ITV

Tag: Chrome DM

  • English movies and news genres most benefitted: Chrome DM wk 38

    English movies and news genres most benefitted: Chrome DM wk 38

    MUMBAI: With a growth of 1.67 per cent, the English movies genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media. In this category, Movies Now gained the highest OTS in six metros with 54.0 per cent, and Star Movies was the second most benefitted in terms of OTS with 48.3 per cent.

    The English news genre ranked second in the gainers’ category with a growth of 0.62 per cent opportunity to see (OTS) as compared to last week (37) of Chrome Data. Loksabha TV gained the highest OTS in six metros with 94.3 per cent whereas Rajyasabha TV gained the second slot on the list with 90.5 per cent OTS.

    The third position in the gainers’ list of OTS was grabbed by the ‘religious’ genre with the growth of 0.61 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Sanskar was leading the genre with 98.9 per cent, whereas Aastha pocketed the second position with 97.9 per cent OTS.

    The music genre pocketed the fourth position in the list with 0.56 per cent growth and Sony Mix with 91.5 per cent whereas 9XM grabbed the number two position with 88.5 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

    The fifth position in the gainers’ list was taken by the sports genre with a growth of 0.36 per cent. In this category, DD Sports is topping the OTS chart with 95.0 per cent whereas Star Sports 2 was the second topper with 87.6 per cent on an all-India basis in Chrome DM’s week 38.

    Among the losers, kids was the most affected genre with a drop of 0.86 per cent OTS on an all-India basis with Nickelodeon topping the chart with 88.5 followed by Cartoon Network with 84.2 per cent OTS.

    Hindi movies category recorded a fall of 0.49 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, Star Gold grabbed the highest OTS with 94.0 per cent followed by Max 93.9 per cent.

    Business news in six metros reserved the third position in the losers’ list with a drop of 0.39 per cent. Zee Business and CNBC Awaaz gained top two positions with 85.2 per cent and 83.4 per cent, respectively.

    Infotainment all-India bagged the fourth position in the losers’ list with a drop of 0.36 per cent. In this category, NGC and History TV 18 reserved the top two positions with 92.1 per cent and 90.3 per cent, respectively.

    The Hindi news genre stood at the fifth position with a fall of 0.16 per cent OTS with India TV leading the chart with 99.6 per cent, followed by DD News with 98.7 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

  • Business news most benefitted, English GEC most affected genres: Chrome DM

    Business news most benefitted, English GEC most affected genres: Chrome DM

    MUMBAI: With a growth of 1.04 per cent as compared to last week (35), the Business news genre marked the highest opportunity to see (OTS) among all categories in week 36 of Chrome Data Analytics & Media.

    In the business news category, Zee Business gained the highest OTS in six metros with 85.2 per cent whereas NDTV Profit/Prime was the most affected in terms of OTS with 47.5 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.50 per cent in six metros. Movies Now was the most benefitted channel in this category with 53.6 per cent whereas Sony Pix was the most affected one with 45.9 per cent OTS.

    Religious genre saw little less growth of 0.16 per cent in week 36 as compared to the last week (35), which was 0.33 per cent. In this category, OTS of Sanskar was leading the genre with 96.2 per cent on an HSM (Hindi-speaking market) excluding 1L-market.

    The youth genre hopped on to the fourth position in the list with 0.12 per cent growth and MTV catered to 88.4 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

    The fifth position in gainers list was bagged by the sports genre with a growth of 0.09 per cent. In this category, DD Sports is topping the OTS chart with 95.6 per cent on an all-India basis in week 36 of Chrome DM.

    Among the losers, the English GEC was the most affected genre with a drop of 0.74 per cent OTS in six metros with AXN recording the highest fall in ratings in the segment with 94.4 per cent whereas Colors Infinity still maintained to keep on the top with 47.7 per cent OTS.

    The Hindi News category recorded a fall of 0.53 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market. Aaj Tak was the most affected among the top 5 channels in this genre with 94.1 per cent, whereas India TV maintained to be on the top in the list with 99.6 per cent OTS in week 36.

    Infotainment and ‘kids all-India’ pocketed third and fourth positions with a drop of 0.23 per cent and 0.12 per cent, respectively. The Discovery channel in the infotainment genre and Pogo in kids were the most affected channels in the Top 5 chart with 75.8 per cent and 74.3 per cent, whereas NGC and Nickelodeon topped the chart with 91.9 per cent and 88.9 per cent, respectively.

