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Tag: Chrome DM

  • Tariff order implementation: Pay channels’ connectivity drops ranging from 61% to 0.5% across genres

    Tariff order implementation: Pay channels’ connectivity drops ranging from 61% to 0.5% across genres

    MUMBAI: The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent to 0.5 per cent across genres. Free-to-air (FTA) channels, however, seem to have benefitted under the new regime so far.

    “NTO deployment is creating massive nightmare for all DPOs, whether it is DTH or cable. The technology is unable to handle the massive data that is getting ported to these boxes. So what’s happening is the technology is collapsing, they don’t know what is happening in the data centres because of which the channels are dropped out,” CEO of a major broadcaster told Indiantelevision.com on the condition of anonymity.

    Chrome DM live data week 7 has reported a major change in consumption patterns across genres. Pay channels from the English news stable, endured a drop in connectivity by 24 per cent, while the FTA channels witnessed a growth of six per cent with Republic TV, News X and Channel News Asia being the biggest gainers. The kids’ genre channels saw an overall drop both across Pay and FTA of 34 per cent and three per cent respectively.  Interestingly, the connectivity of Maha Cartoon Network rose by eight per cent.

    While the connectivity of Hindi GEC channels connectivity reduced by 0.5 per cent, that of FTA Hindi GECs increased by 0.1 per cent. Dillagi was the top gainer in Hindi GEC FTA genre followed by Mubu TV. Among other genres, Hindi movie channels experienced a slight drop in FTA, with Hindi news pay channels sailing in the same boat. Hindi news FTA channels, however, saw a 0.4 per cent growth, with News 1 India, Bhaskar News, News World India and IND 24 being the bigger beneficiaries.

    The regional markets were a reflection of HSM trends. However, the drop in connectivity was lower. Tamil channels across genres were hit by a slight drop ranging from 0.1 per cent to 0.3 per cent.

    “Maharashtra saw a slight drop both across FTA and pay with Marathi GEC being mislaid by 0.5 per cent across pay channels, Marathi movies by 0.2 per cent and Marathi music by 0.1 per cent,” the report stated.

    The Chrome data week 7 has reiterated that the offtake of DPO designed packages continues to be higher, standing at 15.5 per cent rate in urban India. The data added that 73.5 per cent still haven’t gained access to the new packs and continue to receive the 300 odd channels as per their old packs. According to the data, only FTA channels packs have reached 5.3 per cent of the TV homes followed by broadcaster packs at 4.1 per cent and a-la-carte at two per cent.

    “Broadcaster packages offtake has a direct correlation of quantity and price with the India consumer – which is led by Zee (23 channels @ Rs. 39) followed by Sony, Star and Colors. For the Non-GEC category – Discovery, Disney and Times Network lead – however they are a distant second to the GEC offtake across HSM,” Chrome DM founder Pankaj Krishna said.

    “When TRAI channel tariff order is enforced, channel availability per home will reduce from approx. 350 channels to 100+50. So, today most GEC channels have 90 per cent + distribution and about 35 per cent weekly reach. After TRAI these channels could land up having 30 per cent distribution and 30 per cent reach,” Madison Group CEO Vikram Sakhuja said earlier this week at an event.

    In light of the new tariff order implementation, BARC released its weekly TV viewership data only to those that have subscribed to its service. The audience measurement company is yet to state until when it intends to continue doing so.

    “We need to stick to BARC guidelines because that’s the norm or benchmark we have in this country. I think TRAI is also in close conversation with the authorities that how much of migration has happened, how much of it is pending right now and that is why they have extended the deadline to 31 March 2019. Ultimately the system needs to stabilise. Till that time I don’t think the numbers will make any difference to any advertiser,” marketing head of an FMCD major had recently told Indiantelevision.com.

