Tag: Chrome Data Analytics

Music genre is top gainer in Chrome DM Week 41

MUMBAI: Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi movies gained the second position and grew by 0.77 per cent in HSM excluding <1 lakh market. In this genre, B4U Kadak channel gained the highest OTS with 90.6 per cent. Religious genre stood in the third position by gaining 0.31 per cent in HSM excluding <1 lakh market. Aastha secured the highest OTS with 98.4 per cent.

Hindi GEC stood in fourth position in HSM excluding <1 lakh market and grew by 0.28 per cent. DD National channel gained the highest OTS with 99.1 per cent. English News genre stood on the fifth position and grew by 0.17 per cent in 6 metros market. In this genre, Republic TV gained the highest OTS with 99.4 per cent.

October 16, 2019
Discovery Jeet gets good spread at launch

MUMBAI: Discovery Jeet, the latest entrant from Discovery Communications India, makes its debut in the Hindi GEC genre with a Chrome OTS of 66.6% translating to 54.5 million households across a universe of 81.9 million households in Urban India. Within the Hindi speaking markets, this translates to an OTS of 78.1% equivalent to 45.4 million households across an HSM universe of 58.2 million households. Within the 6 metros, this translates to an OTS of 72.6% equivalent to 22.4 million households – As per the Chrome DM data at 1pm, 12-02.2018. (While the channel has got its distribution in rural households, the data is not represented in this current study. The number would be much higher if one were to take the figure for both Urban+ Rural ).

For a perspective, a comparative analysis on the availability of Discovery Jeetvis-à-visStar Plus and Star Bharathasbeen done,the following are its numbers:

OTS is the actual census based, percentage connectivity of a channel covering 168 million homes, reported by Chrome Data Analytics and Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 400+ channels on a daily basis in Chrome Track 2.0.

February 12, 2018
DD Sports leads, Sanskar-India TV share second position in top respective genres: Chrome DM

MUMBAI: ‘Sports – all-India’ genre has emerged as the most benefitted genre with 0.74 per cent with DD Sports topping the chart with 95.2 per cent opportunity to see (OTS) in week 35, Chrome Data Analytics & Media reported.

Next in the tally is the Religious genre which saw growth of 0.33 per cent with Sanskar leading the genre with 96.4 per cent OTS on an HSM (Hindi-speaking market) Excel <1L market basis.

With a growth of 0.33 per cent, the Hindi news genre shared the second position with the Religious genre. In Hindi news, India TV lead the chart with 99.7 per cent OTS.

This was followed by ‘Kids – all-India’ genre at the third position with 0.12 per cent growth with Nickelodeon leading the chart with 88.4 per cent OTS.

Hindi GEC genre stood at the fourth position with a growth of 0.08 per cent with DD National leading the chart with 99.2 per cent OTS on an HSM (Hindi-speaking market) Excel <1L market basis.

Among the losers this week, the English News segment in six metros recorded a fall of 0.70 per cent. Rajyasabha TV lead the genre with 94.4 per cent.

The English movies genre dropped by 0.35 per cent in six metros with Movies Now leading the section with 49.1 per cent.

Music HSM Excel <1L market basis and Business news in six metros grabbed the fourth and fifth spots respectively with 0.10 per cent and 0.09 per cent. Sony Mix and Zee Business lead the genre with 90.8 per cent and 85.4 per cent OTS, respectively.

September 8, 2017
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Next on the list was the English GEC genre with a growth of 25.1 per cent OTS. Colors infinity emerged as the channel which benefited the most in the genre with 47.7 per cent OTS.

The sports genre was next in line, which generated positive ratings and was up by 14.3 per cent OTS with DD Sports being the most benefited channel at 94.7 per cent OTS.

The English news genre in six metros market saw a growth of 10.6 per cent, wherein Loksabha TV recorded a 94.9 per cent OTS in week 20.

The kids genre across India registered a growth of 10.0 percent with Cartoon Network leading with 84.5 OTS.

Amongst the losers of week 20, were the religious channels.. The genre dropped by 5.3 per cent in HSM with Sanskar leading the tally with 95.8 per cent OTS.

May 23, 2017
‘Interconnexion’ for transparent broadcaster-MSO deals launched

MUMBAI: Chrome Data Analytics and Media has launched Chrome Interconnexion for broadcasters and distribution service-providers.

Chrome Interconnexion is an unprecedented, exclusive database of distribution interconnections across urban India. It is an online application which has been designed to depict feed tracking for each headend, from the parent headend till the last headend.

The tool delivers the following range of actionable insights for broadcasters and distribution service providers:

Tracking of Parent/ Same Feed

Areas of Operations Audit

Headend Count by Subscriber

Registered MSO Names(MIB)

Subscriber Revenue as per Ground

Speaking at the launch, Chrome DM founder and CEO Pankaj Krishna said, “The objective of offering such a comprehensive platform to broadcasters is to ensure transparent deals in the broadcaster-MSO ecosystem. With Chrome Interconnexion, broadcasters will be able to track source feed of fluctuations and take prompt corrective action.”

