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Tag: China

  • Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    MUMBAI: India, Indonesia and Philippines emerge as hot spots of ad spend growth as per ZenithOptimedia’s Advertising Expenditure Forecast of December 2015. These are the only three markets in which adspend is growing at double-digit annual rates . Between 2015 and 2018 the report estimates Philippines to expand by USD 1.2 billion dollars at growth rate of 13% a year, while’s India’s ad spends will increase to USD 3 billion also at 13% a year.

    Indonesia is expected to show the biggest growth at 17 % a year, touching USD 4.1 billion.

    Calling it Fast Track Asia bloc comprising of China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, the report further mentions that ad expenditure in Fast-track Asia will  grow at 8.9% in 2015, and at an average rate of 8.4% a year between 2015 and 2018, down from 14.7% a year between 2009 and 2014.

    Having said that, even with their growth rates slowing down China will continue to be one of the biggest contributor to the global ad spends which is estimated to reach USD 579 billion at a growth rate of 4.7 % by 2016. Between 2015 and 2018, China is expected to contribute 24 percent of the global  ad expenditure only preceded by the US at 26 percent. The UK comes third, contributing 7%, and Indonesia fourth, contributing 5%. Not to mention, the top five of the ten biggest contributor to the global ad expenditure is expected to come from the Fast Track Asia countries, by 2018. Overall, rising markets will contribute 54% of additional ad expenditure between 2015 and 2018, and to increase their share of the global market from 37% to 39%.

    “Growth of the global ad market is being driven by advances in technology, especially mobile and programmatic tech,” said Steve King, ZenithOptimedia Worldwide CEO Steve King. “But television remains by far the most important channel for brand communication, and online video, its digital offshoot, is increasing the audiovisual share of global display advertising.”

    The report also singles out internet to become the most preferred medium of advertising with internet advertising command 36.6 per cent of global advertising, overtaking the current largest advertising medium, television by 2018. Looking at the ad market as a whole, television’s share peaked at 39.7% in 2012, and is estimated at 37.7% in 2015, before falling back to 34.8% by 2018.

    The report highlights paid search as one of the key reasons for televisions loss of adspend share. Paid search is essentially a direct response channel (together with classified), while television is the pre-eminent brand awareness channel which is expected  to remain so for many years to come.  Television offers unparalleled capacity to build reach, while online video offers pinpoint targeting and the potential for personalisation of marketing messages. Both are powerful tools for establishing brand awareness and associations. As per the report, television will account for 44.7% of display expenditure  in 2015, and 42.9% in 2018.

    Within internet advertising, mobile advertising will emerge as the leading platform with it overtaking desktop and accounting for 50.2% of all internet advertising.

    Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015. Moreover, according to the report, mobile advertising is responsible for almost all of the growth in global adspend. The report forecasts  it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad money added to the global market during these years.

  • Consumers expect more devices to be connected with netizens as forerunners: Ericsson report

    Consumers expect more devices to be connected with netizens as forerunners: Ericsson report

    MUMBAI: A research conducted by Swedish telecom gear maker Ericsson Consumer Lab named ‘A Networked Life’ stated that consumers expect more devices to be connected as there are endless options for connectivity. It also predicts that more connected devices will ultimately lead to redefined networked lifestyle needs.

    Consumers have only now begun to enter the era of networked lifestyles, and they expect greater mobility and an increasing number of devices to become connected.

    The report states that consumers recognize the benefits of various devices in their life becoming connected; the analysis has been broadly classified in three categories viz. overall, un-recognised and netizens.

    Data for the report has been gathered through 45,290 face-to-face and online interviews with people form the age group of 15-69 years old, representing about 1.2 billion people across 24 countries including Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Norway, Sweden, the UK and the US.

    Chile with 32 per cent, South Korea with 29 per cent and Brazil with 28 percent have the highest penetration of internet users.

    The forerunners of the networked lifestyle are the netizens who spend more time online on a wider range of services than others. They comprise 17 per cent globally.