  • BARC to share TV viewership data only with subscribers due to TRAI tariff order implementation

    BARC to share TV viewership data only with subscribers due to TRAI tariff order implementation

    MUMBAI: Broadcast Audience Research Council (BARC) India has announced it will only share the weekly TV viewership data with those that have subscribed to its service. The audience measurement firm has taken this decision in light of the TRAI’s new tariff order, which kicked in on February 1.

    “In light of implementation of TRAI’s new tariff order and on-ground changes BARC India’s viewership data will be released only to its subscribers until further notice,” it said on its website.

    The sector regulator on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March 2019. The TRAI took the call after switch-offs were reported across several parts of the country.

    A senior executive of a major broadcaster told Indiantelevision.com, “While TRAI has extended this whole period, they are giving the flexibility to the DPOs to slowly port people and customers without having content disruption. I don’t think this will impact the advertisers; this gives a breather to both broadcasters and their clients,” on the condition of anonymity.

    As per Chrome DM, 24 per cent households lost complete access to all pay channels in 10.9 million cable and satellite home in 366 urban cities (340 Chrome DM reported channels).

    The senior executive also pointed out that, “NTO deployment is creating massive nightmare for all DPOs, whether it is DTH or cable, so if you see TRAI sent a notice to Airtel because of the outage. The technology is unable to handle the massive data that is getting ported to these boxes. So what’s happening is the technology is collapsing, they don’t know what is happening in the data centres because of which the channels are dropped out.”

    Earlier, the Indian Society of Advertisers (ISA) executive council had advised its members against using the BARC viewership data for media planning, evaluation and buying perspective.

    Another executive of an FMCG brand said, “We need to stick to BARC guidelines because that’s the norm or benchmark we have in this country. I think TRAI is also in close conversation with the authorities that how much of migration has happened, how much of it is pending right now and that is why they have extended the deadline to 31 March 2019. Ultimately the system needs to stabilize. Till that time I don’t think the numbers will make any difference to any advertiser.”

    ISA believes that it would take a minimum of six weeks to assess the stability of the viewership numbers post the tariff order implementation. It also believed that the impact will be significantly different in each region of the country given the varied distribution and broadcast landscape.

  • TRAI steps in after 24% homes lose complete access to all pay channels

    TRAI steps in after 24% homes lose complete access to all pay channels

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March  The subscribers that don’t opt for new channels would be moved to ‘Best Fit Plans’, which would be developed as per usage pattern, language and channel popularity, the sector regulator said in its statement.

    The regulator said the decision had been taken to protect the interests of consumers. TRAI stated that some subscribers are facing difficulties in selecting the channels/ bouquet of their choice. In some cases, LCOs have not been able to reach out to the subscriber to create awareness among them and collect the options, it noted.

    Right through the last couple of months, the regulator had time and again directed broadcasters and DPOs to ensure a seamless transition with no blackouts of TV screens.
    Despite the best efforts of all stakeholders, switch offs were reported across several cities of the country during the transition, a situation RS Sharma and team wanted to avoid.
    Therefore the TRAI’s latest move aimed at a consumer-friendly migration seems to be a positive one if ground-level implementation data is looked into.

    According to numbers provided by Chrome DM, 24 per cent households had lost complete access to all pay channels in 10.9 million cable and satellite homes in 366 urban cities (340 Chrome DM reported channels).

    As per Chrome DM week 6 data, 76 per cent of households in these cities felt no impact of the new norms, as they continued to have access to 300 odd channels as per their old packs. 13 per cent of households among rest 185.1 million cable and satellite homes across the country have exercised their right in some form to pick new packs.

    Bhima Riddhi Digital Service promoter Nagesh Chhabria said his team had to convert consumers from pay channel base to FTA base in some areas. Chhabria said the Belgaum-based operator had initially handed ten days to its subscribers to select new channels or packages. However, those that did not exercise their choice were converted to the FTA base. However, he added that consumers were informed prior to the switch off. Overall 30-35 per cent of his company’s consumer base has been converted to FTA.

