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Tag: Chrome Data Analytics

  • Chrome Data: Eight metros see a hike in week 34

    Chrome Data: Eight metros see a hike in week 34

    MUMBAI: The week 34 of the opportunity to see (OTS) collated by Chrome Data Analytics and Media saw a rise in different genres in the eight metros.

     

    English Movies gained the maximum with 2.6 per cent and Movies Now topping the chart with 72 per cent OTS.

     

    The genre was closely followed by English Entertainment channels with 2.4 per cent hike. AXN with 66 per cent OTS gained the most in the category.

     

    Business News and English News genre came in next with 1.5 per cent and 0.8 per cent OTS, respectively. In the particular categories, CNBC Awaaz continued its reign in the genre with 75.8 per cent OTS while Times Now reigned supreme with 86 per cent OTS.

     

    Only one genre witnessed a drop during that week. Hindi News channels in the Hindi speaking markets (HSM) fell by 0.3 per cent. ABP News with 95.9 per cent OTS gained the most in the genre.

  • Chrome data: Hindi news channels gain maximum

    Chrome data: Hindi news channels gain maximum

    MUMBAI: The week 14 brought good news for the Hindi news channels as per the opportunity to see (OTS) data collated by Chrome Data Analytics and Media.

     

    In the Hindi speaking market (HSM), the genre saw a jump of 3 per cent. ABP News was on top with 93.8 per cent OTS. The genre was followed by Hindi movies in the HSM which saw a 1.5 per cent increase and Star Gold gaining 94.9 per cent OTS.

     

    Hindi GECs in the HSM and Kids genre across India both gained 1.1 per cent. DD National with 97.1 per cent OTS ruled the charts in the Hindi GEC genre whereas Cartoon Network continued its run on the top with 81.9 per cent OTS.

     

    In the bottom four, the maximum fall was witnessed by English entertainment channels in the eight metros. The genre fell 7.4 per cent; however, AXN ranked number one with 70.9 per cent OTS.

     

    There was a minor difference between Business news and English movies genre. In the eight metros, Business channels dropped 5.9 per cent while English movies saw a drop of 5.8 per cent. Zee Business with 79.9 per cent OTS and Pix with 77 per cent OTS topped their respective genres.

     

    Sports channels across India too fell 3.7 per cent with Ten Sports continuing its run on the top with 75.4 per cent OTS.

  • Chrome Data: English News channels gain in week 13

    Chrome Data: English News channels gain in week 13

    MUMBAI: The week 13’s opportunity to see (OTS) data collated by Chrome Data Analytics and Media is out.

     

    As per the data collected, English News channels in the eight metros saw a jump of 2.2 per cent with Times Now topping the genre with 87.4 per cent OTS.

     

    English movie genre ranked second in the eight metros with 1.3 per cent gain. Pix gained the maximum with 76.8 per cent OTS. The genre was followed by the kids channels across India with 1 per cent rise. Cartoon Network continued to rule the roost with 83.8 per cent OTS.

     

    English entertainment channels in the eight metros saw a minor jump of 0.6 per cent with AXN gaining the maximum with 70.7 per cent OTS.

     

    As for the bottom four, the genre which saw the highest drop amongst others was Business news in the eight metros. The genre dropped 2.1 per cent; however, Zee Business was the highest gainer in the genre with 85.6 per cent OTS.

     

    Next was Hindi News in the Hindi Speaking Market (HSM) with a 0.7 per cent drop. ABP News got 92.9 per cent OTS in the genre.

     

    Sports genre across India saw a very minor drop of 0.1 per cent. Star Sports 1 continued to rule the genre with 74.5 per cent.

  • Chrome Data: AAP helps English News genre to claim the top slot in week 4

    Chrome Data: AAP helps English News genre to claim the top slot in week 4

    MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably.

     

    It seems the AAP tactics worked well for the news channels as the English news genre garnered 30.6 per cent opportunity to see (OTS) collated by Chrome Data Analytics & Media for week four of the year.

     

    As expected, Times Now in the eight metros once again ruled the genre with 87.8 per cent OTS.

     

    English entertainment channels also got a grip over its loyal viewers and bounced back with 20.9 per cent to be at the second position in the eight metros. Star World took over AXN to be at the top in the genre with 71.9 per cent OTS.

     

    English movie channels also got back on track with the telecast of new and interesting movies that got the viewers hooked on to the genre. It gained 14.3 per cent in the eight metros. Pix continued to rule the genre in the eight metros with 78.5 per cent OTS.

     

    Music genre was at the fourth position with a marginal jump of 0.2 per cent. MTV, thanks to its popular property – Roadies that came back with its eleventh season, over took Sony Mix to be on the top of the chart with 88.6 per cent OTS.

     

    As for the bottom four, the kids genre saw the highest dip with 18.3 per cent in the all India segment. Cartoon Network remained the most popular among the kids with 85.9 per cent OTS.

     

    Infotainment channels too witnessed a dip of 13.7 per cent across India. However, Discovery got the highest  OTS among the genre. The channel scored 90.8 per cent.

