ITV

Tag: Christian Juhl

  • WPP launches global data company Choreograph

    WPP launches global data company Choreograph

    MUMBAI: WPP has launched its new global data consultancy arm Choreograph, to help clients realise the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape.

    WPP Choreograph will help clients create and manage their first-party data assets and activate them for media buys as third-party trackers phase out. Accessible to clients through GroupM’s media agencies, Choreograph will offer data and identity management consulting, audience and insight-driven media planning, AI-driven media optimisation and predictive analytics. The group will also help clients with strategies around premium media supply, ad verification and data ethics. 

    “We have a host of products and tools across WPP that we need to simplify, rationalise and make investments in, in order to help clients own their first-party data,” said GroupM global CEO Christian Juhl.

    Agencies can access Choreograph tools through WPP Open, a common platform housing the applications, best practices and frameworks across the holding company. The group is “another important step in our simplification strategy,” WPP CEO Mark Read said in a statement.

    “We are at an inflection point in the industry, where brands have an imperative to leverage their own first-party data to make advertising more relevant, effective and personal while fully respecting consumer privacy,” he said. “We must also use data to gain insights, shape our creative work and measure results – and this requires a holistic approach that this integrated offering brings by enabling data to flow across client, agency and media owners.”

    WPP will continue to build out Choreograph through acquisitions and partnerships, and has “almost unlimited investment budget to do what we need to do for clients,” Juhl said. The group will also look to hire talent from data and technology organizations, as opposed to agencies.

    Choreograph will operate as part of GroupM, with GroupM North America CEO Kirk McDonald extending his remit to lead the new company. McDonald is joined by a seasoned data and technology leadership team from across WPP along with more than 700 technologists, product developers and data scientists.

  • Mindshare names Adam Gerhart as global CEO

    Mindshare names Adam Gerhart as global CEO

    NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges. Gerhart , who will serve on GroupM’s global leadership team (GLT), also maintains his Mindshare US CEO role until a successor is named.

    As global CEO, Gerhart’s remit includes the strategy and operations of the award-winning global agency network that spans across 86 countries, and the professional development of the agency’s nearly 10,000 colleagues. With a strong belief in media as a business driver for brands, Gerhart’s vision elevates the strategic role media can play in creating purpose and growth. That vision also encompasses data and insights that influence broader brand opportunities like product development, sales and marketing, among others.

    “Adam has an unrelenting commitment to clients and to team Mindshare,” GroupM global CEO Christian Juhl said. “He brings a strategic business sense combined with a commitment to clients and culture. Adam has always played a pivotal role in Mindshare and our clients' success around the world, which makes him the perfect fit to now lead the agency into a new era globally.”

    Mindshare manages $24 billion in media investment billings globally (COMvergence, 2019). This year, Mindshare topped COMvergence’s global new business barometer for the first half of 2020, with GroupM also taking the number one spot for global media agency group.

    “One of this agency's greatest strengths has long been its connected global network. The opportunity to lead this incredible group of people leaves me without words to describe my pride and excitement," said Gerhart. "Media strategy is often defined narrowly yet its dynamism and creativity can impact the trajectory of a company's business success. As we work to bring ‘Provocation with Purpose’ to life, we'll demonstrate how media can solve brand challenges, as well as have a positive impact on the world."

    Previously, Gerhart served as CEO of Mindshare US, where he led media innovations in areas such as neuroscience (the first in-house NeuroLab of its kind for a media agency), investment (the first Inclusion private marketplace series for a US media agency, including LGBTQ and Black voices and publishers), voice commerce, audio strategies, and more. 

    In the last 18 months, Mindshare has been honoured with Ad Age’s Agency A-List, MediaPost’s Media Agency of the Year, WARC 100’s Top Agency Network, Cannes Lions’ Media Network of the Year and the leading winner in the MMA’s SMARTIES X Awards.

    Gerhart joined Mindshare in 2003 and quickly rose through its ranks, becoming US CEO in 2016. Over the years, he’s helped build and grow the agency’s client portfolio across a range of global brands. Early in his Mindshare tenure, he was a founding member of Mindshare’s US communications planning group, a specialist team dedicated to bringing multi-disciplinary thinking to clients’ communications needs.

    He’s been an active member of The International Advertising Association and previously on the boards of the Mobile Marketing Association (MMA) in Europe and think in the US. Gerhart was also honoured as one of The Internationalist’s 2016 Agency Innovators for his forward-thinking global achievements.

  • Group M global CEO Kelly Clark Steps down

    Group M global CEO Kelly Clark Steps down

    MUMBAI: As reported by The Drum, Group M global chief executive officer Kelly Clark has resigned from his post after serving it for three years. He, reportedly, will be replaced by current Group M agency Essence chief executive officer Christian Juhl.

    The agency is still finding a replacement for Juhl.

    Clark has led the WPP media giant globally since October 2016 and before that ran its North America and European operations. He has served exclusively in WPP agencies since joining its JWT advertising firm as a media director in New York in 1988.

    From there, Clark moved to Mindshare where he held chief exec roles in Asia Pacific and the UK and he also enjoyed a four-year spell in charge of Maxus before taking the reins at Group M.