ITV

Tag: Christmas

  • Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Swiggy’s latest campaign helps Santa Claus find new job this Christmas

    Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries in his absence? In an apparent answer to this question, Swiggy Genie has come up with a quirky creative called the #SantaOpenToWork campaign. The timely campaign, conceptualised by Dentsu Webchutney, hilariously depicts Santa delegating all his gift deliveries to Swiggy Genie.

    At the heart of the campaign is a ’video resume’ by the Father Christmas himself, explaining his decision to move on, and rallying recruiters to hire him. To make things real, the video is accompanied by an actual LinkedIn profile which states Santa’s achievements with fun posts aimed at potential recruiters.

    The campaign aims to showcase how gift-givers can outsource all their delivery tasks to Swiggy Genie this Holiday season, just the way Santa is. So, while Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries. The short film is directed by Tom Koshy and produced by Raj Banerjee.

    “Our starting point was quite simple: if Swiggy Genie is taking over deliveries, what will Santa Claus do? But we knew we had a winner when we thought of crafting the entire campaign around the #OpenToWork feature, which has become an instantly recognisable mnemonic. I hope people have as much fun watching the campaign as we had creating it,” said dentsu Webchutney creative director Sanket Audhi.

    To create more buzz around the campaign, digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts lead people to Santa’s video resume. Swiggy has also used their Genie/Instamart channels to drop unbranded flyers and business cards from Santa, with a special QR Code leading people to the video, said the statement.

    Swiggy director of marketing Sneha John said, “We wanted to remind Swiggy users and non-users alike that they can depend on Swiggy Genie to take care of gift deliveries and other chores this Christmas season. The #SantaOpenToWork campaign does just that, with some Christmas cheer and smart humour.”

  • Select CITYWALK celebrates Christmas on an uplifting note with their #CityHopesAgain campaign

    Select CITYWALK celebrates Christmas on an uplifting note with their #CityHopesAgain campaign

    In the true spirit of bringing good cheer and optimism, the very tenets of Christmas celebrations, Select CITYWALK, the most popular shopping centre in Delhi NCR, calls on us to experience the joy of giving and celebrating togetherness now more than ever. While 2020 was never how any of us envisioned, this year taught us that kindness is what matters more than anything else. We got to give, share, and love a lot more. 

    And so, to bring that spirit of compassion, kindness and togetherness to the forefront this festive season, Select CITYWALK encouraged its patrons to take the time this festive season to enjoy the small and beautiful things in life and create magical memories with family and friends. Conceptualised and created by RepIndia, the campaign showcases that the secret to a happy holiday season lies in giving. It aims to inspire the idea of spending quality time with family and celebrating the warmth and safety of home regardless of the circumstances. 

    The campaign's video features an original song with a moving narrative. A sweet melody that resonates with the warmth of the holiday season, this song was written, composed, and sung in-house by Pallavi Malhotra. The song's video is a beautiful representation of the thought that ‘the greatest gift isn't the one you get; the greatest gift is the one you give’. 

    Evidently, the song has struck a chord with many online viewers and garnered massive reach on all of Select CITYWALK’s social media platforms. Commenting on the campaign launch, Gitanjali Singh, Vice President- Marketing, Select CITYWALK said, “We are ending the year on a positive and hopeful note.

     We have adapted and evolved this year without compromising on experience. Through our festive campaign, we aim to spark a sense of giving by caring for all those people in our lives who matter to us so much. 

    Also, with people fulfilling others’ wishes in place of their own, it’s a showcase of filling others with hope in an otherwise trying year and how Select CITYWALK is at the center of it all.” Archit Chenoy, Managing Director at RepIndia said,” When we think about the essence of Christmas there is one very special gift that stands out above the rest. That’s the magical feeling we wanted to bring to life this year – in spite of the precarious situation we are experiencing together. 

    We wanted to showcase the magic of Christmas and the importance of togetherness, which truly is more than just a gift.

