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Tag: Chraneeta Mann

  • 2015: From employees to employers, a year of transition in media

    2015: From employees to employers, a year of transition in media

    MUMBAI: 2015 saw India retain its title of being the world’s third leader in start-ups. What is interesting to note is that entrepreneurship not only thrived in the technology sector but also showed a sharp increase in the field of media and entertainment.

    Follow the year’s calendar closely and you can see it checkered with launches of new bespoke media ventures and innovative digital solutions companies.

    This was the year when we saw creative heads, vice presidents and marketing heads of leading agencies and media houses leaving their plush corporate jobs and taking on the challenge to establish their own companies.

    Creative stalwarts like Abhijit Avasthi and Gaurav Seth, who were often considered torch bearers in their former organisations, made headlines as they decided to move on to launch independent agencies.

    The world of start-ups is dynamic and unpredictable unlike the stable portfolios that these executives enjoyed until they decided to cut the cord as the lure to explore new avenues and expand their horizons eventually won.

    As the year comes to an end, Indiantelevision.com lists 10 such media professionals who embarked on their entrepreneurial journeys in 2015.

         Abhijit Avasthi: The media had a field day when Ogilvy & Mather chief creative officer Abhjit Avasthi put in his papers out of the blue last year. The mystery was    unravelled six months later, when Avasthi announced his new creative solutions start-up Sideways, of which he is a co-founder. Aimed to be a multi-dimensional    creative solutions provider, Avasthi even gave an open invitation to professionals from different industries to join his new venture.

     

       Ajay Chacko and B Saikumar: Industry veterans and Network18 associates, who severed ties with company almost at the same time, came together    after a long time to team up with media and broadcasting veteran Ronnie Screwvala to form a new digital media company called Arré. The venture aims  at establishing a digital brand, which will offer multi-genre¬, multi-lingual content across video, audio, text and other traditional and new age art forms.

     

       Barkha Dutt: Media professional or not, there is hardly anyone unfamiliar with this veteran journalist, who anchors NDTV’s prime time shows. Therefore, her  announcement to quit the news network as an editor to start her own digital multi-media company has saddened several fans of Dutt – the reporter. As she firmed up  plans for her new venture, she moved to the role of consulting editor for the news channel, while remaining closely associated as the anchor for The Buck Stops Here  on weeknights and We The People on weekends.

     

        Cyrus Oshidar: Former MTV man, who is known for his involvement with iconic shows such as MTV Bakra, Roadies, et al, made a comeback this year with what he  does best – telling stories about young urban India. Through videos, photos and tongue-in cheek style of articles, branded content start-up 101 India is designed to  be the window to open-minded listless and creative millennials and what they find interesting.

     

         Gaurav Seth: Those who have known Gaurav Seth as the senior vice president of Sony Entertainment Television did a double take when he ended his  relationship of over six years with the broadcast network to co-found Purple Canvas. Fresh in the picture, this new content creating start-up already  has its first television series underway.

     

        Nitin Suri and Chraneeta Mann: When two highly creative individuals get together, the combination always leads to creation and  that’s exactly what happened when former Dentsu national creative director Suri and Rediffusion Y&R national creative director Mann  joined hands to form The Mob. Funded by the wholly owned subsidiary of Mogae Media, the venture aimed to marry television  commercials and content with mobile phones.

     

           Prakash Nathan: This former UTV Disney India operations head and UTV Motion Pictures vice president too recently rolled out India’s first ever digital media  market titled CineMArkets Digital Solutions along with partners Girish Kumar and Inkswipe Consulting LLP. Backed by his experience of two decades, Nathan is already  leading this CineMArket into new avenues.

     

         Prashant Bhatt: Colors fiction head Prashant Bhatt, best known for shows likeMadhubala and Udaan, surprised one and all in the first half of the year  by venturing into production. Bhatt launched the new production house – Studio B&M – along with his business partner and cinematographer Sanjay  Memane. The one year old production house is already slated to produce Mastaangi for Channel V.

     

         Pratap Bose: As the DDB Mudra Group chief operating officer, Bose helmed several path breaking projects and even donned the hat of the Ad Club president.  Therefore his decision to take on the role of an entrepreneur and start his own creative agency – The Social Street came as a surprise to the industry at large. His  former colleagues and associates Mandeep Malhotra, Arjun Reddy and Pradeep Uppalapati were quick at his heel, and joined his new venture as partners.

     

        S Yesudas: The most recent executive to join the start-up bandwagon is former managing director of Vizeum India and media expert S Yesudas.      Along with partners Ajit Nair of MX Advertising and Amit Tripathi from IdeateLabs, Yesudas plans to disrupt the current industry with their ‘unagancy,’  which is christened triggerbridge. From the way the agency is spelled to its operational objectives, triggerbridge comes across as having an innovative  and modern outlook towards the current advertising space.

     

    There’s no doubt that these ever so crucial moves from leading media houses and agencies have created an indelible void in their respective companies. Whether or not the sudden mushrooming of such start-ups pose any competition to the existing industry leaders, only time will tell. But one thing’s for sure, some of these executives have managed to inspire several of their loyal teammates and colleagues to follow in their footsteps, leaving many empty shoes to fill in their former workplaces.

    Even as the curtains draw on 2015, the coming year holds a lot of promise and will see many of them making an impression in the media and entertainment ecosystem.

