ITV

Tag: Christian Dior

  • Trendz to showcase Indian Designers this December

    Trendz to showcase Indian Designers this December

    MUMBAI: India’s premium fashion and style channel, Trendz, will profile leading Indian designers in the channel’s International Stylemaker series this December. The series will provide insights into the careers of 30 Indian style icons including the likes of Abu Jani – Sandeep Khosla, Ritu Beri, Ritu Kumar, JJ Valaya, Tarun Tahiliani, Suneet Verma, Rohit Bal and Malini Ramani among others.
     

    Starting 1 December 2003, everyday at 8:30 pm, the series will provide an intimate glimpse into the designer’s philosophy, signature style and creative inspiration and will showcase their collections over the years.

    International fashion legends to have been profiled on Stylemaker include eminent names in fashion such as Christian Dior, Givenchy, Valentino, Gucci, Yves Saint Laurent and Giorgio Armani.

    Speaking on the series, Zee Turner CEO Sunil Khanna said, “We have introduced some quality programs specifically designed around the Indian fashion scene on the channel and have received very good response from our viewers. The series on the Indian style icons is in continuation with our focus to provide a platform to the Indian fashion fraternity and highlighting their contribution to the viewers at large. Having profiled some International stylist, we would now like the Indian viewers to know our very own style gurus and find out little known facts about them, like what made them succeed, their interests, their motivation and their idols.”

    The Trendz channel is one amongst the Zee Turner bouquet of 17 channels and is targeted at the fashion conscious Indian consumer. It provides in-depth analysis, news and directions on the latest in fashion and style from around the world and features haute couture and pr?t-a-porter fashion shows of the world’s leading designers.

  • Starcom wins LVMH media account

    MUMBAI: The Louis Vuitton Moët Hennessy (LVMH ) Watch and Jewellery account has finally found its media house in India. In a pitch against eight other media agencies, Starcom MediaVest Delhi bagged the account and it is now ready to spearhead their launch in India.

    The Paris-based LVMH, one of the world’s leading luxury product groups, recently launched its watch & jewellery division in India. TAG Heuer and Christian Dior, two of the group’s star brands, will herald their entry into the country, said to be an extremely important and promising market for them, an official release states.

    “We are thrilled and proud to be associated with LVMH. Starcom will handle all the brands under the W&J division: Christian Dior, TAG Heuer, Ebel and Zenith. The product category is still unexplored in our country and therefore our work will be extremely challenging. We cannot rely on past examples – we will have to create them. India is a key market for LVMH and our strategies coupled with their excellent team will ensure that India retains its priority and develops strongly in the coming years,” the release quoted Andrey Purushottam, managing director, Starcom MediaVest India, as saying.

    “One of my key responsibilities is to spearhead our Delhi operations,” Ravi Moorthy, media director, Starcom MediaVest Mumbai. “Delhi is an exciting market and our recent big wins show the faith the clients have reposed in us in the face of established competition. Starcom has begun investing strongly in Delhi in terms of people and systems. As is our norm in a people’s business, we are going through a rigorous process in setting up a strong team at Delhi.”

    Gilles Mangin, general manager LVMH Watch & Jewellery India, confirmed that “India will be an important pillar for the Watch & Jewellery business in the near future, so we needed to choose our media partner very carefully. Starcom showed the best understanding of the product category – luxury watches – which is not a sector widely advertised in India and needs careful analysis to avoid wastage. They also demonstrated professionalism and reactivity. Moreover, the W&J division will be the first one to advertise in India.”