    Hindi Movies genre stood at the fifth position with a fall of 0.11 per cent OTS with Movies OK holding the last position in the Top 5 channels’ chart with 90.4 per cent and Sony Max leading the chart with 93.9 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

  • Loksabha TV & Colors Infinity top respective genres in Wk 34: Chrome DM

    Loksabha TV & Colors Infinity top respective genres in Wk 34: Chrome DM

    MUMBAI: The English News genre emerged as the most benefitted with 2.36 per cent in six metros with Loksabha TV topping the chart with 94.6 per cent opportunity to see (OTS) in week 34, Chrome Data Analytics & Media reported.

    Next on the list was the English GEC genre in six metros with a growth of 2.08 per cent wherein Colors Infinity lead the genre with 48.3 per cent OTS.

    With a growth of 1.20 per cent, the English movies genre grabbed the third spot in six metros. In this genre, Movies Now stood at number one with 50.3 per cent.

    This was followed by ‘Sports- All India’ genre on the fourth position with 1.12 per cent with DD Sports leading the chart with 95.2 per cent OTS on <1L market basis. ‘Religious’ genre stood at the fifth position with a growth of 0.82 per cent with Sanskar leading the chart with 95.7 per cent OTS on an HSM (Hindi-speaking market) excl <1L market basis.

  • English News, Religious & Music HSM genres lose: Chrome DM

    English News, Religious & Music HSM genres lose: Chrome DM

    MUMBAI: ‘Sports – All-India’ genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

    Among the losers this week, the English News genre in six metros decreased by 0.70 per cent. In this genre, however, Loksabha TV was the top gainer with 93.8 per cent OTS.  Religious- HSM Excl <1L genre dropped by 0.49 per cent this week wherein Sanskar stood at number one with 95.9 per cent OTS. Music- HSM Excl <1L recorded a fall of 0.31 per cent. However, Sony Mix emerged as the leader in the genre with 90.8 per cent OTS.

    Among gainers, next in the tally was English GEC genre which bagged the second spot in the chart, seeing a growth of 1.32 per cent in six metros. Colors Infinity lead the genre with 47.7 per cent OTS.

    With a growth of 1.06 per cent, ‘Kids- All India’ grabbed the third spot. In the kids genre, Nickelodeon stood at number one with 88.6 per cent OTS. This was followed by ‘Infotainment – All India’ genre on the fourth position with 0.93 per cent with NGC leading the chart with 92.3 per cent OTS.

    Last, but not the least, the Youth genre in the Hindi-speaking market (HSM) stood at the fifth position with a growth of 0.88 per cent. MTV topped the genre with 90.7 per cent OTS.

    ALSO READ :

    Movies Now & DD Sports top respective genres: Chrome DM (updated)

    English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome DM

  • MIB scheme evaluation: Tenders invited from Chrome DM, IMRB & Nielsen etc

    NEW DELHI: Offers have been invited by the information and broadcasting ministry for the evaluation of its schemes from 11 short-listed agencies which include Chrome and IMRB.

    Tenders have been invited by 23 June 2017. The bids will be opened in the presence of authorised representatives of the bidders. The date and time of opening of the bids of the eligible bidders will be intimated separately. The ministry has made clear that it is not permissible for the addresses to transfer this invitation to any other Institution.

    A notice on the website of the ministry includes Terms of Reference (TOR) of the Schemes for Assignment, the standard form of certificates to be included in the proposal and the standard form of agreement. The evaluation of the proposals will be done by the Evaluation Committee.

    A detailed proposal including the technical bid and the financial bid need to be submitted in two separate sealed covers. The reference number of the letter and the title of the assignment should be superscribed on the envelope containing the proposal.

    The short-listed agencies are:

    National Institute of Public Finance and Policy (NIPFP),
    National Council of Applied and Economic Research (NCAER),
    National Institute of Labour Economic Research and Development (NILERD),
    National Institute of Financial Management (NlFM),
    Centre for Media Studies
    Nielsen (India) Pvt. Ltd
    Sambodhi Research & Communication Pvt. Ltd.
    GFK Mode Pvt Ltd.
    Frost and Sullivan
    IMRB International, and
    Chrome Data Analytics & Media

    The schemes include:

    Broadcasting Sector:
    i) Supporting Community Radio Movement in India
    ii) Prasar Bharafi
    a) Grant in aid to Prasar Bharati
    b) Grant in aid to Prasar Bharati for Kisan Channel

