ITV

Tag: chrome data

  • Chrome Data: Week 51 sees a marginal gain

    Chrome Data: Week 51 sees a marginal gain

    MUMBAI: The week 51 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw English Entertainment channels in the eight metros rise by 1.7 per cent. Comedy Central toppled AXN to lead the genre with 63.8 per cent OTS.

     

    In the Hindi speaking market (HSM), Music channels with 1.1 per cent and Religious channels with 0.6 per cent saw an upward trend. MTV with 90.3 per cent OTS and Aastha with 97.2 per cent OTS ruled their respective genres.

     

    Business News in the eight metros too saw a marginal growth of 0.4 per cent. CNBC Awaaz with 81.7 per cent OTS gained the most in the genre.

     

    As for top losers, all across India Infotainment channel dropped by 1.6 per cent. Discovery continued with reign in the genre with 85 per cent OTS. Both, Hindi GECs in the HSM and English News in the eight metros saw 0.7 per cent drop. DD National with 96.9 per cent OTS and Times Now with 80.7 per cent OTS gained the most in their respective genres.

     

    Sports channels across India too fell by 0.3 per cent. DD Sports ruled the game with 73.3 per cent OTS.

     

  • Chrome Data: Week 50 sees a little hike

    Chrome Data: Week 50 sees a little hike

    MUMBAI: The week 50 of opportunity to see (OTS) collated by Chrome Data Analytics & Media breathed a little sigh of relief as genres saw an upward trend.

    With 1.6 per cent hike, English News in the eight metros led the path. Times Now, continuing its reign in the genre, gained 80.7 per cent OTS.

    Business News in eight metros and Infotainment channels across India saw 1.1 per cent and 0.5 per cent jump. CNBC Awaaz with 81 per cent OTS and Discovery with 85.5 per cent topped their respective genres.

    As for the top loser, in the eight metros, English Entrainment channel saw a drop of 3.5 per cent. AXN with 63.4 per cent OTS gained the most in the category.

    Sports channels across India too saw a drop of 1.6 per cent with DD Sports topping the genre with 73 per cent OTS.

    English Movies in the eight metros and Hindi News in the Hindi speaking market (HSM) witnessed a drop of 0.8 per cent OTS and 0.6 per cent OTS, respectively.

    Movies Now with 68.3 per cent OTS and ABP News with 95.3 per cent OTS gained in their respective genres.

     

  • Chrome Data: A reality check for Star’s RIO?

    Chrome Data: A reality check for Star’s RIO?

    MUMBAI: In a move that was bound to give birth to a whole new module of distribution, Star India, after deciding to enter only into Reference Interconnect Offer (RIO) deals, in late October this year, decided to give incentives to the multi system operators (MSOs) for carrying its channels.

    With a promise to empower the viewer and platforms, usher in a new era of transparency, and boost the entire digitisation eco-system, the broadcaster decided to incentivise platform operators, if they meet the three criteria: firstly, provide more Star channels on its platform; secondly, give it to as many subscribers as it can; and thirdly, give easy access by placing the channels in the top LCN on its platform.

    However, the shift didn’t go down well with the multi system operators (MSOs). Voices were raised; only to go down with a pinch of salt as slowly they agreed to put all Star channels on a la carte. With IndusInd Media and Communications Limited (IMCL) being the first one to agree to the demands of Maharashtra Cable Operators Federation (MCOF), the others including Den Networks, Digicable and Siti Cable also agreed to give the Star network channels only on viewer’s choice.

    Hathway Cable & Datacom joined the bandwagon after almost a month, by coming out with its new pricing and packaging system.

    And now with everyone toeing the same lines, one would expect things getting in place, if not perfect. However, a look at the opportunity to see (OTS) collated week-on-week by Chrome Data Media & Analytics tells another story.
    If numbers are to be believed, the OTS of channels from the network have seen a setback after the announcement of RIO. There has been a certain percentage difference between the pre and the post RIO era. And suffering the most are the niche and sports channels from the network’s stable.

    Sports channel s across India saw a drop of 9.5 per cent OTS. Channels impacted by this drop are Star Sports 1, 2, 3 & 4. Similarly, English entertainment and movie channels too have felt the heat. With 27.7 per cent OTS drop and 11.7 per cent OTS loss, channels like Star Movies and Star Movies Action and Star World and Fox Crime are losing out in their respective genres.

