ITV

Tag: China

  • Dentsu Aegis Network acquires VeryStar in China

    Dentsu Aegis Network acquires VeryStar in China

    MUMBAI: Dentsu Aegis Network has acquired Shanghai VeryStar Internet Science and Technology  AKA VeryStar, which is a leading mobile and online retail commerce agency in China. VeryStar will become part of Dentsu Aegis Network’s digital agency Isobar China and will be known as ‘VeryStar – Linked by Isobar.’

    Established in 2011, VeryStar is based in Shanghai and has now grown to more than 70 staff, servicing a diverse portfolio of leading clients, including Uniqlo, Pizza Hut and KFC.

    VeryStar CEO and founder Milan Jiang, who has been responsible for client development and overall business strategy and planning, will continue to lead the newly formed VeryStar – Linked by Isobar and report to Isobar China Group CEO Jane Lin-Baden.

    “This acquisition is strategically important to support our ambition to become the number one agency in brand commerce in China by 2018. I’m confident that the added strength to the Isobar China leadership team and Very Star’s specialist capabilities in mobile commerce and online retail will drive us to fulfill our goals. I look forward to working with Milan and the team to drive the business forward in this ever changing and diverse environment,” Baden commented.

    On this acquisition, Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “China is now the largest e-commerce market in the world and this is a key capability for the Group. VeryStar offers a rare opportunity to bring in that expertise to take full advantage of the rapid growth of the commerce market over the next few years. There is great talent within the VeryStar business and I look forward to seeing their significant contribution to both Isobar and Dentsu Aegis Network in China.”

    Isobar Global CEO Jean Lin added, “China is Isobar’s centre of excellence for mobile and commerce innovation. Our global clients will benefit tremendously from the experience and innovation of VeryStar, winning in China’s digital economy.”

    “We are very excited to be joining the globally acclaimed and highly awarded digital agency Isobar, and also becoming part of Dentsu Aegis Network – a rapid growth business with innovation at its heart,” said Jiang. “We’re looking forward to working closely with Jane and the team in China to develop and grow the business further and support more clients with our strength of knowledge in mobile and online retail commerce,” Jiang added in parting.

  • MPA & STVF announces knowledge exchange forum at STVF in Shanghai

    MPA & STVF announces knowledge exchange forum at STVF in Shanghai

    MUMBAI:  Media Partners Asia (MPA) and Shanghai TV Festival (STVF) announced a partnership to collaborate on the first ever knowledge exchange forum at the STVF in Shanghai on 10 June.

    China & the Global Video Opportunity Forum unites leaders from TV and digital video industries in China, Asia Pacific, Europe and North America.

    The exclusive thought leadership forum sets the stage for a cultural exchange between domestic and international media players and provides a unique networking platform for attendees.

    MPA Business Development vice president Reagan Chan said, “We are pleased to partner with Shanghai TV Festival and co-host this ground breaking forum, sharing perspectives and partnerships across the world’s leading media and entertainment markets.”

    STVF managing director Wenxia Fu said, “STVF is one of the most important platforms in Asia’s television industry for international cultural exchange and collaboration. Established in 1986, this year’s festival will be its 22 edition. We are thrilled to partner with MPA, Asia’s leading research and consulting company to bring us closer to our international counterparts for an unmatched knowledge sharing opportunity.”

    China’s TV and digital video markets lead in Asia Pacific, generating revenue of approximately US$50 billion, according to MPA, which could grow to more than US$75 billion by 2021, making content creation, production and distribution a vital part of China’s world leading media and entertainment ecosystem.

  • MPA & STVF announces knowledge exchange forum at STVF in Shanghai

    MPA & STVF announces knowledge exchange forum at STVF in Shanghai

    MUMBAI:  Media Partners Asia (MPA) and Shanghai TV Festival (STVF) announced a partnership to collaborate on the first ever knowledge exchange forum at the STVF in Shanghai on 10 June.

    China & the Global Video Opportunity Forum unites leaders from TV and digital video industries in China, Asia Pacific, Europe and North America.

    The exclusive thought leadership forum sets the stage for a cultural exchange between domestic and international media players and provides a unique networking platform for attendees.

    MPA Business Development vice president Reagan Chan said, “We are pleased to partner with Shanghai TV Festival and co-host this ground breaking forum, sharing perspectives and partnerships across the world’s leading media and entertainment markets.”

    STVF managing director Wenxia Fu said, “STVF is one of the most important platforms in Asia’s television industry for international cultural exchange and collaboration. Established in 1986, this year’s festival will be its 22 edition. We are thrilled to partner with MPA, Asia’s leading research and consulting company to bring us closer to our international counterparts for an unmatched knowledge sharing opportunity.”

    China’s TV and digital video markets lead in Asia Pacific, generating revenue of approximately US$50 billion, according to MPA, which could grow to more than US$75 billion by 2021, making content creation, production and distribution a vital part of China’s world leading media and entertainment ecosystem.

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    Publicis Media announces leadership appointment for APAC; hires Anupriya Acharya as India’s CEO

    MUMBAI: Publicis Media Asia Pacific regional CEO  Gerry Boyle  has announced market leadership appointments for the APAC region.

    Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

    APAC Publicis Media Market CEOs will be reporting to Boyle including Publicis Media Greater China (China, Hong Kong, Taiwan) CEO Bertilla Teo, Publicis Media India CEO Anupriya Acharya, Publicis Media Singapore CEO Gareth Mulryan and Publicis Media Australia and New Zealand CEO, Matt James.