    Film Sector:
    i) National Museum of Indian Cinema
    ii) Infrastructure Development Programme relating to Film Sector
    a) Upgradation, modernisation and expansion of CBFC and certification process
    b) Upgradation of Siri Fort Complex
    c) Upgradation of building infrastructure of Films Division
    d) Grant-in-Aid to FTII – Upgradation and Modemisation of FTII
    e) Infrastructure development in SRFTI
    D Development Communication & Dissemination of Filmic Content
    a) Promotion of Indian cinema through film festivals and film markets in lndia and abroad
    b) Production of films and documentaries in various Indian languages
    c) Webcasting of Film Archives
    d) Acquisition of archival films and film material
    iv) National Film Heritage Mission
    v) Anti-Piracy initiatives
    vi) Setting up a Centre of Excellence for Animation, Gaming and VFX

    Information Sector:
    i) Up-gradation of IIMC to International Standards
    Media Infrastructure Development Programme
    Development Communication & Information I)issemination Iluman Resource Development
    a) Training for Human Resource Development (excluding Prasar Bharati)
    b) International Media Programme
    c) HRD of Film MediaUnits
    d) Payment for Professional Services

  • OTT spreading in India, but 50% still prefer TV as first screen: Chrome

    OTT spreading in India, but 50% still prefer TV as first screen: Chrome

    MUMBAI: Six per cent of urban India accesses OTT services on a daily basis and 24 per cent of the population do so on weekly basis. However, what is more interesting is that more than 50 per cent of the viewers still prefer TV as the first screen for viewing, according to a latest study done by Chrome Data Analytics and Media.

    The study, titled ‘Now Streaming: OTT’, examines the rise and penetration of OTT players in India and covers key aspects of the tech’s evolution, which primarily gives broadcasters, advertisers and the industry, in general, an insight into key target markets. The report further captures profiling nuances of an OTT content consumer.

    Some of the highlights of the report are the following:

    # Exclusivity of content helps increase awareness and eyeballs for an OTT platform.

    # User experience on smart phones plays a vital role in driving penetration. Currently, smart phones account for 29 per cent penetration.

    # More than 75 per cent of the audience prefers free services with ads as they are already paying for Internet services.

    # If the above is taken into account, rest of the population is ready to pay for the services with subscription amount varying on the basis of gender, age group and geography.

    # The potential of ‘Offline’ mode in India is quite high because of inadequate infrastructure and high cost of unlimited Internet.

    # The potential of ‘Offline’ mode varies with gender, age group and geography of the consumer.

    # The same viewer behaves differently over television and OTT. Solo viewing is not the only reason for pushing viewers to an OTT platform.

    # OTT players should focus on regional content as inclination or demand for (Indian) regional content is increasing.

    Talking about the growth potential of OTT, Chrome DM founder and CEO Pankaj Krishna said, “The entire Internet base, which is 464 million today, qualifies for OTT’s growth potential. However, infrastructure enhancement and low cost unlimited internet plans are the key drivers that will exponentially help in reaching and further increasing the potential base itself.”

    The OTT study also outlines the consumer profiles in detail by classifying them into broad segments. The characteristics defined for each of them gives consumer insights.

  • OTT spreading in India, but 50% still prefer TV as first screen: Chrome

    OTT spreading in India, but 50% still prefer TV as first screen: Chrome

    MUMBAI: Six per cent of urban India accesses OTT services on a daily basis and 24 per cent of the population do so on weekly basis. However, what is more interesting is that more than 50 per cent of the viewers still prefer TV as the first screen for viewing, according to a latest study done by Chrome Data Analytics and Media.

    The study, titled ‘Now Streaming: OTT’, examines the rise and penetration of OTT players in India and covers key aspects of the tech’s evolution, which primarily gives broadcasters, advertisers and the industry, in general, an insight into key target markets. The report further captures profiling nuances of an OTT content consumer.

    Some of the highlights of the report are the following:

    # Exclusivity of content helps increase awareness and eyeballs for an OTT platform.

    # User experience on smart phones plays a vital role in driving penetration. Currently, smart phones account for 29 per cent penetration.

    # More than 75 per cent of the audience prefers free services with ads as they are already paying for Internet services.

    # If the above is taken into account, rest of the population is ready to pay for the services with subscription amount varying on the basis of gender, age group and geography.

    # The potential of ‘Offline’ mode in India is quite high because of inadequate infrastructure and high cost of unlimited Internet.

    # The potential of ‘Offline’ mode varies with gender, age group and geography of the consumer.

    # The same viewer behaves differently over television and OTT. Solo viewing is not the only reason for pushing viewers to an OTT platform.

    # OTT players should focus on regional content as inclination or demand for (Indian) regional content is increasing.

    Talking about the growth potential of OTT, Chrome DM founder and CEO Pankaj Krishna said, “The entire Internet base, which is 464 million today, qualifies for OTT’s growth potential. However, infrastructure enhancement and low cost unlimited internet plans are the key drivers that will exponentially help in reaching and further increasing the potential base itself.”

