ITV

Tag: chrome data

  • Chrome data: Only religious channels gain in week 10

    Chrome data: Only religious channels gain in week 10

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 10 is out.

     

    The week only had one topper. The Religious genre in the Hindi speaking market (HSM) gained 2 per cent with Aastha channel gaining the most in the genre with 97 per cent OTS.

     

    As for the bottom four, English movie channels in the eight metros saw a drop of 1.6 per cent. Movies Now garnered 75.1 per cent OTS.

     

    The category was followed by English entertainment channels which saw a dip of 1.4 per cent with Star World displacing AXN to be at the top in the genre. The channel garnered 69.5 per cent OTS.

     

    Infotainment genre across India dropped 0.9 per cent with National Geographic channel gaining the most with 88.4 per cent OTS.

     

    At the bottom stood, Business news channels in the eight metros. CNBZ Awaaz continued to be the topper in the genre with 79.9 per cent OTS.

  • Chrome data: Business news channels gain over Hindi and English news channels

    Chrome data: Business news channels gain over Hindi and English news channels

    MUMBAI: No major change happened in week nine as per the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for the week.

     

    The highest gainers of the week were the business news channels in the eight metros which saw a jump of 1.2 per cent. Zee Business was the highest gainer in the genre with 80.5 per cent OTS.

     

    All across India, the kids’ genre came second with a jump of 0.7 per cent from last week. Cartoon Network continued to rein supreme in the category with 84.8 per cent OTS.

     

    In the Hindi speaking market (HSM), Hindi news channels saw a rise of 0.6 per cent with Aaj Tak taking the lead and garnering 92.9 per cent OTS.

     

    At the bottom was the infotainment genre across India with a minor rise of 0.1 per cent. Discovery leads the path here with 89.4 per cent OTS.

     

    Religious channels in the HSM saw a drop of 0.8 per cent but Aastha channel continued its winning streak with 97.7 per cent OTS.

     

    Hindi movies in the HSM and English news channels in the eight metros both saw a drop of 0.5 per cent. Max was the blockbuster in the genre with 95.5 per cent OTS and Times Now gained 87.8 per cent OTS.

     

    English entertainment came in last with 0.3 per cent fall in the eight metros. AXN topped the genre with 70.5 per cent OTS.

  • Chrome Data: Hindi GECs only gainers in week 5

    Chrome Data: Hindi GECs only gainers in week 5

    MUMBAi: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week five.

     

    As per the data collected, the Hindi GECs in the Hindi speaking markets (HSM) was the only genre to see gains in the week. It jumped by one per cent with DD National topping the ranks with 97.9 per cent OTS.

     

    As for the bottom four, Business News channels in the eight metros saw the highest dip with 2.9 per cent fall. Zee Business was the number one channel in the genre with 76.5 per cent OTS.

     

    English News channels too had a drop of 2.8 per cent. As usual, Times Now raked in all the viewers with 87.1 per cent OTS.

     

    English movies and English entrainment channels in the eight metros saw a fall of 2.4 and 2.1 per cent, respectively. In the movie genre, Pix garnered 76.8 per cent OTS.

     

    AXN got 70.8 per cent OTS in the English entrainment genre.

  • Chrome Data: Week 1 meant business

    Chrome Data: Week 1 meant business

    MUMBAI: Money isn’t thought to be the biggest cause of worry for no reason. At least it seems so in this case. As the New Year ushered in, it was the news about money and the ups and downs that it saw in the last year that kept the TV viewers glued to their TV sets in the first week of the year. As various channels presented the yearly round-up, the business channels took away the largest share of audiences. The business channels topped the chart in the Week 1 of opportunity to see (OTS) as per Chrome Data Analytics & Media.

     

    The business channels across eight metros saw an increase of 1.4 per cent with the Hindi business channel, CNBC Awaaz, leading with 83.0 per cent OTS.

     

    And considering it was the holiday season, the second on the list were the English movie channels that fared really well in the eight metros. The genre saw a rise of 1.1 per cent. Pix reclaimed its first position, pushing behind Star Movies that had climbed to the first position in Week 52. The channel got 89.4 per cent OTS.

     

     

    Infotainment channels across India too saw an increase of 1 per cent with Discovery gaining 91.6 per cent. Sports channel claimed the fourth place in the OTS list with 0.9 per cent grow across India. Looks like the Ashes kept cricket fans occupied as Star Sports 1 was ahead of others in the genre with 77.9 per cent OTS.

     

    As for the bottom four, Hindi news channel in the Hindi speaking market (HSM) saw a fall of 1.4 per cent. Aaj Tak continued to be the popular one in the genre and garnered 94 per cent. English entertainment too didn’t get many viewers and fell by 0.9 per cent in the eight metros. Star World, however, toppled AXN which premiered the much-awaited season three of Sherlock. The channel from the Star bouquet scored 82.5 per cent OTS.

     

    In the HSM, music channels saw a slight dip of 0.1 per cent, whereas the religious channels didn’t see any change. Sony Mix with 89.2 per cent and Aastha channel with 98.3 per cent topped their respective genres.

  • Chrome Data: Religious channels lead the chart in week 52

    Chrome Data: Religious channels lead the chart in week 52

    MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?

    Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).

    And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.

    The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.

    As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.

    The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.

    English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.

  • Chrome Data: Infotainment genre sees a rise

    Chrome Data: Infotainment genre sees a rise

    MUMBAI: While we thought it’s the news stories that the masses are interested in, the fact seems to be something different. While the TV viewers want to munch on news, it seems they also want it to be packaged in a way that’s entertaining and insightful. That’s the reason we assume that the infotainment genre is becoming popular by the day. At least that is what the data in week 51 of Chrome opportunity to see (OTS) reveals.

    For the second consecutive week in a row, the infotainment channels have seen a rise. According to the data provided by Chrome Data Analytics & Media, the genre witnessed a 0.6 per cent rise with Discovery Channel garnering the highest OTS among the players in the segment with 88.2 per cent OTS on a national level.

    While last week we thought it was the demise of Nelson Mandela that pulled viewers to the infotainment channels that were airing special features on this magnificent leader, this time there seems to be no specific reason for the genre to be popular. However, the genre is on a roll even at a time when a lot of interesting things are unfolding in the news space. Possibly, the launch of new and interesting shows and new seasons of popular shows is the reason behind bringing audience’s attention to the genre.

    However, movies still seem to be an enticing genre with English movie channels being the second in the list. The genre witnessed a 0.5 per cent rise in the eight metros as Sony Pix continued to woo its target audience and once again remained on top by getting 89.3 per cent OTS.

    The performance of religious channels also bettered as from being in the bottom four, the genre rose up and came at the third position in the Hindi speaking market (HSM). It rose by 0.2 per cent. Spirituality, it seems, is the way to the viewers’ heart; Aastha with its diverse line-up on spiritual shows topped the chart with 98.1 per cent OTS.

    The charm of the holiday season on kids is also reflective in this week’s data as the kid’s genre has witnessed a 0.1 per cent gain on an all India basis. One of the oldest channels in the genre, Cartoon Network, got 87.7 per cent OTS on an all India basis.

    As for the bottom four, English entertainment genre saw a drop of 5.4 per cent in the eight metros. AXN registered 82.9 per cent OTS while others lagged behind.

    Music channels also saw a drop of 0.8 per cent with Sony Mix garnering 87.7 per cent in the HSM. 

    Both English news channels as well as Hindi movie channels witnessed a decline of 0.6 per cent in eight metros and HSM respectively. Times Now ruled among the news channels with 91.6 per cent OTS, while Star Gold got 96.8 per cent OTS.