ITV

Tag: Chiththi

  • Sun TV to launch ‘high profile’ serial

    Sun TV to launch ‘high profile’ serial

    MUMBAI: Sun TV has pulled off a ‘soap coup’ with its latest serial Manaivi (wife). Directed by ace television director J Bhaskar and starring popular South Indian heroine Kausalya, the soap launches on 21 June .

    The weekly show produced by New Age Entertainment will air at 10 pm.

    J Bhaskar’s earlier work Chiththi was one of the top grossers in Tamil television history. Kausalya, who is known by the name Nandini in Malayalam, is one of the reigning film heroines of South India. Manaivi marks her entry to television.

    “Adaptability to changing viewer trends and an easy style of storytelling are some of the unique features of Manaivi. This contemporary soap is backed up by months of experimentation and research. Obviously we didn’t want to leave anything for chance now that we are on our way to create the number one daily,” said New Age Entertainment Pvt. Ltd all India vice president Santosh Nair.

    Kausalya has a Malayalam serial also up in her sleeves. The serial Chitta directed by Kiran is scheduled to air on Surya TV.

  • Star Vijay’s ‘Marumugal’ claims top prime time Tamil serial spot

    Star Vijay’s ‘Marumugal’ claims top prime time Tamil serial spot

    Grab your opportunities with both hands. That’s exactly what the recently launched Star Vijay TV appears to have succeeded in doing in its bid to give a run for its money to lead (by a long way) Tamil language regional language Sun TV.

    When Vijay TV launched on 1 October, programming pivoted around one blockbuster serial – Marumugal, with filmstar Kushboo making her small screen debut. According to Star Vijay, that effort has paid off.

    Marumugal now occupies the number one slot among the top 50 shows during prime time, in the SEC A & B homes in Tamil Nadu, an official release says, quoting the latest market research agency ORG MARG’s INTAM report (26 November -1 December).

    It obviously helped that Sun TV’s top serial Chiththi ended its record shattering run recently. But then that’s what taking your chances requires. Kaveri, the show that replaced Chiththi, has not managed to bring in the numbers inspite of also having a film actress – Madhu – playing the central role.

    Star Vijay also claims to be the fastest-growing channel in terms of viewership in the SEC A and B segments, which account for 26 per cent of cable and satellite homes in the state. The prime time share for Vijay in the SEC A&B segment has grown to 8.2 per cent (Nov. 2001) compared with 6.8 per cent in the previous month.

    According to the report, 41 of the top 50 programmes belong to Sun TV in the prime time band. Across time bands, however, Sun has an even bigger hold on the top 50. Forty-five of its shows, including the top slot (Swayam Waram), is taken by Sun shows.