    The only channels which haven’t seen much impact from the RIO deal belong to the general entertainment category. It has seen a marginal drop of 0.5 per cent OTS from 81.76 per cent to 81.39 per cent, thanks to high demand of channels like Channel V, Star Utsav and Star Plus.

    To fix the damage done, the network will have to work hand-in-hand with the MSOs and advertise as much as possible to let consumers want to avail all its channels.

     

  • Chrome Data: Marginal gain in week 49

    Chrome Data: Marginal gain in week 49

    MUMBAI: Continuing with its downward trend, the week 49 of opportunity to see (OTS) collated by Chrome Media Analytics and Media didn’t see much gain.

    With 0.8 per cent growth, Infotainment channels across India led the pack of gainers for the week. Discovery with 85.5 per cent OTS continued its reign in the genre.

    It was followed by Music in the Hindi speaking markets (HSM) with 0.7 per cent jump, Kids across India with 0.6 per cent and Hindi Movies in HSM with 0.5 per cent hike. In their respective genres, the channels which topped were MTV with 89.8 per cent OTS, Cartoon Network with 83.6 per cent OTS and Max with 95.9 per cent OTS.

    As for the losers, Business News in the eight metros saw a fall of 1.7 per cent. CNBC Awaaz with 82 per cent OTS gained the most in the genre.

    Sports across India too fell by 1.1 per cent with DD Sports topping the category with 73.2 per cent OTS.

    In the eight metros, English Entertainment and English Movies saw a drop of 1 per cent and 0.7 per cent, respectively. AXN with 63.9 per cent OTS and Movies Now with 68.3 per cent OTS gained the maximum in their respective genres.

     

  • Chrome Data: Dismal show in week 48

    Chrome Data: Dismal show in week 48

    MUMBAI: It was a dismal week of opportunity to see (OTS) report collated by Chrome Data Analytics and Media.

     

    The week 48 saw only one gainer with 0.1 per cent. Religious channels in the Hindi speaking market (HSM) gained the marginal per cent with Aastha topping the genre with 96.8 per cent OTS.

     

    As for the losers, English Entertainment channels in the eight metros saw a steep fall of 10.4 per cent. AXN with 63.5 per cent OTS was the leader in the genre.

     

    English Movies and English News followed with 6.4 per cent and 6 per cent fall, respectively. Movies Now with 68.1 per cent OTS and Times Now with 80.7 per cent OTS gained the most in their respective genres.

     

    Across India, Infotainment channels too fell by 3.4 per cent. Discovery with 85.5 per cent OTS continued its reign in the category.

  • Chrome Data: The slowdown continues in week 47

    Chrome Data: The slowdown continues in week 47

    MUMBAI: The week 47 of opportunity to see (OTS) collated by Chrome Data Analytics and Media didn’t see much gain.

    Business News in the eight metros saw the maximum jump of 0.9 per cent. Zee Business with 82.3 per cent OTS topped the genre.

    Religious channels came in second with 0.5 per cent in the Hindi speaking market (HSM). Aastha continued its rein in the genre with 97 per cent OTS.

    Music and Hindi News channels in the HSM saw a 0.1 per cent growth. MTV with 91.2 per cent OTS and ABP News with 95.9 per cent OTS topped their respective genres.

    On the other hand, English Entertainment channels in the eight metros fell by 8.4 per cent. AXN with 67.5 per cent OTS continued to rule the chart.

    Across India, Infotainment and Sports channels dropped by 3.4 per cent and 2.3 per cent, respectively. Discovery with 86.2 per cent OTS and DD Sports with 72.7 per cent OTS topped their respective genres.

    English Movies in the eight metros saw a drop of 2 per cent with Movies Now gaining the most in the category with 73 per cent OTS.

     

  • Chrome Data: Eight metros gain the most in week 45

    Chrome Data: Eight metros gain the most in week 45

    MUMBAI: The weeks 45 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw the eight metros gain the most.

     

    Business News topped the list with 3.5 per cent jump. Zee News with 81.9 per cent OTS gained the most in the genre.

     

    English Movies too jumped by 3.5 per cent with Pix continuing its rein in the genre with 72.3 per cent OTS.