    Maharashtra Cable Operators Foundation (MCOF) member Asif Sayed said the switch-off phenomenon was being witnessed in parts of Mumbai as well. According to him, all the MSOs other than Den Networks “have forcefully converted the pay packages into FTA”.

    Sayed went on to add that some consumers, despite having packages with six months validity, have been moved to the FTA base.

    “Any form of TV buying on the back of the existing ratings’ sampling does not hold, as the 196 million C&S homes in India will choose different channel packages – running into thousands of combinations. There are multiple combos being rolled out by the broadcasters, DPOs and variants of the same – earlier were an average of 5 packages earlier, which has moved to over 5000 combinations post the NTO implementation,” Chrome DM founder Pankaj Krishna highlighted.

    Chrome DM week 5 data revealed that a staggering 90 per cent of consumers were aware of the change in tariff through the TV ads of broadcaster, and not through their cable service providers.

    The data also showed that 70 per cent of people who have been contacted were yet to take decisions on which package or channels to subscribe to. Out of the balance 30 per cent in the regional markets, the inclination of choice is more towards regional packages and channels.

    According to Chhabria it is premature to talk about the package uptake. He pointed out that broadcasters are marketing national bouquets a lot more than regional one. The veteran executive feels that regional channels are being promoted by DPOs.

    According to Chrome DM, a major chunk of the off take of packages will be taken over by the distributor-defined packages, while broadcaster defined-packages will always remain a second choice. Chhabria seconded that theory, adding that around 60 per cent of consumers are picking bouquets designed by DPOs only. Sayed, from his on-ground experience, claimed that only DPO suggested packages are working. He also added that MSOs are taking a lot of time to activate pay channels on a-la-carte basis.

    According to several industry watchers Indiantelevision.com spoke to, major MSOs including Arasu Cable, Den Networks, GTPL Hathway, Hathway Cable and Datacom among others had switched off pay channels in various parts of the country. Multiple cities in Delhi and Uttar Pradesh reported a complete pay channel bouquet switch off, expect channels from IndiaCast and Sony. A small section of DPOs had also switched off all pay channels, barring some regional packages. Sayed added that the chaotic situation is increasing the churn rate of the cable business, thereby helping DTH operators.

    As per TRAI, there are close to 100 million cable service TV homes and 67 million DTH TV homes in the country. The regulator believes that approximately 65 per cent of the subscribers of the cable services and 35 per cent subscribers of the DTH services have already exercised the options.

  • Hindi news most benefited genre in Chrome DM week 5

    Hindi news most benefited genre in Chrome DM week 5

    MUMBAI: With a growth of 0.63 per cent as compared to last week (4), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 5 of Chrome Data Analytics & Media. 

    In the Hindi news genre, India TV gained the highest OTS with 99.3 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.48 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.9 per cent.

    The third position in the gainers was garnered by the Kids genre in All India 1 Lakh+ market with 0.16 per cent OTS. Nickelodeon gained the highest OTS with 91.7 per cent.

    This week, the list saw only three gainers in the list. 

  • Infotainment most benefited genre in Chrome DM week 4

    Infotainment most benefited genre in Chrome DM week 4

    MUMBAI: With a growth of 0.72 per cent as compared to last week (3), the infotainment genre marked the highest opportunity to see (OTS) among all categories in week 4 of Chrome Data Analytics & Media. 

    In the infotainment genre, NGC gained the highest OTS with 92.4 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Sports genre with the growth of 0.71 per cent in All India 1 Lakh+ market. DD Sports was the most benefitted channel in this category with 92.2 per cent.

    The third position in the gainers was garnered by the English news genre in six metros market with 0.43 per cent OTS. Loksabha TV gained the highest OTS with 98.4 per cent.

    The Hindi GEC genre was at the fourth position in the list with 0.13 per cent growth and DD National catered to 99.4 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the kids genre with a growth of 0.13 per cent. In this category, Nickelodeon topped the OTS chart with 91.8 per cent in All India 1 Lakh+ market.

