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Tag: Chrome Data Analytics & Media

  • Chrome Dii report unveils carriage fee spends in 2013-14

    Chrome Dii report unveils carriage fee spends in 2013-14

    MUMBAI: The Indian distribution industry is a complicated one and plagued with issues. 

    In the fourth round of Chrome Dii (Distribution Investments Index), the Chrome Data Analytics & Media has revealed carriage fee numbers across cities, thus giving a semblance to the much unorganised distribution industry.

    The study highlights that the carriage fees paid to the multi system operators (MSOs) and the local cable operators (LCOs) have sky rocketed year on year due to the limited bandwidth on the analogue platform. But post digitisation, there has been a substantial correction owing to the opening of analogue bandwidth bottleneck.

    “Dii has emerged as a powerful tool used by most broadcasters for internal audits and renegotiations. This also helps them in channelising and rationalising their carriage fee spends. Dii clubbed with the sub-base, gives them the return on investments across cable networks in 450+ cities of India. It takes into account the footprint of individual cable networks and co-relates the same to the average carriage fee spend for a particular band/frequency on that particular network.  It gives the region-wise, market-wise and MSO-wise carriage fee spends further broken down to individual cable operators across the country,” says media veteran and Chrome Data Analytics and Media executive director Jeffrey Crasto.

    The audit company’s CEO and founder Pankaj Krishna adds, “Digitisation was expected to be a harbinger of correction leading to nullification of carriage fees. As per TRAI, they had anticipated the Chrome Dii to come down to Re 1, however though there has been a significant drop; it has not come down to Re 1 – as compared to R3, Dii has come down from Rs 11.6 to Rs 7.2. Broadcasters have always faced huge challenges towards drawing benchmarks and rationalising of carriage fee spends which continue to hound them- therefore Chrome Dii R4, the objective of which is to simply facilitate business planning on the back of content affinity, market segmentation and industry benchmarks – the key to optimise distribution investments. Having run a channel myself, I understand the importance of access to key information – The Distribution Investments Index leaves no room for ambiguity in carriage fee investment decisions across every possible carriage fee deal”

    Chrome Dii, has been worked out on basis of the deals done by broadcasters over the last one year, with information gathered from across various sources including broadcasters as well as distribution platforms. After eliminating high variance deals, an average of six solo deals per cable network were studied for their investments for S band and UHF. For the digital scenario, Chrome Dii indicates a benchmark carriage to be available on the Basic Tier i.e. channels under BST (Mandated FTA channels) along with the first tier of pay channels. The study is inclusive of both new launches/new deals done in the last one year and existing deals expiring in January/April 2014.

    Chrome Dii R4 reveals that north India emerged as the costliest region with a whopping Rs 13.63 crore (Dii R3  Rs 16.7 crore) for a 100 per cent availability across Basic + S band for new launches and  Rs 10.43 crore (Dii R3  Rs13.3 crore) for renewals of existing deals whereas central India was the lowest with Rs 1.62 crore (Dii R3  Rs 3.11 crore) and Rs 1.27 crore (Dii R3   Rs 2.73 crore) for Basic + S band for new launches and renewing existing deals,  respectively.

    Chrome Dii R4, which this year was pre-subscribed by 11 leading TV networks, also reveals that if the Dii (cost per contact for the Television channels) is studied, the data shows the cost (renewals, S-band) per contact (household) is the highest in west India with an average of  11.1 followed by the north and central India at 8. The national average for renewals stands at 7.2.

    Some interesting facts according to Chrome Dii R4 –

    1.To cite an example as per the above data, comparing how much a Hindi News channel would spend for a 75% HSM availability as per Dii R4 as compared to Dii R3 – it would pay 75% of (23.37 minus 3.89) = Rs. 14.61 Crores as per Dii R4 whereas it would have paid Rs. 19.57 Crores as per Dii R3 – a saving of over 26%! But has the overall pie reduced, not really! As there has been an increase in network bandwidth, hence the number of takers has increased.

    2.Out of a total universe of 47mn C&S HHs in Class I India, Chrome Dii study tracks 38mn homes and balance 9mn are DTH (approx)

    3.North emerged as the costliest region with Rs. 13.63 Crores for 100% availability across Basic + S Band and Rs. 10.81 Crores for 100% availability across Basic + UHF for New Launches. Renewals of existing deals for Rs. 10.43 Crores for Basic + S Band and Rs. 8.54 Crores for Basic + UHF.