    The report says that 65 per cent of netizens participate in a sharing economy, compared to 9 per cent of un-networked. They spend the most amount of time on the internet.

    Also that 98 per cent of netizens own more than one device (smartphone and other devices like a laptop or tablet).

    For instance, research and analysis showed 52 per cent surveyed internet users want their TVs to be connected to the internet. Whereas 24 per cent of consumers also state that they are using services that allow them to use a movie, TV show or video on one device and then resume playing from another device.

    Based on research in 12 countries, it was found that the average number of devices connected to the internet has increased to 4.1 devices in 2015 as compared to 3.1 devices per household in 2014. Because of this, consumers are spending more time online incorporating digital services and devices with everyday activities.

    The report says that video streaming apps have the potential to become main stream on a global scale in the near future; which could potentially have large ripple effects on the entertainment industry.

    In terms of India the report states that the percentage of Netizens in India stood at 48 per cent. And it has one of the highest levels of peer-to-peer sharing at 79 per cent among the local netizen community. A sizeable 56 per cent of people in India feel it is easier to find products and services on the internet than through friends and family.

    Ericsson Consumer Lab Director Vishnu Singh said, “The reason for people’s increasing use of the internet is that their perceived value of it is growing along with the rise in usage. The networked lifestyle is all-inclusive because the benefit for each individual user increases as more people participate in the internet.”

    The report states that Brazil, China and Colombia are the countries to have high numbers of netizens who use the internet less than once a week or not at all.

    Whereas countries like Germany and US with lower proportions of netizens in highly industrialized countries are balanced by a larger distribution of those who use the internet with some regularity.

  • Ofcom to hold spectrum auction in 2016 with ?70 million reserve price

    Ofcom to hold spectrum auction in 2016 with ?70 million reserve price

    MUMBAI: UK communications regulator Ofcom will be releasing valuable new airwaves by holding a high-capcity spectrum auction that could be used to meet the growing demand for mobile broadband services. It has set reserve prices totalling ?70 million for the spectrum.

     

    The auction is planned to take place in early 2016 for the spectrum, which has been made available by the Ministry of Defence as part of a wider Government initiative to free up public sector spectrum for civil uses.

     

    A total of 190 MHz of high-capacity spectrum is being made available in two bands – 2.3 GHz and 3.4 GHz – which are particularly suited for high-speed mobile broadband services, because they can carry large amounts of data. This is equivalent to around three-quarters of the spectrum released by Ofcom through the 4G auction in 2013.

     

    Ofcom spectrum group director Philip Marnick said, “Spectrum is the essential resource, which fuels the UK’s wireless economy. This auction is an important step in ensuring that the UK has the wireless capability to deliver and support new technology. We’re responding to rapid change and innovation in the communications sector, which is placing greater demands on spectrum. Part of our plan to meet this demand is by making new spectrum available and allowing it to be used in a number of different ways.”

     

    More spectrum for mobile broadband

     

    There will not be a cap on the amounts bidders can buy. Ofcom believes that any cap could prevent a bidder from buying large blocks of adjacent spectrum. Large blocks have the potential to support very fast download speeds, meaning even faster mobile broadband for consumers, which helps pave the way for 5G.

     

    The auction is designed to be fair and transparent, enabling the spectrum to be awarded to those who can put it to the most efficient use in the best interests of consumers. Ofcom proposes to auction the spectrum in lots of 10 MHz for the 2.3 GHz band and 5 MHz for the 3.4 GHz band.

     

    Many existing mobile handsets from major manufacturers, including the Apple iPhone 6, HTC Desire and Samsung Galaxy, are already compatible with the 2.3 GHz spectrum. The band is so far being used for high-speed 4G mobile broadband networks in ten countries outside Europe, including China, India and Australia.

     

    The 3.4 GHz band is currently being used for 4G wireless broadband in six countries including the UK, Canada and Spain.

