ITV

Tag: Christmas

  • Sony BBC Earth brings sweet treats to your screen this Christmas

    Sony BBC Earth brings sweet treats to your screen this Christmas

    MUMBAI: In the magical spirit of Christmas, where the air is spiced with cinnamon and jingles play like sweet whispers in every corner, there’s one thing that never fails to unite us all—our love for Mithai (sweets)!

    Whether it’s the nutty crunch of a Christmas toffee or the creamy swirl of a festive pudding, desserts are the real MVP of the holiday cheer.

    This year, Sony BBC Earth has a delightful treat in store for all sugar enthusiasts with its festive anthology, All Things Sweet. Tune in on Christmas Day, from 9:00 am to 8:00 pm, for a jolly journey through the art and science of holiday confections that’s guaranteed to be sweeter than Santa’s cookie jar!

    The anthology features select episodes of Inside the Factory and Inside Hotel Chocolat, taking viewers on an immersive journey into the production of iconic desserts. From ice cream to cakes and chocolate, the shows uncover the innovative processes that bring these festive staples to life.

    The lineup begins with an exploration of ice cream, showcasing a family-run factory in Aberdeenshire. Viewers will learn about cream production, the science behind sprinkles, and the development of non-drip ice candies. The focus then shifts to cakes, featuring the making of the iconic jaffa cake, complete with zesty orange jelly, fluffy sponge, and rich chocolate.

    In a special episode on chocolate, the spotlight turns to the meticulous craftsmanship that transforms cocoa beans into delectable chocolate bars. The episode dives into the science of flavour and texture, offering a visual feast of the chocolate-making process.

    Other highlights include the high-speed production of 2000 mince pies per minute, a fascinating look at tinsel-making with Cherry Healey, and Ruth Goodman’s exploration of the explosive history of Christmas crackers. The journey concludes with the creation of grand chocolate sculptures, a true testament to culinary artistry.

    Catch the magic of All Things Sweet on Sony BBC Earth this Christmas and indulge in the festive joy of sweet traditions.

  • TheSmallBigIdea hijacks Christmas celebrations with #MerryChristmasTakeover

    TheSmallBigIdea hijacks Christmas celebrations with #MerryChristmasTakeover

    Mumbai: In a groundbreaking marketing move, TheSmallBigIdea’s film marketing division took Christmas branding in cities nationwide by storm to promote the anticipated film starring Katrina Kaif and Vijay Sethupathi, titled ‘Merry Christmas.’ The team employed unconventional guerrilla marketing tactics, with volunteers strategically placing themselves under many ‘Merry Christmas’ branding in the city. Armed with placards displaying the movie’s release date, the #MerryChristmasTakeover, on the ground campaign caught the attention of passersby and created a buzz around the film.

    Taking the promotion to the digital realm, the Instagram handle of Tips Films orchestrated a social media takeover by hijacking posts from other brands. Leveraging the generic holiday wishes of ‘Merry Christmas’, the film seamlessly integrated itself into the festive narrative, creating a unique and engaging promotional strategy. This innovative approach not only utilized physical media assets around the city but also extended its reach to the digital medium, ensuring maximum visibility for the film.

    Moreover, as the world shared their Christmas party moments on social media, Team Merry Christmas joined in the fun. Leveraging the power of AI, TheSmallBigIdea infused playful elements from the movie, such as teddy bears and origami, into twisted party pictures featuring the movie’s cast, resulting in a celebration that seamlessly blended the joy of Christmas with the excitement of the upcoming thriller.

    Commenting on the campaign, TheSmallBigIdea director – key accounts Sanmesh Sapkal said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”        

    TheSmallBigIdea’s film marketing division has been the digital marketing partner for most films in the Hindi film industry. In 2023, the digital marketing agency executed innovative campaigns for films like Rocky Aur Rani Kii Prem Kahani, Tu Jhoothi Main Makkaar, and Bholaa among others. With a diverse client mix, they seamlessly balance work for traditional, technology, and entertainment sectors, creating synergies that enhance their overall impact.