  • Chraneeta Mann and Nitin Suri team up to launch The Mob

    Chraneeta Mann and Nitin Suri team up to launch The Mob

    MUMBAI:  Rediffusion Y&R national creative director Chraneeta Mann and former Dentsu national creative director Nitin Suri have come together to form The Mob, a ‘mobile first’ agency, based out of Gurgaon.

    “More and more communication is being consumed through the increasing plethora of devices available at our fingertips, allowing a convergence of brand speak, digital and interactive communication on what we call the ‘personal screen’ – our window to the way the world lives, buys, chats, works/networks and entertains itself today. The nuance of the mobile is very interactivity driven and weaving exceptional design and ease of interaction into the UI is essential today. We see a big opportunity in crafting content particularly for this space and hope to lead the way in creating mobile solutions that enhance the relevance and impact of mainline communication,” said Mann.

     

    The Mob has already started work on a couple of large brands including some initial work with Yes Bank. A corporate identity project is also being done for Sandeep Goyal owned Tango Media. A team of 16 is already on board. “Yes, business is good. We should be signing on at least one larger client next week,” concluded Suri.

  • Paras promotes Life of Rich Experiences in new campaign

    Paras promotes Life of Rich Experiences in new campaign

    MUMBAI: Paras‘s history reflects back to 1960, when the procurement of milk started with 60 liters of milk. The first unit was established in 1987 under the name – VRS Foods. As of today, Paras caters to the Delhi NCR region, Uttaranchal (Rishikesh/Haridwar/Dehradun), Meerut, Aligarh, Lucknow, Kanpur and Mumbai.

    As a part of strengthening its brand positioning in the market, the brand recently launched a new campaign titled ‘Jeene ka swad‘, created by Rediffusion-Y&R to bolster the image of the brand as an enabler of happy and healthy experiences in people‘s lives.

    Different brands occupy different mind spaces. The brand idea for Paras comes from having a positive outlook towards life. Paras is associated with nourishment, positivity, health, and growth. The television commercial features a team of six-year-old kids who have not scored a goal, ever, in a game of soccer. However, the kids are just too happy playing the game itself to care too much. The film charmingly shows them offering excuses for why they think they have not yet scored a goal. And it ends with a female voiceover that says Jeetne mein nahin Jeene main swad hai (it‘s not winning but living well that is the real taste of life).

    While ideating the commercial, Rediffusion-Y&R examined the foundations of this thought: As kids growing up in India, we are under immense pressure to perform in multiple arenas of life.Parents are also increasingly inflicting upon their children the mindset of “winning is everything.” Paras saw this as creating negativity, harming the psychology and self-esteem of younger children, creating an immense fear of failure among them. Hence, Paras as a brand wanted to push the idea of building a positive generation, where kids know how to handle both success and failure, where parents don‘t treat their kids as achievement machines. Hence, the core thought of the milk campaign was “Jitne mein nahi jeene me swaad hai.” In other words, Paras wanted to associate with the overall health and psychology of younger children.

    Rediffusion-Y&R, ECD & NCD, Chraneeta Mann said, “Our task was pretty much to help Paras reinforce its status as a trusted brand for more than 50 years. We believed that this trust was earned on the basis of the years of happiness and health that Paras Dairy products helped parents achieve in the lives of their families. So, we believed that the role of Paras Dairy was significant as a source of nourishing food that provided energy, vitality, and strength. We wanted to address the health and wellbeing of families, especially children. So we chose a positive story about a world that is rich with life experiences, not a world of winners and losers. That was the genesis of the campaign idea.

    “”We need to move away from the constant pressure to stay ahead and the anxiety, depression, and fear of failure that it creates among our children. Let‘s let our children just be. Healthy, happy kids,” continued Chraneeta.

    The TVC primarily targets – Women aged above 35 years of age and working women who have kids. The secondary target is kids. The campaign will comprise print, outdoor, and radio adaptations as well. The brand has allocated 60 per cent of their budget on television spend in all markets. 20 per cent of the total marketing spend would be allocated to Delhi for the OOH brandings, opening up of Paras outlets and BTL activations. 20 per cent of the total spend will be allocated to Lucknow and Mumbai (10 per cent respectively) for opening up of Paras outlets and BTL activations.

    The creative team for this commercial comprises of ECD and copywriter Chraneeta Mann, business head Amrita Bhadury, marketing head Sanjay Sinha and Sumit who is the brand manager.

  • Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    MUMBAI: Rediffusion – Y & R, Delhi has appointed Vishal Chemjong as creative head – copy. He joins in from GIR Communications where he was handling the LG portfolio.

    Rediffusion – Y&R, Delhi ECD Chraneeta Mann said “We‘re happy to have Vishal on board. He has won a number of national and international awards and is a good team leader. He has done some impactful brand building campaigns such as the ‘me & meri maggi‘ series. We‘re looking forward to him maintaining that same balance of ‘insight‘ and ‘executional cut through‘ in the work that he does on brands for us at Rediffusion.”

    Rediffusion – Y&R VP Delhi Abhik Santara, added, “Vishal is an ideator. He does not think just one media and that‘s what excited me the most. In today‘s time, we believe brands are not built by marketers, but by consumers. And for that one needs specialists who could deliver on strong conversation ideas. Vishal‘s inclusion will further help us in our journey to help brands start those right conversations.”

    Chemjong said, “This is an exciting time to be in advertising. A lot of new mediums and avenues of communication are opening up and a lot more are being explored. I look forward to adding value and doing some interesting work here at Rediffusion.”

    Chemjong comes with 11 years of experience and has worked with agencies like McCann Erickson, Bates, Mudra, Leo Burnett and Publicis India.