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Tag: Chrome DM

  • Chrome DM week 29: English movies is most benefitted genre

    Chrome DM week 29: English movies is most benefitted genre

    MUMBAI: English movies genre has grown 11.86 per cent in week 29 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 44.7 per cent in the six metro markets.

    OTS  is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    English GEC genre secured the second position in gainers list with 11.57 per cent growth. Comedy Central gained the highest OTS in the genre with 35.2 per cent in the six metros.

    Following English movies and English GEC genre, the sports genre grew by 1.02 per cent, English news genre grew by 0.65 per cent and Hindi GEC genre grew by 0.56 per cent. In sports genre, DD Sports gained highest OTS with 97.5 per cent in All India 1lakh+ market.

  • English movies emerges as most benefitted in Chrome DM week 27

    English movies emerges as most benefitted in Chrome DM week 27

    MUMBAI: English movies genre has grown 1.28 per cent in week 27 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 42 per cent in the six metro markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    Kids genre secured the second position in gainers list with 0.94 per cent growth. Discovery Kids gained the highest OTS in the genre with 89.3 per cent in All India 1 Lakh+ market.

    Following Hindi movies and kids genre, the business news genre grew by 0.2 per cent and infotainment genre grew by 0.1 per cent. 

  • Sports genre emerges as most benefitted in Chrome DM week 26

    Sports genre emerges as most benefitted in Chrome DM week 26

    MUMBAI: Sports genre has grown by 2.83 per cent in week 26 of Chrome Data Analytics and Media. In this genre, DD Sports channel gained the highest OTS with 93.8 per cent in all India 1 Lakh+ areas.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GECs gained second position that grew by 2.47 per cent in 6 metros market. In this genre Comedy Central gained the highest OTS with 31.1 per cent. English news genre stood on the third position by gaining 1.60 per cent in 6 metros space. Republic TV secured the highest OTS with 97.2 per cent.

    English movies stood in fourth position in 6 metros markets and grew by 1.48 per cent. Warner Brothers gained the highest OTS with 41.1 per cent. Kids' genre stood in the fifth position and grew by 0.77 per cent in all India 1 Lakh+ market. In this genre, Discovery Kids gained the highest OTS with 86.3 per cent.

  • Youth genre emerges as most benefitted in Chrome DM week 24

    Youth genre emerges as most benefitted in Chrome DM week 24

    MUMBAI: Youth genre has grown by 5.61 per cent in week 23 of Chrome Data Analytics and Media data. In this genre, MTV channel gained the highest OTS with 86.9 per cent in HSM excluding less than 1 lakh markets.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, infotainment genre gained second position and grew by 5.35 per cent in all India 1 lakh+ market. In this genre, History TV18 gained the highest OTS with 82.5 per cent. Kids genre stood in the third position by gaining 4.67 per cent in all India 1 lakh+ space. Discovery Kids secured the highest OTS with 85.1 per cent.

    Hindi movies stood in fourth position in HSM excluding less than 1 lakh markets and grew by 4.63 per cent. Movies Ok channel gained the highest OTS with 91.1 per cent. Sports stood on the fifth position and grew by 4.47 per cent in all India 1 lakh+ market. In this genre, DD Sports gained the highest OTS with 92.3 per cent. 

  • English movies genre most benefitted genre in Chrome week 13

    English movies genre most benefitted genre in Chrome week 13

    MUMBAI: English movies genre grew in week 13 of Chrome Data Analytics and Media with 8.46 per cent. In this genre, Movies Now channel gained the highest OTS with 28.5 per cent in six metros.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. 

    Sports category garnered the second position in the gainers list with a growth of 7.64 per cent. DD Sports bagged the highest OTS with 91.4 per cent in in all India 1 Lakh+. English GEC garnered third position and grew by 5.76 per cent. Colors Infinity gained the highest OTS with 31.4 per cent in six metros.

    At the fourth position, Hindi news grew by 4.50 per cent, with DD News bagging 98.2 per cent in HSM excluding less than 1 Lakh market. Hindi movies grew by 3.93 per cent, with Movies Ok channel securing 84.8 per cent in HSM excluding less than 1 lakh market. 

