Tag: Chrome

  • Top-Rated Smartwatches to Buy During the Festive Sales

    Top-Rated Smartwatches to Buy During the Festive Sales

    The festive season in India isn’t just about lights and sweets; it’s the perfect time to level up your style and reward yourself with something that looks premium, performs brilliantly, and still fits your budget.

    For the young and restless audience, boAt smartwatches are not just gadgets. They’re companions that sync with your rhythm. This festive season, if you’re planning to score one of the top-rated smartwatches without crossing the ₹4,000 mark, boAt’s lineup deserves a closer look.

    Why are boAt Smartwatches Taking Over the Festive Market?

    What sets boAt apart in the sea of smartwatch brands is its ability to combine style with smart features, at prices that make sense. Every watch in their collection (Chrome Endeavour or Lunar Discovery Pro) offers a unique blend of features that appeal to today’s youth.

    You’ll find everything from metal design and AMOLED displays to health sensors and AI-driven insights, all neatly packed into sleek, statement-making designs. With IP-rated durability across the range, every boAt smartwatch doubles up as a reliable waterproof smart watch, perfect for active lifestyles.  

    What’s even better is that the entire collection is easily available online. Whether you’re exploring festive discounts on the official boAt website or major marketplaces, there’s always a deal waiting to be grabbed.

    Let’s explore a few boAt favourites that are currently ruling the smartwatch sales!

    boAt Chrome Endeavour

    The boAt Chrome Endeavour is for those who don’t like to settle, whether it’s their fitness goals or daily grind. It’s not just an Android smartwatch with fancy tracking; it’s a lifestyle coach on your wrist. What makes it truly next-gen is its AI Coach, which offers guided support, making workouts more tailored and effective.

    The AI-powered morning and evening summaries add a thoughtful touch. You start your day knowing what’s ahead, and end it reflecting on your progress. The personalised nudges are another clever addition, adapting to your routine instead of spamming your wrist with every notification. With auto-activity detection, your progress is well-accounted for, whether you’re cycling or running.

    It also monitors key health metrics like heart rate, SpO2, HRV, VO2 Max, sleep patterns, and stress, helping you understand your body in a better way. The 1.96” AMOLED display makes every notification, metric, or watch face vivid and easy to read. Its turn-by-turn navigation ensures you never lose your way on a run, hike, or city commute.

    All this comes in a sleek metal design and an IP68 Rating that’s resistant to splashes, sweat, and dust. Priced competitively under ₹4,000, it’s a perfect mix of brains and style for young Indians who value fitness and flair.

    boAt Lunar Discovery Pro

    The Lunar Discovery Pro is one of boAt’s best-selling watches. It’s bold, elegant, and effortlessly blends performance with sophistication.  

    The all-new metal design instantly gives it a premium touch. It’s a head-turner: sleek enough for a boardroom and tough enough for a morning jog. The HD display brings everything to life with crystal clarity, whether you’re reading texts under the sun or checking your workout summary post-gym.

    It comes with Bluetooth calling, letting you take calls directly from your wrist without reaching for your phone. The QR tray feature adds convenience for quick payments. Fitness enthusiasts will appreciate the multiple sports modes, which track a variety of activities, from running to yoga. Along with fitness tracking, it continuously monitors your heart rate, SpO₂ (blood oxygen levels), sleep quality, and stress. You can stay aware of how your body’s really doing throughout the day.

    What makes it truly stand out among smart watches for men (and women who prefer a bolder aesthetic) is that it doesn’t compromise on toughness or technology. For under ₹4,000, it feels like you’re wearing something way more premium.

    Choosing the Right boAt Smartwatch for You

    Finding your ideal smartwatch depends on what drives you. If you’re into fitness and need that extra push, Chrome Endeavour will become your personal trainer in disguise. If design and everyday versatility are more your thing, the Lunar Discovery Pro is unbeatable in its segment.

    For those who like experimenting, boAt’s Enigma series offers several top-rated smartwatches that cater to every mood, from minimal and classic to bold and futuristic. Since all of them connect seamlessly to Android devices, you’ll never have to compromise between compatibility and coolness.

    Style That Moves With You

    boAt’s smartwatch range doesn’t just tick boxes; it redefines what wearable tech can feel like for young Indians. They’re affordable without feeling cheap, fashionable without losing function, and smart enough to keep up with your most chaotic days.

