ITV

Tag: Chulbul Pandey

  • Cosmos-Maya’s next animation magnum opus is a series inspired by Chulbul Pandey, the iconic cop immortalized by Salman Khan in the blockbuster Dabangg, produced by Arbaaz Khan

    Cosmos-Maya’s next animation magnum opus is a series inspired by Chulbul Pandey, the iconic cop immortalized by Salman Khan in the blockbuster Dabangg, produced by Arbaaz Khan

    The Eid announcement is for the first of its kind animation adaptation of a Bollywood blockbuster where the lead character is his own self, and not a child avatar.

    Chulbul Pandey is back, this time in an animation avatar. Leading animation studio Cosmos-Maya is producing the animation series adaptation of Arbaaz Khan Productions’ highly successful Dabangg franchise. The animated comic-caper series is being created with the same characters as the films and universal storylines which cater to a wide range of audiences. Two seasons of the adventure-comedy series are being produced with Season 2 coming out in 2021. The first season will have 52 half-hour episodes. Targeted at kids & family, the series is a wholesome entertainer for all audiences and promises a full family viewing experience. The studio will announce the Pay TV & OTT partners soon.

    The series chronicles the day to day life of Police Officer Chulbul Pandey (played by Salman Khan in the films). Backed at each step by his entourage, he stands in the face of evil to keep the city safe. Fighting evil is a tough job but whatever the situation may be, Chulbul always has the time to lighten up the mood with his jokes, limericks, and one-liners. Chulbul is joined by his endearing younger brother Makkhi (played by Arbaaz Khan in the films), who is new in the police force and who keeps trying to emulate him. Makkhi does make his brother look better at his own expense, but then again, it is his large heart and child-like innocence that set him apart anyway. Needless to say, both Chulbul and Makkhi have immense brand equity with the youth.

    The show will feature the animated avatars of all iconic characters of the franchise including the three antagonists Chhedi Singh, Bachcha Bhaiya and Baali, Rajjo (played by Sonakshi Sinha in the films), Prajapati Ji (played by the late Vinod Khanna in the films) and the ‘BhaiyaJi Ismile’ guy.   

    Speaking on the development, Arbaaz Khan said, “Dabangg’s biggest USP is that it is a complete family entertainer & thus, the next logical step to further grow the franchise was to enter the animation space. The medium offers unparalleled creative freedom with storytelling, and we can focus on shorter standalone stories in lieu of longer, linear narratives. Chulbul’s persona is larger than life and in animation his adventures will be showcased as never seen before. We are very happy to be working with Cosmos-Maya on this glorious franchise which has won the heart of millions. The union has been organic in the sense that the franchise and the studio have both captured the pulse of the Indian masses with entertaining grassroots level storytelling and relatable narratives. Exciting times lie ahead.”

    Anish Mehta, CEO Cosmos-Maya said, “We are delighted to be partnering with Arbaaz Khan Productions in this historic merger of Bollywood and Animation. Cosmos-Maya which has for long been the trendsetter in the industry, for the first time ever, is bringing a major Bollywood franchise to animation with the adult protagonist being portrayed as an adult. With more and more content viewing platforms shifting their onus to animation, a medium which can adapt itself beautifully to all narrative formats, people of all ages are becoming more accepting of the medium which has traditionally been associated with kids’ viewing. With never seen before animation quality and responsible, Bollywood inspired storytelling, it will be our endeavor to further extend the reach of this iconic brand so that more kids, teenagers and families are engaged and entertained.”

    The three films in the Dabangg franchise have grossed more than INR 7 Billion worldwide making it one the most successful Bollywood franchises of all times. The films have also done exceedingly well on TV and Digital platforms. Dabangg garnered an astounding TRP of 9.2 when it was premiered on TV. Salman Khan is one of the most loved celebrities in the world and children are one of the most significant contributors (directly and as influencers) to his box office and TV numbers. After Motu Patlu, which is viewed by close to 500 million people, this is Cosmos-Maya’s second show featuring adult protagonists. The series promises audiences all-out entertainment, and with never done before action-comedy sequences, larger than life characters, gadgets straight out of a Bond movie, there is something for everyone.

  • Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    Suzuki launches new TVC: Chulbul Pandey rides Hayate to Deccan

    New Delhi, July 15, 2013: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.

    The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline – “Suzuki Hayate, yun hi nahi chalate!” Challenging Chulbul’s heroism is ‘Gundappa’, a character played by veteran actor from Telugu and Tamil cinemas, Kota Srinivasa Rao, who is known for his customary flair of blending comedy with villainy.

    And the package doesn’t end just yet. Accomplished cinematographer, V Manikandan marks his directorial debut with the Hayate TVC. As a Director of Photography, Manikandan has been a part of mega productions like Ra.One, Main Hoon Na, Om Shanti Om and Raavan.

    The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.

    Ms. Anu Anamika, National Head – Marketing, SMIPL says, “The first TVC with Salman was a thundering success. Salman’s Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign’s success and expand our reach to customers.”

    Superstar Salman Khan says, “It’s nice to know Suzuki bikes are going places and Chulbul is always happy to go along for the ride. From Uttar, the action has moved to Dakshin and I hope the people in Purab and Paschim enjoy it as well.”

    Mr. Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign is conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries. We wanted to play along this well-embedded imagery and create a unique blend of North and South. This new TVC gets even bigger and more entertaining.”

    The campaign will spread across all mediums including Television, Cinema, Radio, and Print.

    STORYBOARD

    While in the previous Hayate Ad, we witnessed Chulbul Pandey successfully arresting the fugitive Billa, this time around we will see Salman in his patent Dabanng character chase down Gundappa Kota Srinivasa and his gang to bring an end to the black marketing of film tickets.

    The TVC revolves around its novel tagline “Suzuki Hayate, yun hi nahi chalate”. The scene breaks with Gundappa and his gang selling cinema tickets in black market. Enter Salman Khan in his iconic Chulbul Pandey character riding his trusted Hayate. A constable points at Gundappa and the group selling the movie tickets in black. The scene breaks into an action packed chase and run sequence between Gundappa, his gang and Salman who is seen effortlessly riding the Hayate. The Dabanng Khan with his discerning, unmistaken wits and his credible Hayate as his comrade, is ultimately able to arrest Gundappa and cease his black market racket. The TVC ends with Salman reciting the tagline and urging the viewers to buy Hayate.

  • A tepid box office week

    A tepid box office week

    MUMBAI: The first Friday jinx seems to continue as three out of four new releases of the first Friday of 2013 had to be discontinued unceremoniously from many cinema halls.

     

    Table No 21, thanks to Paresh Rawal in top billing, is the only one to survive as well as have some collection figures to show for itself. The film has managed to collect Rs 58 million during its first weekend. The collections in North have been badly affected due to severe cold conditions.

     

    The three films withdrawn by the exhibitors are Rajdhani Express, Meri Shadi Karao and Dehraadun Diary for want of audience response.

     

    Arbaaz Khan‘s sequel to Dabangg starring brother Salman Khan in the lead role of Chulbul Pandey, Dabangg 2 has just about exhausted its potential at the end of the second week as the collections showed a peak of Rs 80 million on Sunday and went down to Rs 20 million on Thursday, collecting Rs 315 million in all and taking its two-week total to Rs 1.31 billion.

     

    Akshay Kumar and Asin‘s Khiladi 786 collected Rs 10.5 million in its fourth week. The movie‘s box-office net now stands at Rs 658 million.

     

    Aamir Khan, Rani Mukerjee and Kareena Kapoor Khan starrer Talaash added Rs 7.5 million in its fifth week to take its total collections to Rs 945.6 million.

     

    Four releases are lined up for Friday, 11 January. The exhibitors, especially multiplexes, expect Matru Ki Bijlee Ka Mandola to bring the audiences back to cinemas after a couple of dull weeks. The release problems for Vishwaroopam with multiplexes still continue as of today because the producers have planned to release the film on the DTH platform first with which the multiplex owners are not in agreement. The other two releases are Gangoobai and Four Two Ka One.