ITV

Tag: Chirag Gander

  • Ecole Intuit Lab and The Minimalist Offer An Entrepreneurship Programme For Creative Professionals

    Ecole Intuit Lab and The Minimalist Offer An Entrepreneurship Programme For Creative Professionals

    Mumbai: Ecole Intuit Lab, a renowned French educational institute of graphic design, strategy, digital creation and visual communication has partnered with The Minimalist, a creative solutions group based in Mumbai for spearheading a one-of-its-kind entrepreneurship programme for those with a creative bent of mind in the field of fashion, architecture, lifestyle, hospitality, design, music, art and culture, fine arts and much more, because world is their oyster.

    This 9-month programme commencing in March 2020 is especially aimed at creative professionals, start-ups, and current aspiring entrepreneurs to aid them in gaining valuable insights into ideal entrepreneurship business practices. They will explore an entrepreneurial attitude, embracing risk in a way that allows them to be flexible and learn from rapidly changing situations. They will develop and test proposals, challenging themselves intellectually, practically, and creatively, showcasing their work and identifying potential partnerships with business organisations.

    Moreover, it will focus on honing the skills of these participants via workshops, interactions with creative entrepreneurs and sessions conducted by mentors of Ecole Intuit Lab and The Minimalist. The programme will be conducted on weekends at the institute’s Mumbai campus. Mentors include renowned names from the industry like Mr. Debashis Sarkar, Founder of Proliferator Advisory & Consulting and Harsh Kumar, Angel Investor and Investment banker.

    Besides a unique start-up zone, participants will also receive constructive feedback and a clear road map of how creative and businesses processes are to be carried out. By the end of the programme participants shall have a blueprint for their ideas and strategies to build a successful venture. On completion of the programme, a certificate from Ecole Intuit Lab and The Minimalist will be awarded to participants, who would have become well-versed with the knowledge and experience of key issues around creative innovation, entrepreneurship and their practical application.

    Commenting on the entrepreneurship programme, Chirag Gander, Co-founder, The Minimalist said, “This is an exciting initiative for us to be taken in collaboration with Ecole Intuit Lab, which is one of the leading global design schools names. As entrepreneurship across the globe is changing swiftly, with the increasing dominance of technological disruptions, innovation is key, which we intend to drive through this programme. Sahil and I aim to create global creative entrepreneurs like Brian Chesky, the co-founder of Airbnb, Garrett Camp, the co-founder of Uber, Sabyasachi and Chef Pooja Dhingra who turned their creative side into a fruitful business. Creative people who aspire to start their business as well as creative start-ups and existing entrepreneurs will greatly benefit from this immersive programme, and will become world-ready with their creative entrepreneurial knowledge and experiences.”

    Mr. Clément Derock, Co- founder, Ecole Intuit.lab added, “It is a part of our school's core DNA to help students convert their talents into flourishing careers. Our UG and PG programmes nurture that professional mindset and therefore starting the entrepreneurship programme was an obvious choice to hand hold young entrepreneurs to take the next step. This programme will help aspiring entrepreneurs to have a new-age creative approach to overcome the challenges of this dynamic world. We are thus pleased to associate with The Minimalist for this highly versatile and knowledge-enriching programme. The cross-disciplinary approach and robust methodologies will not only support start-ups and aspiring entrepreneurs to upgrade their skills but will also rewrite their creative thought processes, assisting them in achieving their business goals. Through this programme, we are certain of empowering them to become true innovators and creative visionaries.”

    Those interested in registering from the programme will be required to draft and send a 350-500 words letter of purpose as well as undergo a personal interview with the senior management from Ecole Intuit Lab and The Minimalist. Admissions open on 13th January, 2020.

  • The Minimalist Launches a Celebratory Campaign for Hyatt This Festive Season

    The Minimalist Launches a Celebratory Campaign for Hyatt This Festive Season

    Mumbai: Modern travel as an experience has undergone a massive transformation in terms of outlook. Gone are the days when travel simply meant visiting destinations -be it business or pleasure, a family trip or a solo trip, a destination today must evoke memorable experiences, and seamless ones at that. To cater to this, the Minimalist, a creative solutions group based out of Mumbai has partnered with Hyatt and conceptualised a festive campaign called #CelebrateWithHyatt that includes all inspiring properties under the Hyatt chain of hotels.

    The campaign #CelebrateWithHyatt took to highlight all the celebratory offers the Hyatt chain of hotels has to offer during the festive season wherever its properties are. The campaign’s core message is aimed at making one’s entire travel experience with family and loved ones a memorable one. Hyatt is the choicest place for its amazing array of signature offers whether one chooses to holiday or celebrate with family and loved ones.

    Reiterating on the emotion behind the campaign, #CelebrateWithHyatt, Mr. Gaurav Kulshreshtha, Director of Digital from the Hyatt group remarked, “The campaign is a huge milestone in terms of offering a Hyatt experience to all our patrons and travellers who holiday with such style and aplomb. We are very positive and excited about our collaboration with The Minimalist and look forward to a meaningful and impactful creative result.”

    Commenting on the campaign, Mr.Chirag Gander, Co-Founder and Director, The Minimalist said, “We at the Minimalist are very thrilled with this association with the Hyatt chain of hotels, which is one of the best places endorsed by travel patrons. With modern day travel evolving from mere destination-hopping to creating experiences and making memories, #CelebrateWithHyatt is a very heart-warming campaign to bring out the best of all travel experiences.”

  • Understanding the design industry in India

    Understanding the design industry in India

    MUMBAI: Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it’s able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

    Design can make or break a brand’s strategy. Clients often expect design teams to be able to interpret their brand’s strategy but don’t really believe that designs are capable of creating a staggering effect. Maybe that’s why they hold back from investing on a great design team.

    Design is to business what evolution is to nature: it helps companies to change and survive. With digital revolution, shorter attention span of the audience and shortening life cycles, brands need to break through with increased dimension and vitality.

    However, technology, consulting and financial companies are taking note of design and acquiring design agencies at an unprecedented rate. Albeit design being huge in the western world, it has only started to catch up in the world’s fastest growing economy, India. Back here, clients are now opening up to have a conversation about design, its importance for the brand and how it can help them in connecting with Gen Z. One such design and digital agency in India that’s helping shape up the design industry is, The Minimalist. Founded in 2015 and run by two alumni from IIT Bombay, the agency has worked for Coca-Cola, Minute Maid drink, Flyrobe, ICICI, Airtel, Xiaomi among others.

    Contrary to how most business for advertising or media agencies comes from retainer clients, design agencies can only work on project basis. Once the agency has created a design for a brand, it tends to work/maintain it in-house thereafter.

    But what are the key things to look at while rebranding or creating a design across all mediums – UI/UX, web interfaces, products, etc.? The Minimalist co-founder Chirag Gander lists down his key pointers:

    •    Brands need to have design guidelines as per recent trend. They have to keep up with the changing trend.

    •    The logo/design should be scalable. The design and logo should be made in such a way that it fits into a mobile screen as well as a desktop screen without pixelating or give different user experience.

    •    Identity should appeal to target audience. The revamped brand identity should resonate with the brand’s core target audience.

    •    Brands should be very consistent. They need to regularly monitor the design and change it if and when required.

    Gander says, “It was difficult earlier but clients have now started to appreciate design. Though design was considered a first world thing, its everywhere you see now.”

    Brands should not underestimate the value of a good design for their business and promotion as good design is not optional but critical for success. Whether a viewer is looking at a brochure, website, graphic or the full brand identity, if the design is not professional, a brand may loose the reputation that it has worked so hard to build.