    4.    The study also provides a benchmark for carriage fee efficiency w.r.to the Investment indices i.e. Chrome Dii i.e. Cost per Contact. Chrome reveals that the Dii (renewals, S-band, household) is the highest in West India with an average of Rs 11.1 followed by the North & Central at Rs 8. The national average for renewals stands at Rs 7.2 

    5.    In terms of highest Chrome Dii, West was followed by North, Central, East and South.

    R4

    R3

    6.The gap between Dii for Existing and New Launches has reduced over the years owing to digitization and increase in bandwidth of the networks.

    7.Further, the gap between Dii for S Band and UHF has also reduced due to digitization

    8.Chrome Dii for a New Launch in Central and East India has halved. 

    9.Top 8 deals as per Chrome Dii R4 – (ranging upto 3 Cr )

    a.DEN UP CORPORATE DEAL

    b.FASTWAY PUNJAB COPORATE DEAL

    c.GTPL AHMEDABAD CORPORATE DEAL

    d.HATHWAY CENTRAL CORPORATE DEAL

    e.DEN NORTH CORPORATE DEAL

    f.SCV CHENNAI DEAL

    g.IN CABLE CENTRAL CORPORATE DEAL

    h.HATHWAY BANGALORE CORPORATE DEAL

    10.Most expensive Deals – Cost per contact (MSOs) –  (ranging 18 to 42 against a national average of 7.2 )

    a.All in Consultant UP Deal

    b.Hathway CG Corporate Deal

    c.DEN Mumbai Satellite Deal

    11.Most expensive Deal (Independents)(maybe owning to the posh locality it caters to)

    a.7 Star Juhu (West Region)

    12.Regional MSOs garner higher CPC – E.g Asianet in South region, Fastway in North region

    13.DEN commands the highest Dii amongst National MSOs, followed by Digi Cable and GTPL

  • Chrome data: Business channels gain in week 12

    Chrome data: Business channels gain in week 12

    MUMBAI: In the week 12, business news channels in the eight metros gained 2 per cent opportunity to see (OTS) as per the data collated by Chrome Data Analytics & Media.

     

    Zee Business had the highest OTS in the genre with 85.5 per cent.

     

    The genre was closely followed by the Hindi news channels in the Hindi speaking market (HSM) with a rise of 1.7 per cent. ABP News saw 93.4 per cent OTS in the category.

     

    All across India, Sports channels grew by 1.5 per cent with Star Sports 1 gaining the most with 75.3 per cent OTS.

     

    Hindi movies in the HSM rose 5 per cent. Max gained with 94.8 per cent OTS.

     

     As for the bottom four genres, English entertainment channels in the eight metros saw a drop of 1.2 per cent. Star World dislodged AXN with 69.7 per cent OTS.

     

    Music genre followed close behind with 1.1 per cent drop in the HSM. Mix continued to rule the charts with 86 per cent OTS.

     

    English movies in the eight metros dropped 0.4 per cent with Movies Now being the highest gainer with 75.3 per cent OTS.

     

    At the bottom was the infotainment genre in all India with 0.1 per cent drop. Discovery topped the list with 89.1 per cent OTS.

  • Chrome data: English entertainment and movie channels gain in week 11

    Chrome data: English entertainment and movie channels gain in week 11

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 11 is out.

     

    This week English entertainment channels in the eight metros saw a jump of 1.4 per cent, closely followed by English movie genre with 1 per cent jump.

     

    AXN with 70.8 per cent OTS topped the English entertainment section whereas PIX topped the charts with 76.9 per cent OTS.

     

    Infotainment channels all across India peaked 0.7 per cent with National Geographic channel garnering 88.8 per cent OTS.

     

    Hindi movies in the Hindi speaking marketing (HSM) saw a minor jump of 0.2 per cent. Max gained the highest OTS in the genre with 95.8 per cent.

     

    As for the bottom four, Sports genre across India was the maximum drop with 1.6 per cent with Ten Sports scoring the highest OTS, 75.6 per cent.

     

    In the HSM, Religious channels saw a drop of 1.4 per cent while Music genre dropped by 1.2 per cent.

     

    Aastha channel continued to the highest OTS gainer among the religious channels with 95.5 per cent. In the music genre, the channel topping the charts is Sony Mix with 86.5 per cent OTS.

     

    Kids genre across India saw a drop of 1.1 per cent with Cartoon Network being on top of the category with 83.6 per cent OTS.