    On-ground Takeover 

    Mumbai

     Bengaluru   
     

     Kolkata   
     

     Ahmedabad   
     

     Chennai  
     

    Delhi   
     

    Social Takeover   
    https://www.instagram.com/s/aGlnaGxpZ2h0OjE3OTQ0OTYyODIxNzU0NjYy?igsh=d2FuOHE3MHFpc2hr

    AI Assets   
     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Katrina Kaif (@katrinakaif)

     

  • Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Mumbai: The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, is set to usher in the joyous spirit of Christmas with the launch of a Computer-Generated Imagery (CGI) video this season for Pulse.

    In today’s digital era, CGI has become a tool for capturing online consumers’ attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognising the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

    The video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, unfolds on a bustling road with people strolling and cars in motion. A prominent billboard showcasing the brand ambassadors holding Pulse candy. In a whimsical turn of events, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck a pulse candy from the billboard before disappearing into the sky. The video concludes with a playful message that reads, “Even Santa can’t resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!!”

    Enclosed is the link of the video –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

    Commenting on the campaign launch, DSFL DS Group GM, Marketing Arvind Kumar expressed, “We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilisation of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season.”

  • BIG FM & Sunil Grover’s ‘Sabse BIG Secret Santa’ brings joy to underprivileged kids this Christmas

    BIG FM & Sunil Grover’s ‘Sabse BIG Secret Santa’ brings joy to underprivileged kids this Christmas

    Mumbai:  As everyone prepares to ring in the Christmas season, one thing people look forward to with bated breath is Secret Santa. Spreading smiles and bringing festive cheer to the underprivileged children at St. Catherine’s Home, an NGO in Mumbai, BIG FM, one of the leading radio networks in the country, teamed up with the supremely talented actor and comedian Sunil Grover for its latest initiative, Sabse BIG Secret Santa. The initiative focused on extending the celebrations to underprivileged kids, encouraging netizens to come together and make Christmas special by gifting  special presents to the children.

    As a part of the initiative and spreading smiles across the country, BIG FM has collaborated with NGOs pan-India where the radio network has donated clothes, stationary and other gifts to the underprivileged kids. Taking the festivities a notch higher, Sunil Grover shared some joyful moments with the children, where he distributed gifts, and spent some quality time with them with dance and music. He was also joined by BIG FM popular RJs – RJ Dilip and RJ Abhilash, who engaged with the kids through lively interactions, which not only enhanced the festive flair but also created lasting memories for the children. The generosity of donors and Grover’s personal involvement have planted seeds of happiness and optimism that will surely grow in the hearts of these kids for years to come.

    Sunil Grover, reflecting on the initiative, expressed, “Christmas is the festival of endless joy and fun, and what better way to celebrate it than with kids? I couldn’t be any happier about making this Christmas memorable for the children at St. Catherine’s Home. Bringing a smile to their face meant the world to me, and I am truly grateful to team BIG FM for bestowing this golden opportunity upon me with the Sabse BIG Secret Santa initiative. It enabled me to extend the festive cheer beyond just my family and friends.” 

  • Santa’s picks: Seven shows to make your holidays merry & bright!

    Santa’s picks: Seven shows to make your holidays merry & bright!

    Mumbai: As the winter chill embraces our homes and the scent of joy fills the air, it’s time to cozy up with a cup of hot chocolate and dive right into the festive season. What better way to celebrate than embarking on a marathon of festive shows that promise laughter, love, and a sprinkle of the holiday cheer? From thrillers to amusing comedies, we have curated a list that will capture the essence of Christmas for you. May your days be merry, your binge sessions be jolly, and your heart be light with the magic of the season!

    Mistletoe Murders

    Platform: Audible

    Excited to experience a Christmas that isn’t just about jingle bells and mistletoe but a thrilling escapade filled with mystery, romance, and laughter? This audiobook is the right pick for you. Join Emily Lane, the owner of ‘Under the Mistletoe,’ in a quaint town where her Christmas-themed store becomes the backdrop for not-so-quaint local murders. Tune into this Audible mystery where Emily’s charming exterior conceals a secret past, and Detective-Constable Sam Wilner wonders if there’s more to her than meets the eye. This audiobook promises a holiday-themed thriller that will keep you on the edge of your seat.

