ITV

Tag: Chinese government

  • China to lay undersea internet cable

    China to lay undersea internet cable

    MUMBAI: The Chinese government has approved plans to lay an undersea cable, to increase the speed at which internet users in the Northern region access overseas websites by up to 50 per cent.

    The new network, which is 350 km long, is expected to be opened by the beginning of 2006, and will achieve a total capacity of 80 GB.

    Asia Netcom, the international cable arm of state-controlled fixed-line telephone operator China Netcom, has been approved to lay a new undersea cable to connect its current network.

    In recent years, undersea cables that linked China with Asia and North America have broken, causing traffic delays and outages for several days.

  • ESPN to launch Chinese version of magazine in Dec

    ESPN to launch Chinese version of magazine in Dec

    MUMBAI: ESPN is looking to build its brand further in China. The sports broadcaster will launch a Chinese-language monthly magazine in December.

    It will target the young male. In Asia ESPN has a 50:50 JV with the Rupert Murdoch owned Star Sports.

    Vertex has acquired the publishing license of the Chinese Edition of ESPN magazine. The magazine will offer a mix of original content targeted to the interests of sports fans in China, as well as material from the US edition of The Magazine.

    Editorial is expected to include coverage of international, European, and Chinese soccer; international and Asian basketball leagues, as well as the NBA; professional golf; track and field events; auto racing; bicycling, action sports. The magazine will also feature regular contributions from commentators who appear on ESPN’s Chinese television service. .
     
     
    ESPN Magazine is believed to be enjoying a circulation of 1.75 million per issue in the US alone.

    What has helped ESPN make this decision in China is the fact that in the past few years the Chinese government has loosened its grip on what can be published. Reports indicate that the Chinese magazine market has become flooded resulting in ad rates being offered at a high discount.