Tag: Chinese

  • Chinese broadcasting satellite SinoSat-2 fails

    Chinese broadcasting satellite SinoSat-2 fails

    MUMBAI : Asian giants India and China have reached a ground-breaking agreement to promote cooperation in civil nuclear energy. Maybe they should now consider extending that cooperation to space exploration as well.

    Four months ago, the launch of India’s first commercial communications satellite from home soil ended in failure after the the three-stage 414-tonne launch vehicle GSLV-F02 veered off course soon after lift-off, and ultimately crashed into the Bay of Bengal. The GSLV-F02 was carrying the state-of-the-art communication satellite Insat-4C, the second satellite in the Insat-4 series.

    China, meanwhile, suffered a setback of a different sort after its first direct-to-home broadcasting satellite, failed less than 10 days after launch, the South China Morning Post reported. While the launch of SinoSat-2, China’s first domestically made satellite, went off smoothly, the satellite’s solar panel faily shortly after it went into orbit, the newspaper reported, quoting sources familiar with the situation. The satellite has suffered a serious power failure and appeared beyond repair, the report added.

    At the time of launch, the Chinese government-run Xinhua News Agency had said SinoSat-2 would help to provide a broader coverage of TV signals and allow more digital and live broadcast TV services across the country.

    SinoSat-2 had been hyped as a broadcaster of digital television signals to China’s rural areas with no access to cable, and was meant to offer services directly to some 100 million households.

  • Whose life is it anyway?

    The work-life divide- the fine line that separates office related activities with those other than, is fast becoming as visible as the Australian teams’ manners during the ICC awards ceremony. This has ensured that work often intrudes when you have specifically set aside time to do something that even remotely reeks of giving you satisfaction at a personal level. (At this point the author was interrupted by a call for a meeting and he subsequently was only able to complete this article months later)

    “So how has work been?” asked Dr. Sushma, scanning through a few reports on the table. Ram Shankar had long planned this appointment, ever since he had discovered that his old class mate had set up a clinic in the locality. Sushma was the kind of woman, who as Chai-La would have said while simultaneously floating down into the residual tea leaves in the cup, ‘compels a man to think about settling down.’

    She had been, even at that relatively early stage in the evolution process, unequivocally dubbed ‘wife material’ by all those favored by the X chromosome. There was something about her that soothed the nerves, uplifted the spirit, cleared the mind and brought in smiles by the dozen. She had always been successful, but also had the rare gift of being popular at the same time. Thus the beeline of Ram’s classmates who had conjured up imaginary ailments just for ‘medical dates’, was long and as the school master would have resoundingly bellowed, in a manner designed to shatter the eardrums, ‘shameful’.

    Ram himself had made an appointment, over a fortnight ago, for that Sunday afternoon, just before she broke off for lunch. The strategy was to charm her into a lunch date post the ‘check up’. Prior experience of concocting stories, for keeping ravenous clients at bay and off the more tender parts of his anatomy, had Ram fancying his chances in all such situations.
    ‘Work is just fine, though lately I have been feeling some shooting pain in my heart, that seems to strike without warning,” answered Ram.

    “That’s strange, this shouldn’t be happening at your age. When did it first occur?” Sushma looked up and paused as she held Ram’s gaze.

    “Just about five minutes ago, when I entered your room,” quipped back Ram, trying to bring about some softness in his eyes as he made his pitch.

    There was an elongated pause that followed; much like what would have been heard after all the fuss of the Big Bang was over.

    Then Sushma smiled. And Ram Shankar felt something stir in the innermost depths of his being that refused to be put into language translation.

    “I never thought you had a sense of humor in school Ram, by the way is something wrong with your eye?” asked Sushma, her own eyes sparkling with a life that was captivating.

    “To be frank I never had much sense then,” began Ram, abandoning the attempt to make his eyes speak, as Sushma broke into giggles. “But now that sense seems to be shining on me, would it be the right time to ask you out for lunch” Ram Shankar was sure that she could hear his heart beat as he braved forth those words.

    “Sure, as a Doctor I need to always encourage good sense when it makes an appearance, however late,” replied Sushma, Ram’s morale was just going to crash through the roof when he noticed a rather disturbing noise emanating from his pocket, quite like the deranged ranting of Adolf Hitler asking for Monday morning job status reports.

