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Tag: Chintan Shah

  • Kabaddi gets a new tune as Sportz Interactive drops AI-powered anthems

    Kabaddi gets a new tune as Sportz Interactive drops AI-powered anthems

    MUMBAI: When kabaddi meets cadence and AI meets attitude, you know sport is getting a remix. Sportz Interactive (SI), the sports tech and fan engagement powerhouse, has rolled out three fresh team anthems for Pro Kabaddi League Season 12, each crafted with speed, style, and a splash of artificial intelligence.

    For the Bengal Warriorz, SI and Capri Sports unleashed Tashan Toofani, a swagger-heavy anthem designed for Gen Z. Beyond penning the lyrics, the team leaned on AI to stitch together the soundtrack, create futuristic player avatars and layer in visuals dripping with fashion, music, and sport, a cultural cocktail tailored for the next wave of kabaddi fans.

    If Bengal got bold, Gujarat got fast. The Giants’ rallying cry, Garjega Gujarat, was turned around in just five days, a record sprint that combined SI’s in-house hustle with AI-powered fan-generated animations. Proof, perhaps, that an anthem doesn’t need months to roar if tech is tuned right.

    Meanwhile, the UP Yoddhas went cinematic. Their anthem, produced with a lean crew but boosted by AI workflows, captured the team’s gritty, battle-ready persona without compromising on authenticity or polish. It showed how smart tools can strip away inefficiencies while keeping the heart of the story intact.

    “These three productions reflect the versatility of our teams and the immense potential of AI to transform how sports franchises connect with their fans,” said Sportz Interactive SVP for leagues, teams & federations Chintan Shah. “Whether it’s ultra-fast delivery, fresh visual styles, or smarter workflows, we’re proud to be pushing the boundaries of what’s possible in sports storytelling.”

    With Pro Kabaddi Season 12 set to storm the mats from 29 August 2025, fans of the Warriorz, Giants and Yoddhas won’t just cheer their heroes on the court, they’ll sing along to anthems built at the intersection of creativity, code and culture. Because in this league, it’s not just about points and tackles, but also about the soundtrack of sporting passion.

  • Scrum meets screen as Sportz Interactive powers Rugby Premier League

    Scrum meets screen as Sportz Interactive powers Rugby Premier League

    MUMBAI: When it comes to scoring off the field, Sportz Interactive is now the prop powering Indian rugby’s digital game. In a game-changing alliance, Sportz Interactive (SI) has partnered with the newly launched Rugby Premier League (RPL), supported by GMR Sports, to design and drive the league’s entire digital presence from the first whistle to the final try.

    The engagement sees SI developing and managing the official RPL website now the central hub for fixtures, squad updates, and stories as well as launching its social media channels to build a strong, steady fanbase from the get-go. The agency also rolled out a suite of creative launch assets and a phased content strategy to keep rugby conversations buzzing long after match day.

    To mark major moments like franchise unveils, player auctions, and squad reveals, SI created high-impact visuals and behind-the-scenes content, including exclusive interviews with RPL heavyweights like Rugby India president Rahul Bose and GMR Sports CEO, Satyam Trivedi.

    The collaboration also takes the reins on RPL’s flagship fan campaign, #RugRugMeinRugby, weaving it across platforms through custom content buckets, quirky formats, and platform-specific storytelling that’s equal parts entertaining and educational. From strategic sponsor activations to creative brand partnerships, SI is also helping bring the business side of rugby into sharper play.

    “Rugby is stepping into an exciting new era in India,” said Sportz Interactive SVP for Teams Chintan Shah. “This is more than a league, it’s a movement. At SI, we’re excited to blend data, design, and digital storytelling to grow the game and fire up the fans.”

    As the Rugby Premier League sets its sights on making rugby more mainstream in India, SI’s playbook is simple: create buzz, build community, and make every scroll, swipe, and click feel like a try well scored.
     

  • Raja partners with Society Tea for IBSF Championship, brewing success

    Raja partners with Society Tea for IBSF Championship, brewing success

    MUMBAI: In a move that promises to steep the competition, Society Tea has teamed up with India’s cue sports champion, Venkateswaran Subramanian, fondly known as Raja, ahead of the International Billiards & Snooker Federation (IBSF) Championship in Ireland. The event, taking place from April 12 to 16, 2025, will see Raja don the Society Tea logo proudly on his waistcoat, representing a partnership that’s as strong as the finest brew.

    Raja’s journey in the world of billiards is steeped in perseverance. From his roots in local circuits to making his mark globally, he has become a beacon of resilience. Despite facing multiple disabilities, Raja competes against the world’s top cueists, showing the world that passion and skill know no boundaries. His journey from the grassroots to the global stage is a testament to his unwavering determination and talent.

    Society Tea director, Chintan Shah said, “Raja is more than just a champion in his sport, he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship.”

    Expressing his gratitude, Venkateswaran Subramanian (Raja) said, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”

    With Society Tea by his side, Raja is all set to take the cue sports world by storm, proving once again that with the right support, champions can rise above all odds. Whether on the green baize or in the corporate world, this partnership is brewing up something special.