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Tag: Chrome Pictures

  • Adani Group shines a light with ‘Story of Suraj’, third film in #HumKarkeDikhateHain series

    Adani Group shines a light with ‘Story of Suraj’, third film in #HumKarkeDikhateHain series

    MUMBAI: The Adani Group is back with another spark of inspiration. The infrastructure giant has rolled out Story of Suraj, the third instalment in its emotionally resonant #HumKarkeDikhateHain campaign, spotlighting how clean energy is transforming everyday lives across India.

    Directed by Amit Sharma of Badhaai Ho fame and produced by Chrome Pictures, the film tells the story of Rakesh, a man who returns to his hometown only to find it aglow-literally and metaphorically—thanks to uninterrupted solar power. From blooming crops and buzzing classrooms to 24/7 hospitals, the town’s transformation reflects how renewable energy fuels more than just electricity-it powers possibilities.

    Conceptualised by Ogilvy India, the film is rooted in Adani Green Energy Ltd’s (AGEL) mission to build a cleaner, greener India. AGEL, among the world’s largest renewable energy companies, operates a vast network of solar and wind farms, and has become a cornerstone of India’s energy transition.

    Adani Group head – corporate branding Ajay Kakar said “At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy on everyday life. The transformation of one town is emblematic of the change we’re enabling across India.”

    Ogilvy India chief advisor Piyush Pandey commented, “Adani adds one more human touch to technology with its new Solar energy film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future.”

    The film will be amplified across TV, digital, radio, and social platforms, ensuring the sunshine reaches every screen.

    With Story of Suraj, Adani isn’t just talking infrastructure-it’s showing how solar power is sparking human potential, one sunbeam at a time.

  • Cadbury’s latest ads serve up a sweet lesson in inclusion with ‘Chaaklet’ and ‘Little Little’

    Cadbury’s latest ads serve up a sweet lesson in inclusion with ‘Chaaklet’ and ‘Little Little’

    MUMBAI: Mondelez’s chocolate giant has done it again. Working with creative powerhouse Ogilvy, Cadbury has unleashed two delicious new digital films that are more than just ads – they’re mini-masterpieces stirring up conversations across the nation.

    The two spots – ‘Chaaklet’ and ‘Little Little’ – tackle exclusion head-on with a dollop of sweetness that’s becoming the brand’s signature style.

    ‘Chaaklet’ serves up a refreshing twist on college ragging culture. When a fresh-faced newcomer offers his seniors a bar of what he nervously calls “chaaklet,” viewers brace for the inevitable bullying. Instead, the lead senior breaks into song, declaring “teri chaaklet, meri chocolate. Meetha toh meetha hain na?” before pulling the lad into a warm embrace. Talk about turning toxic traditions on their head!

    The second film, ‘Little Little,’ tackles the north-south divide with equal panache. When a Tamil-speaking Mrs Iyer moves north and apologetically admits “My Hindi. Thoda. Thoda,” she’s initially met with side-eye from her new neighbours. The ice breaks when one woman shares gossip about her husband in equally broken English – “Husband going going gone. I chilao. Sorry ha..my English Thoda, Thoda” – sending the group into fits of laughter.

    Mrs Iyer’s response? A piece of Dairy Milk and the perfect line: “Thoda thoda. But very sweet.”

    Both ads wrap with the punchy tagline “Kuch Achcha ho jayein. Kuch Meetha ho jayein” (Let something good happen. Let something sweet happen).

    Chrome Pictures’ director Amit Sharma has crafted these 85-second nuggets of storytelling gold, working with Ogilvy’s creative team led by their CCOs  Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha.

    These films prove once again that Cadbury knows how to melt hearts – and perhaps sell a shedload of chocolate in the process. In a market where brands often stumble when tackling social issues, Cadbury has taken a bite out of prejudice and made it taste surprisingly sweet.

