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Tag: Chimp&z Inc

  • Blue Tribe awards its integrated mandate to Chimp&z Inc

    Blue Tribe awards its integrated mandate to Chimp&z Inc

    MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch.

    The account will be handled by the agency’s headquarters in Mumbai. It will conceptualise a 360-degree digital marketing strategy for the brand, ranging from social media, creatives, performance, ORM, SEO, public relations, and web development along with an e-commerce platform creation.

    Chimp&z Inc has successfully partnered with several brands including Unicef, Discovery Communications, TLC India and Religare Health Insurance in the recent past.

    A new entrant in the plant-based meat industry, Blue Tribe is floated by Alkem Labs promoter Sandeep Singh, and Nikki Arora Singh to replace the usage of meat in the food supply chain in India. The brand, armed with research and innovation in food science, is on a mission to revolutionise how the world eats its meat. Their ready-to-cook frozen plant-based meat products taste, look, feel, and cook like meat.

    Chimp&z Inc CEO & co-founder Angad Singh Manchanda said, “Chimp&z Inc strives for challenges and there is no better challenge than establishing a niche brand like Blue Tribe in the digital world. Considering the recent demand for sustainable alternatives to meat, Blue Tribe has to step in armed and ready. We aim to provide them with all the digital arms and ammunition needed through their journey. The end goal is to make Blue Tribe a household name from the substitute meats industry in all parts of India."

    Blue Tribe co-founder Sandeep Singh said, “About 60 per cent of India’s population consumes meat, making the country a large meat market, and hence, a potential one for plant-based meat. Blue Tribe is founded with a conscious attempt to replace animals in the food supply chain for a sustainable and healthier future for generations to come. To establish our brand as a better alternative, we will have to raise awareness about the impact of animal agriculture and we decided to do so digitally. Chimp&z Inc’s pitch stood out as a complete strategy for the smooth launch of our brand into the market and people’s minds.”

  • Chimp&z Inc Bags ORM mandate for VakilSearch.com

    Chimp&z Inc Bags ORM mandate for VakilSearch.com

    NEW DELHI: Chimp&z Inc, the digital-first integrated marketing agency has won the online reputation management (ORM) mandate for legal, tax, and compliance services platform, VakilSearch.com, and will now handle the brand from its Gurugram office.

    According to the mandate, Chimp&z Inc will administer the brand’s end-to-end online reputation (ORM). The scope of work covers the management of all consumer touchpoints including digital media, review sites, and e-commerce platforms. The agency will work to resolve customer queries and concerns across digital platforms.

    Established in 2010, VakilSearch.com is an online legal service and solutions provider. It assists people to prepare basic legal documents, fix an appointment with a lawyer and get reliable legal guidance on taxation, property/real estate, company law, labor law, intellectual property, and foreign exchange laws online. A few of the big names in the clientele are Oyo, Big Basket, Amazon, HDFC Bank, and many more.

    Read more stories on Chimp&z Inc

    VakilSearch marketing head Abhishek Singh said, “We are excited to have Chimp&z Inc on board to help us establish a better presence on the digital front. Being a legal service provider, we need to ensure our customers know us better so they can trust us better. This partnership is aligned with a common aim to enhance our standing as India's largest professional platform.”

    Chimp&z Inc business director Alin Choubey commented on the new partnership, “With a reputation established over 10 years, VakilSearch.com has made a niche in its respective market. We have partnered with the brand for more advanced solutions to help them upgrade and refine their presence on digital. Our team looks forward to venturing into the legal services space with VakilSearch.com.”

  • Tata Sky celebrates 14th anniversary, creates a nostalgic digital campaign

    Tata Sky celebrates 14th anniversary, creates a nostalgic digital campaign

    KOLKATA: 8 August marked the fourteenth anniversary of Tata Sky, a brand that has grown into a successful and innovation-led organization with a deep-rooted commitment to customer satisfaction through hard work and living up to its ideals of delivering value through strategic planning, technical innovation and embodying passion for all their endeavors.