     

    Planning for the future

    Demand for mobile data services is expected to rise considerably in the coming years. To address this, more spectrum is needed – together with new technology to use spectrum more efficiently, and networks of small wireless ‘cells’ to provide greater capacity over local areas.

     

    Ofcom supports industry and research groups to enable these developments and ensure the UK’s wireless infrastructure continues to play a central role in the growing digital economy.

  • Vivo furthers Indian localisation strategy with IPL; plans major marketing push

    Vivo furthers Indian localisation strategy with IPL; plans major marketing push

    MUMBAI: With an aim to expand its Indian localisation strategy as well as furthering its interest and association in sporting events, Chinese multinational manufacturer of smartphones Vivo has set sight on the Indian market field in a big way.

     

    As was reported earlier by Indiantelevision.com, Vivo hit a six by grabbing the title sponsorship for the multi-million dollar cricket tourney – The Indian Premiere League (IPL) for a period of two years. The move came in the wake of Pepsi withdrawing its title sponsorship deal.

     

    This is Vivo’s first and so far the largest brand association since its launch in the Indian market. With 2015 being Vivo’s 20th anniversary and the first anniversary in India, the company sees Vivo-IPL making the throttle of its development even stronger.

     

    In the coming two seasons (2016 and 2017), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations, media exposure and marketing campaigns.

     

    As a brand, Vivo has shown great interest in sports and had sponsored NBA’s live broadcasting in China last year. With an aim to enhance its brand awareness and reputation as well as get closer to its potential customers in the vast Indian market, Vivo will be utilising the IPL medium to the hilt over the next two years with a major marketing push. The Chinese company plans to launch 360 degree marketing campaigns, which will include athlete endorsements, television commercials (TVCs), venue advertisements, on-ground activation, digital and social media campaigns and fan meetings amongst others.

     

    Vivo Mobile India CEO Alex Feng said, “We always believe in supporting new talents and associated ourselves only with premium events globally. This investment reiterates how important Indian market is for us, and we are confident that Vivo will get returns from our investment in IPL, and this association will further advance our Love India, Love Vivo initiative.” 

     

    “Vivo is the pioneer of Hi-Fi music smartphone, and we strive to create smartphones combined with artistic design and technological innovation. Vivo’s spirit is to pursue excellence and create surprises. IPL, as the world’s premium cricket event, is also creating the ultimate sports experience to the world. It is this shared commitment to excellence that brought IPL and Vivo together,” he added.

     

    BCCI secretary Anurag Thakur said, “IPL is all about opportunities and exhibition of talent and with Vivo coming in as the title sponsor, it is yet another initiative to showcase a brand, which is young, full of life and looking for a platform to showcase its talent. Just like the IPL, Vivo in a very short span have created a niche and legacy in the smartphone market and I am sure this will be a long and enriching affiliation for both the stakeholders.”

     

    Speculations were rife that in the light of the match fixing controversy, which led to Pepsi pulling out of the IPL title sponsorship, the sponsorship rates might drop. However, Thakur informed that the IPL was still a coveted property in the eyes of many a brands. Thakur says that Vivo was not the only brand, which had bid for the IPL title sponsorship and that there were four brands, which were interested in coming on board as the title sponsor for the IPL and another three (apart from Vivo) were still interested in coming on board via different associations.. 

     

    Starting from 2014, Vivo initiated its global expansion including India. The company’s association with IPL is a strong sign of its ambition of the long term development in India. Moreover, Prime Minister Narendra Modi’s ‘Make in India’ initiative also resonates with Vivo’s plan. Its assembly unit in Greater Noida is the first step toward this commitment. With Rs 125 crore first-phase investment, this unit will be operational in November, 2015.

     

    The company employs 8,000 people in India and has associated with over 10,000 retailers, in over 300 cities in 22 states, with a strong focus on Hi-Fi Music. The company embedded Hi-Fi & Smart into its brand and product genes. It created the world’s first Hi-Fi smartphone, established smartphone Hi-Fi standard and upgraded it to Hi-Fi 2.0.