  • Chrome data: Only religious channels gain in week 10

    Chrome data: Only religious channels gain in week 10

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 10 is out.

     

    The week only had one topper. The Religious genre in the Hindi speaking market (HSM) gained 2 per cent with Aastha channel gaining the most in the genre with 97 per cent OTS.

     

    As for the bottom four, English movie channels in the eight metros saw a drop of 1.6 per cent. Movies Now garnered 75.1 per cent OTS.

     

    The category was followed by English entertainment channels which saw a dip of 1.4 per cent with Star World displacing AXN to be at the top in the genre. The channel garnered 69.5 per cent OTS.

     

    Infotainment genre across India dropped 0.9 per cent with National Geographic channel gaining the most with 88.4 per cent OTS.

     

    At the bottom stood, Business news channels in the eight metros. CNBZ Awaaz continued to be the topper in the genre with 79.9 per cent OTS.

  • Business channels gain in Week 8: Chrome Data

    Business channels gain in Week 8: Chrome Data

    MUMBAI: In the Week eight of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Business news channels in the eight metros at the top with 0.7 per cent rise. Zee Business topped the charts with 76.9 per cent OTS.

     

    The Kids genre was close on the heels as that too saw 0.5 per cent gain across the country with Cartoon Network leading the list with 85.9 per cent OTS.

     

    Even English News channels witnessed 0.5 per cent gain in the eight metros. Times Now led this genre with 87.4 per cent OTS.

     

    Religious channels too saw a minor rise of 0.1 per cent in the Hindi speaking market (HSM) with Aastha at the top as it garnered 98.5 per cent OTS.

     

    As for the bottom four, Hindi news genre in the HSM saw a drop of 0.6 per cent with Aaj Tak at top with 93.1 per cent OTS. Sports genre followed suit with 0.5 per cent loss across India. However, Ten Sports gained the most with 74.7 per cent OTS.

     

    Hindi movie genre with 0.2 per cent drop in the HSM was at third spot. Zee Cinema garnered 95 per cent OTS.

     

    At the bottom was the Music genre in the HSM with 0.2 per cent drop with MTV on the top with 86.3 per cent OTS.

  • Chrome week 7: English movie genre is the biggest gainer

    Chrome week 7: English movie genre is the biggest gainer

    MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.

     

    English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.

     

    In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.

     

    English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.

     

    In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.

     

    Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.

     

    Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.

     

    At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.

  • Chrome Data: Hindi GECs only gainers in week 5

    Chrome Data: Hindi GECs only gainers in week 5

    MUMBAi: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week five.

     

    As per the data collected, the Hindi GECs in the Hindi speaking markets (HSM) was the only genre to see gains in the week. It jumped by one per cent with DD National topping the ranks with 97.9 per cent OTS.

     

    As for the bottom four, Business News channels in the eight metros saw the highest dip with 2.9 per cent fall. Zee Business was the number one channel in the genre with 76.5 per cent OTS.

     

    English News channels too had a drop of 2.8 per cent. As usual, Times Now raked in all the viewers with 87.1 per cent OTS.

     

    English movies and English entrainment channels in the eight metros saw a fall of 2.4 and 2.1 per cent, respectively. In the movie genre, Pix garnered 76.8 per cent OTS.

     

    AXN got 70.8 per cent OTS in the English entrainment genre.

  • Chrome Data: Week 3 of nothingness

    Chrome Data: Week 3 of nothingness

    MUMBAI: It looks like that TV viewers are taking a break for a while. In the week three of opportunity to see (OTS) collated by Chrome Data Analytics & Media, no major changes were witnessed.

     

    As per the data provided by the media advisory consultancy, only music channels in the Hindi speaking market (HSM) saw a rise of 1.3 per cent. MTV took over Sony Mix with a small margin as it garnered 98.1 per cent OTS.

     

    Hindi News genre in the HSM continued to be where it was last week with Aaj Tak leading the way with 93.1 per cent OTS.

     

    As for the bottom four genres, English entertainment in the eight metros saw a fall of 3.5 per cent. However, AXN continued to rule with 76.6 per cent OTS.

     

    The genre was closely followed by English movie channels which fell by 3.1 per cent. In the eight metros, Pix remained on top with 88.1 per cent OTS.

     

    English and business new channels, both in the eight metro region, witnessed a drop of 2.5 per cent and 2.4 per cent respectively.

     

    Nevertheless, Times Now continued its winning streak with 88.1 per cent while CNBC Awaaz garnered 82.8 per cent OTS.

