MUMBAI: When life gives you bread, drizzle chocolate on it. ITC’s Sunfeast Fantastik! is making that sweet fantasy a delicious reality with its latest innovation, Choco Meltz, a rich, smooth molten choco that’s playful, portable and priced at just Rs 5.
Reimagining how India indulges, Choco Meltz isn’t just another chocolate fix. It’s a squeeze of joy that can be sipped, drizzled or spread, over toast, paratha, fruit bowls or even straight into your mouth. With its no-fuss packaging and silky texture, this one’s designed to turn every “yum” moment into a “yummy” one.
The new campaign, crafted by FCB Ulka, captures that feeling perfectly through a series of fun, relatable stories, from siblings sneaking a molten choco moment to friends sharing secret squeezes under desks. Each film showcases how Choco Meltz makes even everyday snacks feel indulgent.
Speaking on the launch, ITC Foods VP & head of marketing (confectionery, chocolates and coffee) Anuj Bansal said that Choco Meltz was all about “democratising indulgence,” making rich chocolate accessible, affordable and irresistibly fun. Meanwhile, FCB Ulka national creative director Suchitra Gahlot noted that the campaign blends “indulgence and emotion” to show how a squeeze of chocolate can melt hearts as easily as it melts on toast.
Currently available across Karnataka, Kerala, Tamil Nadu and Telangana, Sunfeast Fantastik! Choco Meltz is already sweetening shelves and smiles at just Rs 5, proof that a little chocolate can go a long way.