ITV

Tag: Chivas Regal

  • RIP David Abbott, you will be missed!

    RIP David Abbott, you will be missed!

    MUMBAI : If you are someone who keeps a keen eye on British advertising then you will surely know who David Abbott was. Abbott, a British advertising executive and founder of Abbott Mead Vickers BBDO, passed away on Saturday, aged 75.

    Abbott started his career in advertising as a copywriter at Mather & Crowther and later got associated with DDB, London. It was in 1971, when he founded French Gold Abbott. After seven years he headed to establish Abbott Mead Vickers (AMV).

    Abbott got his due recognition when he was in AMV. The veterans in the industry know Abbott as a person with wit and sharp vision. He is known for creating some classic campaigns for brands such as Volvo, Sainsbury’s, Ikea, Chivas Regal, The Economist, Yellow Pages, and the RSPC. In 1991 BBDO acquired a stake in AMV and appended its name.

    He is also known to have authored a book titled, “The Upright Piano Player” in 2010.

    Take a look at some of the popular work done by Abbott:

     

     

     

     

     

    According to international news portals, it is understood that D&AD plans to pay tribute to Abbott at its awards ceremony this week.

    (Images sourced from Twitter)

  • BBC World News launches ‘The Yearbook’; gets Chivas Regal as title sponsor

    BBC World News launches ‘The Yearbook’; gets Chivas Regal as title sponsor

    MUMBAI: BBC World News has launched a new series of vignettes called The Yearbook and has whisky brand Chivas Regal as the title sponsor.

    The Yearbook series follows the stories of six real life school friends from Singapore, whose lives have taken different and interesting routes since they left school.

    Each one-minute vignette takes up the story of a different individual, while showing how the friends have maintained their relationships together since they graduated.

    Apart from sponsoring the event, Chivas Regal will also be taking a supporting advertising campaign online on bbc.com from January 2010.

    TheYearbook vignettes will run in BBC World News Asia Pacific feed from this week until the end of March. Advertising for the brand will also appear on BBC Knowledge.

    Says BBC advertising sales regional director Cindy Tan, “We’re happy that Chivas Regal has chosen to sponsor the Yearbook vignettes and to advertise with us. It’s a real vindication of our strength in the Asia Pacific region and the way our multi-platform offering helps advertisers to reach a high quality audience. We have a compelling offering for luxury advertisers, and particularly strong evidence that such brands thrive in the environment of bbc.com.”

    Adds Chivas Regal VP – marketing Xavier Beysecker, “BBC World News has a strong and broad distribution in Asia, and its reach amongst our key audiences makes it perfect for us. The fact that we can extend our campaign across a range of channels, including bbc.com. Also, this means we are communicating across multiple touch-points. The Yearbook series matches the values of our ‘Live with Chivalry’ campaign perfectly, and we’re looking forward to seeing it on air.”