  • Smartphones & pay TV growth in China & India to spur A-Pac VOD demand: FMI report

    Smartphones & pay TV growth in China & India to spur A-Pac VOD demand: FMI report

    MUMBAI:  A-Pac rules and how. The Asia Pacific region is slated to overtake Western Europe as the second largest market for video on demand (VOD) services by 2020. And the growth in the region is going to be driven by the insatiable demand for smart phones in the fast growing economies of China and India.  The Asia Pacific VOD market is expected to touch revenues of $80.5 billion, fuelled additionally by the consumer hunger for pay TV services too in the region. From 13 per cent share of the global VOD sales in 2014, it is expected to rise to 22 per cent in the next five years. These are the findings of a US-based Future Market Insights (FMI) report released recently.

     

    Titled Video on Demand (VoD) Market: Global Industry Analysis and Opportunity Assessment 2014-2020 the FMI report  states that the demand for pay-TV services will continue to remain strong during the forecast period 2014 to 2020. The study has stated on a global scale the VOD market will scale $263 billion by next year.

     

    Popularity of Pay TV services, especially digital cable services, is increasing on account of deployment of 4K Ultra HD technology. Pay TV service providers are focusing on clubbing several advanced technologies, such as ITV and DVBS-2 based MPEG-4 video format with HD DTH. Integration of these technologies has given consumers a broad array of options to choose from, increasing the Pay TV subscriber base.

     

    The report sub-segments the global VOD market into seven major regions in which North America and Western Europe are the two largest markets globally currently.

     

    The North America VOD market is expected to surpass US$ 100 billion mark by the end of this year.  Proliferation of connected devices and increased spending on video services is expected to fuel the market in North America in the near future.

     

    As is the global trend, pay TV services account for the bulk of the revenues in North America as well. Valued at US$ 91.6 billion in 2014, the Pay TV services market in North America is expected to reach US$ 103 billion by the end of 2016.

     

    Cisco, SeaChange, Massive, and Pace are among the leading software players in the global VOD market whereas the leading service providers include Netflix, Amazon, iTunes, and Hulu.

     

    The Western Europe VOD market is expected to reach a valuation of US$ 55.6 billion by the end of 2015. Demand for VOD services in Western Europe is growing at an annual rate of over 4%. The key players in the Western Europe VOD market include Agama Technologies, Exterity, Youview, BBC, and Orange. 

  • Imax & Omnijoi expand revenue share partnership in China with 15-theatre deal

    Imax & Omnijoi expand revenue share partnership in China with 15-theatre deal

    MUMBAI: Imax Corporation and Omnijoi Cinema Development Co., Ltd, (erstwhile Jiangsu Eudemonia Blue Ocean Cinema Development Co., Ltd.) have expanded their revenue sharing arrangement with the addition of 15 new Imax theatre systems in China.

     

    This agreement brings Omnijoi Cinemas’ total Imax commitment to 31 theatres and positions the exhibitor as the third-largest Imax exhibitor partner in China and fifth-largest globally.

     

    “Today’s agreement will see Omnijoi Cinemas nearly double its Imax footprint – a significant commitment that underscores the success of the Imax business model and the continued demand for The Imax Experience among Chinese moviegoers. Omnijoi is a valued partner that shares our passion for innovation and quality and together we look forward to continuing to change the way audiences in China experience today’s biggest blockbusters,” said Imax CEO Richard L. Gelfond.

     

    “This partnership is a direct result of the success of our existing Imax theatres that have delighted our guests with the best Chinese and Hollywood films in the world’s most immersive cinematic format. As we continue to expand our network of cinemas, Imax will be a flagship attraction at our upcoming complexes – one we are confident will continue to support our business,” said Omnijoi Media Group vice president Yang Shu.