     To watch the Chaaklet  film click here

    To watch the Mrs Iyer film click here

    The credits for the two films: 

    CCOs, India: sukesh nayak, Kainaz Karmakar, Harshad Rajadhyaksha

    ECDs: Srijan Shukla, pratheeb ravi

    Creative Team: Pritam Singh, Rutuja Mali, Anubhav Rattan, Sanjana Dora, Madhusri Suresh, Prajakta Mhatre, Aarushi Redij, Gia Badami

    President & Head of Office (Mumbai and Kolkata): Hirol Gandhi

    EVP, Account Management: Abhijit Dube

    Account Management Team: Parshuram Mendekar, Manseerat Kaur Sethi, Deeksha Chaturvedi, Mehak Bhardwaj
    Deputy CSO, India: Ganapathy Balagopalan

    EVP, Brand Planning: Bhakti Malik

    Brand Planning Team: Nikhil Chinnari, Paakhi Jhamb

    Team Cadbury CDM: Nitin Saini, VIKRAM KARWAL, Anjali Krishnan, Sushma Baralay, Vinay Pingle, Harshdeep Singh, Ritwika Sengupta, Rajat Handa, Yash Desai

    Production House: Chrome Pictures Pvt. Ltd. Pictures

    Director: Amit Sharma

    Producer: Abhishek Notani

    Media Agency: Wavemaker India

     

  • Minikin DGWorks: The powerhouse redefining digital content production

    Minikin DGWorks: The powerhouse redefining digital content production

    MUMBAI: The digital world moves fast, blink and you might miss the next big thing. But Minikin DGWorks isn’t here to play catch-up. It’s here to lead. The new-age production house, a sister concern of the acclaimed Chrome Pictures, is rewriting the rules of digital storytelling, crafting content that doesn’t just entertain but connects in the ever-evolving digital landscape.

    Co-founded by Aleya Sen, Amit Sharma, and Hemant Bhandari, Minikin DGWorks is a vibrant, high-energy production house that blends the artistry of traditional advertising with the infinite possibilities of AI-driven content creation.

    Aleya Sen, Co-founder, explains the vision behind the venture, “Minikin is all about embracing the excitement of the new-age technological shift, blending traditional advertising with the possibilities of the digital and AI era. We recognize that the world is at the threshold of a major civilizational shift, where the lines between the old and the new are blurring under every department. Hence, we’re here to explore, evolve, and push boundaries, shaping the future of advertising as we navigate this transformational change.”

    Minikin DGWorks isn’t your run-of-the-mill production house. It’s a collective of sharp, tech-savvy minds, bringing together a panel of freelance directors handpicked for their expertise in storytelling, VFX, animation, and stylised content. The production team is built for quick turnarounds, high-impact execution, and bold creative choices—because in the digital era, speed and quality are non-negotiable.

    Since launching, Minikin DGWorks has collaborated with major brands, including Google, Make My Trip, HDFC Life, Tanishq, Pepsi, Flipkart Minutes, Bajaj Allianz, Saregama, Airtel, Snapdeal, Goibibo, ICICI Bank, Maruti Suzuki, and Acko India. Not stopping there, the company has worked with some of Bollywood’s biggest names, including Shahrukh Khan, Ranveer Singh, and Deepika Padukone. Their redBus campaign, directed by Mithun R Shaw and produced by Ashish Gole, earned recognition at the Effies Awards 2024 and IAA Awards 2024, cementing Minikin’s reputation for cost-effective, high-engagement video content.

    Minikin DGWorks understands that internet-driven content needs to hit differently—no fluff, no fillers, just compelling stories that click with modern audiences. Whether it’s short-form digital films, high-energy commercials, or immersive storytelling for brands, Minikin is always on the hunt for fresh, disruptive ideas.

    As the industry steps into a future fuelled by AI, automation, and limitless digital possibilities, Minikin DGWorks is positioning itself at the forefront. With its ethos of staying fresh, real, and constantly evolving, the company is set to redefine digital storytelling for a generation that doesn’t just watch content—they live i
     

  • Chrome Pictures unveils “Galact” TVC: A cinematic tribute to motherhood

    Chrome Pictures unveils “Galact” TVC: A cinematic tribute to motherhood

    Mumbai: Chrome Pictures, renowned for its innovative storytelling and impactful advertisements, proudly presents its latest film “Galact”. Directed by Roopali Singhal and produced by Chrome Pictures, the film celebrates motherhood and the bond between the child and their mother in a candid, authentic, and graceful manner.

