ITV

Tag: chips

  • Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers

    Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers

    Mumbai: In the love-filled mood of February, hearts are at every glance! As people wander in their quest to find true love, they are looking everywhere for signs. So, what makes for a solid sign at this time? It’s heart-shaped potato chips. Yes, you read that right! In a world of whimsies, just in time for Valentine’s Day, snacking enthusiasts have stumbled upon a heartwarming surprise in their Lay’s snack packs- heart-shaped chips! People are overjoyed to find the perfect combination of cupid and crunch, spreading love in anticipation of something bigger stirring the pot. These unexpected shapes have sparked a wave of playful conversation amongst finders who are celebrating the early onset of Valentine’s Day spirit!

    The trend sparked fire as an Instagram profile by the name @oyehoyeindia shared a picture, discovering a rare heart-shaped chip in his pack of Lay’s, in an unexpected chance ahead of Valentine’s Day. This led to hilarious posts as Lay’s fans started turning this unexpected romantic twist into a viral sensation! Many creators like @swaad__e_dillii and @foodiejunglee,  took to Instagram to post about their own Lay’s-love-chip-find. Commenting on their posts with “I wish this came true”, “Love this heart”, “Voting for Lay’s to make this happen”, and more, viewers are excited to find their own heart-shaped chips and join in the fun!

    With more and more users flocking to Instagram to share their delightful discoveries, people are turning these heart-shaped chips of Lay’s into the ultimate stars of snack time! In a flurry of reactions, while some folks teasingly declared Lay’s as their Valentine proclaiming their newfound chip love, others are comically confused with this crazy catch. Engaging in light-hearted banter, these people are questioning if this was fated or if their favourite brand is secretly trying to play the matchmaker.

    With Lay’s infusing love in chips, fans are wondering if there is something more exciting looming on the horizon. Could these heart-shaped chips be snack-time showstoppers or are they hinting at a salty and crispy romance? One thing’s for sure, with love in the air even chips are giving Cupid a run for its money!

  • Videocon Industries plans new STB capacity by end-2014

    Videocon Industries plans new STB capacity by end-2014

    MUMBAI: The Indian government last year raised the import duties of set top boxes (STBs) from five per cent to 10 per cent in a bid to encourage Indian entrepreneurs to start making them indigenously. To no avail, Indian MSOs, DTH players, continued importing the boxes from China, Korea and Taiwan to meet the government mandate of digitising India’s cable TV sector.

    At least one player yesterday announced that it had taken up the gauntlet: electronics major Videocon Industries. Director Anirudh Dhoot told Press Trust of India that his company is planning to set up a one million STB manufacturing plant by end-2014. Dhoot told PTI that the plant is likely to be set up in either Punjab or Madhya Pradesh. 

     

    The Videocon group also runs Videocon d2h – one of the fastest growing DTH players in India. 

     

    The digitisation of cable TV in phase III and phase IV towns is expected to require around 80 million STBs; of which 60 million will likely be rolled out this year itself, totting up to a business potential of an estimated  Rs 7,500 crore at factory prices. The second and third phases of digitisation are scheduled to be completed by end 2014, but everyone in the industry expects a delay of about three to six months. If Videocon manages to get its plant to start churning out STBs by end this year, it could meet some of that demand. 

     

    The Indian cable TV industry has deployed around 22 million STBs during the first and second phase of digitisation; even as DTH players have deployed around 45-50 million STBs collectively over the years since DTH launched in India.

     

    Most of these were imports. Videocon, on its part, upped the capacity at its existing STB plant from 700,000 per annum to one million during the festival season last year. Now it plans to set up a new plant. Other players who are involved in the manufacture of STBs domestically include: Noida-based Dixon Technologies and Kortek Electronics.