     

    Omnijoi Cinema Development was founded especially to develop and operate cinemas. It has over 15 locations of five star Cineplex as of 31 May, 2015. The company is planning to invest billions RMB to build 150 Cineplex with 1200 screens and become a leading exhibitor in China.

  • GroupM collaborates with China’s digital giants to build competitive edge

    GroupM collaborates with China’s digital giants to build competitive edge

    MUMBAI: GroupM’s programmatic media and technology platform Xaxis has inked a partnership with China’s digital and data giants like Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay Smart and Xiaomi, at the 2015 GroupM Digital Momentum Forging Your Competitive Edge Conference.

     

    This partnership will enable access to a higher amount of premium inventory via programmatic buying and unlocks access to data across these platforms via Turbine, Xaxis’ evolutionary data management platform (DMP) managed by GroupM. Through this partnership, these parties endeavour to bring more accurate targeting and greater reach for advertisers, while building up industry standards in the market.

     

    The GroupM China conference attracted and inspired representatives from China’s top brands, media owners, and agencies with keynote speeches and panel discussions covering major digital marketing topics. Programmatic buying was the key focus of this event, providing actionable takeaways for attendees to plan smarter and more effective digital campaigns.

     

    Internet advertising runs on data, making the DMP a core component in the value chain. The more anonymous data one possesses about users, the more efficient one can be at buying advertising to reach them. In recent years, GroupM has been investing in its data, and data driven products and services, to remain at the forefront of digital marketing trends. Particularly, in the megatrend of data-driven programmatic buying – the market is forecasted to reach RMB 18.76 billion in 2016 (Eguan Analysis), and to provide advertisers with better products and technology. 

     

    GroupM China CEO Patrick Xu said, “The huge opportunities lie in predicting your target audiences’ next moves based on similar users’ past history, and which content consumption pattern will trigger action from your consumer. The partnership will help us better understand users and reach out to them better. More importantly, these parties will come together to develop an industry standard to ensure its rapid and healthy development. We are eager to further develop our partnerships with more media and data sources within China.”

     

    Xaxis is the world’s largest programmatic media and technology platform. Turbine, a milestone in the evolution of data management platforms, is designed to provide advanced real-time audience segmentation capabilities and look-alike modeling, to complement Xaxis’ product offerings. Turbine enables Xaxis to create more accurate and unique audience portraits to better connect advertisers with their target audiences across its roster of premium publishers. By creating better connections for advertisers with their audiences on these publishers, Xaxis creates and sustains demand for the inventory.

     

    Xaxis China managing director Mickey Zhang added, “Xaxis is proud to partner with these big digital companies in China. Programmatic buying provides sought-after premium inventory, especially premium online video inventory, in a more efficient way through greater audience intelligence. This partnership strengthens that intelligence, enabling us to provide enhanced campaign performance and efficiency. With that, we can empower our advertisers to make increasingly well-informed data-driven programmatic buying decisions in real time.”

     

    Xaxis is eager to further develop its partnerships with more media and data sources within China.

     

    GroupM Asia-Pacific CEO Mark Patterson said, “Our next phase is about partnerships, both outside and inside of WPP’s network. For example, GroupM is working increasingly closely with WPP’s research, data and insights companies in Kantar in a number of areas to amplify each other’s strengths and create new opportunities, products and services for our clients in China (and around the region and world) around our common DNA of data, insights and the consumer.”

  • Indian advertising market leads BRIC with 11% growth rate in 2015: Carat

    Indian advertising market leads BRIC with 11% growth rate in 2015: Carat

    MUMBAI: The Indian advertising market is all set to witness a double digit growth rate of 11 per cent in 2015, which is the highest growth rate amongst the BRIC markets. The growth boost came from the ICC Cricket World Cup, which was held earlier in the year. Moreover, in 2016, India is poised to see a growth rate of 12 per cent, according to the Carat Ad Spend Report of September 2015.