    The Christmas Guest

    Platform: Audible

    Experience the enchanting Cotswolds manor house through the eyes of Ashley Smith, a lonely American studying in London, invited to spend Christmas at the manor. Documented in her diary, Ashley’s idyllic holiday takes a mysterious turn with the Chapman family and the secrets that lurk within the old manor. Is there something strange about the old house? What could the motives of the mysterious Chapman family be? And what holiday horrors might be lying in wait? This audiobook promises a perfect blend of romance, suspense, and holiday magic that will keep you hooked from the first chapter to the last.

    Bright Lights, Big Christmas

    Platform: Audible

    For those yearning to hear a feel-good Christmas story, ‘Bright Lights, Big Christmas’ on Audible offers a delightful mix of country charm and city magic. Follow Kerry Tolliver as she trades the mountains of North Carolina for the bustling streets of New York City during the Christmas season, ready to try to carve out a new corner for herself. With family ties, quirky neighbours, and unexpected romance, Kerry’s adventure is a delightful mix of country charm and urban romance. This audiobook is a perfect choice for those seeking a Christmas story with a touch of humour and romance!

    Elf Me

    Platform: Amazon Prime

    There is no stop to browsing what you can watch this Christmas. Get ready for a laugh-out-loud comedy with ’Elf Me’! In this film, you will meet Trip, an unconventional elf, on a hilarious journey as Santa Claus’ not-so-traditional helper. Teaming up with Elia, a shy and unconventional boy, Trip discovers the true meaning of friendship. It is a heartwarming tale filled with humour, magic, and the spirit of Christmas, which makes for a must-watch this holiday season.

    Your Christmas or Mine 2

    Platform: Amazon Prime

    The holiday hurley-burly continues with Hayley Taylor and Hubert James Hughes in this uproarious Amazon Prime sequel. Join them for another uproarious family Christmas filled with laughter and chaos. This much-anticipated sequel promises to deliver the perfect blend of comedy and heartwarming moments, making it a perfect watch for those looking to continue the festive fun.

    Christmas as Usual

    Platform: Netflix

    In time for the holiday season—a cultural clash wrapped in festive cheer, ‘Christmas as Usual’ on Netflix unfolds the chaos when Indian roots meet Norwegian traditions. In this film, you can join Thea, portrayed by Ida Ursin-Holm, and Jashan, played by stand-up comic Kanan Gill, as they navigate the mayhem that ensues when Indian roots meet Norwegian traditions during Christmas. This romantic comedy, straight from the Nordic region, promises laughs, love, and a celebration of diverse holiday customs.

    Family Switch

    Platform: Netflix

    In this chaotic Christmas comedy, the Walker family experiences a pre-holiday upheaval when a cosmic event swaps parents with their teenage kids. The film is a comedic rollercoaster headlined by Jennifer Garner and Brady Noon, adding a festive twist to the body-swap genre. Jennifer portrays Jess Walker, the meticulous and organized mother who discovers that her way isn’t always the best for everyone. Get ready for laughs and moments of plunging into pandemonium in this Netflix holiday special.

  • Ranveer Singh and Nutella wish you a Merry Christmas!

    Ranveer Singh and Nutella wish you a Merry Christmas!

    Mumbai: As the Christmas preparations are in full-swing and everyone ticks-off their extensive checklist, Bollywood actor Ranveer Singh reminds everyone to not miss adding the secret ingredient to elevate the festive cheer, i.e., Nutella. In a heartwarming digital film, Ranveer extends warm wishes for a Merry Christmas and invites everyone to add a touch of Nutella magic to the Christmas checklist.

    As seen in the film, Ranveer is ticking off his Christmas checklist to celebrate the occasion with dear ones. While doing so, he playfully recollects sweets aren’t in his checklist. Ranveer then reveals his trick to add sweetness to any occasion, Nutella, of course. He then shares a reminder with everyone to add a touch of Nutella magic to their Christmas checklist. The digital film ends with Ranveer wishing for everyone’s Christmas to be as sweet as Nutella and the New Year to be filled with happiness and joy.

