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Tag: Chitrangada

  • Brandmovers launch new Puma digital campaign with Chitrangada

    Brandmovers launch new Puma digital campaign with Chitrangada

    MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign can be seen at http://www.jabong.com/gearupbuddy.

    Brandmovers conceptualised, produced and developed this campaign in the form of an interactive video on fitness routines, for all fitness lovers. The video is live on the website of Jabong.com and would enable online users to experience interesting exercises such as running, zumba and crossfit.
    Watch the Video: Chitrangda Singh’s Fitness Workout #GearUpBuddy

     Brandmovers’ new Puma campaign includes three instructors along with Chitrangada who are known as Chitrangda Singh’s ‘Gear Up’ buddies and will train the viewers in zumba, crossfit and running. This video gives users the ability to change between exercises, while the people on screen switch into different Puma fitness gear. The most annotated YouTube video in history with over 1700 annotations, this exclusive video also gives users an option to know more about the particular fitness gear by clicking on it, and directing them to Jabong.com if they want to purchase.

    “With Puma’s first of its kind digital fitness campaign, we are trying to create online engagement by making people a part of the video experience rather than witness it. The concept of Chitrangda’s ‘Gear Up’ buddies is designed for people who like to stay fit. The campaign will attract and involve people, making them shop online at the same time”, said Brandmovers India co-founder and CEO Suvajyoti Ghosh.

    “The trend of e-commerce players partnering with retail brands is yet to evolve. We wanted to create an edgyimmersive brand experience that is shareable and linked to online sales on an e-Commerce website.” he added.

    Brandmovers has also brought in additional User-Generated Content (UGC) in this campaign by beginning a hunt for the fourth fitness expert, reaching out to bloggers and fitness-holics, who will get a chance to feature in the next edition of the interactive video as Chitrangada’s ‘Gear Up’ buddy.

  • Extravagant India awards in Paris was nothing short of extravagant

    Extravagant India awards in Paris was nothing short of extravagant

    NEW DELHI: Lunch Box by Ritesh Batra, which missed the Indian selection to the Oscars by a whisker, was voted the best film at the Extravagant India awards in Paris.

     

    Path-breaking filmmaker Anurag Kashyap received the best director award for his film Ugly, which is also being featured in a retrospective of his films in Europe as part of the Europalia.India Festival.

     

    The late Rituparno Ghosh, who passed away earlier this year, was named best actor for his own film Chitrangada.

     

    Actress Vidya Balan received the best actress award for The Dirty Picture by Milan Luthria and Kahaani by Sujoy Ghosh.

     

    The Festival was held from 16 to 22 October in Paris. The jury for the feature films comprised Coline Serreau (director and President of the jury), Armand Amar (composer), Joël Farges (producer).

     

     The best documentary award went to Children of the Pyre by Rajesh S Jala while the renowned Pan Nalin’s film Faith Connection got a special jury mention.  

     

    The Jury for documentaries comprised Euzhan Palcy (director and President of the jury), Charlotte Uzu (Les Fims d’ici), and Claude Gilaizeau (Productions de la Lanterne).

     

    The film Allah is Great by Andrea Iannetta, which was produced by the Film and Television Institute of India, Pune, won the Best Short film award.

     

    The Jury for short films was Jean-Charles Mille (distribution Premium Films – President of the jury), Abel Jafry (actor), and Benoit Blanchard (producer).

     

    The Feature Jury president Coline Serreau said: “The selection was fascinating, rich and diverse. We plunged into the movies with delight, and with the feeling to approach and to discover this boiling continent, in which all the contradictions of the world in future are at work.”

     

    He added: “I hope that the Indian cinema will take from now on its just place in the French public. Long life to this festival, whose 2014 edition, I would love to already know.”

     

    Euzhan Palcy said: “This first edition of the Festival offered us an Indian cinema of a high quality and which participates of the cultural diversity which the world needs. By supporting this festival, France will continue to play its leader’s role for the cultural diversity.”

     

    Happiness Distribution is distributing Batra’s film in France on 13 December, while Kashyap’s film will be released in France in March 2014.

     

    Sophie Dulac Distribution will distribute Faith Connection by Pal Nalin under the title Kumbh Mela, Les chemins de la Foi.

    The Indian Delegation comprised Irrfan Khan (actor in Lunchbox), Prakash Jha (director of Raajneeti), Sujoy Gosh (director of Kahaani), Rajesh S. Jala (director of Children of the Pyre, Andrea Ianneta (director of Allah is Great), Film Federation of India President Bijay Khemka and Secretary General Supran Sen, Manoj Srivastava who is Head of Bollywood the film City project Marwan, Ranvir Nayar who is Director of Media India, Sutapa Sikdar (scriptwriter), and  Ramesh Tekwani, President of  “Docs & Shorts”.