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Tag: CHUK

  • CHUK launches new Compostable Tableware products for QSRs and caterers

    CHUK launches new Compostable Tableware products for QSRs and caterers

    Mumbai: CHUK, the flagship brand of Pakka, has unveiled new products in its 100 per cent compostable tableware collection, intending to reduce the use of single-use plastic and work towards its vision to contribute towards a cleaner planet. The latest products include a beverage cup, 4-inch dona, and  3cp snack tray, all made from bagasse, the agri-residue of sugarcane.

    CHUK’s innovative and eco-friendly products have been designed to meet the sustainability needs of the food service industry. The bagasse beverage cup, a first of its kind, offers a sturdy, heat-resistant, and compostable solution for hot and cold drinks, ideal for cafes and restaurants. The 4-inch dona, perfect for caterers and event planners, provides a compact, durable alternative to single-use plastics for serving appetizers and desserts at large gatherings. The 3cp Snack Tray, with its versatile compartments, caters to food truck vendors and casual dining setups at festivals and outdoor events.

    These innovative products are designed to benefit a wide range of businesses, from QSRs to catering services and established food chains. They offer sustainable alternatives that meet the growing demand for environmentally responsible food packaging solutions.

    Compostables Division business head Satish Chamyvelumani said, “The newly launched compostable tableware is a result of our continuous research, trials, and customer feedback. CHUK stands at the forefront of sustainable and innovative packaging solutions, and the new offerings are yet another step towards transforming the food service industry by offering high-quality, compostable alternatives to single-use plastics. We look forward to helping brands as well as individuals from the food industry to contribute towards cleaner earth and transform the way people consume food.”

    In 2023, CHUK launched compostable delivery containers that have already gained popularity among leading brands such as Haldiram’s, Bikanervala, Chaipoint and Taco Bell. Additionally, speciality food services like Shri Mata Vaishnodevi Shrine Board, Ram Mandir Trust, FabCafe, Salad Point, Greenit, and Basil Box have adopted CHUK’s delivery containers.

    Over the years, the company has earned prestigious design awards, including the Red Dot Award from Germany, the Good Design Award from Japan, the India Design Award, and the NCII Award. These achievements are a testament to CHUK’s dedication to providing ergonomic and aesthetically pleasing designs for food service and delivery.

  • CHUK launches ‘CHUK Worth It’ campaign

    CHUK launches ‘CHUK Worth It’ campaign

    Mumbai: CHUK, the flagship brand of Pakka, has launched its latest “CHUK Worth It” campaign to solidify the brand’s premium status in the disposable tableware market. The campaign has been strategised to highlight the three key features of CHUK’s tableware products: exceptional sturdiness, resistance to sogginess, and prevention of oil seepage.

    As a part of the ‘CHUK Worth It’ campaign, CHUK has produced three impactful videos. One video targets individual consumers and concludes with the tagline “Don’t want drama?,” emphasising the hassle-free experience CHUK products offer. The other two videos focus on business-to-business (B2B) audiences, including restaurants, quick-service restaurant (QSR) chains, caterers, and other food service providers. These videos feature the tagline “Want happy customers?,” highlighting how CHUK’s products can enhance customer satisfaction for businesses.

    With this campaign, CHUK aims to showcase its vision of meeting the requirements for premium quality disposable tableware in B2C and B2B markets. By emphasizing the brand’s superior qualities and benefits, CHUK seeks to differentiate itself in the competitive disposable tableware market and reinforce its premium positioning.

    Business head, compostables division Satish Chamyvelumani said, ”In today’s fast-paced world, consumers and businesses are seeking products that deliver not just on functionality, but on experience. With our ‘Chuk Worth It’ campaign, we’re not just showcasing our products but reinforcing our commitment to excellence. Contributing towards a cleaner earth has always been at the core of our functioning, and this campaign aligns with our vision. CHUK doesn’t just offer disposable tableware; it offers products that elevate dining experiences and help businesses delight their customers. This campaign embodies our belief that when it comes to quality and reliability, CHUK is always worth it.”

  • Pakka launches artful cleanliness brand campaign in Ayodhya

    Pakka launches artful cleanliness brand campaign in Ayodhya

    Mumbai: Pakka Ltd, formerly known as Yash Pakka Ltd, a manufacturer of compostable packaging solutions, has launched a unique, art-centric brand campaign in Ayodhya. Ahead of the much-anticipated Ram Mandir inauguration, the campaign aims to raise awareness about cleanliness in the holy city. Themed around ‘Cleanliness is Service’ and ‘Cleanliness is Abundance’, the campaign echoes the Indian Government’s “Swachh Bharat Abhiyan” initiative spearheading UP government’s single-use plastic free Ayodhya campaign – RACE.

    Pakka’s campaign is centered on adorning Ayodhya with vibrant illustrations depicting the ‘Swachhta hi Seva’ motif. These eye-catching visuals will strategically be placed on hoardings, painted police booths, and bio-toilets, reinforcing the message of responsible waste management and environmental stewardship.

    In a significant move, Pakka has collaborated with the Ram Mandir Trust to further improve the campaign’s impact. Pakka’s flagship brand, CHUK, known for its compostable tableware, will exclusively distribute tableware before and after the Ayodhya Mandir inauguration event. This collaboration is a testament to Pakka’s dedication to promoting and spreading the message of sustainability.

    Pakka Ltd executive director Gautam Ghosh said, “The Ram Mandir consecration is undoubtedly one of the most momentous occasions in the history of the country. With this illustrative campaign, we aim to create awareness on the menace of single-use plastics that would benefit the community and city. The overarching goal of the campaign is not just solving end-to-end needs for disposables throughout the event but also cementing our position as the flag-bearers of sustainability originating from Ayodhya.”