    The OTT study also outlines the consumer profiles in detail by classifying them into broad segments. The characteristics defined for each of them gives consumer insights.

  • Cracking Chrome DM-Da Vinci code as legalities take over

    Cracking Chrome DM-Da Vinci code as legalities take over

    MUMBAI:  When business partners — erstwhile or otherwise— part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to channel’s distributor Chrome Data and Media Analytics (Chrome DM), which has hit back with a counter legal notice to The Quint.

    DVL, which announced its formal launch in India November 2015, is a 50:50 joint venture in India between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd (The Quint),  a digital venture founded by Ritu Kapur and Raghav Bahl, former founder-promoters of Network18 Group that was bought over by the Mukesh Ambani-controlled Reliance Industries Ltd. in 2014.

    The legally drafted notice from The Quint states that the data solution provider (Chrome DM) under-performed and could not deliver to what was discussed and decided by the two partners. The distribution of the educational channel DVL in India was entrusted to Brickworks Media, a sister concern of Chrome DM that is focused on quantitative and qualitative market research.

    According to information collated, Da Vinci’s Indian operations owes to Chrome DM approximately Rs 15 million (Rs. 1.5 crore) in unpaid bills.

    Chrome DM founder and CEO Pankaj Krishna, a media industry veteran, took to social media to voice his side of the story. In an open letter on Facebook late last week, he said, “Dear Raghav Bahl, you did manage to pleasantly surprise me when I happen to go though some letters you have sent to our registered office…And today u have resorted to some rather immature tactics of sending out unfounded letters and communication, 11 months after parting ways!!”

    Krishna went on to further state: “To rewind, it was the 25th of January, 2016 when you felt that you could usurp the Brickworks’ team efforts and investments towards Da Vinci and take on the balance project yourself and save on some hard earned money. Sadly, you failed and failed till date.”

    According to Krishna, Bahl and his team were initially game to make the payments later, but soon stopped accepting any calls or messages from the Chrome team.

    Indiantelevision.com sent an email to Bahl to get his reactions to Krishna’s FB post. After several attempts, though Bahl did not comment, Da Vinci Media (DVM)’s marketing director Monomita Mukhopadhyay replied to our mail.
    “Mr. Pankaj Krishna’s Facebook post is a reaction to a demand notice sent by Da Vinci Media to his company for breach of contract. There is no logic behind Mr. Krishna’s post; it’s his opinion. They did not deliver (on) to what was discussed and did not perform well. DVM and its lawyers are doing the needful,” Mukhopadhyay explained.

    However, Chrome DM marketing head Harnoor Kanwar told indiantelevision.com that it was The Quint/DVM that decided to part ways without fulfilling their financial obligations.

    “I have attended all the meetings with Raghav Bahl and his team. Our last meeting was on 25 January 2016 when he decided to turn the tables and took charge of the distribution of his channel. We all were simply surprised. Post that, he was very much a part of all my communications regarding the investments. He owes us a few crores (of rupees) but that was ok with us. But now, he has sent us this letter demanding damages. Why has he suddenly awakened after a11-month sleep? We surely are going to take counter measures,” Kanwar counter-punched.

    Chrome DM and Brickworks Media specialises in brand and other market related research, including those pertaining to television sector. Bahl and his wife-promoted Quintillion Media Pvt. Ltd is a digital media company that has a joint venture with Bloomberg for the Bloomberg business news channel in India and also operates a co-branded news website, apart from other independent ventures.

    ALSO READ:

    Da Vinci Learning and The Quint launch India’s 1st Kids HD Educational Channel

    Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable

  • Cracking Chrome DM-Da Vinci code as legalities take over

    Cracking Chrome DM-Da Vinci code as legalities take over

    MUMBAI:  When business partners — erstwhile or otherwise— part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to channel’s distributor Chrome Data and Media Analytics (Chrome DM), which has hit back with a counter legal notice to The Quint.

    DVL, which announced its formal launch in India November 2015, is a 50:50 joint venture in India between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd (The Quint),  a digital venture founded by Ritu Kapur and Raghav Bahl, former founder-promoters of Network18 Group that was bought over by the Mukesh Ambani-controlled Reliance Industries Ltd. in 2014.

    The legally drafted notice from The Quint states that the data solution provider (Chrome DM) under-performed and could not deliver to what was discussed and decided by the two partners. The distribution of the educational channel DVL in India was entrusted to Brickworks Media, a sister concern of Chrome DM that is focused on quantitative and qualitative market research.

    According to information collated, Da Vinci’s Indian operations owes to Chrome DM approximately Rs 15 million (Rs. 1.5 crore) in unpaid bills.