    With this campaign, we hope to remind customers of that special moment during Christmas time, and give them an avenue to be able to treasure those moments.” 

     

     

     

     

  • What Santa could gift us this Christmas

    What Santa could gift us this Christmas

    MUMBAI: As children, Santa Claus was very real for us. Even if he sat under a fake Christmas tree in an Akbarally’s department store in Mumbai, with padding under his suit to give him that potbelly, and rouge on his cheeks, and a false snow white beard, which jiggled every time he said ‘Ho! Ho! Merry Christmas.’ For us, it was exciting to see other children big-eyed, nervous, eager smiles on their faces, as they waited their turn to get to Santa. Father Christmas, as he’s known in English folklore, embodies the very spirit of the season: that of love and giving.

    The world overall – and our media and entertainment industry –needs a lot of loving and giving this year. Bruised and battered by the Covid2019 induced lockdowns in various states, and countries, it is celebrating Christmas with severe restrictions in place. A new mutant strain of the SARS CoV2 virus that has popped up in the UK has made governments in almost every nation jittery. Curfews, various levels of lockdowns, and border closures have been re-imposed, once again choking the breath out of any economic revival that could have happened.  

    Fear is very much prevalent all around.  The season to be jolly appears to be pretty un-jolly. Christmas is going to be cold – really cold, without the warm emotions the season brings.

    The good news is that various vaccines are going to be available on a massive scale. But we don’t know clearly how long they will be effective; and how much time it will be before every one of us gets a jab.

    The good news is that jolly old Santa is still around. And if he is listening – which we are sure he is – we’d like him to shower the world with oodles of good gifts and tidings this Christmas 2020. Here’s a wish list from us at Indiantelevision.com for the world and the media and entertainment industry:

    ·    Miraculously, as if by sleight of hand or an act of God, the SARS CoV2 virus loses its potency, and does no harm to any human being. Yes, we cannot bring back the ones we have lost. But we can definitely do with knowing that we will lose no more and that we are free to go where we want to without terror coursing through our veins.

    ·    Now if that is not possible, ensure that the vaccines miraculously provide a permanent defence against the dratted bug and that with one fell stroke, every human being on this planet gets an injection. For that, the pharma companies and governments will have to be sensible, honest and get their acts together super quick.

    ·    The world we live in is a beautiful place. The lockdowns enabled us to see it for its beauty without the horrors and synthetic creations of mankind damaging it. Governments the world over and earth’s denizens need to remember this for eternity. Natural rather than artificial needs to be the mantra, if we want our future generations to enjoy it.

    ·    The economic engine needs to start chugging and gain momentum. Money, the magical fuel, needs to flow smoothly to enable this to take place.

    ·     Consumer sentiment needs to turn around from being cautious and hoarding to one which is open to spending and living life to its fullest.

    ·     For the media and entertainment industries, this means that brands will be willing to spend to get king and queen consumer to buy them.

    ·    Result: the print, television, OTT, cinema industries will serve as a good medium to induce consumers to make purchases through persuasive communications in the form of advertising and TVCs.

    ·    Net outcome: the red ink on the balance sheets of many a company will steadily turn to black.

    ·   The content that is pumped out on TV, cinemas, and OTT platforms is innovative and attracts sticky eyeballs, stickier than ever before.

    ·   Let new talent in every sphere of entertainment get a chance to flower, to showcase his or her skills.

    ·   Let inclusiveness be real, and be put into practice in day to day work: alternate sexualities, genders, differently-abled and folks from every caste and creed truly be given equal opportunity.

    This is our bucket list of what we would like Rudolf the red-nosed reindeer and his boss to bring us this year. It’s by no means comprehensive; it may not even be apt, but it is the message we are sending out to the universe; hopefully it will reciprocate in full measure.

    We would love you to share your wish list for Santa too. Do it. It can be fun. Please post in the comments below.

