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Tag: Chris Hemsworth

  • A new, premium fragrance to mark the 25th anniversary of BOSS Bottled

    A new, premium fragrance to mark the 25th anniversary of BOSS Bottled

    Mumbai: To celebrate, The 25 anniversary of a fragrance icon, the original BOSS Bottled Eau de Toilette. The occasion in spectacular style, BOSS Fragrances is unveiling its latest launch: BOSS Bottled Elixir. The newest olfactive chapter within the BOSS Bottled family, BOSS Bottled Elixir is an elevated interpretation of modern masculinity.

    With one bottle sold every four seconds worldwide, the original BOSS Bottled is a quintessential fragrance in men’s grooming routines. This iconic, timeless scent is a tribute to innate sophistication, designed for the many facets of the contemporary man.

    The most highly concentrated BOSS Bottled composition to date, BOSS Bottled Elixir makes a luxurious addition to the BOSS Bottled family. With elegant refinement, it encourages you to find your inner light and be your BOSS.

    BOSS Bottled: An exquisite fragrance crafted with fine ingredients

    Propelling this admired signature scent into the premium realm, BOSS Bottled Elixir sees an icon newly interpreted with a vigorous statement promising unmatched intensity and an immersive wearing experience that inspires confidence, courage, and ambition.

    Intensity at its utmost

    The new Elixir is captivating, with a high concentration of opulent ingredients. Top notes of incense and cardamom essences emit a warm, vibrant impression while a heart of vetiver and patchouli entices with an earthy imprint. BOSS Bottled Elixir develops to reveal a base of cedarwood essence and labdanum absolute, serving a strong, woody charisma and a burst of bold masculinity.

    This new fragrance, crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature scent – in close collaboration with Suzy le Helley, celebrates the reinvention of a modern classic.

    Find your inner light

    The unique BOSS Bottled glass flacon highlights this new chapter, as its deep black lacquer gives way to a gleaming light in the centre, capturing the concept of BOSSes finding their inner light. A radiant ceramic finish and a brushed icy-gold cap further elevate the elegance of this new creation within the BOSS Bottled story.

    For 25 years, BOSS Bottled has inspired driven men to take on every challenge while staying true to their core values of honesty, integrity, and authenticity. Multi-talented Hollywood actor Chris Hemsworth, the global face of the BOSS Bottled franchise, stars in the new BOSS Bottled Elixir campaign. Internationally acclaimed, yet always humble, he is defined by much more than his success on the big screen. A multifaceted, inspirational archetype of the modern BOSS, Hemsworth makes for the perfect face of this iconic fragrance family’s next chapter.

  • &flix launches #FML (Flix Movie League) with Hollywood’s biggest heroes in an innovative league format

    &flix launches #FML (Flix Movie League) with Hollywood’s biggest heroes in an innovative league format

    MUMBAI: This summer, pick your favourite hero every night as you watch Hollywood’s biggest blockbuster movies only on &flix and cheer him to victory! With the summer heat on and the T20 league just getting started, &flix plans to add to the excitement and the fan frenzy as it brings The Flix Movie League (#FML) to your television screens. As the destination for Hollywood’s biggest blockbuster hits and television premieres, the channel will dish out back-to-back blockbusters featuring Hollywood’s most celebrated Heroes. Through the month, movie fans will witness the likes of Dwayne ‘The Rock’ Johnson, Christian Bale, Chris Hemsworth, Chris Evans, Will Smith, Tom Cruise and several other Hollywood Superstars. The channel has developed an exciting format where Hollywood’s biggest and badass heroes will go face to face in a unique 9PM Vs 11PM battle in #FML.

    Starting April 1, weeknights at 9PM and 11PM only on &flix, the league promises to leave the viewers spoilt for choice as they watch the best of Hollywood play out for six weeks! About 60 blockbusters from Hollywood will be played on the channel, under #FML.

    Fans can take to social media and cheer for their favourite heroes as the channel will equip them with interesting trivia and stats about these celebrated Heroes. From Dwayne Johnson and team entering the jungle to play out Jumanji to Arnold Schwarzenegger’s iconic “I am back” moment, from the entertaining and daring stunt legend – Jackie Chan to the very ferocious Wolverine, &flix has curated movies in the league that promises to deliver several riveting moments that will make the thrill-seeking audience #LeapForth with adrenaline and excitement! The spectacular line-up of films includes titles like Men in Black, Amazing Spider-Man 2, Iron Man 3, Ant-Man and Transformers to name a few. The Marvel Cinematic Universe will also feature as a part of the #FML league adding to a delightful movie watching experience all through the month.

    Speaking about the league format and the campaign, Shaurya Mehta, Head, Premium Channels, Zee Entertainment Enterprises Ltd (ZEEL), said, “With the T20 league on, the number of viewers tuning into television does see an increase, thereby providing an opportunity for the Movies genre as well. There is demand for engaging and differentiated content, which we aim to fulfil by curating the best of Hollywood content on &flix. The Flix Movie League is an innovative format where movie enthusiasts will be able to enjoy some of our best Hollywood Titles back-to-back every night at 9pm and 11pm. The collection of Hollywood Blockbuster Hits playing out in #FML is bound to get the movie enthusiast in you excited.”

    &flix has conceptualized an exciting ‘sports’ themed campaign that blends the world of Hollywood movies with the thrills of a sporting arena. The is sure to inspire the audience to break out of the orbit of sameness and #leapforth into the exciting world of their favourite hits. The campaign is promoted through a strong social media engagement plan where sports and movie fans alike can engage in banter and cheer for their favourite Heroes using the #FML.

    &flix offers the best in Hollywood movies and the most number of television premieres and is available in the Zee Prime English Pack that includes 4 premium channels – &flix, Zee Café, LF and WION at a very attractive price of Rs 15/- per month only. The HD channels bouquet includes &PrivéHD, for 5 premium HD channels at Rs. 25/- per month only. For further information, contact your operator.