    Roopali, who has worked on some notable ad films recently such as Hopscotch, Britannia Bourbon, Induslnd Bank, and Epigamia; has captured the essence of motherhood with striking visuals and a powerful narrative. From tender moments of bonding between mother and child to the various challenges and triumphs that a child achieves, “Galact” resonates the journey that a mother and their child experience first-hand.  

    Getting the audience hooked from the word go, the TVCs message is loud and clear, ”Agar Maa Ka Doodh Piya Hai Toh Kuch Bhi Kar Sakte Hai”. We see kids running, playing, dancing, and achieving everything they set their mind to. Effectively normalizing breastfeeding on screen, the film’s Bollywood touch creates a sense of familiarity through nostalgia.

    Daftar Creative Consultancy creative head Sidhant Mago shared his thoughts: “When I first heard about Galact, it instantly reminded me of the iconic Bollywood line ‘Ma ka doodh piya hai toh saamne aa…’ We all know there’s nothing that compares to a mother’s milk. That’s why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully.”

    “Sidhant Mago yet again came up with a unique and edgy script and Abhishek Notani (producer) and I were instantly hooked”, said Roopali. “As a director I knew it was paramount to get the tonality right. While retaining the essence of the subject, the biggest challenge was to make an engaging and light-hearted film.

    “On top of that, we had to get viewers to accept the visual of a mother breastfeeding on camera. I was sure that the best way to do this was to shoot with real lactating mothers. Thanks to an incredibly sensitive and graceful crew we were able to overcome that challenge with ease. It was a joy to shoot with children and is reflected in the film. Shubhojit Mukherjee’s music was the last magic touch that the film needed.”

    Igniting important conversations around breastfeeding support and empowerment, the TVC holds a compelling story and a powerful message.

  • Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Mumbai: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focuses specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024.

    The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.

    The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.

    “While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”

  • How does the best day of the week get better?

    How does the best day of the week get better?

    Mumbai : Cannot possibly keep calm because that one day of the week that we all eagerly look forward to just got more exciting! Licious, the meat & seafood brand, now ensures your Sundays are a cause for celebration. 

    Recognising that this is the one day when fursat, farmaishein and family come together, the brand beckons ‘Licious Mangaiye, Sunday Manaiye’.

    Order your favourites from the Licious app or website and make it a day to remember, because nothing renders a Sunday more special than a meal of meaty delights with family and loved ones. This invitation to make it a memorable Sunday was strategised and conceptualised in partnership with Sideways Consulting, a creative problem-solving outfit.

    This is the first film of the campaign and is directed by acclaimed director Amit Sharma (of Badhaai Ho fame), starring the versatile Gajraj Rao. The film presents a lunch table scenario from a bright Sunday, with family members relishing a great spread of chicken and mutton delicacies, gleefully asking – aap Sunday nahi manate kya?

    Telling us more about earmarking your Sundays with Licious, brand Licious, vice president Santosh Hedge said, “Great food with great company is what Licious is all about. And we are humbled to be a part of every special occasion & celebration with our consumers since great food is inherent to every celebration. However, in the wait for these ‘special occasions’ we miss out on the 52 such occasions that are available to us once every week – the coveted Sundays! We all know how important a role ‘Sundays’ play is when it comes to culminating the week with a spread of the choicest meat delicacies, devoured with the entire family. After all, why wait for a special occasion when a hearty lunch with near and dear ones on a Sunday is as special as it can get. This campaign is a reminder to not let Sundays slip by, and the film shows you just how it is done. So, wait no more, get your folks together and fursat, farmaishein and family ke saath Sunday Manaiye!” 

    Sundays – the days when time seems to deliberately slow down, and when the aroma of your special chicken curry or mutton biryani travels through the house, inducing craving & drool. The film opens on one such Sunday, with a relatable scenario of a Mamaji (played by Gajraj Rao) dropping in since he was in the neighbourhood.

    Delighted at the arrival of the unexpected guest, the family invites him to join them at the lunch table. One look at the table laden with an extensive spread of chicken and meat preparations, Mamaji wonders if this delectable celebration is in his honour. He is quick to ask if it’s a birthday or promotion that’s being celebrated. This fun guessing game continues until the woman reveals that it is in fact a celebration of Sunday.

