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Tag: Chrome DM

  • English news most benefited genre in Chrome DM week 50

    English news most benefited genre in Chrome DM week 50

    MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media. 

    In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.51 per cent in six metros market. Star Movies was the most benefitted channel in this category with 59.5 per cent.

    The third position in the gainers was garnered by the Hindi news genre in HSM excluding the less than 1L-market with 0.20 per cent OTS. DD News gained the highest OTS with 99.6 per cent.

    The infotainment genre was at the fourth position in the list with 0.13 per cent growth and NGC catered to 92 per cent OTS in All India 1 Lakh+ market.

    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.06 per cent. In this category, Star Utsav topped the OTS chart with 99.5 per cent in HSM excluding the less than 1L-market.

  • Hindi GEC most benefited genre in Chrome DM week 49

    Hindi GEC most benefited genre in Chrome DM week 49

    MUMBAI: With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media.

    In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 1.99 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.6 per cent.

    The third position in the gainers was garnered by the Infotainment genre in All India 1 Lakh+ market with 1.03 per cent OTS. NGC gained the highest OTS with 92 per cent.

    The music genre was at the fourth position in the list with 1.01 per cent growth and 9X Jalwa catered to 94.2 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the English GEC genre with a growth of 0.96 per cent. In this category, Comedy Central topped the OTS chart with 58.5 per cent in six metros market.   

  • English movies most benefited genre in Chrome DM week 48

    English movies most benefited genre in Chrome DM week 48

    MUMBAI: With a growth of 1.04 per cent as compared to last week (47), the English movies genre marked the highest opportunity to see (OTS) among all categories in week 48 of Chrome Data Analytics & Media. 

    In the English movies genre, Movies Now gained the highest OTS with 59.3 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Infotainment genre with the growth of 0.68 per cent in All India 1 Lakh+ market. NGC was the most benefitted channel in this category with 92 per cent.

    The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.41 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.8 per cent.

    The Hindi GEC genre was at the fourth position in the list with 0.19 per cent growth and Rishtey catered to 99.1 per cent OTS in HSM excluding the less than 1L-market.

  • Hindi News most benefited genre in Chrome DM week 47

    Hindi News most benefited genre in Chrome DM week 47

    MUMBAI: With a growth of 1.55 per cent, the Hindi News genre in HSM excluding less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 47 of Chrome Data Analytics and Media.

    DD News garnered the highest OTS in Hindi News genre with 99.8 per cent.

    The English Gec genre stands in second position in the gainers list of OTS with 1.05 per cent; Colors Infinity gained the highest OTS with 59.1 per cent growth in 6 metros market, followed by Kids genre coming in third in the gainers list of OTS with 0.27 per cent in All India 1 Lakh+ market. Nickelodeon gained the highest OTS in the Kids genre with 90.6 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The fourth position in the gainer’s list of OTS was grabbed by Infotainment in All India 1 Lakh+ market with 0.07 per cent. History TV 18 raked in the highest OTS in the Infotainment genre with 90.7 per cent. Music genre stood at fifth position in HSM excluding less than 1L-market with 0.06 per cent by 9X Jalwa gaining the highest OTS with 94.3 per cent.

  • Kids most benefited genre in Chrome DM week 46

    Kids most benefited genre in Chrome DM week 46

    MUMBAI: With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

    The Hindi news genre came in second in the gainers list of OTS with 0.85 per cent; DD News gained the highest OTS with 99.4 per cent growth in HSM excluding the less than 1L-market, followed by English news genre coming in third in the gainers list of OTS with 0.62 per cent in 6 metros market. Loksabha TV garnered the highest OTS in the English news genre with 98.3 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The fourth position in the gainer’s list of OTS was grabbed by music in HSM excluding the less than 1L-market with 0.22 per cent. 9X Jalwa raked in the highest OTS in the music genre with 94.3 per cent. Religious genre stood at fifth position in HSM excluding the less than 1L-market with 0.04 per cent by Aastha gaining the highest OTS with 98.2 per cent.

  • Hindi movies most benefited genre in Chrome DM week 43

    Hindi movies most benefited genre in Chrome DM week 43

    MUMBAI: With a growth of 0.63 per cent as compared to last week (42), the Hindi movies genre, in HSM excluding the less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media. 

