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Tag: Chrome

  • English entertainment scores 3.4 percent OTS in Chrome week 9

    English entertainment scores 3.4 percent OTS in Chrome week 9

    MUMBAI: The English entertainment genre emerged as a gainer in Chrome’s opportunity to see (OTS) analysis for the six metros. The sector registered an increase of 3.4 per cent and saw Comedy Central as the leader with 49.9 per cent OTS in week 9.

    Infotainment was the next in the tally, and witnessed an increase of 2.3 per cent OTS on all India basis and History TV 18 emerged as the most benefitted channel with 82.0 per cent OTS.

    Music genre in the Hindi speaking market (HSM) recorded 1.9 per cent OTS while Sony Mix registered highest with 85.1 per cent OTS in the section.

    Next in the section was Hindi Movies which registered 0.8 per cent OTS and Max with 88.9 per cent OTS became the most benefitted channel.

    Meanwhile witnessing a drop of 1.0 per cent Hindi general entertainment channels (GEC) topped the loser category with DD National scoring 94.6 per cent OTS.  With a fall of 0.3 per cent Youth genre booked a second spot with Channel V as the most affected channel with 83.6 per cent OTS.

    In six metros, business news saw a drop of 0.3 per cent with CNBC Awaaz registering 82.2 per cent OTS.  Last but not the least, English news registered 0.19 per cent OTS in six metros with Loksabha TV scoring 91.6 per cent

  • English entertainment scores 3.4 percent OTS in Chrome week 9

    English entertainment scores 3.4 percent OTS in Chrome week 9

    MUMBAI: The English entertainment genre emerged as a gainer in Chrome’s opportunity to see (OTS) analysis for the six metros. The sector registered an increase of 3.4 per cent and saw Comedy Central as the leader with 49.9 per cent OTS in week 9.

    Infotainment was the next in the tally, and witnessed an increase of 2.3 per cent OTS on all India basis and History TV 18 emerged as the most benefitted channel with 82.0 per cent OTS.

    Music genre in the Hindi speaking market (HSM) recorded 1.9 per cent OTS while Sony Mix registered highest with 85.1 per cent OTS in the section.

    Next in the section was Hindi Movies which registered 0.8 per cent OTS and Max with 88.9 per cent OTS became the most benefitted channel.

    Meanwhile witnessing a drop of 1.0 per cent Hindi general entertainment channels (GEC) topped the loser category with DD National scoring 94.6 per cent OTS.  With a fall of 0.3 per cent Youth genre booked a second spot with Channel V as the most affected channel with 83.6 per cent OTS.

    In six metros, business news saw a drop of 0.3 per cent with CNBC Awaaz registering 82.2 per cent OTS.  Last but not the least, English news registered 0.19 per cent OTS in six metros with Loksabha TV scoring 91.6 per cent

  • Over 70% digitisation completed in Phase III across India: Chrome

    Over 70% digitisation completed in Phase III across India: Chrome

    MUMBAI: Amidst huge confusion of how much of the Phase III of Digital Addressable System (DAS) has actually happened on ground, Chrome Data Analytics & Media released extensive data on the status of digitisation.

    Chrome Data Analytics founder Pankaj Krishna says, “The government mandated an extended deadline for DAS Phase III to Dec’15; we witness 70.04 per cent of Phase III as digitised – which I feel is decent progress considering the various challenges that digital comes with. Digitisation is imperative; transparency in transactions, subscription and carriage, entry/existence of more niche channels, consolidation of cable networks (more so in 10lac below population strata), increase in retail, regional, geographical level advertising and marketing, increase in viewership of content as well as an increase in e-commerce/e-transactions (broadband connected homes) will increase as a subset of digitalisation.”

    In terms of households, Bihar leads the tally with 100 per cent digitisation as per the Chrome analysis. Goa too reached the 100 per cent analysis mark, while Punjab successfully digitised 99 per cent of the Phase III areas.

    Telangana, which legally fought its way through to a stay order on DAS, surprisingly has 82.50 per cent of the Phase III areas digitised.  

    Uttar Pradesh, which has the maximum number of cities in it, has over 30 per cent households yet to be digitised.  

    Tamil Nadu, which is yet to digitise its Phase III areas, has over 1095 cities in it, while Uttar Pradesh is not far behind with 906 cities.  

    Moreover, with the unprecedented rains and floods in December last year, Tamil Nadu is yet to start digitising the Phase III areas. Uttarakhand has over 54.32 per cent left to be digitised.