  • Music, Hindi news genre on top in OTS week 2

    Music, Hindi news genre on top in OTS week 2

    MUMBAI: It seems the New Year celebrations are not going to fade away so easily. The TV viewers gave thumbs up to the music channels as they claimed the first position in the week two of the opportunity to see (OTS) as per Chrome Data Analytics & Media. Either too many good songs were released that kept the adrenalin-pumping of the music lovers, or they couldn’t get enough of the older songs. The genre rose by 1.3 per cent with MTV toppling over Sony Mix to top the charts with 89 per cent OTS.

     

    In fact, the genres catering to the Hindi speaking market (HSM) were on a roll this week.

     

    Call it the AAP effect or something else; the Hindi news channels too turned tables. From being in the bottom four, last week, the genre in the HSM took the second place in the top four with 1.1 per cent. Aaj Tak remained the undisputed king of the genre as week after week it has topped the ranks. This week, the channel garnered 93.9 per cent OTS.

     

    Hindi movies too saw a marginal rise with 0.4 per cent in the HSM with Sony Max being the blockbuster with 96.5 per cent OTS. Hindi GECs also didn’t stay behind and rose 0.1 per cent with DD National showing who is the boss when it comes to entertaining with 97.6 per cent.

     

    As for the bottom four, English entertainment channels failed to impress its viewers even after launching new shows. The genre saw the maximum drop with 3.5 per cent in OTS with AXN continuing to rule the roost with 79.4 per cent OTS.

     

    English movies channels too didn’t do well. The genre saw a drop of 3.1 per cent with Pix again topping the charts with 86.1 per cent OTS in the eight metros.

     

    English news as well as Business news in the eight metros were in the bottom four by registering a drop of 2.5 per cent and 2.4 per cent OTS respectively.

     

    Arnab’sTimes Now, however, never fails to impress its viewers. This time too it topped the list in the genre with 91.2 per cent OTS. As for the business news, CNBC Awaaz garnered 85 per cent OTS to be ranked one in the genre.

  • Chrome Data: Infotainment genre sees a rise

    Chrome Data: Infotainment genre sees a rise

    MUMBAI: While we thought it’s the news stories that the masses are interested in, the fact seems to be something different. While the TV viewers want to munch on news, it seems they also want it to be packaged in a way that’s entertaining and insightful. That’s the reason we assume that the infotainment genre is becoming popular by the day. At least that is what the data in week 51 of Chrome opportunity to see (OTS) reveals.

    For the second consecutive week in a row, the infotainment channels have seen a rise. According to the data provided by Chrome Data Analytics & Media, the genre witnessed a 0.6 per cent rise with Discovery Channel garnering the highest OTS among the players in the segment with 88.2 per cent OTS on a national level.

    While last week we thought it was the demise of Nelson Mandela that pulled viewers to the infotainment channels that were airing special features on this magnificent leader, this time there seems to be no specific reason for the genre to be popular. However, the genre is on a roll even at a time when a lot of interesting things are unfolding in the news space. Possibly, the launch of new and interesting shows and new seasons of popular shows is the reason behind bringing audience’s attention to the genre.

    However, movies still seem to be an enticing genre with English movie channels being the second in the list. The genre witnessed a 0.5 per cent rise in the eight metros as Sony Pix continued to woo its target audience and once again remained on top by getting 89.3 per cent OTS.

    The performance of religious channels also bettered as from being in the bottom four, the genre rose up and came at the third position in the Hindi speaking market (HSM). It rose by 0.2 per cent. Spirituality, it seems, is the way to the viewers’ heart; Aastha with its diverse line-up on spiritual shows topped the chart with 98.1 per cent OTS.

    The charm of the holiday season on kids is also reflective in this week’s data as the kid’s genre has witnessed a 0.1 per cent gain on an all India basis. One of the oldest channels in the genre, Cartoon Network, got 87.7 per cent OTS on an all India basis.

    As for the bottom four, English entertainment genre saw a drop of 5.4 per cent in the eight metros. AXN registered 82.9 per cent OTS while others lagged behind.

    Music channels also saw a drop of 0.8 per cent with Sony Mix garnering 87.7 per cent in the HSM. 

    Both English news channels as well as Hindi movie channels witnessed a decline of 0.6 per cent in eight metros and HSM respectively. Times Now ruled among the news channels with 91.6 per cent OTS, while Star Gold got 96.8 per cent OTS.