MUMBAI: Cartoon Network has announced a holistic slate of content for the 2017-18 upfront season that will provide something new to fans every day, across a wide spectrum of platforms.
As one of the most immersive brands in Turner’s portfolio, Cartoon will deliver even greater content experiences that drive engagement across all screens and connects to the way their fans are consuming. Today, Cartoon announced a new slate of content including six new series and seven returning hits, as well as more than 20 original mobile and console games.
Long acknowledged for being in the forefront of bringing together premium content, fan experiences and technology, Cartoon’s success extends beyond television screens into the digital and mobile space with a growing and diverse multiplatform portfolio.
o Cartoon has amassed a robust digital and mobile portfolio of 44 apps, approaching nearly 150 million worldwide downloads.
o A roster of more than 400 free-to-play online games with the Game Creator franchise, generating more than 2 billion global game plays life to date.
o Cartoon’s Emmy winning flagship app will get an expansion to Chromecast later this year and at least nine more games being added to its slate, plus two integrated game consoles.
“As kids’ viewing habits have evolved, Cartoon Network has always been there with them,” said Cartoon Network-Adult Swim-Boomerang president Christina Miller. “From their first experience with a Kids network website and video app; to their first series VR game; and most recently, their firstapp to use ACR, we are keeping our sole focus on them as they inspire us to reimagine television.”
“Cartoon Network has cracked the code on how a leading media brand can engage with fans through true total consumption,” said Turner ad sales president Donna Speciale. “Whether it’s VOD or gaming, or everything in between, plurals are connecting with this brand globally in ways most media brands haven’t yet experienced. That presents an incredibly powerful opportunity for our advertising partners this Upfront.”
New Series
· Apple & Onion – Being new and naïve to the ways of the “big city of sophisticated food” doesn’t stop the wide-eyed enthusiasm of the lovable buddies Apple and Onion who are destined to find their way and make lots of friends on their incredible adventure of life. The friendship comedy is created by George Gendi (The Amazing World of Gumball).
· Craig of the Creek – At the Creek, the rules of the outside world don’t apply in this kid utopia of untamed wilderness where Craig and his two best friends have ventured and tribes of children reign over tree forts and dirt bike ramps. The adventure series is created by Matt Burnett and Ben Levin, formerly from Steven Universe.
· Summer Camp Island – Having completed a momentous and critically acclaimed run at this year’s most notable festivals including the Sundance Film Festival and SXSW, this wildly imaginative animated series, based on the original Cartoon Network short, will continue unfolding the mysteries that Oscar and his best friend Hedgehog encounter at a magical summer camp. The series hails from creator Julia Pott (Adventure Time).
· OK K.O.! Let’s Be Heroes – Cartoon Network powers up a world of original heroes across the TV and gaming landscape together with the green light of this action-packed comedy followed by the console and PC game jointly developed with indie video game studio Capybara games. The knockout series is inspired by creator Ian Jones-Quartey’s childhood and follows the heroic feats of K.O., an endlessly optimistic boy attempting to level up to be the best he can be in a dynamic universe of heroes, friends and challenging foes. The series builds on OK K.O.! Lakewood Plaza Turbo, the network’s first original standalone mobile game and was developed from a pilot that was part of Cartoon Network’s Emmy Award-winning shorts program.
· Ben 10 –The newest show coming out of the highly successful franchise has launched multiple animated series, and numerous animated and live-action movies. Playmates Toys serves as the worldwide master toy partner for the new Ben 10 with a full line of toys based on the show that will include a range of figures, play sets, and role-play items set to launch at retail globally this fall. The wild adventures begin debuting Monday, April 10 and will introduce fun loving, 10-year-old, Ben Tennyson, his cousin Gwen, and Grandpa Max, as they traverse the country during summer vacation. Once Ben finds the Omnitrix, a mysterious watch that transforms him into 10 different heroic aliens, a world of extraterrestrial superpowers opens to him, which kids of all ages will admire. Ben 10 is created by and executive produced by Man of Action Entertainment.
· Cloudy with A Chance of Meatballs– The mouth-watering animated comedy series premiered earlier this month and is based on Sony Pictures Animation’s highly successful 2009 global feature Cloudy with a Chance of Meatballs and subsequent, Cloudy with a Chance of Meatballs 2. The TV series is produced in association with DHX Media, Sony Pictures Animation and Corus Entertainment.
Returning Series
· We Bare Bears– The BAFTA Award-winning series created by Daniel Chong stacks up a third and hilarious season. In the newest season, Grizzly (Eric Edelstein), Panda (Bobby Moynihan) and Ice Bear (Demetri Martin) meet up with favorite friends and frenemies voiced by Patton Oswalt, Charlyne Yi, Jason Lee, Ellie Kemper and Cameron Esposito. The adorable baby bears add more hijinks and commotion to the delight of fans. Festive holiday specials and new guest appearances by comedian Ron Funches and notable voice actor John DiMaggio round out the season as the Bears continue their comedic adventures around the Bay Area and beyond.
