Tag: Chrome DM

MUMBAI: Week 33 of Chrome Data Analytics & Media saw the highest growth of 0.33 per cent compared to week 32. The infotainment genre was the top gainer with 0.33 per cent growth.

In the infotainment genre, NGC gained the highest OTS with 91 per cent in All India 1 Lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position was grabbed by English news genre with 0.08 per cent growth with Rajyasabha TV garnering the highest OTS with 96.9 per cent in six metros.

The other four genres in the previous week were Hindi GEC, youth, infotainment and music. All the categories grew a substantial per cent.

[[{“fid”:”836073″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”Channel”,”field_file_image_title_text[und][0][value]”:”Channel”},”link_text”:null,”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”Channel”,”field_file_image_title_text[und][0][value]”:”Channel”}},”attributes”:{“alt”:”Channel”,”title”:”Channel”,”height”:326,”width”:600,”class”:”media-element file-default”,”data-delta”:”1″}}]]

Last week, the sports genre was the leader with 0.31 per cent growth.

[[{“fid”:”836074″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”line”,”field_file_image_title_text[und][0][value]”:”line”},”link_text”:null,”type”:”media”,”field_deltas”:{“2”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:”line”,”field_file_image_title_text[und][0][value]”:”line”}},”attributes”:{“alt”:”line”,”title”:”line”,”height”:300,”width”:668,”class”:”media-element file-default”,”data-delta”:”2″}}]]

Religious genre was at the third spot with 0.05 per cent growth. Aastha channel was the most benefitted with 97.2 per cent OTS in HSM excluding less than 1L-market.

The average OTS for Hindi GEC genre in week 33 is 77.9 per cent in HSM excluding the less than 1L-market. Out of the 13 genres, 10 witnessed the loss in terms of per cent. Youth genre garnered an average OTS of 87.7 per cent in HSM excluding the less than 1L-market.  

MUMBAI: With a growth of 6.09 per cent as compared to last week (30), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 31 of Chrome Data Analytics & Media.

In the English GEC genre, AXN gained the highest OTS with 62 per cent in six metros.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the English movies genre with a growth of 5.35 per cent in six metros. Sony Pix was the most benefitted channel in this category with 63 per cent.

The third position in the gainers was garnered by English News genre in six metros with 4.12 per cent OTS. Loksabha TV gained the highest OTS with 94.8 OTS.

The business news genre was at the fourth position in the list with 2.47 per cent growth and CNBC Awaaz catered to 86.4 per cent OTS in six metros.

The fifth spot was garnered by the religious genre with the growth of 2.20 per cent and Aastha was the most benefitted channel with 97.5 per cent OTS in HSM excluding the less than 1L-market.

MUMBAI: With a growth of 0.8 per cent as compared to last week (29), the sports genre marked the highest opportunity to see (OTS) among all categories in week 30 of Chrome Data Analytics & Media.

In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.

The religious genre, which was leading the chart for past two weeks, is nowhere to be seen in top gainers. Last week, the religious genre was the only one present in the top five list because the highest growth was 0.03 per cent.   

OTS is the actual census-based percentage connectivity of a channel spread across 83 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with a growth of 0.19 per cent in HSM excluding the less than 1L-market. UTV Movies was the most benefitted channel in this category with 93.5 per cent.

The third position in the gainers was garnered by kids genre in All India 1 lakh+ with 0.15 per cent OTS. Nickelodeon gained the highest OTS with 90.2 OTS.

The Hindi news genre was at the fourth position in the list with 0.04 per cent growth and ABP News catered to 97.6 per cent OTS in HSM excluding the less than 1L-market.

The fifth spot was garnered by business genre with the minimum growth of zero per cent and Zee Business was the most benefitted channel with 86.2 per cent OTS in six metros.

MUMBAI: With a growth of 0.8 per cent as compared to last week (29), the sports genre marked the highest opportunity to see (OTS) among all categories in week 30 of Chrome Data Analytics & Media.

In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.

The religious genre, which was leading the chart for past two weeks, is nowhere to be seen in top gainers. Last week, the religious genre was the only one present in the top five list because the highest growth was 0.03 per cent.   

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with a growth of 0.19 per cent in HSM excluding the less than 1L-market. UTV Movies was the most benefitted channel in this category with 93.5 per cent.

The third position in the gainers was garnered by kids genre in All India 1 lakh+ with 0.15 per cent OTS. Nickelodeon gained the highest OTS with 90.2 OTS.

The Hindi news genre was at the fourth position in the list with 0.04 per cent growth and ABP News catered to 97.6 per cent OTS in HSM excluding the less than 1L-market.

The fifth spot was garnered by business genre with the minimum growth of zero per cent and Zee Business was the most benefitted channel with 86.2 per cent OTS in six metros.

MUMBAI: Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

BARC India CEO Partho Dasgupta told to the Press Trust of India, ” When we first started measuring TV viewership habits, 30 per cent of our sample TV homes were in rural India. This went up to 33 per cent when we expanded our metres to 33,000. This will further go up to 38 per cent, when we expand the metre homes to 44,000 by end of this financial year. This is a 153 per cent growth in the rural sample.”

In coming years it will have 55,000 TV homes. “With return path data (RPD), we plan to scale up this number to over 200,000,” he said adding that RPD will also help to curb panel home tampering.

In 2015 BARC started to roll out the data, where it has seen that the TV viewership is highest among the youth (15-30 year) even in the digital age. It even tied up with Den Network and Airtel Digital TV for RPD and Dasgupta said it is in talks with all the other players.

The daily tune-ins on TV currently stands at 557 million and the daily average time spent per viewer watching TV is 3 hour 44 minutes.

The total TV viewership has gone up from 20.4 billion impressions to 28.3 billion impressions, up by 39 per cent.

Key Hindi genres like Hindi GEC, Hindi movies and Hindi news have gone up by six per cent, 87 per cent and 13 per cent respectively since 2015.

Viewership for English channels has also gone up from 115 million impressions to 122 million impressions, a growth of six per cent.

HD viewership has seen a 5.5 times growth in the last three years. Sports, that in 2015 contributed to 1.8 per cent to total TV viewership, has grown to three per cent in 2018.

In the sports genre, while cricket still remains the most popular on TV, viewership of local sport kabaddi has grown by 83 per cent.

“Also, trends like increase in temperature leads to drop in primetime viewership and total TV viewership in South spikes during festival holidays have come up,” Dasgupta said.

Meanwhile BARC has also started measuring out of the home television which aims is to measure all the screens being used to consume content says Dasgupta.

It has recently started measuring OOH TV consumptions in Mumbai, Delhi and Bengaluru for restaurants, pubs and lounges.

This year BARC India is mainly focused on moving from being a mere data company to an insights company.

It is also preparing for its digital measurement service Ekam. “One reason it is taking longer than estimated to launch Ekam is that we are working to build that consensus to get all key stakeholders onboard and aligned to the building blocks of Ekam. This will ensure all-round acceptance of the data. We also underwent a similar journey before launching TV viewership measurement,” added Dasgupta.