  • Chrome week 47: Sports genre tops the chart with the growth of 4. 1 per cent

    Chrome week 47: Sports genre tops the chart with the growth of 4. 1 per cent

    MUMBAI:  Sports genre  emerged as the top gainer across India with the growth of 4.1 per cent, making DD Sports the number one channel with 74.1 per cent Opportunity To See (OTS) in week 47, according to the Chrome Data Analytics & Media.

     

    Kids genre grabbed the second place with 1.0 per cent of growth. Nickelodeon claimed the position of the top gainer in section with 77. 6 per cent of OTS throughout India.

     

    Third on the list is Music genre in Hindi Speaking Market (HSM) witnessing a growth of 0.5 per cent. Within the section, 9XM grabbed the first place with 84.8 per cent of OTS.

     

    In infotainment section, which is fourth place in the list with a rise of 0.4 per cent, the week saw History TV 18 emerging as the top channel with 79.4 per cent of OTS.  

     

    English Entertainment, Business News, English Movies and Hindi news failed to garner enough eyeballs this week, making them the losers.

     

    English entertainment witnessed a drop of 2.2 per cent in six metros while Zee Café lead the genre with 51.4 per cent of OTS in week 47.

     

    On the other hand Business news genre dropped by 2.0 per cent in six metros. CNBC Awaaz emerged as the top loser with 76.6 per cent of OTS.

     

    On the other hand, English news took the third place after a drop of  1.2 per cent in six metros. Within the genre, Loksabha TV got 92.8 of OTS, while Hindi news genre dropped by 0.9 per cent.  India TV led the genre with 94.7 per cent of OTS.  

  • Chrome week 40: Sports genre leads with 1.1% hike

    Chrome week 40: Sports genre leads with 1.1% hike

    MUMBAI: The sports genre across India led the pack with a growth of 1.1 per cent with DD sports at the top of the chart with 74.4 per cent opportunity to see (OTS) in week 40 reported by Chrome Data Analytics and Media.

     

    Second on the list is the Hindi News genre in Hindi Speaking Market (HSM), which witnessed 0.9 per cent growth. India TV bagged the pole position in the section with 95.5 per cent OTS.

     

    English Entertainment grabbed the third slot in the six metros with growth of 0.7 per cent with Zee Café led the section with 49.3 per cent OTS.

     

    The Kids’ genre witnessed a rise of 0.3 per cent with Nickelodeon on the top with 78.6 per cent OTS.

     

    Amongst the losers this week were English Movies, Business News, Infotainments and Hindi general entertainment channels (GECs).

     

    The English Movie section in six metros witnessed a drop of 3.2 per cent with Movies Now securing the first position with 57.4 per cent OTS.

     

    Business News in six metros dropped by three per cent with CNBC Awaaz securing the top slot with 72.9 per cent OTS.

     

    The Infotainment channels genre across India dropped by one per cent. DD Kisan with 81.2 emerged as the most affected channel in the genre.

     

    This was followed by the Hindi GEC genre, which saw a fall of  0.7 per cent and bagged the fourth berth with DD National leading the tally with 96.4 OTS.

  • Chrome Week 39: Zee Cafe tops English entertainment genre

    Chrome Week 39: Zee Cafe tops English entertainment genre

    MUMBAI: The English Entertainment channels’ genre continues to stand ahead of the others and has secured leadership position with a growth of 3.8 per cent. In the genre, Zee Café was seen at the top with 50.3 per cent opportunity to see (OTS) in week 39 as per Chrome Data Analytics and Media.

     

    In the second slot was the sports channels genre with a hike of 0.9 per cent  across India. DD Sports continued to led the genre with 74.4 per cent OTS in the segment. 

     

    In third spot was the Infotainment genre, which witnessed a hike of 0.4 per cent. DD Kisan led the section with 81.5 per cent OTS.

     

    In the Hindi speaking market (HSM), the Hindi general entertainment channels (GEC) genre witnessed 0.4 per cent hike with DD National leading with 96.4 per cent OTS.

     

    In the six metros, Business News was amongst the top losers and witnessed a fall of 3.1 per cent with CNBC Awaaz leading the genre with  75.6 OTS. This was followed by English News in six metros in second place, which was down by 1.6 per cent with Lok Sabha TV leading the genre with 87.2 per cent OTS.

     

    The Hindi News segment across HSM saw a drop of 1.5 per cent and India TV led the tally in the space with 95 per cent OTS.

     

    Music genre dropped by 1.4 per cent in HSM with 9XM on top of the chart with 86.4 per cent OTS.

  • Chrome week 30: Business News channels top the chart

    Chrome week 30: Business News channels top the chart

    MUMBAI: The Business News channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for the eight metros. The sector registered an increase of 2.6 per cent and saw CNBC Awaaz as the leader with 79.6 per cent OTS in week 30.