    To commemorate the fourteenth-anniversary milestone, Tata Sky, India’s leading content distribution and Pay TV platform in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala digital campaign honoring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky. 

    The outreach involved touching base with some of the loyal customers spread across the country and requesting them to share their thoughts on being associated with the brand for more than a decade. Their unscripted anecdotes and memories thus garnered advocated the evolution of the brand over the last 14 years and were weaved into a nostalgic video that enunciated trust and quality. The campaign was further amplified with celebrity influencers congratulating Tata Sky for a successful and formidable journey.

    Commenting on honoring this landmark anniversary, Tata Sky chief communication officer Anurag Kumar said, “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

    On the success of the campaign, Chimp&z Inc CEO and co-founder Angad Singh Manchanda said, “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

  • Manan Shah is new Chimp&z Inc head of client services, west and north India

    Manan Shah is new Chimp&z Inc head of client services, west and north India

    NEW DELHI: Chimp&z Inc today announced the appointment of Manan Shah as the head of client services. Shah will manage Chimp&z Inc’s west and north India accounts and report directly to the CEO & co-founder, Angad Singh Manchanda. The agency aims at expanding the senior leadership with the appointment.

    With a decade's experience in digital marketing across verticals, including banking, e-commerce, travel, and insurance, Shah had been associated with marketing wizards like Convonix and AdLift. In his earlier roles, he has held positions in media planning, business development, operations and also ran his enterprise.

    Shah said, “Chimp&z Inc Opportunity comes at the right time in my career as the way brands would approach marketing is transforming swiftly with a great deal of focus on revenue and business growth. With a great team to back me and Angad & Lavinn's support, I am excited and looking forward to creating some great work.”

    The 7-year-old multi-dimensional marketing agency has been working with Fortune 500 brands and managing their 360-degrees integrated communications across healthcare, entertainment, government agencies, skin care, beauty & edu-tech categories. 

    Manchanda said, “Manan's eye for details and a unique understanding of a client's needs, marketing dynamics, and consumer trends will strengthen the team’s perspective on the data and analytical thinking, which I believe is absolutely necessary for our journey ahead. His vast experience, problem-solving skills, and enthusiastic drive are distinctively suited to lead our client servicing function. We are excited about this new leg of our journey and look forward to working together to create a visible stir in the digital-first businesses in India and overseas.”

  • Chimp&z Inc Bags the digital mandate for Tata Sky Binge

    Chimp&z Inc Bags the digital mandate for Tata Sky Binge

    KOLKATA: Tata Sky Binge, an aggregator app platform from the house of India’s leading DTH network, Tata Sky, assigned its creative and digital mandate to one of India’s leading digital agency, Chimp&z Inc. The account was awarded following a multiple agency pitch.

    Weaving in all the distinctive features of Tata Sky Binge, Chimp&z Inc proposed to create a separate entity for Tata Sky Binge on the digital platforms. Keeping it independent from its parent brand Tata Sky, the agency curated a launch plan to take Tata Sky Binge live on Facebook, Instagram and Twitter by creating a social media-specific brand persona and line of communication.

    The agency has been further mandated to handle the brand’s content marketing, ORM, influencer outreach programs as well as media planning and buying to ascertain its digital and social media presence.

    Commenting about the development, Tata Sky chief communication officer Anurag Kumar said, “Chimp&z Inc has been handling the social media portfolio of Tata Sky for 4 years now and their ideas and overall clarity about brand positioning has been impressive. Their lateral approach towards brand building for Tata Sky Binge and the concept presented thus convinced us of the partnership. With this shared vision and enthusiasm, we aim to up the game and heighten engagement for Tata Sky Binge.”

    Commenting about the digital launch of Tata Sky Binge, Chimp&z Inc founders Lavinn Rajpal and Angad Singh Manchanda said, “The universe of entertainment is ever-evolving. A new category of service making its way is the aggregators of multiple OTT players with the aim of being the sole intermediary platform. Tata Sky is a household name in India. We are lucky to have Tata Sky on board and now we can expand to create a 360-degree communication for the digital ecosystem of the brand with Tata Sky Binge. Establishing it as a separate entity from its parent brand on social media platforms was a well-researched strategic move. The content created for Binge will be more young, cool, smart, and witty.”

