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Tag: Chris Gayle

  • Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move, Bigbasket, a Tata enterprise, has teamed up with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2025 Indian Premier League season.

    This isn’t just about bats and bags of groceries, it’s a collaboration that blends Bengaluru’s cultural vibe with the shared values of speed, trust, and local pride. Bigbasket’s lightning-fast 10-minute delivery promise and RCB’s electrifying fanbase are coming together in a campaign that feels as local as filter coffee on a rainy Bengaluru morning.

    To mark the association, bigbasket launched a hyperlocal digital campaign starring none other than Virat Kohli, joined by his RCB squad, engaging in a spirited Kannada wordplay around “andre” (meaning “means”). Whether it’s “Chilling, andre?” (Cubbon Park) or “10 minutes, andre?” (Bigbasket), the ad culminates with comedian Danish Sait, in his Mr. Nags avatar, dressed as a bigbasket delivery partner, stealing the show with a cheeky wink to city life. The campaign has already racked up 9.5 million organic views on Instagram, with cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik also joining the digital huddle.

    Speaking about this, Bigbasket co-founder & CEO Hari Menon said, “RCB isn’t just a team, it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.”

    This IPL season, fans can expect a strong digital presence from bigbasket across RCB’s platforms, complete with behind-the-scenes content, interactive experiences, and on-ground activations like a “Selfie Kiosk” at stadiums, allowing fans to virtually click pics with their cricketing idols.

    Backed by a 10-minute delivery service across 25 plus cities, with over 5,000 plus daily essentials on offer, bigbasket’s quick commerce model is batting for convenience and local love. The RCB association amplifies that brand promise bringing fans a seamless blend of cricket, culture, and consumer delight, all in the time it takes to order a quick snack during an over break.

  • Explore cricket mavericks’ memoirs on Audible

    Explore cricket mavericks’ memoirs on Audible

    Mumbai: As India eagerly embraces the 13th edition of the 2023 ICC Men’s World Cup, it’s clear that cricket is more than just a sport; it’s a passionate devotion for millions! It’s the second religion of the nation, and fans from every corner are gearing up for an exciting season of matches. Now is the perfect moment to dive into the fascinating world of cricket and its iconic figures. Are you ready for some riveting audio entertainment that takes you deep into the lives of legends like M.S. Dhoni, Wasim Akram, Virat Kohli, and Chris Gayle? So tune into Audible to uncover intriguing anecdotes about these cricket legends, including lesser-known facts about their lives, friendships with fellow athletes, and their incredible journeys in the world of sports!

    The Dhoni Touch

    Written by: Bharat Sundaresan; Narrated by: Akshay Ghildiyal

    This World Cup, embrace the world of cricket with Mahi’s memoir ‘The Dhoni Touch’ delving into the captivating journey of the cricketer with insights on his incredible skills as a captain, and extensive career as a wicket-keeper and batsman. In this memoir, the author tracks down the cricketer’s closest friends in Ranchi and talks about various stages of his life from his childhood, adulthood, and his successful career as a cricketer. The audiobook delves into Mahi’s time in Ranchi, his military aspirations, and other lesser-known facts about the cricketer’s life. The Dhoni Touch is an engaging listen that takes listeners beyond the cricketing career of the maverick and highlights what makes him the renowned sportsman he is!

    Sultan: A Memoir

    Written by: Wasim Akram, Gideon Haigh; Narrated by: Ranjit Madgavkar

    Wasim Akram is hailed as the ‘Sultan of Swing’, and is one of the greatest fast bowlers in the history of cricket. The audiobook ‘Sultan’ recounts the story of how he was chosen from the streets of Lahore and groomed by Imran Khan to become the Man of the Match in the 1992 World Cup finals which Pakistan won. The memoir also sheds light on his scandalous rivalries with the legends of his time, from Viv Richards and Ian Botham to Sachin Tendulkar and Shane Warne as a result of ball tampering and match-fixing controversies.

    Virat Kohli

    Written by: DK; Narrated by: Shehzaad Shams

    In the summer of 2008, a young and charismatic cricketer, Virat Kohli, emerged like a comet striking across the Indian cricket horizon. With a heart full of ambition, he led the Indian Under-19 cricket team to a glorious victory in the World Cup, igniting a spark of hope in the hearts of millions. Be it knocking the highest number of double centuries in a consecutive test series or the fastest 1,000 runs in ODIs, King Kohli has transformed the game with his leadership and talent. But beyond the records and the statistics, there lies a man of extraordinary character. His journey is not just about cricket; it’s about passion, perseverance, and unyielding belief. This exclusive biography series of the Indian icon will give you a holistic overview of Virat Kohli’s journey, and the much-needed inspiration that we all need in life!