    “Oh that’s just my boss Vikas,” said Ram as he stared back defiantly for a while at the phone, “and the ring tone fits like a glove,” he weakly ventured, knowing that answering the phone would definitely be a wake up call.
    “Well, work is work” smiled back Sushma.

    Ram cursed himself for not having switched off his cell phone. But having defined diligence as one of his core values, he found himself answering.

    “Hi Vikas…”

    “Chief, drop everything you are doing right now, there is a crisis”

    “Today? Now?”

    “Mr Bose wants a leaflet for his Monday 9am meeting and he must have it.”

    At that point Ram could think of a million other things that Vikas and Mr. Bose could have ‘had’.

    “What is it about? Can I brief the creative over the phone and then proceed to office once they have cracked something?”

    “No, you are the only guy who knows all the details; you might have to write the copy yourself. Anyways who will you get on a Sunday?” chirped back Vikas in a manner that made Ram consider homicidal measures.

    “Then can I head back to office in an about an hour and start the job then,” queried Ram.

    “No, Mr. Bose wants to be absolutely sure. He wants to go through a minimum of three iterations and he is expecting the first one in 45 minutes.”

    “Three iterations… my” began Ram and then noticing that Sushma was watching him. “My task is not that easy you know” he quickly corrected the impending unprintable volley and stepped out of the doctor’s cabin gesturing in a manner that meant either the reception was weak or that he had eaten one too many chilies.

    “Hey I was in the middle of something, Can I do this later?”

    “Have I told you about the rules that our company has governing the social life of an account executive?”

    “No” answered a surprised Ram.

    “There are none,” boomed Vikas as he exploded into laughter, “as an underling you are expected to abandon all personal ventures for the cause of the organization and your confirmation. Only as you rise in the company are you entitled to any control of your life at all. I have earned that chief and hence I am here, sipping a beer at home, while you will be getting back to office sooner than yesterday. What’s more I can even afford to forget jobs and bring them up only on Sundays.” Ram detected a distinct sinister chuckle as he felt Vikas pause for another sip. “Good luck and don’t bother me with any problems, you should be good enough to handle them.” Vikas signed off leaving Ram clutching his phone in a vice like grip in an attempt to control the storm that was brewing within. He stood silent like a dazed man in the corridor. But his world inside was screaming. Composing himself a bit he popped back in.

    “I’m sorry,” he began, “urgent work beckons.”

    Dr Sushma looked him in the eye, “Believe me I understand,” she smiled back kindly. Then Ram saw they were no longer alone in the room.

    “Hey since you aren’t taking her anywhere, I suppose you might have no objection that she does lunch with me?” the suave voice of Cyrus, ‘the dude from school’ interjected emphasizing ever so slightly on ‘aren’t taking her anywhere’. Ram could have thought of a million objections but societal norms in such regards are rather callous.

    “Sure go ahead.” He managed keeping as straight a face as was possible. “Some other time perhaps” he asked Sushma as he bid them goodbye.

    “Some other time,” she replied with a smile that offered some hope, though he wasn’t sure whether it was just his servicing optimism kicking in.

    “The life of an AE is well… not to be,” the hushed oriental tone, the express delivery of the tea-cup and Chai-La (the mystical Chinese canteen tea boy) had disappeared into the works of Shakespeare on the office mantelpiece. Ram noted with some concern that he had vanished into ‘Romeo and Juliet.’

     

     

  • MTV in content, advertising alliance with Chinese search engine Baidu

    MTV in content, advertising alliance with Chinese search engine Baidu

    MUMBAI: US broadcaster MTV has announced a content and advertising alliance with Chinese search engine Baidu.com.

    The new strategic partnership will give China’s 123 million Internet users easy access to 15,000 hours of MTV and Nickelodeon original video content and music videos licensed by five top Chinese and Asian music companies for online viewing or download through www.baidu.com.

    As part of the agreement, MTV will provide the first-ever branded area featured on Baidu – MTV Zone, which will include advertising at launch by Motorola and P&G. This deal extends MTV China’s digital media position, where MTV claims to have 100 per cent reach of the country’s mobile subscribers through partnerships with China Mobile and China Unicom.

    MTV International president Bill Roedy commented, “This breakthrough relationship with Baidu delivers Chinese audiences a major digital platform for non-stop, 24-hour access to MTV and Nickelodeon programming content for the first time – from SpongeBob SquarePants, to Pimp My Ride, to MTV China’s local original programming like MTV Tian Lai Cun and MTV Music Wire. This alliance with China’s number one Internet search engine is also a key milestone in our digital media position in China and advances our long-term commitment to expanding our brands and local content in China.”