· The Powerpuff Girls – The Emmy nominated series is back and kicking off a second season featuring all-new characters and specials, plus action-packed battles between the superhero sisters and fan-favorite villains HIM and Mojo Jojo. The newly reimagined series is executive produced by Nick Jennings and co-executive produced by Bob Boyle, and will continue to further Cartoon Network’s commitment to STEAM education with two additional themed episodes this season. The wildly successful online Powerpuff Yourself avatar maker, which reached over 12 million fans at its launch, has now been updated so even more fans can see themselves as a real Townsville superhero. The original series was created by Craig McCracken.
· Mighty Magiswords –Recently picked up for a second season,Mighty Magiswords will expand on Prohyas and Vambre’s epic adventures as they embark on more hilarious quests in pursuit of the latest and greatest Magiswords to add to their coveted collections. Created by Kyle A. Carrozza, Mighty Magiswords is comprised of a rich hub of more than 500 pieces of original content including interactive shorts, narrative vlogs and a multitude of immersive digital games and apps.
· Adventure Time – The Emmy and Peabody Award-winning show is back with an eight-part miniseries of epic proportions later this year. Fans will be just as surprised as Finn to discover what happened to the kingdoms of Ooo while he was away at sea. This next miniseries comes fresh off the heels of Adventure Time: Islands. The series is created by Pendleton Ward and executive produced by Adam Muto.
· Steven Universe–Friendships are tested as the saga continues in this Emmy-nominated series, created by Rebecca Sugar. The show returns with new adventurous story arcs and specials, in which fans will meet more Gems, spend time with the Diamonds and gain insight into the ever-mysterious Gem Homeworld while the series’ titular hero Steven Universe will grow as a leader. Steven Universe is lauded for having a voice of inclusion, and was recently nominated for its first GLAAD Media Award in the Outstanding Comedy Series category.
· Teen Titans Go! –Season four of the hit series continues and get ready for the show’s 200th episode as Robin, Starfire, Raven, Beast Boy and Cyborg prepare to save the world in a special, two-part episode. Audiences are also in for an egg-ceptional treat in a spring special featuring the mythical Tooth Fairy who tries to take over the holiday from the Easter Bunny. Series is produced by Warner Bros. Animation.
· The Amazing World of Gumball –This BAFTA and Emmy Award-winning series from Cartoon Network Studios EMEA conjures up a new Halloween special and continues warm-hearted adventures including an episode with live-action puppets with the energetic and fearless blue cat – Gumball – andhis idiosyncratic family, the Wattersons.
Mobile – Console Games – Apps
· The Powerpuff Girls Lego Dimensions – Lego Dimensions, the Lego toy and videogame hybrid, is adding The Powerpuff Girls to its roster with a new Team Pack and Fun Pack. The Team Pack features Blossom and Bubbles minifigures, and the Fun Pack completes the team with Buttercup. Both packs give access to the Townsville Hub area where players can fly around Townsville and see sights like Pokey Oaks elementary, City Hall, Rainbow Land, the Pickle Museum and of course the girls’ home base complete with Professor Utonium’s lab.
· Steven Universe: Save The Light –Developed with renowned hit maker Grumpy face Studios, this is a new console game with an original story crafted by Steven Universe series creator Rebecca Sugar. The RPG console game is a sequel to the 2015 hit mobile title,Attack the Light and is expected to launch this summer.
OK K.O.! Let’s Be Heroes –This action brawler console and PC game with RPG elements is set in the outrageous world of the upcoming animated series OK K.O.! Let’s Be Heroes created by Ian Jones-Quartey. It is developed by award-winning Capybara Games and arrives later this fall.
· Ben 10: Up to Speed – Ben 10: Up to Speed is a runner that follows Ben Tennyson as he goes on the best summer vacation ever with his Grandpa Max and cousin Gwen. He discovers an alien artifact called the Omnitrix that allows him to transform into powerful alien heroes. Playing as Ben and his various alien alter egos, gamers will save the world by stopping evildoers, from giant robots to menacing magic users.
· Glitch Fixers-The Powerpuff Girls – Bubbles, Blossom and Buttercup continue to save the day in the latest Cartoon Network mobile game, Glitch Fixers. Based on the popular episode “Viral Spiral,” Glitch Fixers is a turn-based puzzler that takes gamers on a wild digital ride. Using virtual command blocks, Bubbles is tasked with helping Blossom and Buttercup escape the internet and defeat the evil Amoeba Boys through the power of coding.
· Surely You Quest – As part of a connected hub that includes the linear series Mighty Magiswords, the newest mobile game links to another integrated app MagiMobile, to give fans access to their Magiswords and allow them to expand their collections. Gamers can use the swords they previously earned in MagiMobile for gameplay in Surely You Quest, and the more fans watch and engage with MagiMobile, the more options they will have for battles in the game.