  • Ahead of Christmas, Winkies rolls out new TVC to ‘sweeten the season’

    Ahead of Christmas, Winkies rolls out new TVC to ‘sweeten the season’

    NEW DELHI: Winkies, a cake specialist, has rolled out a special Christmas-themed TVC ahead of the holiday season. Conceptualised by Enormous Brands, the film aims to deliver a sweet moment of joy whenever it's needed, and will be aired on various TV channels and social media platforms during the season.

    The campaign focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.

    The two-minute ad film shows the innocence of a child and how he's heartbroken when he comes to know that Santa isn’t real, instead his dad dresses up as Santa every year. He finds the clothes and shoes worn by his dad to play Santa, which makes him even more upset. To reignite his belief and joy, his sister dresses up as Santa and leaves him a present – a Winkies cake.

    Anirban Ghosh, CEO, Switzindia said “We wanted to create something unique for the holiday season. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC." 

    Ashish Khazanchi, managing director, Enormous Brands explained the concept behind the film thus: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”

  • Radio One partners with Gonuts to bring Joy this Christmas

    Radio One partners with Gonuts to bring Joy this Christmas

    Mumbai: Gonuts, Asia’s largest and most influential celebrity commerce platform and Radio One, India’s leading radio channel, announced their partnership to bring the celebration of Christmas with an XMAS surprise like never before.

    The aim of this partnership is to bring cheer and joy in the lives of people. 2020 has been a tough year and as it ends with X MAS celebrations, Radio One and Gonuts are looking to offer a phenomenal surprise for this extra ordinary year. Under the partnership, Radio One will run contests on their channel during the Christmas week and 1 lucky winner each from Mumbai, Delhi and Bangalore will get a chance to surprise their loved ones with a sweet Christmas present.

    The winners will get a chance to enthral their families with a personalized shoutout from India’s most admired celebrities and one lucky winner in each city will get an e visit from Santa as a festive surprise from Gonuts.

    This is a unique addition to Gonuts offerings to bring delight to its users. GoNuts has a portfolio of over 700 celebrities across categories like films, television, sports and music, amongst others, available on its platform. This gives users a diverse range of celebrities to choose from to convey personalized messages to their loved ones. The platform has leading celebrities including Shankar Mahadevan, Hand Raj Hans, Shaan, Kailash Kher, Talat Aziz, Shibani Kashyap, Daboo Ratnani, Sivamani, Ankit Bathla, Shivin Narang, Jonty Rhodes, Lance Klusener, Ranveer Brar and Vicky Ratnani.

    Announcing the partnership, Joji George, Co-Founder Gonuts, said, “We are extremely happy to partner with Radio One. Gonuts is a premium platform and our brand purpose is to deliver joy and make people’s lives richer. On this Christmas, we are working with our partners at Radio one to bring smiles to people using personalised video messages from Santa and e – visits to their homes. Let’s go nuts this Christmas.”

    Commenting on the partnership, Gaurav Sharma, Chief Programming and Digital Strategy Officer said, “We are delighted to be the radio partner of Gonuts for this Christmas. The initiative is designed to ensure maximum listener engagement and unparalleled customer experience. Innovation is in the DNA of Radio One and every year we strive to develop unique solutions for our audience.”

  • Amazon Prime Video to premiere exciting titles as year-end festive treat

    Amazon Prime Video to premiere exciting titles as year-end festive treat

    MUMBAI: With the Christmas and New Year festivities are round the corner, Amazon Prime Video has come up with the treat of exciting titles and all-time favourite international classics.

    Prime members can stream a selection of recently released Indian films, including Telugu biopic George Reddy on 25 December, Malayalam cop-chase Jack and Daniel on 24 December and a Malayalam title Sullu on 27 December shortly after their theatrical release.”

    Amazon Prime Video to have a digital premiere of Ujda Chaman, exclusively, on the platform within weeks after its release, the statement added.