  • Sports genre most benefitted genre in Chrome week 12

    Sports genre most benefitted genre in Chrome week 12

    MUMBAI: Sports genre grew in week 12 of Chrome Data Analytics and Media with 3.30 per cent. In the sports genre, DD Sports gained the highest OTS with 90.4 per cent in all India 1L+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    English GEC category garnered the second position in the gainers list with a growth of 3 per cent. Colors Infinity bagged the highest OTS with 33.6 per cent in six metros. Business news garnered third position and grew by 1.63 per cent. CNBC Awaz gained the highest OTS with 61.4 per cent in six metros.

    At the fourth position, kids genre grew by 1.11 per cent, with Nickelodeon bagging 68 per cent in all India 1L+ market.

  • Music genre most benefitted in Chrome DM week 11

    Music genre most benefitted in Chrome DM week 11

    MUMBAI: Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

    In the Music genre, B4U Music gained the highest OTS with 84.7 per cent in in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    Kids category garnered the second position in the gainers list with a growth of 3.69 per cent in all India 1L+ market. Nickelodeon Junior gained the highest OTS with 68.3 per cent. On the third position, Hindi movies genre gained 2.55 per cent growth in HSM excluding the less than 1L-market, with B4U Movies observing the highest OTS of 84.9 per cent.

    Hindi news genre marked 1.61 per cent growth in HSM excluding the less than 1L-market, with DD News witnessing the highest OTS of 96.9 per cent, followed by religious category securing fifth position in HSM excluding the less than 1L-market by seeing a growth of 1.40 per cent. Aastha gained the highest OTS with 90 per cent.

  • English movies most benefitted genre in Chrome week 10

    English movies most benefitted genre in Chrome week 10

    MUMBAI: With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.

    In English movies, Movies Now gained the highest OTS with 30.5 per cent in six metro cities.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    Top 5 channels

    English GECs garnered second position in the gainers list of OTS with a growth of 6.14 per cent in six metro cities. Colors Infinity witnessed the highest OTS of 34.2 per cent. The third position was secured by business news in the six metro cities with a growth of 5.06 per cent, with CNBC Awaz observing the highest OTS of 62.4 per cent.

    Hindi movies genre garnered the fourth position with 2.56 per cent in HSM excluding the less than 1L-market, with B4U Movies being the most benefitted channel in the category that observed the highest OTS with 82.2 per cent.

    Top lines

    The fifth position was secured by the Hindi GECs genre in HSM excluding the less than 1L-market with a growth of 2.47 per cent. DD National gained the highest OTS with 98 per cent.

  • TRAI tariff order shakes up pay and FTA channel uptake

    TRAI tariff order shakes up pay and FTA channel uptake

    MUMBAI: Six weeks into the new tariff order (NTO) and the television landscape is changing, says Chrome data analytics and media report. It says that 96.5 per cent of the consumers in India are aware of the NTO, with 83.6 per cent coming to know about it via television.

    The report also highlighted the packages that the consumers have chosen. It mentioned that 50 per cent has gone with the DPO-defined packages, packages defined by operators, leaving the balance 50 per cent split into two components– 25 per cent with packages from broadcasters and the rest from a la carte package. 26 per cent has exercised both, which is a combination of a DPO package along with some kinds of a la carte, 2 per cent don't remember what they exercised. The report signalled that the consumers felt that they were earlier paying for content that they were not willingly subscribing to. So that leaves the tariff order in the right spirit of transparency where consumers are getting an idea of what each channel and each bouquet costs and they feel empowered to pick what they want.

    Specifying about the reach or Chrome connectivity (OTS faired over the last six weeks), while broadly dissected into pay that observed a downfall and FTA which witnessing a hike. On one hand, pay channels with an average national connectivity of 75 per cent went down to an average of 51 per cent. FTA on the other hand, gained from 21 per cent to 26 which is a 23 per cent gain. 

    The report added that the operators right now are competing for consumers by providing the maximum number of channels within the fixed one hundred and thirty rupees. DTH –Tata Sky, Dish, Airtel – Average of 250 channels in the network capacity fee.

    Networks offering maximum channels within their Base pack

    HEAD END

    TOTAL FTA RUNNING

    TOTAL PAY RUNNING

    VISION POINT DIGITAL

    277

    23

    GAJANAN CABLE/NXT DIGITAL

    274

    180

    NXT DIGITAL

    264

    37

    AFTAB CABLE VISION

    230

    4

    JAK COMMUNICATION

    219

    48

    ATHULYA INFO MEDIA PVT. LTD.