     

    Next up, English movies channels with 1.6 per cent gain in the same market took the second spot in the list of top gainers. Movies Now led the tally with 63.8 per cent OTS.

     

    Hindi News sector in Hindi Speaking Market (HSM) too noted a growth of 1.2 per cent. ABP News emerged as the chart topper with 94.5 per cent OTS.

     

    Last but not the least, Music channels in identical market observed a 0.5 per cent rise with 9XM at the number one slot with 88.5 per cent OTS.

     

    Meanwhile, witnessing a drop of 4.6 per cent, English Entertainment in the eight metros topped the loser category with Comedy Central scoring 49.7 per cent OTS. With a drop of 1.3 per cent, Infotainment channels genre across all India booked the second spot. NGC emerged as the most affected channel with 80.4 per cent OTS.

     

    The Kids channels category in all India market too observed a decline of one per cent. Cartoon Network topped the list with 78.5 per cent OTS. Lastly, the Sports genre noted 0.7 per cent drop in the same market. DD Sports grabbed the top position with 72.8 per cent OTS.

  • Chrome Data: Week 46 sees 11.9 per cent drop

    Chrome Data: Week 46 sees 11.9 per cent drop

    MUMBAI: It was a good week for opportunity to see (OTS) collated by Chrome Data Analytics & Media.

    The week 46 saw English News in the eight metros jumped 3 per cent with Times Now continuing its reign in the genre with 85.4 per cent OTS.

    Kids genre across India grew by 2.3 per cent. As usual, Cartoon Network with 85.4 per cent OTS remained on top.

    In the Hindi speaking market (HSM), Hindi Movies with 2.2 per cent and Music with 1.8 per cent saw an upward trend. Max with 96.8 per cent OTS and MTV with 91.2 per cent OTS topped their respective genres.

    As for top losers, English Entertainment channels in the eight metros saw a phenomenal drop of 11.9 per cent. AXN with 68.8 per cent OTS remained on top in the category.

    Next was Sports channel across India which dropped by 5.1 per cent. In the genre, DD sports with 72.7 per cent OTS gained the maximum.

    Across India, Infotainment channels fell by 4.3 per cent. Discovery with 86.1 per cent OTS remained on top.

    In the eight metros, English Movies too took a downward turn of 3.8 per cent. Movies Now with 72.9 per cent OTS topped the charts.

     

  • Chrome Data: Music reigns supreme in week 22

    Chrome Data: Music reigns supreme in week 22

    MUMBAI: The highest gainer in the week 22 of opportunity to see (OTS) collated by Chrome Data Analytics and Media was the Music genre.

     

    In the Hindi speaking market (HSM), the genre witnessed a jump of 1.8 per cent with Sony Mix topping the charts with 88.8 per cent.

     

    With a huge margin between the two, the genre which came in second was Kids across the country with 0.5 per cent increase. Cartoon Network continued its reign on the top with 84.6 per cent OTS.

     

    English movie channels in the eight metros and Hindi movie channels in the HSM saw a jump of 0.2 per cent.

     

    Movies Now toppled Pix to gain the most with 76.2 per cent OTS in the English movie category while Star Gold continued its run on the top with 95.8 per cent OTS.

     

    As for the genres which moved southward, English Entertainment in the eight metros dropped by 1.8 per cent with AXN ruling the roost with 72.4 per cent OTS.

     

    English news in the eight metros too fell by 1 per cent; however, Times Now reigned supreme with 87.6 per cent OTS.

     

    Sports channels across the country dropped by 0.6 per cent, followed by Hindi News channels in the HSM which dropped 0.4 per cent.

     

    Ten Sports with 76.4 per cent OTS and ABP News with 94.2 per cent topped their respective genres.

  • Chrome Data: Eight metros see a jump in week 18

    Chrome Data: Eight metros see a jump in week 18

    MUMBAI: As per the opportunity to see (OTS) collated by Chrome Data Analytics & Media, week 18 saw English movie channels in the eight metros as the biggest gainer.

     

    The genre jumped 1.6 per cent with Sony Pix continuing to rule the roost with 76.1 per cent OTS.

     

    English News channels in the eight metros gained 1.4 per cent. Times Now with 85.6 per cent OTS reigned supreme in the genre.

     

    Similarly, Zee Business with 80.3 per cent OTS was on top in the business news category which jumped 1.0 per cent in the eight metros.

     

    English entertainment in the eight metros gained 0.8 per cent. AXN again topped the genre with 72.7 per cent OTS.

     

    The only genre which saw a drop in the week was the religious channels in the Hindi speaking market (HSM) which witnessed a minor drop of 0.2 per cent. However, Aastha channel continued its run on the top with 97.9 per cent OTS.