Also Read: TRAI order: Chrome has new method of analyzing impact on broadcasters

January 12, 2017
‘Interconnexion’ for transparent broadcaster-MSO deals launched

MUMBAI: Chrome Data Analytics and Media has launched Chrome Interconnexion for broadcasters and distribution service-providers.

Chrome Interconnexion is an unprecedented, exclusive database of distribution interconnections across urban India. It is an online application which has been designed to depict feed tracking for each headend, from the parent headend till the last headend.

The tool delivers the following range of actionable insights for broadcasters and distribution service providers:

Tracking of Parent/ Same Feed

Areas of Operations Audit

Headend Count by Subscriber

Registered MSO Names(MIB)

Subscriber Revenue as per Ground

Speaking at the launch, Chrome DM founder and CEO Pankaj Krishna said, “The objective of offering such a comprehensive platform to broadcasters is to ensure transparent deals in the broadcaster-MSO ecosystem. With Chrome Interconnexion, broadcasters will be able to track source feed of fluctuations and take prompt corrective action.”

Also Read: TRAI order: Chrome has new method of analyzing impact on broadcasters

January 12, 2017
Chrome releases HD’s India penetration report

MUMBAI: Chrome Data Analytics and Media has released ‘Now Playing: HD’, a report around the rise and penetration of high-definition television in the Indian broadcast industry.

The report covers key aspects of the evolution of HD TV, which primarily gives broadcasters and advertisers a deeper insight into potential target markets. Not just this, the report captures nuances of an HD TV consumer that industry players can make the most of, for maximizing their consumer base.

Amongst a range of observations and findings, the report has come up with a list of factors that drive a consumer into purchasing high definition packs and set top boxes. During the research, it was found that DTH & Digital Operators push attractive offers while selling the SD or HD DTH boxes including foregoing installation costs that greatly encourage consumers to opt for HD TV viewing. On the other hand, when the consumer upgrades from SD to HD, he is required to pay for installation charges.

It was further found that on events of significance (eg: sports tournaments), HD boxes were charged to fulfil high quality viewership needs which means HD pack top ups were primarily event led.

Commenting on the changing trends in TV viewership, Chrome DM MD Pankaj Krishna said “HD is here to stay but understanding consumer behaviour, which is ever evolving, is the key to capture maximum markets. Also, with the launch of Reliance Jio, OTT HD consumption will be on a steep rise and we see this complimenting the HD consumption growth on television.”

The 60-page long report is divided into four sections, where the first part talks about the HD penetration in India. The second and third sections talk about factors affecting consumer choice of DTH Player and the last one talks about industry projections, making the report a wholesome approach towards understanding the HD penetration in the broadcast industry.

Owing to the rise of HD viewership in India, the overall HD penetration for All India metro cities stands at 1,766,709, whereas for tier II cities, the penetration is at 1,338,551.

September 16, 2016
Chrome releases HD’s India penetration report

MUMBAI: Chrome Data Analytics and Media has released ‘Now Playing: HD’, a report around the rise and penetration of high-definition television in the Indian broadcast industry.

The report covers key aspects of the evolution of HD TV, which primarily gives broadcasters and advertisers a deeper insight into potential target markets. Not just this, the report captures nuances of an HD TV consumer that industry players can make the most of, for maximizing their consumer base.

Amongst a range of observations and findings, the report has come up with a list of factors that drive a consumer into purchasing high definition packs and set top boxes. During the research, it was found that DTH & Digital Operators push attractive offers while selling the SD or HD DTH boxes including foregoing installation costs that greatly encourage consumers to opt for HD TV viewing. On the other hand, when the consumer upgrades from SD to HD, he is required to pay for installation charges.

It was further found that on events of significance (eg: sports tournaments), HD boxes were charged to fulfil high quality viewership needs which means HD pack top ups were primarily event led.

Commenting on the changing trends in TV viewership, Chrome DM MD Pankaj Krishna said “HD is here to stay but understanding consumer behaviour, which is ever evolving, is the key to capture maximum markets. Also, with the launch of Reliance Jio, OTT HD consumption will be on a steep rise and we see this complimenting the HD consumption growth on television.”

The 60-page long report is divided into four sections, where the first part talks about the HD penetration in India. The second and third sections talk about factors affecting consumer choice of DTH Player and the last one talks about industry projections, making the report a wholesome approach towards understanding the HD penetration in the broadcast industry.

Owing to the rise of HD viewership in India, the overall HD penetration for All India metro cities stands at 1,766,709, whereas for tier II cities, the penetration is at 1,338,551.

September 16, 2016
Music genre emerges top gainer in HSM: Chrome week 33

MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.

With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.

Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

August 23, 2016
Music genre emerges top gainer in HSM: Chrome week 33

MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.

With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.

Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

August 23, 2016