    Baidu.com chairman and CEO Robin Li said, “We are excited to expand our powerful online entertainment platform at Baidu through this first-of-its-kind alliance with MTV Networks. With a diverse offering of original programming, animation and music, Chinese users will be able to experience high quality entertainment on MTV Zone. Content owners and artists will be compensated through this revenue share agreement, which also offers exciting new opportunities for advertisers to reach the online youth demographic in China. We look forward to working with MTV Networks to build on this partnership over the long-term.”

    MTV China will provide four categories of content for MTV Zone on Baidu’s portal, including:

    – MTV China’s locally produced shows such as Music Wire, Tian Lai Cun, MTV Chart Countdown, MTV English, MTV Mega Star and live music events.

    – MTV hit reality shows including Pimp My Ride, Cribs and Laguna Beach.

    – Nickelodeon’s shows, including SpongeBob SquarePants and Dora the Explorer, as well as live action series Unfabulous and Drake and Josh.

    – Music videos from four Chinese labels, as well as one Asian label.

    Content will vary in length, from 10 minutes to 30 minutes. Internet users will be able to access the high-resolution video content via viewing online, as well as downloading using Baidu’s BaiduXsetup software that enables fast downloading. Some downloaded content will require payment, such as music videos, while most will be downloadable free of charge after viewing advertisements. MTVN, Baidu, and where applicable, the record labels, share the revenues.

    MTV and Baidu will also share ad revenues. Motorola and Procter & Gamble’s Rejoice brand have signed on as the first advertisers of MTV Zone downloads. In addition, MTVN has signed licensing agreements with four of the top music companies in Mainland China, including EE Media, Modern Sky, Music Nation and Ocean Butterflies to enable MTVN to distribute music videos for emerging and established artists. These include Jeff Chang, JJ Lin, Aaron Kwok, Wang Rong, New Pants and others. Music video content will also be available from indie label Avex Group, which represents many artists with strong pan-Asian appeal, such as Japan’s Ayumi Hamasaki, Boa, and Namie Amuro; Mainland China’s He Jie; and Taiwan’s Cindy Wang and Show Lo. Additional agreements to offer videos from local and international artists will be announced soon.

    MTV adds that it has many agreements around the world to make its content available on multiple platforms, including the Internet, mobile phones and portable devices. Internet partnerships include companies such as AOL, Google Video, iTunes and Amazon, among others, for MTV, Nickelodeon and the company’s other leading brands.

  • KyLinTV signs Woman TV to provide Chinese fare via IPTV

    KyLinTV signs Woman TV to provide Chinese fare via IPTV

    MUMBAI: KyLinTV, which provides Chinese programming in North America, has signed on Woman TV via IPTV to give viewers a taste of the largest selection of Chinese entertainment in North America: 26 live broadcast channels and a vast video library that offers subscribers more than 20,000 hours of choice. Woman TV is the first channel in China catered specifically to women.

    Woman TV was launched in March of 1999, and is the only broadcast channel in China completely devoted to women. With content that covers topics from education, occupation, fashion and family to stories about famous female figures, Woman TV has programs for all types of women. It serves as a platform to let the public know what women need, states an official release.

    Prominent programs include a talk show program that tackles everyday issues that men and women face in their relationships, Formula-E is hosted by Li Jing and Dai Jun. Other shows are Pretty Women, a show devoted to the latest fashion styles and trends with up-to-date information from fashion experts, Stories of Women, an in-depth documentary program featuring stories on the lives of women who have persisted and fought to overcome hardships, coming out stronger on the other end.

    KyLinTV subscribers will have direct access to the most popular broadcasts from China, Hong Kong and Taiwan. In addition, KyLinTV will broadcast US Chinese channels with programs produced exclusively for North American consumers.

    Viewers can tune in to live broadcast channels on KyLinTV and watch the programs as they air. If they miss the program they wanted to watch, subscribers have the option of using the broadcast channel companion which preserves the lineup of news and entertainment programs for 24 hours, and is a feature that is unique to KyLinTV. In addition, KyLinTV subscribers can take advantage of the broadcast channel on demand, an exclusive library of the most popular programs from that channel.