    A visibly awkward Mamaji is quick to mask his surprise, and even quicker to join in the celebration as he quips – chalo Sunday manate hai! The film ends on a reminder that there is just that one day in the week when fursat, farmaishein and family come together, and it calls for a special celebration with Licious. And the Licious App or website is all you need. The film will be aired on TV and digital platforms, while the brand would continue to work with Sideways Consulting to extend the campaign platform into more exciting initiatives. So, make the best day of the week even better – milke Sunday Manaiye!

    Agency Creds:

    Sideways Consulting

    leadership team: Abhijit Avasthi, Sonali Sehgal

    creative: Sameer Sojwal, Nilay Moonje, Misht Srivastava, Viraj Nandivadekar, Ajay Narsimhan, Shashank Mestry

    account management: Vanita D’Mello , Farzaad Dastoor

    strategy: Siddharth Mohanty, Amatulla Mukadam, Manasvini Bhatia

    Watch the film here:

    production house – Chrome Pictures

    director: Amit Sharma

    producer: Abhishek Notani

    DoP: Rajesh Nare

    music: Shubhojit Mukherjee

    food stylist: Saba Gaziyani 

  • “The three of us principally believe there is no limit of growth, it’s a matter of choice”: Chrome Pictures founders

    “The three of us principally believe there is no limit of growth, it’s a matter of choice”: Chrome Pictures founders

    Mumbai: Cinema has been entertaining and educating the masses through various mediums, including films, TVCs, ad films, TV serials, and web series on OTT platforms. Creating, experimenting and evolving with ‘Lights, Camera and Action’, a production house – Chrome Pictures has come a long way in the world of advertising and filmmaking.

    On 20 January 2024, Chrome Pictures celebrated a remarkable milestone, marking its 20-year anniversary as a prominent force in the realm of visual storytelling. The film production company, founded in 2004 by the dynamic trio of Amit Sharma, Aleya Sen, and Hemant Bhandari has emerged as one of the premier production houses of the country, consistently upholding a legacy of excellence, innovation, and creativity on a global scale.

    Renowned for its diverse portfolio, the company has directed and produced compelling and heartwarming TVCs for an array of leading brands in collavoration with top ad agencies of India. The accolades garnered and awards won at renowned platforms include the Cannes Film Festival, Spikes Asia, Adfest, NYA, D&AD, DPA, amongst others. In the recent times, Chrome Pictures won 33 film awards for their debut feature film ‘Badhaai Ho’ including the prestigious National Award for the “Best Popular Film Providing Wholesome Entertainment”.

    To know more about the production company and its two decade journey, Indian Television caught up with Chrome Pictures founders Amit Sharma, Aleya Sen and Hemant Bhandari.

    Edited Excerpts:

    On the founders of Chrome Pictures coming together to establish the company in 2004

    Amit Sharma, Aleya Sen and Hemant Bhandari started Chrome Pictures at the young age of 24. Amit and Hemant are childhood friends, while Aleya and Amit met on sets of Pradeep Sarkar. It was their dream to start a production house together.

    On some memorable moments along with the challenges that Chrome Pictures faced during its 20-year journey in the industry

    20 years is a long time and we’ve faced multiple challenges along the way. But we’ve always seen every challenge as an opportunity to get better at our game.

    One of our biggest challenges was our first breakthrough. The first year we only got 10-15 sec ads. We made Hanes commercials with our own money. It won many national and International awards. That’s when we got our first recognition in the advertising industry. Making our own place in Bollywood, with landmark films like Badhaai Ho and recently Trial Period is equally challenging. Covid was another time of challenge for all production houses. We were one of the first to start online shoots, with a zeal to reinvent ourselves. We are a company of 70 and everyone was retained. We landed, bagging 46 awards, including Cannes Lions Awards for Dove #StopTheBeautyTest and the Facebook Pooja Didi Ad, shot during COVID.