    Six Machine

    Written by: Chris Gayle; Narrated by: Leroy Osei-Bonsu

    Chronicled by Chris Gayle himself, the Six Machine on Audible tells us the story of the only man to have ever hit a six off the first ball of a test match. Chris Gayle truly lives by the statement he once made “If the ball’s there, hit it. Don’t worry about what might happen. Play for the glory. Play for the six”. Uncover the story of a shy, skinny kid from a cramped tin-roofed shack in the dusty back streets of Kingston making his way to the top of the cricket world. This outrageous, unfiltered, and engaging memoir will keep you hooked and awestruck. What makes the ‘Six Machine’ more enticing is the authentic narration by Leroy Osei-Bonsu with a Caribbean touch as well as the anecdotes about Chris Gayle’s life mentioned in the memoir.

    Stargazing

    Written by: Ravi Shastri, Ayaz Memon; Narrated by: Derek Denzil

    The incomparable ODI player and one of India’s most successful test cricket coaches shares his perspective on the game of cricket and various champions who influenced him in this audiobook. Stargazing also delves into the professional and personal relationships he has with fellow cricketers with anecdotes that have never been revealed before. Ravi Shastri reveals which Indian captain he feels did not do full justice to his talent, his bowler’s best friend, the lessons he learned from the legendary Clive Lloyd, and his personal bond with Virat Kohli. This audiobook co-written by Ayaz Memon offers a game-changing glance into the extraordinary talent he has encountered over the years.

  • Zomato signs Ranveer Singh as brand ambassador

    Zomato signs Ranveer Singh as brand ambassador

    Mumbai: Zomato’s previous brand campaign, “Zomaito vs Zomahto” left India debating about the brand’s correct pronunciation. The debate continues in their all-new World Cup campaign that celebrates India’s unwavering love for cricket. As the excitement and anticipation for the ICC Men’s Cricket World Cup 2023 soars in India, Zomato’s latest brand campaign is live with superstar Ranveer Singh and legendary cricketer Chris Gayle. The campaign is live across major digital and offline channels across the country.

    In the campaign,  Bollywood superstar and Zomato’s brand ambassador, superstar Ranveer Singh is seen hosting a watch party at his home for cricket fans, along with the legendary cricketer, Chris Gayle! No watch party is complete without food, and Zomato joins the celebrations by delivering joy on time. However, Superstar Ranveer and Chris get into a debate while collecting the Zomato order. When the duo can’t decide whether it’s “Zomahto” or “Zomahto”, the Zomato delivery partner says, “Ab Zomaito–Zomahto nahi, India-India ka time hai!” As that penny-drop statement fills them with pride, the film ends with everyone celebrating together. Cricket is one of the key uniting forces in India and Zomato is an integral part of this celebration. After all, match ho toh Zomato!

    In another leg of the campaign, Zomato has launched an AI-generated film featuring superstar Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

    As India hosts the Cricket World Cup, the love for the sport and the Indian team is at an all-time high. There’s only one thing that matters for the next 45 days — supporting Team India. Zomato captures this very feeling and declares that supporting India is more important than the brand itself, in a film packed with excitement.

    Zomato marketing head Sahibjeet Singh Sawhney commented, “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”

    Expressing his enthusiasm on the collaboration, Singh said, “I am a big fan of Team India and Zomato’s World Cup campaign is the perfect ode to cricket, this season. Zomato is an energetic brand and quite the outlier in their industry — that really stands out to me. I’m excited to celebrate cricket with Zomato, Chris Gayle and the nation. Also, don’t ask me if it’s Zomaito or Zomahto”

  • IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

    IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

    MUMBAI: KXIP played its cards perfectly by making a bid of Rs 2 crore at the end of the auction for the distructive Chris Gayle.

    Sri Lanka fast bowler Dushmanta Chameera was snapped up by RR for his base price of Rs 50 lakh.

    The highlight of the day, however, was Jaydev Unadkat. The seam bowler became the most expensive Indian player after RR bought him for Rs 11.50 crore. Unadkat has over taken Manish Pandey and KL Rahul, who were bought for Rs 11 crore each on Saturday.