    Ujda Chaman is the story of 30-year-old Chaman Kohli, who suffers from a lack of self-confidence due to premature balding. The film touches upon a social topic of an ordinary bald man.

    Ahead of Xmas celebrations, the platform is about to release, some of the popular international titles including New Year’s Eve, Alvin and the Chipmunks, The Polar Express and many more.

  • Christmas at Star – inspiring imaginations by spreading joy and touching hearts!

    Christmas at Star – inspiring imaginations by spreading joy and touching hearts!

    MUMBAI: On the wintry morning of 20th December 2018, as the first kid stepped through the gates of Star, a canopy of gifts greeted him. The glee of excitement on his face couldn’t be contained as he saw what waited for him inside – a Christmas miracle that went beyond the stars! 

    For Star India’s annual ‘Bring your kids to Star’ event, a space-themed wonderland was created. More than 600 kids accompanied their parents to work. 

    The brilliant amalgamation of Christmas and Space mesmerized the kids as well as the adults witnessing it. Offices across Mumbai, Bengaluru, Gurugram, and Kolkata decked themselves up for the grand event, waiting for the kids to walk in. The enchanting décor cast a spell on whoever walked by, stopping them in their tracks to pose for pictures at every corner!

    “My kid refused to leave the premise at the end of the day. He is looking forward to the next year already!”, says the mother of a 2-year-old bundle of joy. 

    The celebrations didn’t end there. The true spirit of Christmas is the spirit of giving. And that’s where the celebrations headed next. On day two, Star opened its gates for the wonderful kids from NGOs like Ashadeep from Mumbai, Sparsha Trust from Bengaluru, CINI from Kolkata and SaarthakPrayaas from Gurugram. Work took a backseat as the employees left no stone unturned for these kids and poured in their hearts to make it a memorable day for them. They were not only entertained with the fun activities and games but also given something meaningful to take back – the inspiration to dream. “Sapne dekho. Aur sapno ko pura karna hai toh poori immandari se mehnat karo”, said Amita Maheshwari, President  & Head, Human Resources – Star India in a special session addressing the kids.

    “The event reiterated the value that drives Star – because family comes first” says Amita. “It speaks of our responsibility to do the right thing and to inspire kids to dream and build their future.”
     

  • Guest Column: The role of digital marketing in achieving better ROI during festive seasons

    Guest Column: The role of digital marketing in achieving better ROI during festive seasons

    When it comes to the world of marketing and advertising, festivals provide a unique opportunity to reach a wide audience with an almost singular emotion- “celebration”. And while in western markets, this peak season is predominantly during Christmas, it is a completely different ball game in India. From Diwali and Dusshera to Holi, Eid and Christmas, festivals and their corresponding festivities and celebrations abound through the year. This creates an interesting opportunity for marketers to drive engagement and sales through several periods of the year, while also keeping an eye on brand building.

    In the pre-digital era, this indicated large sweeping mainline campaigns that aimed at targeting as wide an audience as possible. However, this strategy often hit a speedbump because being part of a diverse country such as this, the celebrations and cultures associated with each festival vary from region to region. And that is the issue that the digital space has resolved for brands as well as marketers. Instead of just one blanket campaign, we are finally able to customise and channel the right message to the right individual. 

    This is especially important when you consider that festivals are more about pushing for sales rather than mere brand building. Take the recent Big Billion Day Sale campaign by Flipkart, with a plethora of influencers and creatives that generated every aspect of every point of sale was covered across regions and demographics. Although not around a specific festival, the ‘festive season’ as it is popularly known to be allows us to widen the reach of this messaging further, and the fact that it is not a singular creative asset-led campaign helps maintain freshness in the content.

    Now combine this with strong consumer data and deeper insights on culture, and what you have is the opportunity to build messaging basis a prevalent conversation or sentiment online. And by mapping these two well with nimble content creation capabilities where assets are created, not in weeks or months, but a few days and at times even hours, one can deliver creative assets that engage consumers while not only providing value, but also propagating the brand’s values.