    The year 2015 looks buoyant for the Indian advertising market as optimism continues to flood the market with growth prospects remaining high in the country, propelled by the election of a pro-business government in 2014 and the revival in investment.

    Of the other BRIC countries, while the advertising market in both Brazil and China is expected to see a growth rate of six per cent each in 2015, Russia will be an aberration as the economy has been affected by the sharp drop in oil prices and Western sanctions following the annexation of Crimea last year. The Russian advertising market has been severely affected with advertising revenues decreased by 16 per cent in 1H 2015. Carat predicts the total is market forecast to decrease by 14 per cent in 2015, a revision down from the decrease of 7.1 per cent previously forecast in the March 2015 report.

    DIGITAL AND MOBILE FORECAST

    From a regional perspective, Carat confirms on-going positive momentum in 2015 for most regions although volatility occurs in some individual markets, with Western Europe at 2.6 per cent, 4.2 per cent in North America, 4.1 per cent in Asia Pacific and 12.7 per cent in Latin America.

    Despite a slight decline in growth forecasts due to China’s economic downturn, Asia Pacific remains strong in 2015 with an above global spend rate of 4.1 per cent, driven by high-performing India at 11 per cent and growing Australia at 2.4 per cent. 

    The report predicted continued optimism through positive global and regional outlook and solid growth in Digital and Mobile. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, global advertising spend will grow by four per cent in 2015 to $529 billion, a slight decline from the 4.6 per cent predicted in March 2015. Moreover, in 2016 it is predicted to grow by 4.7 per cent, accounting for an additional $25 billion in spend as per Carat’s latest global advertising expenditure report. 

    Fuelled by the rise of Mobile and Online Video spending trends, the report reconfirms the continued solid growth for Digital media, evident through the upsurge in the predicted share of advertising spend in 2015 of 24.3 per cent and 26.5 per cent in 2016. For 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than $4 billion.

    DIGITAL

    By media, Digital with 15.7 per cent growth in 2015, continues to be the only channel warranting double digital growth and is predicted slightly lower at 14.3 per cent in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2 per cent and 22 per cent year-on-year growth expected this year.

    TELEVISION

    Programmatic buying is also experiencing rapid growth at a rate of 20 per cent each year. TV remains both dominant and resilient with a steady 42 per cent market share of global advertising spends in 2015 and is predicted to grow by more than three per cent in 2016, as the upcoming Olympic Games and US elections are expected to drive considerable viewership.

    Thirty eight out of the 59 markets analysed, report TV still as their leading medium, with 17 out of these 37 markets showing that more than 50 per cent of their advertising spend is still placed on TV, including Italy, China and Brazil. 

     

    ONLINE VIDEO

    Online Video is forecast to grow at a rate of 22 per cent this year and a forecast of 19 per cent in 2016, as previously predicted in the March 2015 report. With cross-device measurement tools becoming more robust, and access to premium content increasingly available, greater investments from TV budgets are being allocated into Digital, moving from a ‘channel-first’ mind set to an ‘audience-first’ focused approach. Brands are starting to understand the reach and potential of moving their investment to Online Video as the lines between linear broadcasts and digital increasingly blur. Growth in Online Video will also be fuelled by the rise of programmatic video and more efficient/scalable video production via media partners.

    MOBILE

    Mobile is experiencing the greatest spend growth across all media. The opportunities
    to re-target consumers closer to purchase activity is a big driver. Carat forecasts growth in Mobile spend at 51.2 per cent in 2015, up from the previous prediction of 49.7 per cent in the March 2015 report and a predicted 44.5 per cent in 2016 up from the previous prediction in March 2015 of 41.9 per cent. In the US, Mobile ads targeted to both smartphones and tablets are predicted to capture up to 40 per cent of online display spend by 2019, currently accounting for 24 per cent of digital budgets.

    SOCIAL MEDIA

    Mobile and Online Video are also the key factors for Social Media advertising spend growth. Social Media advertising spend is rising, and moving to mobile and in-app placements. Both Twitter and Facebook report that over 70 per cent of their advertising revenue now comes from mobile, and the vast majority of this is now likely to be in-app rather than through the mobile web.