    On Chrome Pictures distinguishing itself in terms of its creative and innovative approach within both the cinema and advertising industries

    We love exploring and experimenting with new talent, technology, genre, formats etc. It’s safe to say that the creative aspect of films – be it ad or feature, triumphs everything else for us. We believe that storytelling is not limited to any format and, hence, from Chrome’s very inception, we’ve looked forward to every project with equal amount of excitement. Long format was a natural progression. We like to stay updated with the ever growing and changing market.

    On the genres or thematic areas that Chrome Pictures is looking to delve into as it further establishes itself in the Bollywood film industry

    We are unified by our diversity. We’ve never restricted ourselves to specific genres while making feature films. We treat content as our hero. Selection of a particular script is an individual director’s choice. Like, I might go from exploring romance in one project to drama in the next. Similarly, Amit might go from doing a sports biography, Maidaan, to a thriller. However our forte is emotional and realistic storytelling.

    On whether AI is having any discernible impact on Chrome Pictures’ production process and if so, is the company integrating artificial intelligence into its creative workflows

    Evolution is constant. Just about 12 years back, Fuji and Kodak Stock suddenly switched to digital cameras. From Beta tapes, we switched to drives and then cloud. So AI is inevitable. At Chrome, we strive to stay flexible and relevant to changing times. It’s important to upgrade oneself in an industry that welcomes new technology readily. Having said that, AI will certainly have an adverse impact in terms of replacing manual work to digitised ones.

    On the company’s future plans & aspirations

    In the last 20 years, we have explored our strengths in more than one way. Currently with eight young and talented in-house directors, six producers and an experienced production and post team, we intend on producing more feature films, OTT films and web series.

    Our advertising team is well-established and we encourage new talents. We have a digital wing, Minikin DG Works. We have a well-equipped post-production studio setup called “Planet Chrome”. Last year we launched our content lab called “Crimsen Tales”.

    The three of us principally believe there is no limit of growth, it’s a matter of choice.

  • Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Mumbai: Chrome Pictures, a trailblazer in the advertising and film production landscape, proudly announces its pioneering collaboration with Iodex, a renowned pain relief brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare). This innovative partnership has given birth to the groundbreaking product, ‘Iodex UltraGel+,’ accompanied by a powerful television commercial (TVC) starring the dynamic brand ambassador, Rishabh Pant.

    The marriage of style and emotion

    In this revolutionary collaboration, Director Rai envisioned a seamless marriage between style and emotion, aiming to blend the essence of the product with Rishabh Pant’s personal journey. The TVC brilliantly captures the organic relationship between the product and Pant’s pursuit of excellence, highlighting a chapter of his life that is often unseen — the struggles, the darkness, and the relentless pursuit of success.

    Authenticity in motion: Rishabh Pant’s personal journey

    Unlike traditional endorsements, where actors play a role, Rishabh Pant’s authenticity shines through as he shares his personal journey. Rai masterfully captures the struggles that sportsmen endure in the darkness, unveiling the challenges that audiences may not have known. The TVC beautifully portrays Pant’s unwavering commitment to his goals, making it relatable to the newer generation.

    According to Director Rai, “Creating the TVC with Rishabh Pant’ was an exhilarating experience. We aimed to craft a story that not only highlights the efficacy of ‘Iodex UltraGel+’ but also resonates with the spirit of triumph. Pant’s journey is a testament to resilience, and we wanted the audience to feel the authenticity of his struggles and successes.”

    Haleon India pain and respiratory lead, area marketing India Subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    Throughout the TVC, Iodex UltraGel+ emerges as Rishabh Pant’s constant companion in the face of hardships and pain moments. The narrative seamlessly weaves the product into Pant’s journey, showcasing how Iodex stands as a reliable partner through thick and thin.

    ‘Ab phir se jeetna hai’: The motto of unyielding determination

    The punchline, “Ab phir se jeetna hai” encapsulates the ethos of unyielding determination. It reflects Pant’s refusal to stop in the face of challenges, emphasizing that the journey might be tough, but giving up is not an option.

    The musical arrangement beautifully captures the essence of his journey, depicting moments of struggle, sleepless nights, and the unwavering determination to keep pushing forward.

    Chrome Pictures continues to set new standards in creative excellence, pushing boundaries, and creating impactful narratives that resonate with audiences. This collaboration with Iodex stands as a testament to Chrome Pictures’ commitment to delivering visually compelling and emotionally resonant storytelling.