  • Tickle your funny bone with ‘Ghostbusters’ on Sony Pix

    MUMBAI: Horror flicks never go out of fashion. And, if it has ghosts with a funny bone, you are in for a treat. Sony Pix is all set to premiere the cult Ghost-comedy film Ghostbusters on 26 February at 1 pm and 9 pm.

    A laughter riot, the supernatural film is directed by the comedy master Paul Feig.

    With a slew of talented actors like Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth the film has no dull moments.

    Physicists Abby Yates (McCarthy) and Erin Gilbert (Wiig), co-authors of a research book on paranormal phenomena come together to solve a paranormal investigation .It is then that they witness a whole new world of paranormal beings hell bent to unleash a catastrophic apocalypse. Will the Ghostbusters be able to save the city?

    The film not only received a bunch of accolades like People’s Choice Award for Favorite Comedic Movie Actress and Women Film Critics Circle- Best Female Action Hero, but was also a megahit on social media. It claims to have been was viewed 24 million times in 24 hours on Facebook and YouTube, and more than 60 million times across all social media platforms in its first week. With a masterpiece of an original to compete with, the film gained appreciation from critics and audience alike.

  • ‘Avengers – Age of Ultron’ to release in India ahead of US

    ‘Avengers – Age of Ultron’ to release in India ahead of US

    MUMBAI: The next installment of Marvel’s Avengers franchise – Avengers – Age of Ultron will release in India on 24 April, 2015, which is a week earlier than its North American release.

     

    This sequel to one of the highest grossing Hollywood film of all times The Avengers (2012), will be released in Hindi, Tamil and Telegu versions simultaneously along with the English version.

     

    The movie stars Robert Downey Jr.(Iron Man), Chris Hemsworth (Thor), Mark Ruffalo (Hulk), Chris Evans (Captain America), Scarlett Johansson (Black Widow), Jeremy Renner (Hawkeye), Don Cheadle (James Rhodes/War Machine), Cobie Smulders (Agent Maria Hill), Stellan Skarsg?rd (Erik Selvig) with James Spader (Ultron) and Samuel L. Jackson (Nick Fury).

     

    The movie will also see two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

     

    Avengers: Age of Ultron has been written and directed by Joss Whedon and produced by Kevin Feige.

  • Movies Now teams up with Narain Karthikeyan

    Movies Now teams up with Narain Karthikeyan

    MUMBAI:  India’s first formula 1 driver, Narain Karthikeyan has come on-board with Movies Now to actively promote the Indian television premiere of Rush on the channel. The racer was in awe of the gripping storyline and a stellar cast featuring Chris Hemsworth, Daniel Bruhl and Olivia Wilde of Rush.

     

    Speaking on his association with Movies Now Narain Karthikeyan said “It is amazing to see how well the movie Rush portrays the on and off-track lives of Niki Lauda and James Hunt. There is a lot to take back – from motivation, sheer grit and determination to the extent to which racing drivers and sportsmen are ready to go to when it comes to a rivalry. Apart from enjoying the skills and techniques of two of the most talented F1 drivers of the era, Rush is an inspiring watch”

     

    Movies Now English entertainment marketing head Shantanu Gangane commented, “We could not have found a better fit than Narain to promote the Indian Television premiere of Rush. It’s one of our tent pole properties on the channel and we are leaving no stone unturned in garnering the desired viewership. The movie is not only inspirational but also a life-like re-creation of the legendary 1970s Formula 1 rivalry. With Narain on board, we are certain that we will be able to create that stir.”

     

    Leveraging his enthusiasm for the movie, Narain Karthikeyan will be an integral part of the print and digital activations that have been planned.  Having won over 25 awards nominations for its cutting-edge filmmaking, outstanding performances and incredible racing stunts, Rush revolves around the greatest sports rivalry the world has seen – Niki Lauda versus James Hunt.

     

    Rush premieres on Movies Now on Sunday 28 September at 1 pm and 9 pm.

  • 2013 would be a year of sequels in Hollywood

    2013 would be a year of sequels in Hollywood

    MUMBAI: Hollywood is preparing to dish out sequels of Iron Man, Die Hard, The Hunger Games, Thor and The Fast and the Furious in 2013.

    Robert Downey Jr starrer Iron Man has already released two sequels while Bruce the Willis starrer Die Hard has four. The new film titled A Good Day to Die Hard will see Willis reprise his famous cop role of John McClane.

    The Hunger Games, based on American writer Suzanne Collins trilogy novel was widely appreciated by the audience after its release this year. Next movie is novel‘s second part The Hunger Games: Catching Fire.

    The Fast and the Furious, an action film which has six films in its franchise will release its seventh part with Vin Diesel.

    American superhero film Thor starring Chris Hemsworth is returning to the screens again with Thor: The Dark World.

    Other the follow-up movies like Despicable Me, Monsters Inc and The Smurfs are also lined up for release this year.

  • Alan Taylor set to direct Thor 2

    Alan Taylor set to direct Thor 2

    MUMBAI: Marvel Studios has zeroed in on Alan Taylor to direct the second season of Thor titled Thor 2.

    The studios picked Taylor from the short list to replace director Kenneth Branagh (director of the original) after he decided not to continue and Patty Jenkins who quit earlier this month, it is understood.

    Taylor made most of his accomplishments on television, directing among others the episode of The Sopranos, Mad Men and Game of Thrones. He made a name as a feature film director in 1995‘s Palookaville.

    Chris Hemsworth and Natalie Portman will again essay their roles as the titular character and his love interest respectively.

    The recruitment of Taylor has put the movie back on track to meet its November 15, 2013 release date.