  • English GEC most benefited genre in Chrome DM week 3

    English GEC most benefited genre in Chrome DM week 3

    MUMBAI: With a growth of 2.56 per cent as compared to last week (2), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 3 of Chrome Data Analytics & Media. 

    In the English GEC genre, Colors Infinity gained the highest OTS with 60.1 per cent in six metro market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi news genre with the growth of 2.10 per cent in HSM excluding the less than 1L-market. India TV was the most benefitted channel in this category with 99.4 per cent.

    The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.72 per cent OTS. Rishtey Cineplex gained the highest OTS with 95.4 per cent.

    The kids' genre was at the fourth position in the list with 0.27 per cent growth and Nickelodeon catered to 91 per cent OTS in All India 1 Lakh+ market.

    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.26 per cent. In this category, DD National topped the OTS chart with 94 per cent in six metros market.  

  • Hindi Movies most benefited genre in Chrome DM week 2

    Hindi Movies most benefited genre in Chrome DM week 2

    MUMBAI: With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. 

    In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English GEC genre with the growth of 0.36 per cent in six metros market. Colors Infinity was the most benefitted channel in this category with 60.2 per cent.

    The third position in the gainers was garnered by the Business News genre in six metros market with 0.31 per cent OTS. CNBC Awaz gained the highest OTS with 86.4 per cent.

    The Infotainment genre was at the fourth position in the list with 0.29 per cent growth and NGC catered to 91.7 per cent OTS in All India 1 Lakh+ market.

    The fifth position in gainers list was bagged by the English News genre with a growth of 0.28 per cent. In this category, Loksabha TV topped the OTS chart with 97.9 per cent in six metros market.   

  • Hindi GEC top gainer in Chrome DM week 1 for 2019

    Hindi GEC top gainer in Chrome DM week 1 for 2019

    MUMBAI: Primary Research Company Chrome Data Analytics & Media has reported this year’s first Chrome Track 2.0 data regarding OTS of genre and channels across markets.

    Chrome Track 2.0 offers a city wise connectivity report with weighted OTS giving broadcasters an overview of their exact distribution status across all key markets.

    With a growth of 17.81 per cent, the Hindi GEC genre has marked the highest opportunity to see (OTS) among all categories in 2019’s first week of Chrome Data Analytics & Media report.

    In the Hindi GEC genre, Star Utsav has gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the infotainment genre with the growth of 0.91 per cent in All India 1 Lakh+ market. National Geographic Channel was the most benefited channel in this category with 91.7 per cent.

  • Hindi news most benefited genre in Chrome DM week 52

    Hindi news most benefited genre in Chrome DM week 52

    MUMBAI: With a growth of 8.13 per cent, the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 52 of Chrome Data Analytics & Media.

    In the Hindi news genre, India TV gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 7.71 per cent in HSM excluding less than 1L-market. Aastha was the most benefited channel in this category with 97.9 per cent.

    The third position in the gainers was garnered by the music genre in HSM excluding less than 1L-market with 6.76 per cent OTS. 9X Jalwa gained the highest OTS with 94.1 per cent.

    The Hindi movies genre was at the fourth position in the list with 6.71 per cent growth and Rishtey Cineplex catered to 95.2 per cent OTS in HSM excluding less than 1L-market.

    The youth genre was at the fifth position in the list with 4.33 per cent growth in HSM excluding less than 1L-market. Bindass gained the highest OTS with 92.7 per cent.

  • Sports most benefited genre in Chrome DM week 51

    Sports most benefited genre in Chrome DM week 51

    MUMBAI: With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media.

    In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the business news genre with the growth of 0.92 per cent in six metros market. Zee Business was the most benefited channel in this category with 86.3 per cent.

    The third position in the gainers was garnered by the English GEC genre in 6 metros market with 0.36 per cent OTS. Colors Infinity gained the highest OTS with 59.5 per cent.

    The English movies genre was at the fourth position in the list with 0.20 per cent growth and Star Movies catered to 59.3 per cent OTS in 6 metros market.