  • Chrome Pictures has continued to push boundaries of storytelling through its film production

    Chrome Pictures has continued to push boundaries of storytelling through its film production

    Mumbai: As the year draws to a close, Chrome Pictures production house with cutting-edge advertisements and films, takes a moment to reflect on a year supposed to have creativity, innovation and success.

    In the ever-evolving landscape of the entertainment industry, Chrome Pictures has continued to push boundaries of storytelling through its approach to film production. With a commitment to quality, originality and diverse narratives, the production house positioned itself as a trailblazer in the world of cinema. Led by a dynamic team of founders and directors, Amit Sharma, Aleya Sen, Hemant Bhandari, and a talented in-house roster, Chrome Pictures has nurtured filmmakers who have grown to become influential figures in the ad industry.

    After making a mark of its feature film debut, the national award-winning & ‘Badhaai Ho’, Chrome Pictures ventured into Original Web Films for OTT platforms. ‘’Trial Period’’ released on 21 July 2023, directed by Aleya Sen, starring Genelia Deshmukh and Manav Kaul, presented yet another unique concept of ‘Father on rent’ that struck a chord with the audience. The reviews ranged from ’Being an ode to familyhood’ to being “an unavoidable, feel good film”. Likewise, ‘’Lust Stories 2 (Tilchatta)’’, Directed by Amit Sharma left a lasting impact. His much talked about film, “Maidaan”, starring Ajay Devgn is awaited.

    Both releases received esteemed awards – Genelia Deshmukh received a Talentrack award for Best Actor in a Comic Role (Female) for ‘Trial Period’ and Amit Sharma received the Top 10 most popular Indian movies (Streaming) of 2023 IMDb award for Lust Stories 2.

    Chrome Pictures filled the advertisement space this year with campaigns for “Mahindra Automotives”, “VI #BeSomeonesWe”, “Astral Pipes” #AccessToCleanWater, “Colgate” #ToothlessGranny, “TATA IPL”, “Lever Ayush” and “Titan Raga” directed by Amit R. Sharma, “Piramal Finance” – Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain, “Glow & Lovely” #KaamyabiKeRangDikhao and “Limca” – Sab Nichord Le #MatThak by Hemant Bhandari, “Asian Paints” #MeraWalaMood in collaboration with Ogilvy aired during the festive season, “HDFC” #ZindagiKeLiyeSIP and “Flite” – #SarUthaKadamBadha by Advait Chandan. The other talented directors of Chrome Pictures kicked off campaigns throughout the year.

    Among them are the “Epigamia” and “Britannia Bourbon” Ads and the recent “IndusInd Bank” Ads directed by Roopali Singhal which was aired during the recent ICC Men’s Cricket World Cup. Much talked about “Astral Pipes” #BharosaChuno, “Digital India ka TATA IPL” and “Cadbury Celebrations” #BrothersWhoCare was directed by Rai.

    “Lipton” Darjeeling Green Tea directed by Debanjolie Bhattacharjee and “MTR” Badam Milk directed by Mithun Shaw. Throughout the year, Chrome has successfully delivered a diverse range of projects that have captivated audiences globally. Amongst the many accolades that Chrome Pictures has won this year, some of their best ads won multiple awards, mainly –

    1. ‘Dove #StopTheBeautyTest’ | Directed by Amit Sharma – Cannes Lion Award, D’& D Award, LIA Award, Kyoorius creative award, TheAbbys, INDIAA awards.

    2. Truecaller | Buri Nazar Waale Tera Call Laal | Directed by Amit Sharma -Spikes Asia award, TheAbbys, Kyoorius Creative Award, INDIAA awards,

    3. Mutual Funds #ZindagiKeLiyeSIP |Directed by Advait Chandan- INDIAA awards

    4. Epigamia | Directed by Roopali Singhal – New Director Lotus – AdFest Award.

    Speaking of expansion, Director Aleya Sen talked about their latest launch CRIMSEN TALES, a Creative Lab. “It’s an initiative of bridging gaps between Industry stalwarts and young talents. There is untapped young talent in abundance today, Crimsen is a stepping stone in finding the best of talents in various fields and providing opportunities”. Their first workshop at Soho house with top women producers of Industry made noise and was well received.