    NEWSPAPERS

    The age old Newspaper continue to capture the third highest share of total advertising spend, being the second most popular media type in India, and the third most popular for nine of the 13 top spending markets, including the US, Japan and UK. However, the market as a whole continues to fight against a difficult structural trend of spend shifting to digital platforms. As a result, traditional Print spend has been declining every year since 2008. Newspaper share of total advertising spend has been falling by over a percentage point each year, from 23 per cent in 2008 to a predicted 13 per cent in 2015 and 12 per cent in 2016.

    MAGAZINE, CINEMA, RADIO, OOH

    Despite the ongoing decline in Print spend, Carat’s forecasts confirm year-on-year growth for all other media with updated predictions for 2015 highlighting year-on-year growth in Cinema at 4.7 per cent, Radio at 1.3 per cent and Outdoor at 3.4 per cent, with the latter two slightly revised down from March 2015 figures.

    Magazines are forecast to decline by two per cent in 2015 and by 1.9 per cent in 2016. Magazine share of spend is forecast at 6.9 per cent in 2015 and 6.5 per cent in 2016.

    Dentsu Aegis Network CEO Jerry Buhlmann said, “Carat’s latest advertising spend forecast shows optimism balanced with realism during a year of increased volatility in major markets such as Russia and China. Noticeably, the landscape is becoming increasingly complex as previously grouped markets, such as the BRIC economies are now operating differently and economic situations can quickly change markets at pace. Our teams are well positioned to navigate our clients through this multi-faceted marketplace and successfully assimilate new market opportunities at speed.”

    “Digital media continues to achieve outstanding growth as the effectiveness of this medium and results achieved, especially with the millennials, warrants the upsurge in spend levels. As digital rapidly evolves into a more established asset and programmatic and search bring stronger performance and efficiency, we continue to add value to our clients by delivering innovative solutions that are different and better,” he added.

    Carat Global chief strategy officer Sanjay Nazerali said, “The media landscape is more complex and multi-faceted than ever before. The diversity of media, market volatility and the rising impact of geographical events are all influencing advertising spend. For global clients, this means a greater need to be aware of such evolving scenarios, to be agile and able to move spend where it can deliver the greatest return.”

  • Warner Bros & China’s CMC ink joint venture to make films

    Warner Bros & China’s CMC ink joint venture to make films

    MUMBAI: In anticipation of Chinese President Xi’s state visit to the United States, China Media Capital (CMC) and Warner Bros. Entertainment have inked a joint venture to deepen the cultural exchange between the two countries.

     

    They joint venture company called Flagship Entertainment Group Limited will develop and produce a slate of Chinese-language films, including global tentpoles, for distribution around the world, including China.

     

    Flagship Entertainment will be owned 51 per cent by CMC – with Hong Kong broadcaster TVB holding 10 per cent of the CMC-led consortium – and 49 per cent by Warner Bros.

     

    The new entity will combine the expertise of Hollywood’s largest studio with China’s preeminent investment and operational platform dedicated to media and entertainment. Flagship Entertainment’s goal is to capitalize on the rapidly growing market for premium content globally, particularly in China, and the increasing demand for high-quality Chinese-language movies around the world.

     

    Warner Bros chairman and CEO Kevin Tsujihara said, “We look forward to working with CMC in this exciting new venture, as we gain additional insight into the Chinese film industry. Warner Bros. has a proud legacy of making great movies, and we’re excited to share that expertise with our colleagues in China. The country’s incredibly rich history and culture provide a huge trove of great stories, and we want to help tell those stories for new generations of filmgoers, in China and around the world.”

