ITV

Tag: Chris Wilson

  • Rentrak inks TV ratings & VoD measurement deals with Game Show Network

    Rentrak inks TV ratings & VoD measurement deals with Game Show Network

    MUMBAI: Rentrak has inked TV ratings and video on demand (VoD) measurement agreements with Game Show Network (GSN).

     

    “GSN consistently ranks within the top 25 per cent of all broadcast and cable networks and Rentrak ratings information provides us the ability to highlight the unique quality of our audience. Rentrak’s granular TV measurement service will play a key role in supporting our research needs across the board,” said GSN vice president, research strategy Michael Michell.

     

    “We are excited to have GSN subscribe to our TV services and we look forward to helping them advance their business,” added Rentrak president of national television Chris Wilson.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 30 million TVs, and Video on Demand viewing from more than 117 million TVs in the US and Canada, including granular information for TV stations in all 210 local markets projected to the US population.

  • Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    MUMBAI: Rentrak, one of the leaders in measuring movies and TV everywhere, has announced an agreement with Viacom 18 Media’s IndiaCast for its two networks, Aapka Colors (known as Colors outside of the US) and MTV India.

     

    As part of the agreement, IndiaCast will utilise Rentrak’s TV ratings currency for programming research, as well as a business tool for its advertising sales initiatives.

     

    “Aapka Colors and MTV India are extremely popular services, not only in the US, but around the world,” said IndiaCast head of Americas business Sameer Goswami. “With expanded distribution and focused marketing, we are now getting into the next phase of our business in the US for these brands, which is where measurement systems such as Rentrak play a big role.”

     

    “Rentrak is happy to continue to serve the south Asian category and prove the value of these networks thorough our unique advanced demographic targets,” added Rentrak president of national television sales Chris Wilson.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 29 million TVs and Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the US population.

     

  • SET selects Rentrak to provide TV ratings service in US

    MUMBAI: Hindi general entertainment channel Sony Entertainment Television (SET) Asia has signed a multi-year TV essentials contract with Rentrak, the multi-screen media measurement service provider, for the US market.

    The broadcaster will work with Rentrak‘s TV ratings currency to provide detailed measurement to advertisers and agencies and remain competitive in the South Asian marketplace.

    Sony Entertainment Network SVP international business- head of North America Jaideep Janakiram said, “Rentrak‘s stable and granular TV ratings information as our currency will assist SET Asia to provide detailed measurement allowing our advertising clients to precisely target their campaigns.”

    Rentrak president of national linear television Chris Wilson added, “Rentrak is proud to serve the South Asian category and prove the value of SET‘s audience through our unique advertising targets. The South Asian market is among the fastest growing populations in the United States and the growing networks serving this audience need stable measurement to help them be competitive within the industry.”

    Rentrak‘s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 30 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.