel Paisley Home” – an interesting take on the retro pixel era combined with timeless vintage motifs.

    Experience the vibrancy of the summer hues with the Pixel Paisley Collection, thoughtfully designed to infuse your outdoor brunches and indoor lounging with sunlit energy. This collection is ideal for weekend get-togethers, Al-frescos, and for your everyday.

    Speaking about the launch Chumbak co-founder & director product & design Shubhra Chadda said, “Our Pixel Paisley Collection is an ode to the 80s & 90s era of pixel art infused with vintage motifs, each piece has interesting embellishments and detailing that is handcrafted by artisans in India. Nostalgia plays an integral role in our design, and we love to play it up in our own unique style which resonates with the consumer.”

    The Pixel Paisley Collection offers an extensive range of homeware that seamlessly blends function with form. The collection range includes – Dinnerware, serve ware, that includes dinner sets and steel ware along with soft furnishings that include cushions, throws and rugs.

    The range is a unique addition to the brand’s commitment to offering distinctive designs that help initiate conversations and create memorable experiences.

  • Chumbak launches new brand identity

    Chumbak launches new brand identity

    NEW DELHI: Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of the larger shift in the positioning of the brand.

    Chumbak was founded in 2010 by Shubhra Chadha and Vivek Prabhakar with the idea of designing fun souvenirs & collectibles inspired by India. 

    The new logo reaffirms Chumbak’s positioning as a lifestyle brand. Speaking about it Chumbak  co-founder  Vivek Prabhakar, mentioned “When we launched Chumbak ten years ago, the logo was designed to reflect the quirky, young brand positioning. At the time, the logo enabled us to stand out in a serious retail landscape. It worked perfectly with the initial product range that was India inspired. Over the years, we’ve not only expanded our product range but also presented an evolved, globally relevant design language. The new logo represents & establishes that shift.”

    Chumbak CEO Vasant Nangia added “In the last ten years, Chumbak has successfully diversified its product portfolio and scaled to appeal to audiences across the country. The new brand identity reflects our mission to be an evolved and globally relevant, design-led lifestyle brand.”

    Designed to work effortlessly across the brand’s digital and physical channels, the new logo uses simple serif typography that mirrors the brand pillars of wit, warmth, and authenticity. It also brings to the forefront, the beloved Chumbak owl that is known and recognised by its growing community of consumers and community. The design was developed with the in-house brand team and Delhi-based design consultancy, Bull Design. The logo will be rolled out across brand touchpoints in the months to come. 

  • The Script Room completes one year with 41 films over five brands

    The Script Room completes one year with 41 films over five brands

    MUMBAI: – Having successfully created over 40 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers' hub is celebrating its one-year completion amidst lockdown.

    A company born out of an enthusiastic and engaged eponymous WhatsApp group, once created by one of the founders, Ramsam as a place to share and discuss writing in advertising and movies has now structured itself as a full-fledged company – The Script Room, as a registered trademark, with offices in Mumbai and Bangalore.

    Founded by Rajesh Ramaswamy (Ramsam) whose last job was with Lowe, Bangalore and Ayyappan Raj (Ayyappan), whose last engagement was with Lowe (Unilever Global/Lowe Singapore), The Script Room built itself with a singular focus on writing for audio-visual advertising and content. They strongly believe that great writing is behind every single piece of celebrated content, both branded and unbranded, and the purpose of The Script Room is to celebrate writers and give writing it’s due. 

    The newly formed entity bagged its first project for Netflix India for a campaign around one of its originals – Selection day. Nine films were shot in one night. The ads appeared sequentially on last year IPL matches. The campaign won the fledgling company the Best Digital Creative Award at Star ReImagine awards. Their second campaign with a series of ten ads titled ‘So, what are you watching?’ for Netflix was on air on last World Cup and was an Effie Finalist.

    The Script Room founder Ayyappan Raj said, “We don’t have any typical organisational structure as such. We operate more as a writers hub and we spend a lot of time in jamming on what to write before we actually put pen on paper. Since we are a few and we are focussed, we are super conscious of the task, the consumer, limitations of execution and it reflects in the final output, our work. And about completion of first year, it has been a terrific one, extraordinary in all sense.  Ramsam and I started up The Script Room working out of home, added more and more writers, got offices in Mumbai and Bangalore, finished more than 40 ad films, one 30 minute short film (branded content) and with a slate of campaigns in scripting stage and bam! we are back to working from home again! Overall it’s been a fantastic first year, we don’t know if we’re creating something big or something small but we’re having a real good time doing what we’re doing”.

    Rajesh Ramaswamy said, “We have pulled together some of the best writers in the country, who have been very successful in telling insightful, engaging, crafted-to-perfection audiovisual stories. And we make sure that we write for the brand, for the context, for the budget, for the duration – no artificial colours, no preservatives, no added sugar. 100 per cent pure, handwritten ads that effortlessly do their work. We don’t want to do anything that’s art for art sake and stuff that lies in one corner of the internet. And we have clearly chosen to stay away from other channels of advertising, storytelling is our forte and what better medium than audio-visual to tell your stories?

    About one year, I am personally very excited by the spirit of the place and the collective sort of a model that we’re building. ”.

    Prior to lockdown, The Script Room had just wrapped up a series of films for Chumbak and Beck’s Ice which are in various stages of production and slated to release in the coming months.

  • Chumbak launches first brand campaign with Ogilvy

    Chumbak launches first brand campaign with Ogilvy

    MUMBAI:  Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

    The brand campaign comprises a digital film and outdoor campaign and it has been conceptualised by Ogilvy Bangalore.

    Ogilvy south chief creative officer Mahesh Gharat said, “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.

    "Chumbak is all about a little splash of colour or a pop of quirk that it adds to your home or ensemble. Here, we’re telling the stories of many women, who might seem ordinary at first glance but carry with them a little, unique quirk. Chumbak’s brand philosophy and product offering complements and completes this special quirk."

    Chumbak CEO Vivek Prabhakar said, “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”