     

    Hindi news and religious channels saw a dip of 9.4 per cent and 6.4 per cent in the Hindi speaking market (HSM). In the Hindi news genre, ABP News gained 93.1 per cent, while Aastha channel continued to show viewers their philosophical side and garnered 98.5 OTS.

  • Chrome Data: Mandela helps Infotainment channels gain OTS

    Chrome Data: Mandela helps Infotainment channels gain OTS

    MUMBAI: Last week, the world woke up to the news of the demise of Madiba aka Nelson Mandela. As the world came to terms with the loss of the man who changed and helped shape the history of South Africa, social media and media went berserk.

    Leave aside news channels, even the infotainment channels competed with each other to come up with more special segments on the revolutionary-turned-prisoner-turned-president-turned-legendary.

     

    And it shows in week 50’s  opportunity to see (OTS) data provided by Chrome Data Analytics & Media which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH. Infotainment channels were the biggest beneficiaries of the week with a gain of 3.6 per cent. Discovery Channel garnered the highest OTS among the players in the segment with its 89.1 per cent on an all India basis.

     

    Close behind was the English movies genre with a 3.3 per cent increase in the eight metros. As most channels gear up to air the biggest blockbusters to wrap up the year, movie buffs aren’t complaining. Sony Pix scored a 88.7 per cent in its OTS during week 50.

     

    Despite India losing to the Proteas in South Africa, sports buffs continued to tune into the action on the greens. The genre did appear in the top four categories with a  2.6 per cent gain. Ten Sports, the channel airing the matches, gained the most with 78.7 per cent OTS across India.

     

    The Delhi election aftermath did catch people’s attention with News channels in the eight metros seeing a jump of 1.9 per cent. Arnab Goswami’s Times Now topped the charts with 91.3 per cent OTS.  

     

    As for the bottom four categories, English entertainment channels saw a huge drop of 7.5 per cent in the eight metros. AXN registered 81.8 per cent OTS in the genre while others lagged behind.

     

    Religious channels saw a minor fall in the Hindi speaking market (HSM) at 0.6 per cent. Aastha channel continued to top the genre with a 97.9 per cent OTS.  Next in the line was the Hindi movie channel genre which sank 0.3 per cent with Star Gold continuing its golden run in the HSM with its 96.8 per cent OTS.

     

    Hindi News channels in the HSM region too saw a 0.3 per cent fall. Aaj Tak got the highest OTS at 93.6 per cent.

  • News channels record increase in OTS in metros

    News channels record increase in OTS in metros

    MUMBAI: Connectivity of a television channel is something that every executive is concerned about in the industry – whether in the media or broadcast sector or cable TV. And pioneering this data and analytics information is Delhi-based Chrome Data & Analytics which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH.

     

    We take a look at what the opportunity to see (OTS) was for various television genres and channels in week 48 of the year. It appears it was a week of the news channels, both business and general English news, as far as the eight metros are concerned.

     

    The reach of English news channels grew by 1.5 per cent and business news channels witnessed a 1.1 per cent gain. However, the English entertainment channels in the eight metros witnessed a drop of 0.3 per cent while the English movie channels saw a 0.6 per cent rise.

     

    Tarun Tejpal’s alleged misconduct with a journalist colleague in an elevator in a five star hotel in Goa, raised not only eyebrows of most urban Indians but also their interest as they tuned into news channels to catch up on the latest with the iconoclastic senior scribe.

     

    Hindi GECs in the Hindi speaking markets (HSM) saw a drop of 0.9 per cent, while Hindi movies and Hindi news dropped by 0.1 per cent and 0.8 per cent respectively. Only the religious channels saw a 1.4 per cent increase in HSM.

     

    The all India performance of sports and infotainment channels dipped in week 48. While sports recorded a one per cent drop, infotainment witnessed 2.6 per cent shaving respectively. Only the position of the kids’ channels in the all India market remained stable.

     

    The top Hindi GEC channel in HSM was Star Plus with a 97.8 per cent OTS. Zee TV and Colors were not too far behind with 97.4 per cent and 97.3 per cent OTS respectively. Life OK lagged behind in the race with 94.9 per cent OTS.

     

    Amongst the Hindi movie channels in HSM, Star Gold was the biggest gainer with 96.7 per cent OTS, while UTV Movies lagged at 88.8 per cent.

     

    ABP News was the leader in the Hindi News genre with an OTS of 93.2 per cent. And with 88.9 per cent, CNN-IBN was leading in the English news genre in eight metros, while CNBC Awaaz topped in the business news genre.

     

    Undoubtedly, it has been an interesting week for the channels. Let’s wait and watch how things unfold for the channels in the coming week.

  • Cable TV carriage fees head south

    Cable TV carriage fees head south

    Carriage fees have been a bane of the Indian television industry. Most broadcasters have been groaning and moaning how they have been choking up their capital, preventing them from investing in content, especially news channels.

    Now throwing some light on the trend in carriage fees is five year old television media and distribution audit company Chrome Data Analytics & Media which has just released its Chrome Dii R3 (Distribution Investments Index – Round 3).