    Chrome DM founder and CEO Pankaj Krishna, a media industry veteran, took to social media to voice his side of the story. In an open letter on Facebook late last week, he said, “Dear Raghav Bahl, you did manage to pleasantly surprise me when I happen to go though some letters you have sent to our registered office…And today u have resorted to some rather immature tactics of sending out unfounded letters and communication, 11 months after parting ways!!”

    Krishna went on to further state: “To rewind, it was the 25th of January, 2016 when you felt that you could usurp the Brickworks’ team efforts and investments towards Da Vinci and take on the balance project yourself and save on some hard earned money. Sadly, you failed and failed till date.”

    According to Krishna, Bahl and his team were initially game to make the payments later, but soon stopped accepting any calls or messages from the Chrome team.

    Indiantelevision.com sent an email to Bahl to get his reactions to Krishna’s FB post. After several attempts, though Bahl did not comment, Da Vinci Media (DVM)’s marketing director Monomita Mukhopadhyay replied to our mail.
    “Mr. Pankaj Krishna’s Facebook post is a reaction to a demand notice sent by Da Vinci Media to his company for breach of contract. There is no logic behind Mr. Krishna’s post; it’s his opinion. They did not deliver (on) to what was discussed and did not perform well. DVM and its lawyers are doing the needful,” Mukhopadhyay explained.

    However, Chrome DM marketing head Harnoor Kanwar told indiantelevision.com that it was The Quint/DVM that decided to part ways without fulfilling their financial obligations.

    “I have attended all the meetings with Raghav Bahl and his team. Our last meeting was on 25 January 2016 when he decided to turn the tables and took charge of the distribution of his channel. We all were simply surprised. Post that, he was very much a part of all my communications regarding the investments. He owes us a few crores (of rupees) but that was ok with us. But now, he has sent us this letter demanding damages. Why has he suddenly awakened after a11-month sleep? We surely are going to take counter measures,” Kanwar counter-punched.

    Chrome DM and Brickworks Media specialises in brand and other market related research, including those pertaining to television sector. Bahl and his wife-promoted Quintillion Media Pvt. Ltd is a digital media company that has a joint venture with Bloomberg for the Bloomberg business news channel in India and also operates a co-branded news website, apart from other independent ventures.

    ALSO READ:

    Da Vinci Learning and The Quint launch India’s 1st Kids HD Educational Channel

    Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable

  • Chrome DM report on ‘Cable Dark’ areas

    Chrome DM report on ‘Cable Dark’ areas

    MUMBAI: The transition from analogue to digital in Phase 3 (all urban areas excluding those that were part of Phase 1 and 2 – municipal corporations/municipalities) has caused certain areas of the country to become ‘cable dark’. 

    There are several factors that need to be taken into consideration when understanding why certain states are witnessing a higher amount of cable dark penetration than others. In Uttar Pradesh for example, the majority of cities use DTH, and due to the lack of a dominant MSO, cable penetration is low in this state. 

    Gujarat and Punjab are experiencing a more structured approach because they have a dominant player (GTPL and Fastway, respectively). On the other hand, a state such as Maharashtra does not have one defined player; but at the same time has been facing a shortage of set-top boxes – from where the stay has stemmed.

    Similarly, governments in the south support cable operators, so in Andhra Pradesh, cable still exists and despite the digitization mandate, cities still receive analog feeds; Tamil Nadu witnesses penetration of Arasu in most cities, but digitization boxes have not reached these areas either. ‘

    Alongside this, the size of the state also needs to be taken into account: Mizoram’s cable dark city is one which has a large population, thus resulting in more than half the population beingcable dark.

    Another hurdle that cable dark cities face is the fact that cable operators in some dark areas make cable available to consumers during prime timehours, to cater to a TV starved audience, Chrome Data Analytics& Media’s on-ground coverage reports.

    It is essential to understand that there is no fixed or systematic pattern according to which cable is out and different states are facing different factors.The state-wise percentage of cable dark population can be seen in the table below:

    “Each time a transition takes place, some kind of ‘switch off’ is inevitable – be it an electric transformer replacement in your colony or a human operation. We need to remember that digitization was mooted,  in the first place, to address four major broadcasting issues – taxation, transparency, choice for consumers and the quality of content. So dark outs, irrespective of the reason, should be taken as the minor issue they are when compared to the greater good digitization promises for Indian broadcasting”, says Chrome Data Analytics & Media founder and CEO Pankaj Krishna.

    Overall, digitization has brought with it several hurdles that all states must collectively overcome. One must collaboratively focus on the larger picture and be patient to reap the benefits of digitization in the long run.