     

    English News with 2.7 per cent and English Entertainment with 2.4 per cent followed suit. Times Now with 84.5 per cent OTS and AXN with 67.8 per cent OTS topped their respective genres.

     

    Sports, across India, saw the maximum loss of 1.1 per cent. DD Sports with 72.8 per cent OTS ranked first.

     

    It was closely followed by Infotainment channels across the country with fell by 1 per cent. Discovery with 86.1 per cent OTS topped the genre.

     

    In the Hindi speaking market (HSM), Hindi News and Religious channel fell by 0.4 per cent and 0.3 per cent. ABP News with 95.6 per cent OTS and Aastha with 96.5 per cent OTS continued their run in the genre.

  • Chrome Data: Week 43 sees marginal gain

    Chrome Data: Week 43 sees marginal gain

    MUMBAI: The week 43 of opportunity to see (OTS) collated by Chrome Data Analytics & Media had little to rejoice this festive season as it saw a marginal upward trend.

     

    Business News and English Movie channels in the eight metros saw a jump of 0.6 per cent. CNBC Awaaz with 78.7 per cent OTS and Pix with 75 per cent OTS, topped their genres respectively.

     

    The two were closely followed by English News channels in the eight metros with 0.5 per cent hike. Times Now with 85.5 per cent OTS continued its reign in the genre.

     

    Kids channels across India too saw a jump of 0.4 per cent. As usual, Cartoon Network with 76.5 per cent OTS topped the chart.

     

    The highest loss was witnessed by English Entertainment channels of 1.9 per cent in the eight metros. AXN with 68.7 per cent OTS was on top of the genre.

     

    Hindi News, Hindi Movies and Hindi GECs in the Hindi speaking market (HSM) saw a drop of 0.6 per cent, 0.05 per cent and 0.04 per cent respectively.

     

    ABP News with 95.2 per cent OTS, Max with 96.8 per cent OTS and Sab with 97.7 per cent OTS gained in their respective categories.

  • Chrome Data: HSM sees a hike in week 41

    Chrome Data: HSM sees a hike in week 41

    MUMBAI: The Hindi speaking markets (HSM) saw the maximum gain in the opportunity to see (OTS) data collated by Chrome Data Analysis and Media for week 41.
    Both Religious and Music channels saw a jump of 2.3 per cent. Aastha channel with 97 per cent OTS continued its reign in the genre while 9XM toppled Mix to reach the top of the chart with 88.4 per cent OTS.

     
    Hindi News in the HSM gained 1.7 per cent with ABP News ruling the roost with 94.5 per cent OTS.

     

    Across India, Kids genre jumped by 1.5 per cent. Cartoon Network with 78.6 per cent OTS continued with its popularity.

     

    Meanwhile, across India Infotainment channels fell by 1.5 per cent. Discovery channel with 86.6 per cent OTS was the topper in the genre.

     

    English News in the eight metros followed with 1.1 per cent. Times Now with 85.8 per cent OTS remained its rule on the top.

     

    English Entertainment with 0.6 per cent in the eight metros and Sports with 0.2 per cent across India saw a negative turn as well. AXN with 65.9 per cent OTS and Ten Sports with 74.3 OTS topped their respective genres.

     

  • Chrome Data: English News gains most in week 40

    Chrome Data: English News gains most in week 40

    MUMBAI: English news in the eight metros gained the most opportunity to see (OTS) collated by Chrome Data Analytics and Media for the week 40.

    The genre grew by 1.5 per cent wherein Times Now continued its reign with 85.0 per cent OTS. Hindi movies and Music in the Hindi speaking market (HSM) shared the second position with 0.3 per cent. In the Hindi movies genre, Max was at number one position with 97.1 per cent OTS, whereas in the Music genre, 9XM remained on top with 88.1 per cent OTS.

    English Entertainment in the eight metros witnessed a significant drop of 10.3 per cent. AXN with 67.8 per cent OTS gained in the most in the category. English movies in the eight metros came in second and saw a drop of 4.1 per cent. Pix lead the chart with 74.6 per cent OTS.

    Infotainment channels across India saw a fall of 2.7 per cent. Discovery topped in the category with 86.5 per cent OTS.