MUMBAI: Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review.
Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS.
Emirates began an evaluation of its branding and creative needs last year to support the next phase of its brand development, and respond to new opportunities in a marketing and media industry that has seen significant changes.
Dubai based Emirates Airline is part of the Emirates Group, which has a turnover of $26.3 billion. Currently, Emirates flies to over 140 destinations across six continents on a modern fleet of 230 wide-bodied aircraft.
Emirates divisional senior vice president, corporate communications, marketing and brand Boutros Boutros said, “Our investments in service, product and brand generate tangible returns in the form of customer satisfaction, hundreds of international and industry awards for excellence, and recognition as the world’s most valuable airline brand. Emirates is making progress on our journey to become a global lifestyle brand, and Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs. This tailored approach, backed by the global resources of WPP, creates a formidable partner for any client.”
Chris Hunton, until recently the head of Team Land Rover for WPP and formerly McCann Erickson London CEO, will now lead Team Air.
Grey London and New York are working on brand communications for Emirates, and RKCR/Y&R will debut with activity to support the Rugby World Cup for which Emirates is a worldwide partner.