    Uncapped Indian spinners also got big money when RR bought Gowtham for Rs 6.20 crore. The other big buys on Sunday were Sandeep Sharma, who went to SRH for Rs 3 crore.

    Several international players failed to find takers on Sunday. All the unsold players can be brought back in the auction if franchises ask for them. Ben Stokes remained the top buy with RR buying the England all-rounder for Rs 12.50 crore and keeping him in the company of his former Pune teammates Steve Smith, Ajinkya Rahane and Rahul Tripathi.

    Interestingly, CSK’s team composition is similar to what it was before the ban. They do, however, still lack the strike bowlers and struggled on Sunday to grab any of the attacking options. R Ashwin moved to Kings XI Punjab in the course of the bidding.

    There was some big money for India’s under 19 cricketers as Kamlesh Nagarkoti was bought for Rs 3.20 crore by KKR.

    Some of the big international names that went unsold were James Faulkner, Josh Hazlewood, Hashim Amla, Lasith Malinga, Ishant Sharma and Martin Guptill.

    MI retains Krunal Pandya for Rs 8.80 cr

    The first upcapped batsman in the eighth set was Surya Kumar Yadav with a base price of Rs 30 lakh. MI eventually snapped him up for Rs 3.20 crore.

    The highest big for an under 19 cricketer was Rs 3.20 crore, the player being Kamlesh Nagarkoti—his base price was Rs 20 lakh. Krunal Pandya was retained by MI for Rs 8.80 crore using RTM against RCB’s bid. His base price was Rs 40 lakh. Nitish Rana (base price Rs 20 lakh) went for Rs 3.40 crore to KKR. Darcy Short (Rs 20 lakh) went for Rs 4 crore to RR. Jofra Archer (Rs 40 lakh) was snaffled by RR for a not too insignificant Rs 7.20 crore.

    Current under 19 cricketer Shubman Ghill (base price Rs 20 lakh) went for Rs 1.80 to KKR. Mayank Agarwal, with a base price of Rs 20 lakh, went to KXIP for Rs 1 crore. Rahul Tripathi with a base price of Rs 20 lakh went for Rs 3.40 crore to RR. Manan Vora (Rs 20 lakh) went to RCB for Rs 1.10 crore.

    Indian under 19 captain Prithvi Shaw (Rs 20 lakh) went to DD for Rs 1.20 crore.

    RCB retain Yuzvendra Chahal

    The seventh set of the IPL auction included the spinners. The first spinner to go under the hammer was Piyush Chawla with a base price of Rs 1 crore and was sold to CSK for Rs 4.20 crore but KKR used RTM against the CSK bid. CSK, however, managed to grab the best deal of the day buy bidding Rs 1 crore for Imran Tahir. Karn Sharma with Rs 2 crore base price sold to CSK for Rs 5 crore. Rashid Khan, Afghanistan leggie with a base price of Rs 2 crore, was sold to KXIP for Rs 9 crore but SRH used their RTM to thwart the bid.

    New Zealand’s Ish Sodhi, Australia’s Adam Zampa and West Indian spinner Samuel Badri, all leg spinners, all went unsold.

    The most awaited spinner in this set, Yuzvendra Chahal (base price Rs 2 crore) was first bought by DD for Rs 6 crore but RCB used RTM to retain the player. Kuldeep Yadav, the Indian spinner went for Rs 5.80 crore to RCB but KKR used their RTM and retained the player. Amit Mishra was sold to DD for Rs 4 crore.

    In the fast bowlers’ set, Mohammed Shami, with a base price of Rs 1 crore, went to SRH for Rs 3 crore but DD used its RTM to grab the player. Kagiso Rabada, the South African tearaway, was retained by DD using RTM against CSK’s bid of Rs 4.20 crore.

    Mitchell Johnson, Josh Hazlewood go unsold

    Set six of the auction started with the bowlers and the first one on the list was Mustafizur Rahman with a base price of Rs 1 crore. He was sold to MI for Rs 2.20 crore. Mitchell Johnson and compatriot Josh Hazlewood with the same base price (Rs 2 crore)failed to evoke any interest from the franchises.

    Fellow Australian fast bowler Pat Cummins, however, was sold to MI for Rs 5.40 crore. RCB picked up India fast bowler Umesh Yadav (Rs 1 crore) for Rs 4.20 crore. Ishant Sharma, with a base price of Rs 75 lakh, also went unsold.

    RR pick up Sanju Samson for Rs 8 cr

    Set five of the IPL auction started with the wicketkeepers to be auctioned. A total of 11 wicketkeepers were on the list. Parthiv Patel, with a base price of Rs 1 crore, went unsold; England wicketkeeper Jonny Bairstow also went unsold. South African keeper Quinton de Kock went to RCB for Rs 2.80 crore (base price Rs 2 crore).

    Wriddhiman Saha, with a base price of Rs 1 crore, went to SRH for Rs 5 crore. India wicketkeeper and batsman Dinesh Karthik went to KKR for Rs 7.40 crore. Robin Uthappa with a base price of Rs 2 crore went to MI for Rs 6.40 crore but KKR used their RTM and snatched him from MI.

    Sanju Samson with a base price of Rs 1 crore went to RR for Rs 8 crore.

    CSK won the bid for Ambati Rayudu with Rs 2.20 crore. His base price was 50 lakh. Sam Billings (base price Rs 1 crore) and Naman Ojha (Rs 75 lakh) failed to get picked up by any of the franchises.

    Jos Buttler (base price Rs 1.50 crore) was sold to RR for Rs 4.40 crore. 

    IPL auction: RCB splurge Rs 7.4 cr on Chris Woakes

    RCB spent a whopping Rs 7.4 crore to acquire England fast bowler Chris Woakes. His base price was Rs 1.5 crore. Meanwhile, Yusuf Pathan was sold to SRH (base price Rs 75 lakh) and Collin Munro (Rs 50 lakh) went to Delhi Daredevils. 

    Both players were sold at an identical price of Rs 1.9 crore. Kedar Jadhav was bought for Rs 7.80 crore (Rs 2 crore) and former Australia all-rounder Shane Watson for Rs 4 crore (Rs 1.5 crore) by CSK.

    IPL auction: Manish Pandey sold to SRH for Rs 11 cr

    Manish Pandey, who has been in and out of the India set up, has been picked by SRH for Rs 11 crore, the same amount as KL Rahul. Meanwhile, Chris Lynn was sold to KKR for Rs 9.60 crore.

    The last cricketer of the set, Martin Guptill, went unsold.

    Indian cricketer S Badrinath said, “Joe Roots is not IPL material but Chris Gayle and Hashim Amla not being unsold was a big surprise.” Amla wasn’t bought despite making two hundreds in the last season of the IPL.

    Brendon Mccullum went to RCB for Rs 3.60 crore. He will fill the slot of Chris Gayle as the opener in the side. Jason Roy was sold to Delhi Daredevils for Rs 1.5 crore.

    IPL auction: Joe Root goes unsold in his first season

    Joe Root, the English captain went unsold in his inaugural season. The last marquee player of the first set was Yuvraj Singh, who was bought by Kings XI Punjab (KXIP) at a base price of Rs 2 crore. KXIP officials were happy with the deal.

    Bangladesh’s Shakib Al Hasan was sold to SRH for Rs 2 crore. Glenn Maxwell, the distructive Australian batsmen, was bought by Delhi Daredevils for Rs 9 crore.

    Ex KKR captain Gautam Gambhir was sold for Rs 4.8 crore to Delhi Daredevils while New Zealand captain Kane Williamson was sold to SRH for Rs 3 crore.

    IPL auctions: Ben Stokes sold to RR for Rs 12.50 cr

    Mumbai Indians used the RTM for Kieron Pollard after Delhi Daredevils bought him for Rs 5.40 crore. Chris Gayle was unsold as no team started the bid. He can be presented again for the auction at the day’s end.

    Ben Stokes, the costliest player sold last year for 14.2 crore, is also the costliest player till now with Rs 12.50 crore to Rajasthan Royals (RR).

    Chennai Super Kings used RTM for Faf Du Plesis against Kings XI Punjab’s 1.60 crore bid.

    Ajinkya Rahane was retained by RR by using RTM against Kings XI Punjab’s Rs 4 crore bid.

    Mitchell Starc was sold to Kolkata Knight Riders for Rs 9.40 crore; he was previously with Royal Challengers Bangalore.

    Former Indian cricketer Krishnamachari Shrikant told Indiantelevision.com, “I’m not surprised seeing Chris Gayle not being sold. RCB may use RTM for KL Rahul and Yezuvendra Chahal. Chennai got the South African captain at a very good price.” at Star Sports Studio in Lower Parel Mumbai. 

    Star Sports has made a whole floor for the live studio feed for diiferent languages. Total of 12 studios that includes five major studios, five micro studios a fan box set-up and a cafe set-up.

    After a break of 15 minutes, Harbajan Singh was sold to Chennai Super Kings for his base price of Rs 2 crore.

    R Ashwin sold to Kings XI Punjab for Rs 7.60 crore

    The auction day has arrived and it’s time for the fans to be glued to their television sets and watch big money being spent on marquee players.

    The first player to be auctioned was Shikhar Dhawan at a base price of Rs 2 crore. Kings XI Punjab, Mumbai Indians and RR fought for the player, who was sold to Kings XI Punjab with highest bid of Rs 5.2 crore. Sunrisers Hyderabad, however, used Right to Match (RTM) and grabbed the opportunity at the same price.

    R Ashwin was the second player to be auctioned at the same base price of 2 crore. The spinner was sold for Rs 7. 6 crore to Kings XI Punjab.

  • IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    MUMBAI: As the Vivo Indian Premier League (IPL) 2018 inches closer, the excitement level is set to burst through the roof. The player retention window, which was closed on 4 January 2018, has only served to amped-up proceedings as the hysteria surrounding the auctions takes hold. The auctions are scheduled for 27-28 January 2018.

    Marking the beginning of IPL’s innings with Star India, the player-retention announcement was broadcast for the first time on the network, when eight franchises announced the names of the players that were retained.

    The most valuable player in the retention window was Indian skipper Virat Kohli, who will continue to serve the Royal Challengers Bangalore (RCB). The franchise has retained Kohli for Rs 17 crore while Chennai Super Kings has kept MS Dhoni in a Rs 15 crore deal.

    The retention window also saw some notable exits with some big names such as Chris Gayle (RCB), R Ashwin (CSK), K Pollard (MI) and G Maxwell (KXIP) not being retained by their respective teams.

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    Also Read:

    Star India to introduce VR for IPL 2018

    Star’s Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

    MIB mulls IPL telecast on Doordarshan

  • Sony Pictures acquires telecast & digital rights of Hero Caribbean Premier League in six countries, starts today

    MUMBAI: Sony Pictures Sports Network (SPSN) has pocketed the exclusive broadcasting rights to the much-anticipated Hero Caribbean Premier League (CPL).

    The league that has a fusillade of cricket stars such as Kieron Pollard, Chris Gayle, Brendon McCullum and Dwayne Bravo, will commence on 4 August 2017 and conclude on 9 September 2017.

    Besides India, the league will be telecast live in the Indian sub-continent including countries such as Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives.

    Sony Pictures Network, that comprises India’s premier sports channels, has also acquired the digital rights for the tournament and will live stream the matches in Afghanistan over and above these six countries on its digital platform, SonyLiv.

    The tournament will be held across six scenic venues in the Caribbean and for the second time the fixtures will be played in Lauderhill, Florida, USA. This year the teams will include the likes of Jamaica Tallawahs, Trinbago Knight Riders, Tridents – Pride of Barbados, Guyana Amazon Warriors, St. Lucia Stars and St. Kitts & Nevis Patriots, all battling it out in an initial group stage format before progressing to the knock out matches.

    The opening match of the league will see St. Lucia Stars take on the Trinbago Knight Riders to be held at the Daren Sammy National Cricket Stadium (named after the St. Lucia Stars captain) on 4th August at 6:30 a.m.only on SONY ESPN. The game that day will see the likes of Brendon McCullum, Sunil Narine, Dwayne Bravo, Shane Watson and Daren Sammy himself battle it out at the stadium. The remaining matches will be televised on SONY SIX & SONY SIX HD.

    Sony Pictures Networks India president – distribution and sports business Rajesh Kaul said, “At SPN, it is our constant endeavour to showcase the finest cricketing action. The T20 format has always been favoured by cricket enthusiasts and we are thrilled to broadcast the CPL for the fifth successive year. This year, the CPL matches will be broadcast in six different countries and be live streamed on our digital platform, SonyLIV.”

    CPL chief operations officer Pete Russell said, “We are delighted to continue our broadcast partnership with Sony Pictures Sports Network. Across the Indian subcontinent, there are huge supporters of CPL who have a keen interest in this league.”

  • betterU ropes in Chris Gayle as brand ambassador

    MUMBAI: betterU, India’s largest online marketplace for education, has announced that Chris Gayle, cricketer from the Indian Premier League (IPL), has joined betterU’s Brand Ambassador programme in the company’s effort to continue to grow awareness and draw attention to the importance and personal value of skills development through betterU’s global education marketplace.

    betterU’s vision is to provide all individuals across the country with the opportunities to learn and grow. This bold initiative is in line with prime minister Modi’s mandate to skill up 500 million people by 2022. To achieve such levels of mass education, betterU understands that there is a need for a collective collaboration between global educators, industry leaders, and government as well as influential individuals such as Chris Gayle. This also aligns with the recent addition of Satnam Singh, the first NBA player to ever get drafted from India, who joined betterU back in late 2016. Part of betterU’s ongoing strategy is to continue to create awareness to the value of life-time learning and the ongoing need for personal advancement of one’s skills.

    Gayle and the CEO of betterU both came from backgrounds in which they struggled with access to quality education. Yet even through these limiting moments, their dedication, persistence and a passion to become more, resulted in both growing to become leaders in their respective fields. “When Chris and I met in Bangalore many months back, I realized the value he could bring to betterU because of his appreciation and understanding towards the value of education along with his love of India, made us immediate partners. Everyone has the right to education, but the realities are that not everyone has access to it, whether that be due to their physical location, affordability, connection to technology, or fear of the unknown. I am excited to welcome Chris to the betterU family, and for helping support betterU and India! I am also looking forward to building a life-time friendship” said Brad Loiselle, President and CEO, betterU Education Corp.

    betterU and Gayle will be working on collaborative opportunities to promote the company’s content partners’ through betterU’s overall vision to support India. “I am excited to be working with Brad and betterU in the supporting of this great initiative. I have so many fans across the country that have supported me for so many years and I feel passionate about continuing to support them outside of Cricket. I love India, I love the people and I want to be part of making a global difference through opening education to all!” said Gayle.

  • LYF Meet and Greet with RCB players

    LYF Meet and Greet with RCB players

    BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.

    LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.

    16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.

    About LYF:

    LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.

    This is a press release dated 13 May 2016.

  • LYF Meet and Greet with RCB players

    LYF Meet and Greet with RCB players

    BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.

    LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.

    16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.

    About LYF:

    LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.

    This is a press release dated 13 May 2016.

  • Kohli, De Villiers, Gayle, Dhoni & McCullum are Top 5 batsmen on social media: TO THE NEW

    Kohli, De Villiers, Gayle, Dhoni & McCullum are Top 5 batsmen on social media: TO THE NEW

    MUMBAI: Off late the ICC Cricket World Cup has been the most talked about event on digital platforms, with most official broadcasters providing live online and mobile streaming and users consuming digital content on the go.

     

    For millennial population, who have been born in 21st century, social media has emerged as the most preferred channel to consume cricket content.

     

    According to TO THE NEW Digital’s holistic metric called Social Impact Index, the top five batsmen on social media have been Virat Kohli, AB de Villiers, MS Dhoni, Chris Gayle and Brendan McCullum. 

     

    Kohli got 44 per cent of his positive mentions for his century against Pakistan on 15 February, 2015. His negative mentions saw another spike around 3 March, 2015 on his abusive remarks to the journalist. His Net Sentiment Score is +6 per cent, which would have been better if not for this incident. Kohli has lost his mentions mostly to the other performers in the batting lineup namely Shikhar Dhawan, who has won some hearts on social media with his mentions increasing 1,224 times on 22 February, 2015.

     

    About 56 per cent of the mentions can be owed to AB De Villiers’ fiery innings of 162 against West Indies on 27 February,  2015. De Villiers has the Highest Net Sentiment Score of +42 per cent amongst all the players till now in CWC15.

     

    Gayle’s stand out performance of the first ever Double ton in CWC15 was very well greeted by the social media audience. Gaylestorm received a whopping 78.56 per cent of his positive mentions for the innings on 24 February, 2015. Gayle has continued to impress his followers with his witty tweets and fierce batting attributing to a Net Sentiment score of +37 per cent.

     

    Dhoni has been Social Media’s favorite throughout CWC 15 and unlike others who received mentions basis their performances, Dhoni was the most talked about captain on the day of Cricket World Cup 2015 opening ceremony. Dhoni has also received good mentions during all the India matches and a Net Sentiment score of +8 per cent that can be attributed to his excellent captaincy throughout CWC15.

     

    McCullum has been the most impactful player in the tournament for New Zealand with his brief but thunderous contributions with the bat which is quite evident from his Net Sentiment score of +12 per cent.