    This festive season, as the smart watch sale wave hits every shopping platform, go for a watch that speaks your language. Check out the full collection of smart watches for men and women at boAt. Bring home a smartwatch that makes your work way easier.   
     

  • Chrome DM week 51: Religious genre emerges as top gainer

    Chrome DM week 51: Religious genre emerges as top gainer

    NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent.

    In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the Hindi movies genre has emerged a close second on the top gainers list with a marginal growth of 0.4 per cent in the all India market. In this genre, B4U Kadak has gained the highest OTS with 93.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, business news, English news, and infotainment have grown slightly by 0.15 per cent, 0.15 per cent and 0.07 per cent respectively.

  • Chrome DM week 50: Sports genre emerges as top gainer

    Chrome DM week 50: Sports genre emerges as top gainer

    NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent.

    In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the religious genre has emerged as a close second on the top gainers list with a marginal growth of 0.12 per cent in the all India market. In this genre, Sanskar has gained the highest OTS with 97.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, kids, Hindi Gec and business news has grown slightly by 0.08 per cent, 0.06 per cent and 0.06 per cent.

  • Chrome DM week 49: English GEC genre emerges as top gainer

    Chrome DM week 49: English GEC genre emerges as top gainer

    NEW DELHI: English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 2.34 per cent.

    In this category, Comedy Central has gained the highest OTS with 42.8 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the sports genre has emerged as a close second on the top gainers list with a marginal growth of 1.52 per cent in the all India market. In this genre, DD Sports gained the highest OTS with 97.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, English Movies, Business News, and Infotainment have grown slightly by 1.07 per cent, 0.93 per cent and 0.72 per cent.

  • Chrome DM week 46: Business news genre emerges as top gainer

    Chrome DM week 46: Business news genre emerges as top gainer

    NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent.

    In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the infotainment genre has emerged as a close second on the top gainers list with a marginal growth of 0.14 per cent in the all India market. In this genre, History TV18 has gained the highest OTS with 89.1 per cent.

    Read more coverage on ChromeDM

    Among other genres, religious, music, and youth have grown negligibly by 0.11 per cent, 0.08 per cent and 0.02 per cent.

  • Chrome DM week 43: Hindi news genre emerges as top gainer

    Chrome DM week 43: Hindi news genre emerges as top gainer

    NEW DELHI: Hindi news genre is the top gainer for week 43, 2020 of Chrome Data Analytics and Media data, with a marginal growth. The genre has grown by 0.49 per cent.

    In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, English GEC genre has emerged as a close second on top gainers list with a growth of 0.37 per cent in the six metros market. In this genre, Comedy Central has gained the highest OTS with 43.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, Religious, English movies, English news, kids, have grown negligibly.

  • Chrome DM week 42: Youth genre emerges as top gainer

    Chrome DM week 42: Youth genre emerges as top gainer

    NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent.

    In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Hindi movies genre has emerged as a close second on top gainers list with a growth of 0.94 per cent in the six metros market. In this category, B4U Kadak has gained the highest OTS with 93.8 per cent.

    Read more coverage on ChromeDM

    Among other genres, sports, kids, Hindi GEC, English GEC and religious have grown negligibly by 0.94, 0.69, 0.25, 0.20 and 0.19 per cent respectively.

  • Chrome dm week 41: Hindi News emerges as top gainer

    Chrome dm week 41: Hindi News emerges as top gainer

    NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent.

    In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Religious genre has emerged as a close second on top gainers list with a growth of 0.23 per cent in the six metros market. In this genre, Sanskar has gained the highest OTS with 98.2 per cent.

    Read more coverage on ChromeDM

    As per the data, no other genres including Infotainment, English Movies, Hindi Movies and others have grown during this period. 

  • Movies Now & DD Sports top respective genres: Chrome DM (updated)

    MUMBAI: The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

    Next in the tally is the sports genre which bagged the second spot in the chart, seeing a growth of 1.98 per cent. DD Sports lead the genre with 95.2 per cent OTS on all-India basis.

    With a growth of 1.96 per cent, English GEC grabbed the third spot. In the English GEC genre, Colors Infinity stood at number one with 46.9 per cent. 

    Hindi movies in Hindi-speaking market (HSM) bagged the fourth slot with a growth of 1.64 per cent and Star Gold lead the chart with 93.9 per cent OTS.