    In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

    “Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Boyle. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

    “It’s a great honor to get the mandate to lead the newly created Publicis Media in India, and build further on the trust, talent and transformation agenda.  I am both very excited and happy to have been given this opportunity” says Acharya. “We are at an inflection point. The group is witnessing tremendous energy and vitality and I am fully committed to delivering the Publicis Media vision and promise. We already have formidable scale and footprint in this market in mainline as well as digital and performance media. We have a cutting-edge practice in Analytics, Data and Tech.  In the months ahead, we will line up our end-to-end capabilities in a model that is simple, flexible and efficient and puts client satisfaction first, thus eliminating complexity and silos.”

     

  • India wants Indo-Chinese pact on co-production and export of movies to China

    India wants Indo-Chinese pact on co-production and export of movies to China

    NEW DELHI: The Government today proposed that the National Film Development and its Chinese counterpart should explore the possibilities of a memorandum of understanding for joint production and distribution of films between the two countries.

    Information and Broadcasting Secretary Sunil Arora stated this in a meeting with Fuzhou People’s Association for Friendship with Foreign Countries President Yang Yue and his delegation members.

    The meeting was held here to discuss cooperation between the two countries in areas pertaining to co-production of movies and import of more Indian films to China. Joint Secretary (Films) K Sanjay Murthy and Senior Officers from the Ministry were also present during the meeting.

    Yue agreed to examine the suggestion. He invited Indian representatives to visit Fuzhou for the 3rd Silk Road International Film Festival.

    India had earlier participated as a focus country in the 2nd Silk Road International Film Festival in September last year and a delegation from the Ministry and the Directorate of Film Festivals attended the festival.

    India and China had earlier signed an Audio-Visual Co-production Agreement in September 2014.
    In the recent past, India had permitted filming of three Chinese films in the country namely: ‘Lost in India’, ‘Kung Fu Yoga’ and ‘Xuan Zang’. The film ‘Xuan Zang’ was a co-production between the Chinese Film Company Ltd. and Eros (India) International. The movie ‘Kung Fu Yoga’ is currently being filmed in India.

  • India wants Indo-Chinese pact on co-production and export of movies to China

    India wants Indo-Chinese pact on co-production and export of movies to China

    NEW DELHI: The Government today proposed that the National Film Development and its Chinese counterpart should explore the possibilities of a memorandum of understanding for joint production and distribution of films between the two countries.

    Information and Broadcasting Secretary Sunil Arora stated this in a meeting with Fuzhou People’s Association for Friendship with Foreign Countries President Yang Yue and his delegation members.

    The meeting was held here to discuss cooperation between the two countries in areas pertaining to co-production of movies and import of more Indian films to China. Joint Secretary (Films) K Sanjay Murthy and Senior Officers from the Ministry were also present during the meeting.

    Yue agreed to examine the suggestion. He invited Indian representatives to visit Fuzhou for the 3rd Silk Road International Film Festival.

    India had earlier participated as a focus country in the 2nd Silk Road International Film Festival in September last year and a delegation from the Ministry and the Directorate of Film Festivals attended the festival.

    India and China had earlier signed an Audio-Visual Co-production Agreement in September 2014.
    In the recent past, India had permitted filming of three Chinese films in the country namely: ‘Lost in India’, ‘Kung Fu Yoga’ and ‘Xuan Zang’. The film ‘Xuan Zang’ was a co-production between the Chinese Film Company Ltd. and Eros (India) International. The movie ‘Kung Fu Yoga’ is currently being filmed in India.

  • ESPN inks exclusive digital partnership with China’s Tencent

    ESPN inks exclusive digital partnership with China’s Tencent

    MUMBAI: After collaborating with Sony Pictures Networks India to launch co-branded sports channels in the country, ESPN has now trained its eyes on China.

    The sportscaster has inked a deal with China’s online products and services company Tencent, which builds on Tencent’s vast user base across the globe and ESPN’s expertise in sports content creation.

    Through the collaboration, ESPN’s content will be localised and exclusively distributed and promoted by Tencent’s digital platforms in China.

    Under the agreement, Tencent’s live sports coverage and digital products in China will now feature exclusive Chinese-language (Mandarin) ESPN content – a combination of original and localised content – initially focused on the NBA and international soccer, with the potential to expand to other sports.

    “We are thrilled to collaborate with one of China’s most innovative companies, and our relationship with Tencent marks an exciting new era for ESPN’s global business. This agreement will help us serve millions of Chinese fans and bring our coverage of basketball, international soccer and other sports to them like never before,” said ESPN International executive vice president Russell Wolff.

    To satisfy the growing user demand for popular international sports content, Tencent will also be the exclusive, digital home for the NCAA Men’s March Madness basketball tournaments, more than 100 regular season college basketball games and the X Games.

    In addition, Tencent’s QQ Sports (Sports.qq.com), a Chinese online sports portal, will help ESPN establish its digital presence in China by launching an ESPN section. ESPN’s content will be integrated across other QQ.com channels and sections.

    “Tencent boasts a huge pool of users. Every single day, hundreds of millions of people watch streamed sports games and read sports news on Tencent. We’re really pleased to establish this relationship with ESPN, a world leading sports media group. It will accelerate Tencent’s development as a comprehensive and professional digital platform and set benchmarks for the Chinese sports media sector,” said Tencent senior executive vice president and president of its Online Media Group SY Lau.

    These growing marketplace in China comprises 1.3 billion people, nearly 670 million Internet users and more than 440 million television households. This deal is another example of ESPN working with top in-market companies to serve sports fans locally.