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Tag: Chimp&z Inc

  • Chimp&z Inc retains Spartan Poker’s digital mandate third year in a row

    Chimp&z Inc retains Spartan Poker’s digital mandate third year in a row

    MUMBAI: Chimp&z Inc announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the upcoming IPC (Indian Poker Championship) campaign during the month of September, this year. 

    In the past years, Chimp&z Inc has been a crucial part of the brand’s social campaigns, especially for the Indian Online Poker Championship and other major tournaments. The agency also handles the brand’s day to day content.   

    Of the announcement, Lavinn Rajpal, Co-founder & COO, Chimp&z Inc said, “Spartan-Chimp&z Inc partnership goes a long way. We are happy to retain one of our most challenging digital marketing clients and look forward to creating content that helps revolutionize the skill game’s presence in India over the coming years."

    Mirroring the same, Anuj Barasia, Marketing Vice President, Spartan Poker, added, "Chimp&z Inc has always been a reliable agency and with the same commitment and enthusiasm, we look forward to climbing up to being India’s largest poker community together." 
     

  • Redstone Group hands over Its 360° marketing mandate to Chimp&Z Inc

    Redstone Group hands over Its 360° marketing mandate to Chimp&Z Inc

    MUMBAI: Chimp&z Inc, the multifaceted creative agency headquartered in Mumbai, has bagged the integrated digital and creative mandate for Red Stone Group, a leading name in the upper end of Mumbai's highly discerning real estate and construction industry. The agency will be responsible for handling the brand’s 360° marketing solutions ranging from mainline to digital and will cover creative strategy & media planning, SEO, managing social channels, website, digital creatives, media spends & performance marketing.

    Established in 1985, the Red Stone Group has a three-decade strong experience in property development – Housing/Commercial & Hospitality. Standing testimony to this is an impressive portfolio of projects which include the construction of 4-star hotel Courtyard by Marriott in MIDC Pune, 16 acres of Akshaya Bungalows in Bangalore, multi-storey residential buildings like Saifee Park in Mazgaon, Lands End Apartments in Bandra, Link Plaza and Link Avenue in Malad, Concord Commercial and Residential projects in Pune and a number of luxury villas in Goa. The Redstone Group is adroitly managed by businessmen Mr. Afzal Ladak and Mr. Shakeel Ladak.

    "We are happy to have Chimp&z Inc as our integrated communications and marketing agency. Being customer-oriented, they have developed a keen eye for consumer behavior and market insights. We are confident that our partnership with an agency like Chimp&z Inc will help us scale our brand to new levels,” said Shakeel Ladak, Director, Redstone Group.

    Speaking about the mandate win, Anngad Mnchnda, CEO and Co-founder of Chimp&z Inc, said, “With its design excellence, its impeccable quality of construction, utmost reliability, on-schedule delivery and unmatched customer service, the Redstone Group is a renowned leader in real estate development. We are super excited to be onboard with the group as their 360-degree marketing agency and are looking forward to providing them with complete solutions and creating off-the-cuff content, designs and creatives that resonate with their target group.”

  • Chimp&z inc becomes one of India’s first Taboola certified agency partners

    Chimp&z inc becomes one of India’s first Taboola certified agency partners

    MUMBAI: Today, Chimp&z Inc, the digital-first communications agency headquartered in Mumbai with presence in Gurugram & the North American region has announced to be one of India’s first Taboola certified agencies. Taboola, the leading content discovery platform, works hand-in-hand with Agencies across the globe to help grow the agencies’ brands & campaigns using Deep Learning, AI, and a large dataset.

    Over the past year, Chimp&z Inc has grown into newer business avenues with special focus on content marketing strategies to attract, engage, and delight its client’s consumers’.

    Of the announcement, Lavinn Rajpal, Co-Founder & COO, Chimp&z Inc said, “We are excited to be one of the first in the region to associate with Taboola's Partner Program. We look forward to working with Taboola and be able to deliver best-in-class native advertising services to our clients across the globe. With Taboola’s support and services aim to provide long term content solutions with the incredible support, training and advice from team Taboola.”

  • #JigarMatlabLiver conceptualised by Chimp&z Inc

    MUMBAI: If asked, ‘What’s the meaning of ‘Jigar’?’ with confidence, you would say ‘Heart’. But, despite your confidence, Hamdard has taken the onus to clear the air around this popular misconception. Hamdard Laboratories (India), a 100-year-old brand in the health and wellness segment, has launched a social media campaign for their brand Jigreen, its natural Liver health tonic, titled ‘#JigarMatlabLiver’ focusing on clearing the misconception regarding Jigar in India.

    Courtesy Bollywood, ‘Jigar’ is widely believed to be a synonym of the heart in every sense. Targeting the very source of this misconception, Jigreen developed a post series that brought a tongue-in-cheek twist to some popular Bollywood songs and dialogues, for example, “My Jigar da tukda” is now “My Liver da tukda” and “Dard-e-dil, dard-e-jigar” is “Dard-e-dil, dard-e-liver” along with inviting audiences to share their responses on more such lyrics and dialogues.

    The campaign won overwhelming response from netizens who participated in large numbers and were surprised over this revelation and the twist it brought to the meaning of their favorite songs. This campaign followed the new Jigreen TVC; a first ever by any company operating in the Liver Health category in India. The very aim of ‘#JigarMatlabLiver’ campaign was to clarify the very meaning of Liver, create awareness about Liver Health and relate it with the brand name ‘Jigreen’. The interest, thus generated paved the way for Jigreen to further communicate the importance of liver in our lives. Jigreen’s current social media campaign titled ‘#LifeKaJigreeDost’ is efficiently leveraging this curiosity generated around the liver.

    Hamdard chief sales & marketing officer Mansoor Ali said, “We are introducing the significance our liver has by demystifying the liver and its functions in a soft, easy manner to appeal to people’s minds in the longer run. We want people to change their attitude about taking their liver for granted..”

    The campaign conceptualized by Chimp&z Inc, Gurgaon, plays on a deep consumer misconception regarding the meaning of Jigar, the idea behind this campaign.

    https://www.facebook.com/naturewonder/?fref=ts

    Chimp&z Inc co-founder Lavinn Rajpal adds, “When you get an unusual brief, it creates a level of excitement and gives the boost to perform well. And Jigreen is a perfect example of that where we had to break some stereotypical thoughts and give liver a whole new ideation.”