    Last but not the least, Hindi News genre stood at the fifth position with 1.18 per cent of growth with India TV leading the genre with 99.6 per cent. 

    public://Top Gainers.png public://Top Losers.png

    Among the losers this week, the youth genre in HSM decreased by 0.38 per cent. In this youth genre, however, Bindass was the top gainer with 90.4 per cent OTS. Kids genre dropped by 0.22 per cent this week wherein Nickelodeon stood at number one with 87.8 per cent OTS.

    The business news section recorded a fall of 0.13 per cent. However, Zee Business emerged the leader in the genre with 83.4 per cent OTS.

  • Landing page a promotional tool, works only for a finite period, says Chrome DM CEO

    In the television news ecosystem, the latest battle that has burst out is that of landing pages on distribution platforms such as DTH and cable TV operators being hijacked by older rivals for promotional feeds. Chrome DM founder and CEO Pankaj Krishna spoke to indiantelevision.com (excerpts):

     

    After Dual LCNs, channels taking over landing pages seems to be the latest trend. Your take?

    If you look at historical trends, broadcasters have been actively using landing pages to garner trials and thereby viewership for years together. The idea was that higher the availability, the greater the chances that the channel would attract repeat viewing. Until about a year back, MSOs had been monetising landing pages as a source of additional revenue stream by running promos and commercials. But broadcasters taking over landing pages in totality had actually started as a deal between a major broadcaster and a big MSO, and was quickly replicated by others.

    In more recent times however, it is the media coverage of the competition in the English News genre which has actually brought it to the forefront.  

    What we have also seen is that there seems to be an effort to achieve Dual LCN through the surrogate route of being present on the landing page, and then again at the channel’s usual point of placement. I would also like to add that, strictly speaking, a channel’s mere presence on the landing page does not automatically denote it being present on Dual LCNs. In other words, all landing pages do not constitute dual LCN.

    How does taking over a landing page increase viewership?

    According to Chrome OAP, when you switch on your TV, it takes an average time of 43 seconds to arrive at the desired programme or the channel, thus potentially adding to the landing page’s viewership under the present ratings system.

    In terms of trends, where is the landing page phenomena going/headed?

    According to the Chrome Landing Page Report (LPR), in Week 22 between 27th May and 2nd June, the Teleshopping genre has the highest instances of landing pages at 178 counts, followed by Hindi GEC and English News.

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    Source: Chrome LPR, Wk-22 (27th May to 2nd June)

    If you compare this data with data from the past few weeks, I am glad that there has been a considerable fall in the number of landing pages across genre s. Furthermore, if we examine data region-wise, compared to metro cities, the landing pages have been most visible in smaller market segments. For example, UP with a 1-10 lakh population segment has witnessed maximum instances of landing pages followed by Maharashtra and Goa. Interestingly, Kerala in its 10-75 lakh market category had the third largest number of headends with instances of landing pages. If we go a step further and make a content-wise assessment, it is teleshopping which emerges as the top genre with instances of landing pages followed by Hindi GEC and English News. Yet the over-all trend seems somewhat inconsistent in view of the fact that the landing pages on channels for kids had shot up almost three times in the 22nd week before taking a drastic plunge in the third week. Moreover,

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    Telugu channels have been relatively flat through the three weeks.

     

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    Source: Chrome LPR, Wk-22 (27th May to 2nd June)

    But, wouldn’t MSOs be the bigger beneficiaries here?

    It is certainly an additional source of revenue generation for the MSOs considering that the landing page is priced on the higher side. For broadcasters on the other hand, they get to increase their viewership as well as the OTS (Opportunity-to-see). Based on a back-of-the-envelope calculation, on DTH platforms, it could run into almost Rs. one crore a day!

    How ethical is it to resort to landing pages to increase viewership?

    From the broadcaster’s standpoint, the concept of landing page as of now is open-ended. Otherwise, this would amount to a clear distortion of market stemming from exorbitant biddings offered to Multi system operators (MSOs) and the DTH Operators, who control landing pages.

    Given the tricky nature of the subject, it’s a matter of subjectivity and only the designated regulators can take a call, one way or another. I would say that taking over landing pages to boost viewership should not be used as it would force others to follow suit thus eventually triggering a bidding war.

    As a matter of fact, landing page is a promotional tool which works only when it is utilised for a finite period. If allotted to broadcasters, it would make no sense as it would amount to converting a neutral advertorial space to a full-time channel effectively, unfair for the rest of the competition.