JOHANNESBURG: SA20 and Switch Energy Drink have struck a renewed and expanded multi-year deal, cementing the proudly South African brand as the league’s official energy drink partner from Season 4, which kicks off on 26 December.
The partnership — now locked in for the next three years — builds on a successful debut season where Switch electrified fans with tastings, cash giveaways and stadium activations across 34 match days.
“I am thrilled to renew and expand our partnership with Switch Energy Drink for Season 4,” said SA20 league commissioner Graeme Smith. “Switch is a bold, proudly South African brand that shares the same energetic and youthful approach as SA20. Together we will ignite stadiums and give fans unforgettable experiences.”
Switch CEO Christian Wentzel echoed the sentiment. “This isn’t just a sponsorship — it’s a celebration of South African sport and culture. The league brings people together and that’s the kind of energy Switch lives for.”
The timing is no accident. Preparations are ramping up for a much-hyped Season 4, with pre-signed and retained players already announced, featuring marquee Proteas and overseas stars. The next major milestone is the player auction in Johannesburg on 9 September , where franchises can collectively splash up to $7.4m to finalise their 19-player squads.
Watch the Switch-SA20 brand promotion video by clicking here: