ITV

Tag: Chris Davies

  • BBC Global News ropes in Rahul Sood as south Asia, India MD

    BBC Global News ropes in Rahul Sood as south Asia, India MD

    MUMBAI: The Beeb has a new Indian boss. In an announcement earlier today, BBC Global News stated that former NDTV India professional Rahul Sood will be taking over as its managing director for India and south Asia, come January 2020. Sood will have responsibility for leading the strategic growth of commercial activities across the business which is the International commercial news, sport and features arm of the BBC.

    In fact, a new position has been created for the media vet, reflecting India and the wider region’s position as a key market for BBC Global News. India is BBC News’ largest overseas market, with an audience of over 50 million people. Its India bureau is one of BBC’s largest outside the UK, becoming a video, TV and digital content production hub for the whole of South Asia.

    Sood will report to global EVP marketing and distribution Chris Davies and SVP commercial development, Asia and ANZ Alistair McEwan. He will assume management of the commercial sales teams across the region with distribution head Sunil Joshi, and advertising sales director Vishal Bhatnagar, reporting directly to him. 

    Sood has had experience at NDTV (New Delhi Television Ltd) where, as sales and business development head he successfully launched NDTV channels across linear and digital in over 70 countries. He previously worked for Fox International channels in Singapore, monetising and expanding their south east Asian markets, and started his media career at Turner Broadcasting.

    BBC Global News SVP commercial development, Asia & ANZ, Alistair McEwan says: “We are delighted to be welcoming Rahul to the new post of managing director of BBC Global News, India and South Asia. He brings a wealth of knowledge and experience which is sure to add great value as we continue to realise our significant ambitions in the region, bringing together the expertise of our current teams on the ground.”

    Says Sood: “Working for the BBC in the current news environment is a privilege. My goal will be to further develop the BBC’s presence and profit across the region, ensuring audiences across India and South Asia can benefit from the BBC’s impartial, trusted journalism.”

  • BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

    BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

    MUMBAI: The British Broadcasting Corporation (BBC) Global News will take campaign launches to another level when it premieres its new trade campaign ‘Be Everywhere’ during ongoing Cannes Lions’ Lion Innovation to be held on 25 – 26 June.

     

    Using the latest in virtual reality technology, the channel will launch a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. The campaign illustrates the innovative digital opportunities available to advertisers in a new and unique way.

     

    BBC Global News sales and marketing director Chris Davies tells indiantelevision.com, “The key message of the ‘Be Everywhere’ campaign is that we are undertaking a complete transformation of the BBC news experience; putting video and personalisation at the heart of what we deliver. And what better way to highlight our enhanced digital offer to potential and existing clients than to showcase how we use the latest technology. This is a first burst which we can build upon later in the year.”

     

    “The ‘Be Everywhere’ campaign positions BBC World News and BBC.com/news in a changing media landscape. It looks at the trends that have driven (and will continue to drive) the way people consume content and then provide insights into how BBC is developing its offer for audiences,” he adds.

     

    India is one of the fastest growing mobile markets in the world and advertisers are focusing on the digital platforms to grab eyeballs. “In India bbc.com remains the #1 international news site reaching 3 million unique users, while clocking 13.7 million page views across desktop and mobile according to the latest Omniture data (April 2015 traffic). And we are among the top general news category websites in India which includes competition from India’s domestic sites. On TV we are available in more than 385 million households, globally. So as you can see this provides many opportunities for advertisers looking for a seamless multiplatform, innovative solution,” informs Davies.

     

    BBC will be targeting agencies and clients across UK, France, Central and Eastern Europe, UAE, Singapore, India, Hong Kong, USA and Canada, Latin America and Africa with the campaign.

     

    Emphasising on the target group for the campaign, Davies asserts, “Advertisers and agencies are our major target. We are sending out more 700 (cardboard) VR viewers via direct mail, along with an electronic direct mail to around another 15000 targets sharing the video. We have also developed more than 40 experiential (plastic) VR headsets offering the full immersive experience for use at global events.”

     

    The ‘Be Everywhere’ campaign was orchestrated by GNL’s trade marketing and proposition teams, with external creative support from gyro London, Inition and Wiseyeti.