Mumbai: Today’s kids, a part Generation Z, hold a lot sway when it comes to decision-making in the Indian household. Their say is not limited to what is watched on television or viewed on OTT platforms. As a result, kids’ content on OTTs has become a rapidly growing segment. According to Vidooly, YouTube’s video content for kids ranked third with 1.3 billion views in September alone. A McAfee report suggests that 84 per cent Indian parents allowed their child to bring an internet-connected device to bed. Parents often hand over their mobile devices to children to keep them busy enabling them to watch online content.
This Children’s day (14 November), various OTT and VOD players plan to shoot twinkling rockets of educational and entertaining content for kids. Here’s a look at what some of the platforms are doing:
ALTBalaji
ALT has five originals shows for kids. It will be streaming its top series, Get Crafty With Rob, in which do-it-yourself expert, Rob, takes parents and kids on a creative journey with easily available everyday materials, Ding Dong Bell L-O-L, a story of two friends Ding and Dong who are fun loving and believe in experimenting, and Moe Doe The Frenemies, which is a story of a wonderful and adventurous journey of Moe who is a little boy and Doe who is a baby dinosaur, are also a part of the line up.
Apart from the shows, ALT has a bucket full of the most iconic nursery rhymes, compiled especially for young ones to learn, sing, dance and express themselves. For making shapes and maths more colourful and interesting, it has Happy Lucky ki Katti Batti that is a story of Happy, Lucky, and a flying squirrel, Tabby.
Amazon Prime
Amazon Prime is offering an extended variety of national and international content for kids. Kids can watch originals like Stinky and Dirty, Just Add Magic and Wishenpoof. It is also streaming a series of old and popular international favourites like Powerpuff Girls,Dexter’s Laboratory and Johnny Bravo. In our very own Indian content, Prime has kept all-time favourite Tenali Raman, Chhota Bheem, Mighty Raju, and Selfie with Bajrangi and Baahubali – The Lost Legends accessible.
Chu Chu TV
Chu Chu TV is one of the most successful YouTube channels for kids content in India. On Children’s Day, Chu Chu TV will be playing regular shows along with the nursery rhymes with the message of love, sharing and caring. Apart from this, the team has a tour plan to visit schools in Chennai. Regarding their visit, CEO Vinoth Chandar says, “We are going to three to four schools in Chennai and will be playing our content on the projector to entertain as well as educate them.” For LKG, UKG, first- and second-standard students, a colouring contest has been organised with certificates and gifts. Primary and upper-grade students will get sketch colours, pencils, cups etc. Third, fourth and fifth standard students will get Chu Chu TV branded pens.
Lattu TV
Lattu TV recently launched its app and will have shows like The Treasure Hunt, Talking Tom and Friends, Trigo, Maya – The Bee, Lee & Coco and more. Apart from online streaming, the team of Lattu TV is going on a social cause tour. Lattu TV CEO Vivek Bhutyani says, “The entire team of Lattu TV will be going to a kids orphanage and we will be showing our content to them. We are creating a small screening room for them and will be playing The Treasure Hunt. It will be like a theatre for them. We are taking our mascot Trigo, who will be playing with the kids. We will play games with the kids and, in the end, we will give them gifts.”
YouTube Kids
A while back, YouTube launched a dedicated app for kids to enable a safe and secure platform for educational and entertaining content. Starinn, a budding channel on YouTube Kids, is also launching a new channel called Go Yoga, wherein a mother-child duo (Tina and Daria) will be doing inspiring yoga, on Children’s Day.