  • Chimp&z Inc composes #HarBeatJingalala For Tata Sky, This World Music Day

    Chimp&z Inc composes #HarBeatJingalala For Tata Sky, This World Music Day

    MUMBAI: For World Music Day, Chimp&z Inc curated a social media campaign #HarBeatJingalala for Tata Sky. The campaign emphasized the importance of music in helping people to explore their creativity at home,  thereby uniting the rhythm of many hearts.

    Despite the pandemic outbreak and norms of social distancing, people’s hearts are in tune with the rhythm of love, happiness, and togetherness. The campaign gives a beat to this energy and collectively brings out a song to rejoice in. With the intention of bringing together diverse and original tunes from music enthusiasts across the nation, the call for entry started on 6th June 2020 on Instagram, Facebook, and Twitter with the initiation of the lyrics of the song. 

    Numerous budding artists, as well as accomplished musicians contributed to the final output of #HarBeatJingalala

    Instagram video link: (https://www.instagram.com/p/CBnyTIwjxOq/)

    As part of the campaign, the final Music Day video in collaboration with various influencers like musician Raghav Sachar was brought alive on 21 June 2020 and premiered on Tata Sky Music 815 & Tata Sky Music+ 817 along with the Tata Sky social media handles. The diverse tunes received from the musically inclined people from all walks of life were amalgamated into one song. Despite the challenges, this video synced the various tunes into one  cohesive composed song that reached over 1 million hearts.

    Chimp&z Inc  ceo and co-founder- Angad Singh Manchanda said,

    “Amidst the pandemic, it’s no surprise that people are hunting for inspiration within their homes to trigger their creativity.  The insight arrived when we looked at the current scenario closely and arrived at the conclusion that music brings people closer at all times. With the opportunity of celebrating World Music Day, we brought out the importance of music and gave a platform to those who are willing to sing out loud. Here’s hoping that #HarBeatJingalala makes our users sway to the magic of their tunes.” 

    Music Video Link: https://www.youtube.com/watch?v=-0FKQFHvlQY

  • Chimp&z Inc founders launch ‘Yellophant Digital’

    Chimp&z Inc founders launch ‘Yellophant Digital’

    Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India.

    Headquartered in Mumbai, the agency will be headed by Preksha Seth. After gaining the hands-on experience of running a digital agency for five years, Preksha has kick-started her second venture, Yellophant Digital in alliance with Chimp&z Inc.  

    As a full-service, ROI-driven digital marketing agency, it focuses on crafting flawless marketing strategies and not just creative solutions for its clients. This USP gives the agency an upper hand in the budding SME and start-up market. The agency will house specialists in these services who will develop marketing and advertising solutions for their clients based on their distinct needs. Set up with a holistic perspective, it is a one-stop destination for brands with an appetite to create a niche in the industry. 

    Lavinn Rajpal and Angad Singh Manchanda said: “Nowadays, SMEs and start-ups seek to make a grand appearance on digital media and have a longer shelf-life in the highly competitive markets. Yellophant promises exactly that. The agency is modeled to function effectively and sustainably with the clients’ needs at the center. We have enabled all the necessary services required to boost brands to the forefront in the very initial stage of the agency to provide wholesomely to its clients.”

    About her new collaborative venture, Preksha Seth, c-founder, Yellophant Digital, said: “Yellophant Digital is my second venture into digital marketing. It is started with a very simple thought of being a launchpad for the start-up and SME industry of India. Collaborating with a global services agency like Chimp&z Inc to accomplish this thought is just what I needed. With the infrastructural support and the global outreach the agency has, I am really excited to partner with them. Our vision is to be the leading agency in the SME sector and provide a specialized agency model to cater to the specific needs of this industry. The aim is to revolutionize the way brands and entities look at the digital industry and provide growth to them by using dynamic creative solutions and data.”

