ITV

Tag: Chinese film

  • Divo and IOF release ‘Mojin: The Treasure Valley’ on multiple OTT platforms

    Mumbai: The Indian digital media and music company Divo has partnered with Indo Overseas Films (IOF) for the release of the 2018 Chinese blockbuster “Mojin: The Treasure Valley” across multiple OTT platforms in India. The film that averted its theatrical release due to the pandemic, is now available to viewers in four languages – English, Hindi. Tamil and Telugu – for a pay-per-view model across Book My Show, Gudsho, Google Play, Shemaroo, Hungama Play, Filme, Oct Square, and Apple TV.

    The action-fantasy thriller revolves around a legendary tomb explorer named Hu Bayi who is on a hunt to find the cure to an ancient curse in the Tomb of Emperor Xian. It features Hang Cai, Xuan Gu, and Heng Yu in the lead roles. Originally titled “Mojin: The Worm Valley”, it is the second installment in the ‘Mojin’ series following the 2015 release, “Mojin: The Lost Legend”.


    Speaking on the release, IOF’s CEO Firoz Elias said, “With the evolution of film distribution in India and movies only releasing online, it was imperative for us to partner with a digital distributor, who could provide a smooth process. This movie never got an opportunity to release in India due to the pandemic and considering the current situation, we decided to go ahead with an OTT release. We are glad to team up with Divo for this release, who helped us reach out to a large audience base via correct channels.”

    Speaking on the association, Divo founder and director Shahir Muneer said, “With audiences not able to go out and enjoy movies like earlier, it has become important for us to offer them new and fresh content across multiple touch-points. There is a very high demand for content in international languages and it’s our constant endeavor at Divo to provide maximum reach via regional languages.”

  • Chinese film industry romps in $2 bn in 2011

    Chinese film industry romps in $2 bn in 2011

    MUMBAI: The Chinese film industry’s performance in the bygone year was good when it raked in $ 2.07 billion (13.1 billion yuan) at the box office, an increase of 28.93 per cent from that of 2010.

    Film studios in China produced 791 films in various genres taking in $1.11 billion (7.03 billion yuan) at the box office, accounting for 53.6 per cent of total ticket sales.

    Most small-budget films didn‘t even hit the silver screens. The country added 803 cinemas in 2011 at a daily average of 8.3 new
    screens.

    Domestic production of blockbusters has become more mature in the country with remarkable improvements in quality. For example there was The Flowers of War, directed by Zhang Yimou. The film has already grossed over $88.69 million (560 million yuan) in less than a month after its release.

    Notably, various blockbusters continued using the old formula: Ancient Chinese legend, big-name movie stars, Kung Fu elements and grand battle scenes. Films like It‘s Love, Mural, The Lost Bladesman and White Vengeance all passed the $23.7 million (150 million yuan) mark at the box office.

    On the negative side, some critically acclaimed films like Kuiba, The Piano in a Factory and Return Ticket did poorly at the box office. Though the films in mention had won praises and even awards, many filmgoers were not even aware of them due to poor marketing.