     

    CMC founding chairman Ruigang Li added, “CMC has been actively investing and operating throughout the ecosystem around the explosive content market in China and around the world. With the proliferation of platforms available to consumers, premium content is more valuable than ever. This partnership with Hollywood’s most iconic studio will bring Warner Bros.’ deep experience in creative storytelling and unparalleled expertise in producing global titles to China’s film industry. It will also further CMC’s commitment to building a premier platform for making films that resonate with both Chinese and worldwide audiences, helping to enhance the cultural exchange between China and the rest of the world.”

     

    The new company will be headquartered in Hong Kong, with offices in Beijing and Los Angeles. 

     

    Flagship plans to develop, invest in, acquire and produce films for distribution throughout China and around the world, utilizing Warner Bros.’ global film distribution network. The first titles bearing the new imprint could be released as early as 2016. 

     

    This creative collaboration between US and China filmmaking partners also allows for the exchange of technical expertise and the development of young Chinese talent for years to come, combining Warner Bros.’ technical and creative knowledge base with CMC and TVB’s access to local talent and market expertise.

     

    Local language film production is the cornerstone of China’s booming entertainment business. As Chinese cinemagoers continue to embrace both domestic and international movies, theatre owners are adding thousands of new screens each year, and total box office is on track to surpass $10 billion annually in the next four years.

  • China’s maiden ‘Big Brother’ shot on Endemol Shine India’s sets

    China’s maiden ‘Big Brother’ shot on Endemol Shine India’s sets

    MUMBAI: The Indo-China memorandum of understanding (MoU), which was signed between the two countries while Prime Minister Narendra Modi visited China earlier this year probably showed its first practical prominence as Endemol Shine shot China’s maiden Big Brother season in India.

     

    Big Brother’s Indian adaptation – Bigg Boss is shot in Lonavala, which is in the outskirts of Mumbai. The sets in Lonavala are erected at a factory leased by Endemol. However, the set, which was used to shoot for the first ever Chinese edition was that of the Kannada version of Big Boss. It was on these sets, which were rebuilt to suit the international version where Chinese contestants dramatically fought to win the first ever title.

     

    Endemol Shine India, which has a rich experience of producing eight seasons of Bigg Boss so far with the ninth season set to launch in October, facilitated the Chinese branch of the production house with a 400 member crew. There were 40 representatives from China and together they executed the first edition of Big Brother China, which will be telecast by online platform Youku Tudou.

     

    This is the first time in the show’s global history that it will beam on a digital platform. China’s Youku Tudou platform garners traction of 580 million unique visitors every month and was the ideal choice to showcase the show in order to get maximum eyeballs.

     

    According to sources close to the development, the planning was going on for a very long time and the two counterparts held rounds of talks before the final execution. The decision to shoot in India under the guidance of experienced people who have been associated with various editions of Bigg Boss was primarily to use the infrastructure and expertise, which will eventually result in huge cost savings.

     

    The Chinese team brought in their creative directors, story editors, and remote camera operators, whereas the rest was executed by the Indian crew. The huge lingual differences within the team comprising members from the two respective countries were erased by translators. “Most of the communication were happening in English,” a source present on the sets of Big Brother China in India informs Indiantelevision.com.

     

    According to a senior official in the production fraternity, the two most populous country of the world shaking hands to execute an entertainment project is massive boost for the media and entertainment industry. “I hope this is just the beginning and we have many more such collaborations going forward. Such associations are rejuvenating and certainly a matter of pride for the industry,” the official said on condition of anonymity.

     

    In India, Bigg Boss 9 is set to unveil soon on Colors and the show with Salman Khan as the host is eagerly awaited. “It was not the Bigg Boss India sets, which were used for the Chinese edition shoot. The India set is exclusively used only for India edition,” said a source close to the development.

     

    Endemol Shine China managing director William Tan, Youku Tudou senior director Amy Shundong Xu, Rebecca De Young, who was once a producer of Big Brother UK and Endemol India CEO Deepak Dhar were amongst those spotted around the sets. Big Brother China shoot got over on 18 September, 2015 and the Chinese team will be flying back immediately.