    In the Hindi movies genre, Rishtey Cineplex gained the highest OTS with 93.8 per cent in in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 93.0 per cent. 

  • Hindi news most benefited genre in Chrome DM week 42

    Hindi news most benefited genre in Chrome DM week 42

    MUMBAI: With a growth of 0.82 per cent as compared to last week (41), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 42 of Chrome Data Analytics & Media. 

    In the Hindi news genre, DD News gained the highest OTS with 99.8 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.27 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.2 per cent.

    The third position in the gainers was garnered by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 94.2 per cent.

    The English news genre was at the fourth position in the list with 0.22 per cent growth and Loksabha TV catered to 97.2 per cent OTS in six metros market.

    The fifth position in gainers list was bagged by the infotainment genre with a growth of 0.04 per cent. In this category, NGC topped the OTS chart with 91.8 per cent in All India 1 Lakh+ market.

    Also Read :

    Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Discovery Jeet gets good spread at launch

    Jeet storms the market with big debut week reach

  • Guest Column: Content is king, but is distribution still God?

    Guest Column: Content is king, but is distribution still God?

    A linear channel goes through multiple layers of distribution intermediaries on ground. 

    The resulting viewership entirely depends on the on-air and off-air status of the channel. The on-air includes the content, break pattern and on-air presentation, whereas the off-air hinges on the marketing and distribution ground connectivity of the channel. With the former being constant much of the linear channel’s performance depends on the latter.

    The recent dip in the performance of the Asia Cup 2018 on Star Sports, great content coupled with the non-availability of Star channels across a major chunk of C&S homes (~52.6 million) in India, is a case in point.  The Asia Cup 2108 was a great king (content) but governed by a poor God (distribution). 

    • 10 per cent drop vis a vis 2016 and an overall drop in audience of 54 million on Star Sports1 
    • 5 per cent drop vis a vis 2016 and an overall drop in audience of 24 million on Star Sports 2 

    The Asia Cup 2018 saw an overall drop of ~45 per cent in viewership compared to Asia Cup 2016, despite seeing a TV universe growth from 168 million to 195million according to Chrome DM’s recently concluded SES survey (Sep 2018). 

    To simply compare the last two tournaments (2016 vis-à-vis 2018) for on-air, there will be ticks for all the factors (table below), indicating that the Asia Cup 2018 was no less a king than it was in 2016 from a content perspective.

    Striking the right balance between content curation and distribution can be a real challenge for broadcasters. Though decisions can be made basis the verdict of the selected barometered homes, however, in-depth studies of ground realities are much required to facilitate strategic decision making.

    Good content, whether in the form of print or TV will always inspire viewers to engage. The audience will always pause to consume, understand and perhaps even comment, like or share provided it reaches the right audience at the right time.

    The author is CEO, Chrome DM. The opinions expressed hereare his own and Indiantelevision.com may not subscribe to them.

  • Kids most benefited genre in Chrome DM week 41

    Kids most benefited genre in Chrome DM week 41

    MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media.

    In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 0.67 per cent in HSM excluding the less than 1L-market. Aastha was the most benefitted channel in this category with 97.7 per cent.

    The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.65 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.1 per cent.

    The music genre was at the fourth position in the list with 0.27 per cent growth and 9X Jalwa catered to 94.5 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.20 per cent. In this category, Star Utsav topped the OTS chart with 99.7 per cent in HSM excluding the less than 1L-market.

    Also read:

    Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Discovery Jeet gets good spread at launch

    Jeet storms the market with big debut week reach

  • English news most benefited genre in Chrome DM week 40

    English news most benefited genre in Chrome DM week 40

    MUMBAI: With a growth of 0.34 per cent as compared to last week (39), the English news genre marked the highest opportunity to see (OTS) among all categories in week 40 of Chrome Data Analytics & Media. 

    In the English news genre, Loksabha TV gained the highest OTS with 97.6 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. This week the list had only three gainers. 

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.25 per cent in six metros market. Sony Pix was the most benefitted channel in this category with 63.2 per cent.

    The third position in the gainers was garnered by the religious genre in HSM excluding the less than 1L-market with 0.17 per cent OTS. Aastha gained the highest OTS with 97.8 per cent.