    Chrome Dii,says the company, has been worked out while tracking deals done by broadcasters over the past year, with information gathered from across various sources including broadcasters as well as distribution platforms. After eliminating high variance deals, an average of six solo deals per cable network were studied for their investments for S band and UHF.

    Jeffrey Crasto…

    “For the digital scenario, Chrome Dii indicates a benchmark carriage to be available on the basic tier that is channels under BST (mandated FTA channels) along with the first tier of pay channels,” says Chrome Data executive director Jeffrey Crasto. “The study is inclusive of both new launches/new deals done in the last one year and existing deals expiring in April/May 2013.”

    Adds Chrome Data founder & CEO Pankaj Krishna: “Digitisation was expected to be a harbinger of correction leading to nullification of carriage fees. As per TRAI, they had anticipated the Chrome Dii to come down to Rs 1, however though there has been a significant drop; it has not come down to Rs 1.As compared to R2, Dii has come down from Rs 20 to Rs 11.6. “

    .. & Pankaj Krishna have attempted to demystify the burden broadcasters have to bear

    In its third round, the Dii has revealed that north India has emerged as the costliest region with a whopping 16.7 crore in carriage fees for 100 per cent availability across Basic + S band for new channel launches and 13.3 crorefor renewals of existing deals whereas central India is the lowest with 3.11 crore and 2.73 crore for Basic + S band for new launches and renewing existing deals respectively.

    While a different image is revealed if the Dii (cost per contact for the television channels) is studied, Chrome Dii R3 data shows the cost (renewals, S-band) per contact (household) is the highest in west India with an average of 17.6 followed by Central at 14.4. The national average for renewals stands at 11.6.

    Out of a total universe of 47 million households in Class I India, 42 million are C&S Homes. Chrome Dii study tracks 31 million homes, 2 million remain uncovered and balance 9 million are DTH!


    Source: Chrome Data Analytics & Media

    C&S Households
    89%
    DTH
    74%
    Non TV Households
    11%
    Chrome Dii
    21%
     
     
    Balance
    5%

    Chrome Data says that its Dii R3 was pre-subscribed by eight leading TV networks. And it is an addition to the other services that it offers (covering1800+ cities and towns) Chrome Track 2.0, Chrome DPi, Chrome Dii & Chrome SES, Chrome AV, Chrome LC1, Chrome NE and Chrome Language Feed.Some 132 channels subscribe to its various services.

    Some interesting facts according to Chrome Dii R3 –

    Carriage Fee Cost
     
    Existing
    New Launch
    REGION Basic + S BAND Basic + UHF Basic + S BAND Basic + UHF
    CENTRAL 273,75,000 194,70,000 311,95,000 235,30,000
    EAST 376,65,000 281,25,000 404,65,000 340,00,000
    NORTH 1330,33,300 1118,71,800 1673,03,300 1343,67,800
    SOUTH 549,50,000 466,67,000 625,65,500 527,32,500
    WEST 1099,80,000 1014,80,000 1320,00,000 1195,00,000
    Grand Total 3630,03,300 3076,13,800 4335,28,800 3641,30,300

    * To cite an example as per the above data, comparing how much a Hindi News channel would spend for 75 per cent HSM availability as per Dii R3 as compared to Dii R2 – it would pay 75% of (Rs 36.30 croe minus Rs 5.49 crore for the south) = Rs. 23.1 crore as per Dii R3, whereas it would have paid Rs 38.2 crore as per Dii R2 – a saving of over 39 per cent! But has the overall pie reduced, not really! As there has been an increase in network bandwidth, hence the number of takers has increased.

    North emerged as the costliest region with Rs 16.7 crore for 100 per cent availability across Basic + S Band and Rs 13.4 crore for 100 per cent availability across Basic + UHF for New Launches. Renewals of existing deals for Rs 13.3 crore for Basic + S Band and Rs 11.2 crore for Basic + UHF.

    The study also provides a benchmark for carriage fee efficiency with respect to the investment indices that is Chrome Dii that is cost per contact (see tables below). Chrome reveals that the Dii (renewals, S-band, household) is the highest in West India with an average of Rs 17.6 followed by the Central at Rs 14.4. The national average for renewals stands at Rs 11.6.

    Carriage Fee Cost per contact for existing channels in Rs

     

    Existing-Basic+S Band
    West
    17.6
    Central
    14.4
    North
    14.1
    East
    7.1
    South
    6.6

    Source: Chrome Data Analytics & Media

    * In terms of highest Chrome Dii, West was followed by North, Central, East and South.

    * The gap between Dii for Existing and New Launches has reduced over the years owing to digitization and increase in bandwidth of the networks.

    Carriage Fee Cost per contact for new channels being launched in Rs

     

    New Launches –
    Basic+S Band
    West
    21.1
    Central
    17.7
    North
    16.4
    East
    7.6
    South
    7.5

    Source: Chrome Data Analytics & Media

    * Further, the gap between Dii for S Band and UHF has also reduced due to digitization

    * Chrome Dii for a New Launch in Central and East India has halved.