  • Tata Sky unboxes #BachpanKaPitara

    Tata Sky unboxes #BachpanKaPitara

    MUMBAI: On the occasion of Children’s Day, Tata Sky promoted their special service for kids – Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner, Chimp&z Inc sent out #BachpanKaPitara boxes filled with 90s games and activities.

    The leading content distribution platform successfully executed this integrated offline campaign with an unboxing activity across all platforms. The box contains fun-learning elements like a bricks video game, spinning top, jigsaw puzzles, and toys.

    Tata Sky surprised influencer moms and dads with the #BachpanKaPitara boxes. The influencers expressed their gratitude and appreciation for the brand with videos, that were later reposted on the brand social media pages.

    The brand revealed a contest for its users on its Instagram and Facebook Page. The contest gave its users a chance to win a similar #BachpanKaPitara box by solving the mystery of what’s inside the box. Users could participate in this contest via Instagram and Facebook that went live on Children’s Day.

    Chimp&z Inc is a dynamic multi-dimensional marketing agency that has carried out numerous online and offline campaigns for its partner brands. Its association with Tata Sky has been going strong for 4 years. 

    Chimp&z Inc CEO & Co-founder Angad Singh Manchanda said, “Our aim was to reach the target audience for the Tata Sky Fun Learn service that includes the kids as well as their parents. This campaign reiterates that playing games and being creative can also be a learning experience for kids. Not only this, but it also ignites a sense of nostalgia in the adults. We at Chimp&z Inc enjoyed the process of designing and executing this campaign and hope that Tata Sky followers experienced the same joy.”

  • Chimp&z Inc retains Playgard Condoms’ digital mandate

    Chimp&z Inc retains Playgard Condoms’ digital mandate

    Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row.

    As per the announcement, Chimp&z Inc will not only be working on strengthening the brand's online identity by handling Playgard Condoms’ social media presence on all platforms but also be conceptualizing creative campaigns and providing digital services like content creation and SEO.

    Playgard Condoms are manufactured and marketed by its parent company and multinational pharmaceutical giant Alkem Laboratories Ltd. headquartered in Mumbai. With a portfolio of about 750 branded generic drugs, 14 manufacturing facilities in India and 2 in the U.S., Alkem Laboratories Ltd. ranks among the top pharmaceutical companies in India.  

    Speaking about the retainment of Chimp&z Inc, Kartik Soni, Sr. Product Manager, Alkem Laboratories Ltd. said, “We are happy to continue our association with Chimp&z Inc. Chimp&z Inc has once again impressed us with its creative business & media solutions and off-the-cuff approach. We are happy to renew this partnership and are confident that their team will continue to create engaging content for our target group.”

    Following this event, Anngad Mnchnda, Co-founder & CEO, Chimp&z Inc, said, “We are very delighted that Playgard Condoms has selected us to be their digital mentor for the second year in a row. Retaining the mandate for a quirky and innovative brand like Playgard Condoms is a clear endorsement of Chimp&z Inc’s competency and ability to consistently create brilliant work that soars far beyond the expectations of our clients. We are excited to be on board with Playgard Condoms and look forward to doing more amazing work for them in the future.”

  • The Entertainment Industry Celebrates Tata Sky’s 13th Birthday with Chimp&z Inc’s #TataSkyTeraHai

    The Entertainment Industry Celebrates Tata Sky’s 13th Birthday with Chimp&z Inc’s #TataSkyTeraHai

    Mumbai: Last week, Tata Sky celebrated its 13th anniversary. A brand that stands for entertainment across genres was celebrated all over the internet with tributes pouring in from the peers in the entertainment industry.

    A direct-to-home service provider, Tata Sky has set standards for 13 years in the sector and pioneered HD programming, customized on-demand services and many other firsts. As the digital and creative partners, Chimp&z Inc coined the hashtag #TataSkyTeraHai and encouraged the audience to pick their favorite moments across entertainment genres that incorporated the word ‘tera’ (Hindi for thirteen).

    Across social media, the audience replied with unique interpretations and #TataSkyTeraHai was a superhit activity for the brand.