    What this understanding of culture also does is to help brands focus on deep consumer insights about what a festival truly means to people today. An interesting case in point was Netflix’s film around the worry everyone has with respect to gifting during festivals,which led to a widely enjoyable creative that had its sentiment analysis spot-on, generating a smile across everyone’s face.

    The above example also showcases that the era of wider reaching creatives isn’t over.In fact, while the digital space allows us to hyper target and create content that is well aimed, it also allows us to not lose what the larger message of the brand is. This is because when the avenues to propagate a message increase and the data allows one to target, then you can both, deliver a wider message for brand building along with smaller, more targeted content for sales. In other words, the digital platform allows you to have your cake and eat it too.  
     

  • Star Movies and Star Movies Select HD celebrate Christmas with Star Wars fans

    Star Movies and Star Movies Select HD celebrate Christmas with Star Wars fans

    MUMBAI: Always showcasing the best in Hollywood cinema, Star Movies and Star Movies Select HD have a Christmas-eve treat lined up for its Star Wars fans. For the first time on Indian Television, Star Movies and Star Movies Select HD will air ‘Rogue One: A Star Wars Story’ on December 24, 2017 at 1 PM & 9 PM.

    Rogue One: A Star Wars Story is an all new epic adventure which is loaded with more battle action than any of its seven predecessors. Produced by LucasFilm and directed by Gareth Edwards, the story brings together a group of unlikely heroes together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction.

    Rogue One: A Star Wars Story centers on a female warrior (Felicity Jones as Jyn Erso) who is driven by destiny to take on the mightiest power in the galaxy. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become a part of something greater than themselves. The movie urges ordinary people to ‘Join the Hope & be a Part of the Rebellion’ to avert destruction of unprecedented scale.

    Said to be perhaps the darkest, most action-packed Star Wars instalment, director Gareth Edwards’ standalone adventure establishes its own rhythm, balancing fan demands with grand, poetic moments unlike anything this cinematic galaxy has previously achieved.

    Watch the Indian Television Premiere of Rogue One: A Star Wars Story on Star Movies and Star Movies Select HD on December 24, 1 PM & 9 PM

  • Sony Pix and Le Plex HD brings special line-up this Christmas

    Sony Pix and Le Plex HD brings special line-up this Christmas

    MUMBAI: Hang up your socks already as Santa Claus arrives early this year on Sony PIX and Sony Le PLEX HD. Starting December 18, Sony PIX promises the Biggest Blockbusters with PIXmas Party every night at 11 PM right till 31st December! To add to the celebration, the channel has a special line-up for Christmas eve which includes the mega Indian television premiere of Passengers.

    Starting December 18, the coolest party around the block, PIXmas Party will light up your night with the most entertaining and action packed movies such as The Last Witch Hunter, Ghostbusters, Hitch, Total Recall and Guardians of Galaxy amongst other mind blowing choices every night at 11 PM.

    To add to the amazement is a special line-up on December 24. Start your joyous day on a light note with the perfect feel good movie, Tangled and untangle the destiny of Rapunzel with Sony PIX. Next comes the inspiring film; the biopic of world cricket’s biggest blessing, Sachin Tendulkar in the documentary, Sachin: A Billion Dreams followed by the Indian Television Premiere of Passengers where Chris Pratt and Jennifer Lawrence transport you to a mystic world.

    As we further glide into Christmas Eve, Sony PIX raises the tempo with The Fast & The Furious 3: Tokyo Drift and The Incredible Hulk,and ends this merry line-up witha kick and bang with Goal 2.

    ThePremium Fun Hangout for Movie Lovers, Sony Le PLEX HDtoohas a special lineup from 25th December to 31st December at 3 PM. This line-up includes compelling and entertaining movies such as the Girl on the Train, the Danish Girl, Trumbo, Legend, Hunt for the Wilder People, Neighbors 2 and The Light between Oceans.