    On the other hand, Chrome’s digital wing, Minikin DG Works, has continued to ardently focus on delivering and catering specifically to the ever-growing modern demands of the virtual market. It is one of the most progressive and cost-effective ways of communication.

    Looking forward to the coming year, Chrome Pictures is poised for achievements. With a slate of projects in the pipeline and a continued commitment to pushing boundaries, the team is set to make a mark in the world of entertainment.

    As we bid farewell to 2023, Chrome Pictures expresses gratitude to its dedicated team, partners and the audience for their unwavering support. The production house looks forward to continuing its journey of innovation, storytelling and excellence in the years to come!

    Film Links –

    1. Trial Period – Official Trailer | Genelia Deshmukh | Manav Kaul | Streaming Free 21 July | JioCinema

    2. VI #BeSomeonesWe -#BeSomeonesVi | VI | CHROME PICTURES Director: Amit Sharma,

    #BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma

    BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma

    #BeSomeonesWe | VI | CHROME PICTURES Director: Amit Sharma

    3. Astral Pipes #AccessToWater – https://youtu.be/Ru48Xrx12qI? Feature=shared

    4. The Toothless Granny | Colgate Strong Teeth | CHROME PICTURES Director: Amit Sharma

    5. Digital India Ka TATA IPL | JioCinema | CHROME PICTURES Director: Rai

    6. Not Aaaahh! | Lever Ayush | CHROME PICTURES Director: Amit Sharma

    7. #LoveYourselfBoldly | Titan Raga | CHROME PICTURES Director: Amit Sharma

    8. Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain | Piramal Finance| CHROME PICTURES Director: Hemant Bhandari

    9. #KaamyabiKeRangDikhao | Glow & Lovely | CHROME PICTURES Director: Hemant Bhandari

    10. Sab Nichord Le #MatThak | Limca | CHROME PICTURES Director: Hemant Bhandari

    11. #ZindagiKeLiyeSIP | HDFC Mutual Fund | CHROME PICTURES Director: Advait Chandan

    12. Sar Utha Kadam Badha- Flite | Relaxo | CHROME PICTURES Director: Advait Chandan

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  • The Womb launches Saregama Carvaan’s first TV campaign

    The Womb launches Saregama Carvaan’s first TV campaign

    MUMBAI: Saregama has launched its first TV campaign for Carvaan–the new category-busting product that has already won rave reviews. 

    The campaign features three mother-child relationships across three TV spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children.

    Saregama CEO Vikram Mehra says, “We launched Carvaan last year, and the response from the market has been tremendous. This despite the fact that we were still building our distribution penetration. In fact, Carvaan’s early success has contributed to building our distribution infrastructure. And now that we are ready both on the supply side, as well as on the selling side, we wanted to start building nationwide awareness for what our little beauty can do for tired souls.”

    He adds, “And from day one, we have been clear about positioning Carvaan as a gift that today’s generation can give to their parents, and other elders in the family. And that was the brief that Saregama and The Womb jointly signed off on.”

    The Womb founding partner Kawal Shoor says, “Very simple and hopefully charming on the face of it, this campaign was actually tricky to conceptualise. We had to keep reminding ourselves that while we may be besotted by our magic machine, which had garnered humongous coverage on social media, the average person in small-town India was not even aware of Carvaan. So our launch campaign had to do justice to what Carvaan is, and can do. And when you have a truly interesting, one-of-a-kind product, you don’t need to get clever with the work. We simply wanted to bring alive the product effect, and through that demonstrate gratification – both for the giver and the receiver of this gift.”

    Chrome Pictures director Amit Sharma mentions, “Saregama Carvaan is such a product that it gives you ideas. When The Womb came to us with the scripts, I was excited to do the films. We knew it would work if we could reach out to every son and daughter in the country which meant the artists needed to have the warmth and innocence that you find in a mother and they had to be from the era the songs were from. We chose three very catchy songs of different tastes and energy and made an attempt to stitch the performance, song and the product together.”