    216

    14

    NXT DIGITAL

    190

    37

    CHIKHALI CABLE NETWORK

    186

    74

    KBC DIGITAL

    185

    110

    CRYSTAL CABLE

    185

    46

    PUNE CABLE SYSTEM

    185

    42

    VK DIGITAL NETWORK

    179

    71

    NXT DIGITAL

    177

    38

    MCBS DIGITAL

    176

    100

    ACT DIGITAL

    175

    32

    SITI DIGITAL

    174

    125

    KABLE FIRST DIGITAL

    173

    235

    GRAND GUMBER

    172

    8

    TATA SKY

    262

    135

    DISH TV

    202

    145

    AIRTEL DTH

    195

    125

    Source: Chrome LIVE, ALL India (Urban), WK 10, 2019

    State wise Package offtake status

    MARKET

    100 FTA CHANNELS RUNNING ON NETWORKS

    MORE THAN 100 FTA CHANNELS RUNNING ON NETWORKS

    LESS THAN 100 FTA CHANNELS RUNNING ON NETWORKS

    BIHAR

    17%

    67%

    17%

    GUJ, D&D & DNH

    9%

    55%

    36%

    KERALA

    3%

    72%

    25%

    MADHYA PRADESH

    5%

    31%

    64%

    MAH & GOA

    3%

    44%

    53%

    UP & UTTARAKHAND

    2%

    25%

    74%

    All INDIA

    2%

    46%

    52%

     

     

    MARKET

    100 FTA CHANNELS RUNNING ON NETWORKS

    MORE THAN 100 FTA CHANNELS RUNNING ON NETWORKS

    LESS THAN 100 FTA CHANNELS RUNNING ON NETWORKS

    AP & TELANGANA

    0%

    38%

    62%

    CHHATTISGARH

    0%

    60%

    40%

    DELHI

    0%

    42%

    58%

    HHPJ&K

    0%

    20%

    80%

    JHARKHAND

    0%

    17%

    83%

    KARNATAKA

    0%

    50%

    50%

    KOLKATA

    0%

    83%

    17%

    ODISHA

    0%

    53%

    47%

    PUN & CHA

    0%

    100%

    0%

    RAJASTHAN

    0%

    50%

    50%

    TN & PONDICHERRY

    0%

    100%

    0%

    WEST BENGAL

    0%

    89%

    11%

    Source: Chrome LIVE, ALL India (Urban), WK 10, 2019

    According to Chrome DM, in the long term, there is a price-quantity relationship which is already happening with operators putting in maximum number of channels to get maximum subscribers. On the broadcasting level, companies are graduating from pure distribution, lobbying driven business to consumer marketing organisations.

  • FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip

    FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip

    MUMBAI: Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019. On the other hand, FTA channels saw a spike from 21 per cent to 26 per cent in the same time span.

    Prior to the implementation of the new tariff order (NTO), DPOs and broadcasters were mostly operating on a fixed fee model. However, the new regime is showing a significant impact on the channel reach, channel share, ratings of non-driver channels and the overall revenue.

    Major fluctuations were seen across national channels over the last couple of weeks including Hindi GECs which saw a drop ranging between 0.5 to 10 per cent for pay channels and 0.1 to 5 per cent for FTA channels.

    Some passable changes enumerated in week 7 by way of reversal of the impact on connectivity of channels – exponential loss on pay had somewhat reduced owing to multiple operators putting on channels as per the old package after having switched them off. The same has also had an effect on FTA which had seen a spike.

    The second week of NTO extension continued seizing changes at PAN India level which earlier was a 3 per cent gain for pay and 5 per cent gain for FTA channels in Chrome DM’s week 7 data which in week 8 changed to 5 per cent and 4 per cent gain respectively.

    Some more interesting changes as the NTO appendage concluded its third week on ground with pay channels registering a drop of 6 per cent owing to changes in channels’ connectivity across Free Dish and FTA gaining 2 per cent across the standard definition channels in Chrome DM week 9 data.

    The key to address these challenges for securing the correct revenue share amongst other things would entail consumer education, constant monitoring of consumer preferences and realignment of the bouquet packaging strategies taking into account consumer preferences.

    Under the new regime, consumers have the option of paying only for channels they want to watch and can drop other channels from their list and hence, the subscriber base will now solely depend on the communication between the DPOs and the end consumer, and in the event of any communication gap, the last mile consumer will not subscribe to the channels and these may result in significant erosion of subscriber base impacting the revenue of DPOs and the broadcasters.