    As part of the Spread the Love campaign, Nutella has created a series of short festive films with Ranveer Singh to capture the essence of the holiday spirit, and centres around spreading love and sweetness to the lives of our loved ones during the most magical time of the year.

    Join Nutella and Ranveer Singh in spreading the sweetness of the season. May your Christmas be filled with love, laughter, and the irresistible magic of Nutella.

  • Jingle All the Way to KidZania’s Winter Wonderland: A Festive Spectacle for the Whole Family!

    Jingle All the Way to KidZania’s Winter Wonderland: A Festive Spectacle for the Whole Family!

    Mumbai: KidZania India is delighted to announce the anticipated arrival of the festive season with enchanting Winter Wonderland, taking place at KidZania Delhi NCR and Mumbai from 15 December 2023 to 7 January 2024. Families and children are warmly invited to immerse themselves in the timeless charm and joyful spirit of the holidays. KidZania’s Christmas celebration goes beyond being just a holiday; it’s a special time for families to unite, craft beautiful memories, and bask in the wonder of the holiday spirit. KidZania transforms into a winter wonderland, resonating with the jingle of bells and the warmth of holiday cheer, creating an experience for all.

    Event Highlights:

    Giant Snow Globe:

    ●  Step into the spectacular Snow Globe, pose and capture the joy and memories of the festive season, and let the spirit of Christmas shine in every snapshot!

    Tinkle Mega Collection Box:

    ● The mega launch of Tinkle Mega Collection in KidZania —the ultimate pack for every comic lover! The collection boasts over 500 stories that feature every toon in the Tinkle universe. Calling all Tinkle fans to unveil the life-size grand box, meet the characters, participate in Kool activities and immerse themselves in the joy of the season!

    Nestle Ceregrow Christmas Art Challenge:

    ●  Dive into the festive spirit with ‘Nestle Ceregrow Christmas Art Challenge’. A heartwarming competition, as you create and present your nutritious Christmas art bowls using Ceregrow, fruits and vegetables of your choice. The selected winners get a chance to win delightful Ceregrow goodies and hampers.

    FSM Carol Singing Workshop:

    ● Professional music teachers guide you through the art of Carol Singing, harmonizing with musical instruments. Learn, practice, and shine and showcase your newfound skills in a heartwarming performance before a captivated audience – a festive experience that resonates with joy and musical cheer!  

    Santa Parade with RightZkeepers:

    ●  Delight in a spirited parade led by Santa, Suppandi and our lovable RightZkeepers, adding extra merriment to the Christmas Party!

    Christmas DIY:

    ● Get creative with Paper Plate Christmas Wreath, DIY Popsicle Xmas Hanging, Xmas Bookmark Making, and more festive DIY activities

    Games:

    Ballistic Bingo Blast

    ●  Aim and toss – with five chances, can you master the art of precision? Give it your best shot and win exclusive KidZania vouchers!

    Arctic Pin Tumble

    ●  Can you topple the icy pins in just two tries? Keep the excitement alive, score big, and unlock exciting prizes.

    Jolly Ring Toss Challenge

    ●  Take your chances, toss the ring, aim for victory, and become the ultimate ring-toss maestro. Are you up for the challenge?

    Each visitor will get a free Santa hat, that’ll help spread warmth and holiday cheer throughout the party!

    KidZania India chief marketing officer Rahul Dhamdhere, said, “It’s a season when hearts are filled with goodwill, and the joyful tunes of carols echo in the atmosphere. At KidZania, our aim is to introduce the enchanting charm of Christmas, particularly to children, providing them with an unforgettable experience through our planned activities”

    KidZania invites everyone to join in the Christmas celebration to enjoy exciting activities & games with family and friends, infusing the season with merriment, creativity, and the magic of Christmas!

  • Enormous melts hearts in new Christmas film for Winkies

    Enormous melts hearts in new Christmas film for Winkies

    December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all individuals who have suffered at work in the past year, as well as those who have helped them get through it. 

    The three-minute animated film shows how a barbershop faced closure due to the pandemic. The film reflects the struggles people had to undergo during the pandemic and celebrates how small actions helped save businesses. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas is also the essence of the brand.

    Switzindia brand manager Rahul Deb Saha said, “The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”

    Enormous managing partner Ashish Khazanchi said, “We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness this holiday season, as well as hope and optimism for 2022.”

  • FreshToHome kicks off Christmas celebrations with special feast

    FreshToHome kicks off Christmas celebrations with special feast

    Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers.

    The brand has introduced specially re-created traditional Christmas dishes from noted chefs for its discerning consumers. The resultant spread uses the freshest meat and seafood with real spices and ingredients to give authentic Christmas dishes.

    The newly launched range includes herb roast chicken – a fragrantly spiced whole chicken, prawn gambas – a Spanish styled juicy prawns in a melange of olives, sun-dried tomatoes, and roasted garlic, lamb meatballs – the traditional Swedish meatballs in a tangy gravy, smoked chicken breast – the traditional Christmas meal must have, in addition to other dishes, said the brand in a statement.

    Conceptualised and executed by the Creative Agency Action & Co, the films aim to make consumers reach out and order these sumptuous dishes online.

    The films showcase the beauty of products in action, filmed in slow motion as they leisurely get cooked. The crackle and swell of a sumptuous whole chicken getting roasted, the flip of the stuffed chicken onto the pan, the glorious curl of the prawns as they cook, the melting butter on the reef cod as it sizzles- all make for glorious visuals which wow and warm the heart and belly.

    “During the holiday season, consumers are open to try new dishes and love a great spread on their table. Since European and Continental dishes are difficult to find, we launched our special ‘Merry Featmas’ range which has popular Christmas specials from around the world and consumers can really go forth and conveniently feast to their heart’s content,” said FreshToHome co-founder Shan Kadavil. “We intend to add to the festive cheer and provide our customers with an authentic and chemical-free spread of delicacies that they wouldn’t have otherwise been able to source.”

    The campaign has multi-pronged execution which includes digital films, social activation, and contests. 

  • This Christmas, DaMENSCH joins SOS Children’s Villages to give kids – ‘Gift of Comfort’

    This Christmas, DaMENSCH joins SOS Children’s Villages to give kids – ‘Gift of Comfort’

    Mumbai: As the world gears up to celebrate Christmas, it will be just another day for thousands of underprivileged children who continue to struggle their way for food and comfort.

    It is this thought that has inspired men’s fashion brand DaMENSCH to announce its latest campaign ‘Gift Of Comfort,’ where it will donate a part of all purchases made on its website to India’s self-implementing child care NGO – SOS Children’s Villages of India.  “Each purchase made between 25 December and 5 January 2022 will be a contribution that benefits the lives of 100 children across the country,” said the brand. “The funds will be used to brighten the new year festivities of these children by providing them with better livelihood.”

    “This is the season of happiness and giving. This year has been challenging for many and, as a conscientious brand, we are dedicated to bringing more smiles to those in need. In line with this aim and to amplify our CSR efforts, we are proud to partner with SOS Children’s Villages of India to serve parentless and abandoned girls and boys throughout India,” said DaMENSCH co-founder Gaurav Pushkar.

    Drawing attention to the plight of the vulnerable children impacted by the pandemic, SOS Children’s Villages of India secretary-general Sumanta Kar said, “Many have lost livelihoods and children have lost parental support. We, at SOS Children’s Villages of India, are extremely committed to the cause of uplifting the caregiver and, subsequently, communities to secure wholesome childcare and development for the most vulnerable. When we come, together, to serve the greater good, the impact is magnified and more expansive.”

    The curative programme of SOS Children’s Villages of India attempts to reach out to more than 6,500 once-parentless or abandoned girls and boys in 32 SOS Children’s Villages across the country. Each children’s village has 12-15 family homes, with every home consisting of 10 children on average along with an SOS Mother. All-round development, including education, nutrition, health, and psychological development, is taken care of till these children are well settled in life.